非可溶性トークン市場:提供サービス別(事業戦略策定、NFT作成・管理、NFTプラットフォーム-マーケットプレイス)、エンドユーザー別(メディア・娯楽、ゲーム)、地域別(米州、欧州、MEA、APAC)-2027年までの世界予測Non-Fungible Tokens Market by Offering (Business Strategy Formulation, NFT Creation, and Management, NFT Platform – Marketplace), End-user (Media and Entertainment, Gaming), Region (Americas, Europe, MEA, APAC) - Global forecast to 2027 NFTの世界市場規模は、2022年の30億米ドルから2027年には136億米ドルへと、2022年から2027年までの年平均成長率(CAGR)35.0%で成長すると予測されています。NFTの成長に勢いを与えている主な要因としては、NFT... もっと見る
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サマリーNFTの世界市場規模は、2022年の30億米ドルから2027年には136億米ドルへと、2022年から2027年までの年平均成長率(CAGR)35.0%で成長すると予測されています。NFTの成長に勢いを与えている主な要因としては、NFT導入に対する著名人の影響力の増加、ゲーム業界の変革、デジタルアート作品に対する需要の緩やかながらも継続的な増加などが挙げられます。NFTマーケットプレイスは予測期間中、より高いCAGRで成長する クリエイターの選別に厳しいキュレーション型のプラットフォームとは異なり、非キュレーション型のプラットフォームはクリエイターに無料でアクセスを提供します。スーパーレアやニフティゲートウェイのようなNFTプラットフォームでは、クリエイターは厳しい選考基準でフォームを申請しなければならず、専門家の判断を待つ期間も長くなります。そのため、非キュレーションプラットフォームは、デジタルアセットを販売するクリエイターに広く受け入れられています。その成長を拡大するために、様々な組織がNFTの領域に足を踏み入れています。例えば、米国の暗号交換プラットフォームであるCoinbase Global Incは、ごく最近、NFTのマーケットプレイスを立ち上げました。このような動きは、NFT市場の成長に寄与しています。 地域別では、予測期間中、米州が高い市場シェアを占める見込み 世界のNFT市場において、市場規模の面で最も貢献するのはアメリカ大陸と予想されます。米国企業は、厳しい法律、会計規則、開示要件がないにもかかわらず、NFTに投資しています。KPMGカナダは、同社の企業財務が暗号通貨への初投資を行った後、「女性の世界」NFTからデジタルアートを購入しました。アメリカの企業であるOpenSeaは、他のプラットフォームとは異なり、NFTを鋳造するための手数料を課していません。OpenSeaは、他のプラットフォームと異なり、NFTの造幣に手数料を課しておらず、最終的な販売価格に対して支払いを行っており、現在のところ2.5%となっています。OpenSeaのプラットフォームは2021年に大きな成功を収めており、このビジネスモデルは実現可能で、若いNFT生産者がスタートするための優れた選択肢となりそうです。NFTの動向や用途を探り、認知させ、収益化につなげるために、各団体は多くの開発や提携を前面に打ち出しています。OpenSea、Larva Labs、Cloudflare、Dapper Labsなどの主要企業は、北米に本社があります。このような投資や創作は、この活況を呈するNFTの世界に参加するアーティストのモチベーションを高め、NFT市場の成長における主要因となり得ます。 この調査には、部品サプライヤーからティア1企業に至るまで、さまざまな業界専門家の洞察が含まれています。プライマリーの内訳は以下の通りです。 - 企業タイプ別Tier1企業:35%、Tier2企業:45%、Tier3企業:20 - 役職別Cレベル経営者:35%、取締役:25%、その他:40 - 地域別北米:45%、欧州:20%、APAC:30%、RoW:5 NFT市場を提供している主なベンダーは、Cloudflare(米国)、Gemini Trust(米国)、OpenSea(米国)、Semidot Infotech(米国)、Dapper Labs(カナダ)、The Sandbox(中国)、Axie Infinity(ベトナム)、Rarible(米国)、Adobe Systems Inc,Art Blocks(米国)、Foundation(米国)、Superrare(米国)、Mintbase(ポルトガル)、Larva Labs(米国)、Appdupe(インド)、CryptoKitties(カナダ)、Sorare(フランス)、Yellow Heart(米国)、Onchain Labs(中国)、Solaart(フランス)、Gala Games(米国)、など。 本調査では、NFT市場の主要企業の会社概要、最近の開発状況、主要な市場戦略など、詳細な競合分析を行っています。 調査対象範囲 本調査では、セグメント横断的にNFTの市場規模をカバーしています。本調査は、製品別、エンドユーザー別、地域別など、さまざまなセグメントにおける同市場の市場規模および成長性の推定を目的としています。また、市場における主要企業の詳細な競合分析、企業プロファイル、製品および事業内容に関する主な見解、最近の開発状況、主要な市場戦略についても記載しています。 本レポートを購入する主な利点 本レポートは、NFT市場全体とサブセグメントに関する収益数の最も近い近似値に関する情報を提供し、同市場の市場リーダー/新規参入者を支援するものです。本レポートは、利害関係者が競争環境を理解し、自社のビジネスをより良く位置づけ、適切な市場参入戦略を計画するためのより多くの洞察を得るのに役立ちます。また、本レポートは、利害関係者が市場の鼓動を理解するのに役立ち、主要な市場促進要因、阻害要因、課題、機会に関する情報を提供します。 目次1 INTRODUCTION 131.1 OBJECTIVES OF THE STUDY 13 1.2 MARKET DEFINITION 13 1.2.1 INCLUSIONS AND EXCLUSIONS 13 1.3 MARKET SCOPE 14 1.3.1 MARKET SEGMENTATION 14 1.3.2 REGIONS COVERED 14 1.3.3 YEARS CONSIDERED 15 1.4 CURRENCY CONSIDERED 15 TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE,2018–2022 15 1.5 STAKEHOLDERS 15 2 RESEARCH METHODOLOGY 16 2.1 RESEARCH DATA 16 FIGURE 1 NON-FUNGIBLE TOKENS MARKET: RESEARCH DESIGN 16 2.1.1 SECONDARY DATA 17 2.1.2 PRIMARY DATA 17 2.1.2.1 Breakup of primary profiles 18 2.1.2.2 Key industry insights 18 2.2 MARKET BREAKUP AND DATA TRIANGULATION 19 2.3 MARKET SIZE ESTIMATION 19 2.4 MARKET FORECAST 20 TABLE 2 FACTOR ANALYSIS 20 2.5 ASSUMPTIONS 20 2.6 LIMITATIONS 22 3 EXECUTIVE SUMMARY 23 TABLE 3 NON-FUNGIBLE TOKENS MARKET SIZE AND GROWTH, 2018–2020 (USD MILLION, Y-O-Y %) 24 TABLE 4 NON-FUNGIBLE TOKENS MARKET SIZE AND GROWTH, 2022–2027 (USD MILLION, Y-O-Y %) 24 FIGURE 2 NON-FUNGIBLE TOKENS MARKET TO GROW MODERATELY FROM 2022 TO 2027 DUE TO THE COVID-19 PANDEMIC 25 FIGURE 3 NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SHARE IN 2022 26 4 PREMIUM INSIGHTS 27 4.1 ATTRACTIVE OPPORTUNITIES IN THE NON-FUNGIBLE TOKENS MARKET 27 FIGURE 4 INCREASED INFLUENCE OF CELEBRITIES FOR NFT ADOPTION AND RISE IN DIGITAL ARTWORKS TO DRIVE THE NFT MARKET GROWTH 27 4.2 NON-FUNGIBLE TOKENS MARKET, BY OFFERING, 2022–2027 27 FIGURE 5 NFT PLATFORM-MARKETPLACE SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 27 4.3 NON-FUNGIBLE TOKENS MARKET, BY END USER, 2022–2027 28 FIGURE 6 MEDIA AND ENTERTAINMENT SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 28 4.4 NON-FUNGIBLE TOKENS MARKET, BY REGION, 2022–2027 28 FIGURE 7 AMERICAS SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 28 4.5 MARKET INVESTMENT SCENARIO 29 FIGURE 8 ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENTS IN THE NEXT FIVE YEARS 29 5 MARKET OVERVIEW AND INDUSTRY TRENDS 30 5.1 INTRODUCTION 30 5.2 MARKET DYNAMICS 30 FIGURE 9 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: NON-FUNGIBLE TOKENS MARKET 30 5.2.1 DRIVERS 31 5.2.1.1 Increasing influence of celebrities to fuel momentum of NFT adoption 31 5.2.1.2 Revolutionizing gaming industry 31 5.2.1.3 Slow but continuing rise in demand for digital artworks 31 5.2.2 RESTRAINTS 32 5.2.2.1 Issues with copyright protection 32 5.2.3 OPPORTUNITIES 32 5.2.3.1 Increasing use cases of NFT in supply chain management, retail, and fashion 32 5.2.3.2 Efforts of industry giants toward making metaverse a reality 32 5.2.3.3 Personalization of NFT 33 5.2.4 CHALLENGES 33 5.2.4.1 High and hidden fees 33 5.2.4.2 Lack of legal representation, absence of compliance, and regulations for NFT 33 5.3 VALUE CHAIN 34 FIGURE 10 VALUE CHAIN OF NON-FUNGIBLE TOKENS MARKET 34 5.4 ECOSYSTEM: NON-FUNGIBLE TOKENS 35 5.5 TECHNOLOGY ANALYSIS 35 5.5.1 BLOCKCHAIN 35 5.5.2 CRYPTOCURRENCY 35 5.6 PATENT ANALYSIS 36 FIGURE 11 NON-FUNGIBLE TOKENS MARKET: PATENT ANALYSIS 36 5.7 TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS 37 FIGURE 12 NON-FUNGIBLE TOKENS MARKET: TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS 37 5.8 PORTER’S FIVE FORCES ANALYSIS 38 FIGURE 13 PORTER’S FIVE FORCES MODEL FOR THE NON-FUNGIBLE TOKENS MARKET 38 TABLE 5 PORTER'S FIVE FORCES ANALYSIS IMPACT ON THE NON-FUNGIBLE TOKENS MARKET 38 5.8.1 THREAT OF NEW ENTRANTS 39 5.8.2 THREAT OF SUBSTITUTES 39 5.8.3 BARGAINING POWER OF SUPPLIERS 39 5.8.4 BARGAINING POWER OF BUYERS 39 5.8.5 INTENSITY OF COMPETITIVE RIVALRY 39 5.9 TARIFF AND REGULATORY LANDSCAPE 40 5.9.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 40 TABLE 6 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 40 TABLE 7 EUROPE AND MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 40 5.9.2 GENERAL DATA PROTECTION REGULATION 41 5.9.3 PAYMENT CARD INDUSTRY-DATA SECURITY STANDARD (PCI-DSS) 41 5.9.4 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT 41 5.10 USE CASES 41 5.10.1 USE CASES: IDENTIFICATION, CERTIFICATION, AND DOCUMENTATION 41 5.10.2 USE CASES: REAL ESTATE 42 5.10.3 USE CASES: EVENT TICKETING 42 5.11 KEY CONFERENCES AND EVENTS IN 2022–2023 43 TABLE 8 NON-FUNGIBLE TOKENS MARKET: LIST OF CONFERENCES AND EVENTS 43 6 NON FUNGIBLE TOKENS - MARKET TRENDS 44 6.1 METAVERSE 44 6.2 PLAY TO EARN (P2E) 44 7 NON-FUNGIBLE TOKENS MARKET, BY OFFERING 45 7.1 INTRODUCTION 46 FIGURE 14 NFT PLATFORM - MARKETPLACE SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 46 TABLE 9 NON-FUNGIBLE TOKENS MARKET, BY OFFERING, 2018–2021 (USD MILLION) 46 TABLE 10 NON-FUNGIBLE TOKENS MARKET, BY OFFERING, 2022–2027 (USD MILLION) 47 7.2 BUSINESS STRATEGY FORMULATION 47 7.2.1 BUSINESS STRATEGY FORMULATION: NON-FUNGIBLE TOKENS MARKET DRIVERS 47 TABLE 11 NON-FUNGIBLE TOKENS MARKET: BUSINESS STRATEGY FORMULATION, BY REGION, 2018–2021 (USD MILLION) 48 TABLE 12 NON-FUNGIBLE TOKENS MARKET: BUSINESS STRATEGY FORMULATION, BY REGION, 2022–2027 (USD MILLION) 48 7.3 NFT CREATION AND MANAGEMENT 48 7.3.1 NFT CREATION AND MANAGEMENT: NON-FUNGIBLE TOKENS MARKET DRIVERS 49 TABLE 13 NON-FUNGIBLE TOKENS MARKET: NFT CREATION AND MANAGEMENT, BY REGION, BY REGION, 2018–2021 (USD MILLION) 49 TABLE 14 NON-FUNGIBLE TOKENS MARKET: NFT CREATION AND MANAGEMENT, BY REGION, 2022–2027 (USD MILLION) 49 7.4 NFT PLATFORM - MARKETPLACE 49 7.4.1 NFT PLATFORM - MARKETPLACE: NON-FUNGIBLE TOKENS MARKET DRIVERS 50 TABLE 15 NON-FUNGIBLE TOKENS MARKET: NFT PLATFORM-MARKETPLACE, BY REGION, BY REGION, 2018–2021 (USD MILLION) 50 TABLE 16 NON-FUNGIBLE TOKENS MARKET: NFT PLATFORM-MARKETPLACE, BY REGION, 2022–2027 (USD MILLION) 50 8 NON-FUNGIBLE TOKENS MARKET, BY END USER 51 8.1 INTRODUCTION 52 FIGURE 15 OTHER END USERS SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 52 TABLE 17 NON-FUNGIBLE TOKENS MARKET, BY END USER, 2018–2021 (USD MILLION) 52 TABLE 18 NON-FUNGIBLE TOKENS MARKET, BY END USER, 2022–2027 (USD MILLION) 53 8.2 MEDIA AND ENTERTAINMENT 53 8.2.1 MEDIA AND ENTERTAINMENT: NON-FUNGIBLE TOKENS MARKET DRIVERS 53 TABLE 19 NON-FUNGIBLE TOKENS MARKET: MEDIA AND ENTERTAINMENT, BY REGION, 2018–2021 (USD MILLION) 54 TABLE 20 NON-FUNGIBLE TOKENS MARKET: MEDIA AND ENTERTAINMENT, BY REGION, 2022–2027 (USD MILLION) 54 8.3 ONLINE GAMING & RELATED COLLECTIBLES 54 8.3.1 ONLINE GAMING & RELATED COLLECTIBLES: NON-FUNGIBLE TOKENS MARKET DRIVERS 54 TABLE 21 NON-FUNGIBLE TOKENS MARKET: GAMING AND RELATED COLLECTIBLES, BY REGION, 2018–2021 (USD MILLION) 55 TABLE 22 NON-FUNGIBLE TOKENS MARKET: GAMING AND RELATED COLLECTIBLES, BY REGION, 2022–2027 (USD MILLION) 55 8.4 OTHER END USERS 55 TABLE 23 NON-FUNGIBLE TOKENS MARKET: OTHER END USERS, BY REGION, 2018–2021 (USD MILLION) 56 TABLE 24 NON-FUNGIBLE TOKENS MARKET: OTHER END USERS, BY REGION, 2022–2027 (USD MILLION) 56 9 NON-FUNGIBLE TOKENS MARKET, BY REGION 57 9.1 INTRODUCTION 58 FIGURE 16 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 58 TABLE 25 NON-FUNGIBLE TOKENS MARKET, BY REGION, 2018–2021 (USD MILLION) 58 TABLE 26 NON-FUNGIBLE TOKENS MARKET, BY REGION, 2022–2027 (USD MILLION) 59 9.2 AMERICAS 59 9.2.1 AMERICAS: NON-FUNGIBLE TOKENS MARKET DRIVERS 59 FIGURE 17 AMERICAS: MARKET SNAPSHOT 60 TABLE 27 AMERICAS: NON-FUNGIBLE TOKENS MARKET, BY OFFERING, 2018–2021 (USD MILLION) 60 TABLE 28 AMERICAS: NON-FUNGIBLE TOKENS MARKET, BY OFFERING, 2022–2027 (USD MILLION) 61 TABLE 29 AMERICAS: NON-FUNGIBLE TOKENS MARKET, BY END USER, 2018–2021 (USD MILLION) 61 TABLE 30 AMERICAS: NON-FUNGIBLE TOKENS MARKET, BY END USER, 2022–2027 (USD MILLION) 61 9.3 EUROPE, MIDDLE EAST & AFRICA 62 9.3.1 EUROPE, MIDDLE EAST & AFRICA: NON-FUNGIBLE TOKENS MARKET DRIVERS 62 TABLE 31 EUROPE, MIDDLE EAST & AFRICA: NON-FUNGIBLE TOKENS MARKET, BY OFFERING, 2018–2021 (USD MILLION) 62 TABLE 32 EUROPE, MIDDLE EAST & AFRICA: NON-FUNGIBLE TOKENS MARKET, BY OFFERING, 2022–2027 (USD MILLION) 63 TABLE 33 EUROPE, MIDDLE EAST & AFRICA: NON-FUNGIBLE TOKENS MARKET, BY END USER, 2018–2021 (USD MILLION) 63 TABLE 34 EUROPE, MIDDLE EAST & AFRICA: NON-FUNGIBLE TOKENS MARKET, BY END USER, 2022–2027 (USD MILLION) 63 9.4 ASIA PACIFIC 64 9.4.1 ASIA PACIFIC: NON-FUNGIBLE TOKENS MARKET DRIVERS 64 FIGURE 18 ASIA PACIFIC: MARKET SNAPSHOT 65 TABLE 35 ASIA PACIFIC: NON-FUNGIBLE TOKENS MARKET, BY OFFERING, 2018–2021 (USD MILLION) 65 TABLE 36 ASIA PACIFIC: NON-FUNGIBLE TOKENS MARKET, BY OFFERING, 2022–2027 (USD MILLION) 66 TABLE 37 ASIA PACIFIC: NON-FUNGIBLE TOKENS MARKET, BY END USER, 2018–2021 (USD MILLION) 66 TABLE 38 ASIA PACIFIC: NON-FUNGIBLE TOKENS MARKET, BY END USER, 2022–2027 (USD MILLION) 66 10 COMPETITIVE LANDSCAPE 67 10.1 OVERVIEW 67 10.2 MARKET EVALUATION FRAMEWORK 67 FIGURE 19 NON-FUNGIBLE TOKENS MARKET EVALUATION FRAMEWORK 67 10.3 MARKET SHARE ANALYSIS OF TOP MARKET PLAYERS 68 TABLE 39 NON - FUNGIBLE TOKENS MARKET: DEGREE OF COMPETITION 68 TABLE 40 NON-FUNGIBLE TOKENS: PRODUCT LAUNCHES AND ENHANCEMENTS 68 TABLE 41 NON-FUNGIBLE TOKENS: DEALS 69 10.4 RANKING OF KEY PLAYERS IN THE NFT MARKET 70 FIGURE 20 KEY PLAYERS RANKING, 2021 70 10.5 COMPANY EVALUATION MATRIX AND COMPETITIVE LEADERSHIP MAPPING 71 10.5.1 COMPANY EVALUATION MATRIX DEFINITIONS AND METHODOLOGY 71 TABLE 42 EVALUATION CRITERIA 71 10.5.2 STARS 71 10.5.3 EMERGING LEADERS 71 10.5.4 PERVASIVE PLAYERS 72 10.5.5 PARTICIPANTS 72 FIGURE 21 NON-FUNGIBLE TOKENS MARKET (GLOBAL), COMPETITIVE LEADERSHIP MAPPING OF KEY PLAYERS, 2022 72 10.6 COMPETITIVE BENCHMARKING FOR STARTUPS 73 TABLE 43 NON - FUNGIBLE TOKENS: LIST OF STARTUPS/SMES 73 TABLE 44 NON - FUNGIBLE TOKENS: COMPETITIVE BENCHMARKING OF STARTUPS/SMES 73 11 COMPANY PROFILES 74 11.1 KEY PLAYERS 74 (Business Overview, Products, Solutions & Services, Recent Developments, MnM View)* 11.1.1 CLOUDFLARE 74 TABLE 45 CLOUDFLARE: BUSINESS OVERVIEW 74 FIGURE 22 CLOUDFLARE: COMPANY SNAPSHOT 75 TABLE 46 CLOUDFLARE: SOLUTIONS OFFERED 75 TABLE 47 CLOUDFLARE: PRODUCT LAUNCHES 76 11.1.2 GEMINI TRUST 77 TABLE 48 GEMINI TRUST: BUSINESS OVERVIEW 77 TABLE 49 GEMINI TRUST: SOLUTIONS OFFERED 77 TABLE 50 GEMINI TRUST: PRODUCT LAUNCHES 77 TABLE 51 GEMINI TRUST: DEALS 78 11.1.3 OPENSEA 79 TABLE 52 OPENSEA: BUSINESS OVERVIEW 79 TABLE 53 OPENSEA: SOLUTIONS OFFERED 79 TABLE 54 OPENSEA: PRODUCT LAUNCHES 80 TABLE 55 OPENSEA: DEALS 80 11.1.4 DAPPER LABS 82 TABLE 56 DAPPER LABS: BUSINESS OVERVIEW 82 TABLE 57 DAPPER LABS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 82 TABLE 58 DAPPER LABS: PRODUCT LAUNCHES 83 TABLE 59 DAPPER LABS: DEALS 83 11.1.5 SEMIDOT INFOTECH 84 TABLE 60 SEMIDOT INFOTECH: BUSINESS OVERVIEW 84 TABLE 61 SEMIDOT INFOTECH: SOLUTIONS OFFERED 84 11.1.6 THE SANDBOX 86 TABLE 62 THE SANDBOX: BUSINESS OVERVIEW 86 TABLE 63 THE SANDBOX: SOLUTIONS OFFERED 86 TABLE 64 THE SANDBOX: PRODUCT LAUNCHES 87 TABLE 65 THE SANDBOX: DEALS 87 11.2 OTHER PLAYERS 88 11.2.1 AXIE INFINITY 88 11.2.2 RARIBLE 89 11.2.3 ART BLOCKS 90 11.2.4 FOUNDATION 91 11.2.5 SUPERRARE 92 11.2.6 MINTBASE 93 11.2.7 LARVA LABS 93 11.2.8 APPDUPE 94 11.2.9 CRYPTOKITTIES 95 11.2.10 SORARE 95 11.2.11 YELLOWHEART 96 11.2.12 ONCHAIN LABS 96 11.2.13 SOLANART 97 11.2.14 GALA GAMES 97 *Details on Business Overview, Products, Solutions, & Services, Recent Developments, MnM View might not be captured in case of unlisted companies. 12 ADJACENT/RELATED MARKETS 98 12.1 INTRODUCTION 98 12.2 BLOCKCHAIN MARKET 98 12.2.1 MARKET DEFINITION 98 TABLE 66 BLOCKCHAIN MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION) 98 TABLE 67 COMPONENT: BLOCKCHAIN MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 98 TABLE 68 BLOCKCHAIN MARKET SIZE, BY PROVIDER, 2018–2025 (USD MILLION) 99 TABLE 69 PROVIDERS: BLOCKCHAIN MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 99 TABLE 70 BLOCKCHAIN MARKET SIZE, BY APPLICATION AREA, 2018–2025 (USD MILLION) 99 TABLE 71 APPLICATION: BLOCKCHAIN MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 100 TABLE 72 BLOCKCHAIN MARKET SIZE BY REGION, 2018–2025 (USD BILLION) 100 12.3 CRYPTOASSET MANAGEMENT MARKET 100 12.3.1 MARKET DEFINITION 100 TABLE 73 POST-COVID-19: CRYPTO ASSET MANAGEMENT MARKET SIZE, BY SOLUTION, 2018–2026 (USD MILLION) 101 TABLE 74 SOLUTION: CRYPTO ASSET MANAGEMENT MARKET SIZE, BY REGION, 2018–2026 (USD MILLION) 101 TABLE 75 CUSTODIAN SOLUTION: CRYPTO ASSET MANAGEMENT MARKET SIZE, BY REGION, 2018–2026 (USD MILLION) 101 TABLE 76 WALLET MANAGEMENT: CRYPTO ASSET MANAGEMENT MARKET SIZE, BY REGION, 2018–2026 (USD MILLION) 102 TABLE 77 POST-COVID-19: CRYPTO ASSET MANAGEMENT MARKET SIZE, BY END USER, 2018–2026 (USD MILLION) 102 TABLE 78 END USER: CRYPTO ASSET MANAGEMENT MARKET SIZE, BY REGION, 2018–2026 (USD MILLION) 102 TABLE 79 INDIVIDUAL USER: CRYPTO ASSET MANAGEMENT MARKET SIZE, BY REGION, 2018–2026 (USD MILLION) 103 TABLE 80 ENTERPRISE: CRYPTO ASSET MANAGEMENT MARKET SIZE, BY REGION, 2018–2026 (USD MILLION) 103 TABLE 81 POST-COVID-19: CRYPTO ASSET MANAGEMENT MARKET SIZE, BY ENTERPRISE VERTICAL, 2018–2026 (USD THOUSAND) 103 TABLE 82 POST-COVID-19: CRYPTO ASSET MANAGEMENT MARKET SIZE, BY REGION, 2018–2026 (USD MILLION) 104 13 APPENDIX 105 13.1 DISCUSSION GUIDE 105 13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 108 13.3 AVAILABLE CUSTOMIZATIONS 110 13.4 RELATED REPORTS 110 13.5 AUTHOR DETAILS 111
SummaryThe global NFT market size is expected to grow from USD 3.0 billion in 2022 to USD 13.6 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 35.0% from 2022 to 2027. Major factors fueling the momentum of NFT growth include the increasing influence of celebrities for NFT adoption, revolutionizing the gaming industry and slow but continuing rise in demand for digital artworks etc. Table of Contents1 INTRODUCTION 131.1 OBJECTIVES OF THE STUDY 13 1.2 MARKET DEFINITION 13 1.2.1 INCLUSIONS AND EXCLUSIONS 13 1.3 MARKET SCOPE 14 1.3.1 MARKET SEGMENTATION 14 1.3.2 REGIONS COVERED 14 1.3.3 YEARS CONSIDERED 15 1.4 CURRENCY CONSIDERED 15 TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE,2018–2022 15 1.5 STAKEHOLDERS 15 2 RESEARCH METHODOLOGY 16 2.1 RESEARCH DATA 16 FIGURE 1 NON-FUNGIBLE TOKENS MARKET: RESEARCH DESIGN 16 2.1.1 SECONDARY DATA 17 2.1.2 PRIMARY DATA 17 2.1.2.1 Breakup of primary profiles 18 2.1.2.2 Key industry insights 18 2.2 MARKET BREAKUP AND DATA TRIANGULATION 19 2.3 MARKET SIZE ESTIMATION 19 2.4 MARKET FORECAST 20 TABLE 2 FACTOR ANALYSIS 20 2.5 ASSUMPTIONS 20 2.6 LIMITATIONS 22 3 EXECUTIVE SUMMARY 23 TABLE 3 NON-FUNGIBLE TOKENS MARKET SIZE AND GROWTH, 2018–2020 (USD MILLION, Y-O-Y %) 24 TABLE 4 NON-FUNGIBLE TOKENS MARKET SIZE AND GROWTH, 2022–2027 (USD MILLION, Y-O-Y %) 24 FIGURE 2 NON-FUNGIBLE TOKENS MARKET TO GROW MODERATELY FROM 2022 TO 2027 DUE TO THE COVID-19 PANDEMIC 25 FIGURE 3 NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SHARE IN 2022 26 4 PREMIUM INSIGHTS 27 4.1 ATTRACTIVE OPPORTUNITIES IN THE NON-FUNGIBLE TOKENS MARKET 27 FIGURE 4 INCREASED INFLUENCE OF CELEBRITIES FOR NFT ADOPTION AND RISE IN DIGITAL ARTWORKS TO DRIVE THE NFT MARKET GROWTH 27 4.2 NON-FUNGIBLE TOKENS MARKET, BY OFFERING, 2022–2027 27 FIGURE 5 NFT PLATFORM-MARKETPLACE SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 27 4.3 NON-FUNGIBLE TOKENS MARKET, BY END USER, 2022–2027 28 FIGURE 6 MEDIA AND ENTERTAINMENT SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 28 4.4 NON-FUNGIBLE TOKENS MARKET, BY REGION, 2022–2027 28 FIGURE 7 AMERICAS SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 28 4.5 MARKET INVESTMENT SCENARIO 29 FIGURE 8 ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENTS IN THE NEXT FIVE YEARS 29 5 MARKET OVERVIEW AND INDUSTRY TRENDS 30 5.1 INTRODUCTION 30 5.2 MARKET DYNAMICS 30 FIGURE 9 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: NON-FUNGIBLE TOKENS MARKET 30 5.2.1 DRIVERS 31 5.2.1.1 Increasing influence of celebrities to fuel momentum of NFT adoption 31 5.2.1.2 Revolutionizing gaming industry 31 5.2.1.3 Slow but continuing rise in demand for digital artworks 31 5.2.2 RESTRAINTS 32 5.2.2.1 Issues with copyright protection 32 5.2.3 OPPORTUNITIES 32 5.2.3.1 Increasing use cases of NFT in supply chain management, retail, and fashion 32 5.2.3.2 Efforts of industry giants toward making metaverse a reality 32 5.2.3.3 Personalization of NFT 33 5.2.4 CHALLENGES 33 5.2.4.1 High and hidden fees 33 5.2.4.2 Lack of legal representation, absence of compliance, and regulations for NFT 33 5.3 VALUE CHAIN 34 FIGURE 10 VALUE CHAIN OF NON-FUNGIBLE TOKENS MARKET 34 5.4 ECOSYSTEM: NON-FUNGIBLE TOKENS 35 5.5 TECHNOLOGY ANALYSIS 35 5.5.1 BLOCKCHAIN 35 5.5.2 CRYPTOCURRENCY 35 5.6 PATENT ANALYSIS 36 FIGURE 11 NON-FUNGIBLE TOKENS MARKET: PATENT ANALYSIS 36 5.7 TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS 37 FIGURE 12 NON-FUNGIBLE TOKENS MARKET: TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS 37 5.8 PORTER’S FIVE FORCES ANALYSIS 38 FIGURE 13 PORTER’S FIVE FORCES MODEL FOR THE NON-FUNGIBLE TOKENS MARKET 38 TABLE 5 PORTER'S FIVE FORCES ANALYSIS IMPACT ON THE NON-FUNGIBLE TOKENS MARKET 38 5.8.1 THREAT OF NEW ENTRANTS 39 5.8.2 THREAT OF SUBSTITUTES 39 5.8.3 BARGAINING POWER OF SUPPLIERS 39 5.8.4 BARGAINING POWER OF BUYERS 39 5.8.5 INTENSITY OF COMPETITIVE RIVALRY 39 5.9 TARIFF AND REGULATORY LANDSCAPE 40 5.9.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 40 TABLE 6 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 40 TABLE 7 EUROPE AND MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 40 5.9.2 GENERAL DATA PROTECTION REGULATION 41 5.9.3 PAYMENT CARD INDUSTRY-DATA SECURITY STANDARD (PCI-DSS) 41 5.9.4 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT 41 5.10 USE CASES 41 5.10.1 USE CASES: IDENTIFICATION, CERTIFICATION, AND DOCUMENTATION 41 5.10.2 USE CASES: REAL ESTATE 42 5.10.3 USE CASES: EVENT TICKETING 42 5.11 KEY CONFERENCES AND EVENTS IN 2022–2023 43 TABLE 8 NON-FUNGIBLE TOKENS MARKET: LIST OF CONFERENCES AND EVENTS 43 6 NON FUNGIBLE TOKENS - MARKET TRENDS 44 6.1 METAVERSE 44 6.2 PLAY TO EARN (P2E) 44 7 NON-FUNGIBLE TOKENS MARKET, BY OFFERING 45 7.1 INTRODUCTION 46 FIGURE 14 NFT PLATFORM - MARKETPLACE SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 46 TABLE 9 NON-FUNGIBLE TOKENS MARKET, BY OFFERING, 2018–2021 (USD MILLION) 46 TABLE 10 NON-FUNGIBLE TOKENS MARKET, BY OFFERING, 2022–2027 (USD MILLION) 47 7.2 BUSINESS STRATEGY FORMULATION 47 7.2.1 BUSINESS STRATEGY FORMULATION: NON-FUNGIBLE TOKENS MARKET DRIVERS 47 TABLE 11 NON-FUNGIBLE TOKENS MARKET: BUSINESS STRATEGY FORMULATION, BY REGION, 2018–2021 (USD MILLION) 48 TABLE 12 NON-FUNGIBLE TOKENS MARKET: BUSINESS STRATEGY FORMULATION, BY REGION, 2022–2027 (USD MILLION) 48 7.3 NFT CREATION AND MANAGEMENT 48 7.3.1 NFT CREATION AND MANAGEMENT: NON-FUNGIBLE TOKENS MARKET DRIVERS 49 TABLE 13 NON-FUNGIBLE TOKENS MARKET: NFT CREATION AND MANAGEMENT, BY REGION, BY REGION, 2018–2021 (USD MILLION) 49 TABLE 14 NON-FUNGIBLE TOKENS MARKET: NFT CREATION AND MANAGEMENT, BY REGION, 2022–2027 (USD MILLION) 49 7.4 NFT PLATFORM - MARKETPLACE 49 7.4.1 NFT PLATFORM - MARKETPLACE: NON-FUNGIBLE TOKENS MARKET DRIVERS 50 TABLE 15 NON-FUNGIBLE TOKENS MARKET: NFT PLATFORM-MARKETPLACE, BY REGION, BY REGION, 2018–2021 (USD MILLION) 50 TABLE 16 NON-FUNGIBLE TOKENS MARKET: NFT PLATFORM-MARKETPLACE, BY REGION, 2022–2027 (USD MILLION) 50 8 NON-FUNGIBLE TOKENS MARKET, BY END USER 51 8.1 INTRODUCTION 52 FIGURE 15 OTHER END USERS SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 52 TABLE 17 NON-FUNGIBLE TOKENS MARKET, BY END USER, 2018–2021 (USD MILLION) 52 TABLE 18 NON-FUNGIBLE TOKENS MARKET, BY END USER, 2022–2027 (USD MILLION) 53 8.2 MEDIA AND ENTERTAINMENT 53 8.2.1 MEDIA AND ENTERTAINMENT: NON-FUNGIBLE TOKENS MARKET DRIVERS 53 TABLE 19 NON-FUNGIBLE TOKENS MARKET: MEDIA AND ENTERTAINMENT, BY REGION, 2018–2021 (USD MILLION) 54 TABLE 20 NON-FUNGIBLE TOKENS MARKET: MEDIA AND ENTERTAINMENT, BY REGION, 2022–2027 (USD MILLION) 54 8.3 ONLINE GAMING & RELATED COLLECTIBLES 54 8.3.1 ONLINE GAMING & RELATED COLLECTIBLES: NON-FUNGIBLE TOKENS MARKET DRIVERS 54 TABLE 21 NON-FUNGIBLE TOKENS MARKET: GAMING AND RELATED COLLECTIBLES, BY REGION, 2018–2021 (USD MILLION) 55 TABLE 22 NON-FUNGIBLE TOKENS MARKET: GAMING AND RELATED COLLECTIBLES, BY REGION, 2022–2027 (USD MILLION) 55 8.4 OTHER END USERS 55 TABLE 23 NON-FUNGIBLE TOKENS MARKET: OTHER END USERS, BY REGION, 2018–2021 (USD MILLION) 56 TABLE 24 NON-FUNGIBLE TOKENS MARKET: OTHER END USERS, BY REGION, 2022–2027 (USD MILLION) 56 9 NON-FUNGIBLE TOKENS MARKET, BY REGION 57 9.1 INTRODUCTION 58 FIGURE 16 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 58 TABLE 25 NON-FUNGIBLE TOKENS MARKET, BY REGION, 2018–2021 (USD MILLION) 58 TABLE 26 NON-FUNGIBLE TOKENS MARKET, BY REGION, 2022–2027 (USD MILLION) 59 9.2 AMERICAS 59 9.2.1 AMERICAS: NON-FUNGIBLE TOKENS MARKET DRIVERS 59 FIGURE 17 AMERICAS: MARKET SNAPSHOT 60 TABLE 27 AMERICAS: NON-FUNGIBLE TOKENS MARKET, BY OFFERING, 2018–2021 (USD MILLION) 60 TABLE 28 AMERICAS: NON-FUNGIBLE TOKENS MARKET, BY OFFERING, 2022–2027 (USD MILLION) 61 TABLE 29 AMERICAS: NON-FUNGIBLE TOKENS MARKET, BY END USER, 2018–2021 (USD MILLION) 61 TABLE 30 AMERICAS: NON-FUNGIBLE TOKENS MARKET, BY END USER, 2022–2027 (USD MILLION) 61 9.3 EUROPE, MIDDLE EAST & AFRICA 62 9.3.1 EUROPE, MIDDLE EAST & AFRICA: NON-FUNGIBLE TOKENS MARKET DRIVERS 62 TABLE 31 EUROPE, MIDDLE EAST & AFRICA: NON-FUNGIBLE TOKENS MARKET, BY OFFERING, 2018–2021 (USD MILLION) 62 TABLE 32 EUROPE, MIDDLE EAST & AFRICA: NON-FUNGIBLE TOKENS MARKET, BY OFFERING, 2022–2027 (USD MILLION) 63 TABLE 33 EUROPE, MIDDLE EAST & AFRICA: NON-FUNGIBLE TOKENS MARKET, BY END USER, 2018–2021 (USD MILLION) 63 TABLE 34 EUROPE, MIDDLE EAST & AFRICA: NON-FUNGIBLE TOKENS MARKET, BY END USER, 2022–2027 (USD MILLION) 63 9.4 ASIA PACIFIC 64 9.4.1 ASIA PACIFIC: NON-FUNGIBLE TOKENS MARKET DRIVERS 64 FIGURE 18 ASIA PACIFIC: MARKET SNAPSHOT 65 TABLE 35 ASIA PACIFIC: NON-FUNGIBLE TOKENS MARKET, BY OFFERING, 2018–2021 (USD MILLION) 65 TABLE 36 ASIA PACIFIC: NON-FUNGIBLE TOKENS MARKET, BY OFFERING, 2022–2027 (USD MILLION) 66 TABLE 37 ASIA PACIFIC: NON-FUNGIBLE TOKENS MARKET, BY END USER, 2018–2021 (USD MILLION) 66 TABLE 38 ASIA PACIFIC: NON-FUNGIBLE TOKENS MARKET, BY END USER, 2022–2027 (USD MILLION) 66 10 COMPETITIVE LANDSCAPE 67 10.1 OVERVIEW 67 10.2 MARKET EVALUATION FRAMEWORK 67 FIGURE 19 NON-FUNGIBLE TOKENS MARKET EVALUATION FRAMEWORK 67 10.3 MARKET SHARE ANALYSIS OF TOP MARKET PLAYERS 68 TABLE 39 NON - FUNGIBLE TOKENS MARKET: DEGREE OF COMPETITION 68 TABLE 40 NON-FUNGIBLE TOKENS: PRODUCT LAUNCHES AND ENHANCEMENTS 68 TABLE 41 NON-FUNGIBLE TOKENS: DEALS 69 10.4 RANKING OF KEY PLAYERS IN THE NFT MARKET 70 FIGURE 20 KEY PLAYERS RANKING, 2021 70 10.5 COMPANY EVALUATION MATRIX AND COMPETITIVE LEADERSHIP MAPPING 71 10.5.1 COMPANY EVALUATION MATRIX DEFINITIONS AND METHODOLOGY 71 TABLE 42 EVALUATION CRITERIA 71 10.5.2 STARS 71 10.5.3 EMERGING LEADERS 71 10.5.4 PERVASIVE PLAYERS 72 10.5.5 PARTICIPANTS 72 FIGURE 21 NON-FUNGIBLE TOKENS MARKET (GLOBAL), COMPETITIVE LEADERSHIP MAPPING OF KEY PLAYERS, 2022 72 10.6 COMPETITIVE BENCHMARKING FOR STARTUPS 73 TABLE 43 NON - FUNGIBLE TOKENS: LIST OF STARTUPS/SMES 73 TABLE 44 NON - FUNGIBLE TOKENS: COMPETITIVE BENCHMARKING OF STARTUPS/SMES 73 11 COMPANY PROFILES 74 11.1 KEY PLAYERS 74 (Business Overview, Products, Solutions & Services, Recent Developments, MnM View)* 11.1.1 CLOUDFLARE 74 TABLE 45 CLOUDFLARE: BUSINESS OVERVIEW 74 FIGURE 22 CLOUDFLARE: COMPANY SNAPSHOT 75 TABLE 46 CLOUDFLARE: SOLUTIONS OFFERED 75 TABLE 47 CLOUDFLARE: PRODUCT LAUNCHES 76 11.1.2 GEMINI TRUST 77 TABLE 48 GEMINI TRUST: BUSINESS OVERVIEW 77 TABLE 49 GEMINI TRUST: SOLUTIONS OFFERED 77 TABLE 50 GEMINI TRUST: PRODUCT LAUNCHES 77 TABLE 51 GEMINI TRUST: DEALS 78 11.1.3 OPENSEA 79 TABLE 52 OPENSEA: BUSINESS OVERVIEW 79 TABLE 53 OPENSEA: SOLUTIONS OFFERED 79 TABLE 54 OPENSEA: PRODUCT LAUNCHES 80 TABLE 55 OPENSEA: DEALS 80 11.1.4 DAPPER LABS 82 TABLE 56 DAPPER LABS: BUSINESS OVERVIEW 82 TABLE 57 DAPPER LABS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 82 TABLE 58 DAPPER LABS: PRODUCT LAUNCHES 83 TABLE 59 DAPPER LABS: DEALS 83 11.1.5 SEMIDOT INFOTECH 84 TABLE 60 SEMIDOT INFOTECH: BUSINESS OVERVIEW 84 TABLE 61 SEMIDOT INFOTECH: SOLUTIONS OFFERED 84 11.1.6 THE SANDBOX 86 TABLE 62 THE SANDBOX: BUSINESS OVERVIEW 86 TABLE 63 THE SANDBOX: SOLUTIONS OFFERED 86 TABLE 64 THE SANDBOX: PRODUCT LAUNCHES 87 TABLE 65 THE SANDBOX: DEALS 87 11.2 OTHER PLAYERS 88 11.2.1 AXIE INFINITY 88 11.2.2 RARIBLE 89 11.2.3 ART BLOCKS 90 11.2.4 FOUNDATION 91 11.2.5 SUPERRARE 92 11.2.6 MINTBASE 93 11.2.7 LARVA LABS 93 11.2.8 APPDUPE 94 11.2.9 CRYPTOKITTIES 95 11.2.10 SORARE 95 11.2.11 YELLOWHEART 96 11.2.12 ONCHAIN LABS 96 11.2.13 SOLANART 97 11.2.14 GALA GAMES 97 *Details on Business Overview, Products, Solutions, & Services, Recent Developments, MnM View might not be captured in case of unlisted companies. 12 ADJACENT/RELATED MARKETS 98 12.1 INTRODUCTION 98 12.2 BLOCKCHAIN MARKET 98 12.2.1 MARKET DEFINITION 98 TABLE 66 BLOCKCHAIN MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION) 98 TABLE 67 COMPONENT: BLOCKCHAIN MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 98 TABLE 68 BLOCKCHAIN MARKET SIZE, BY PROVIDER, 2018–2025 (USD MILLION) 99 TABLE 69 PROVIDERS: BLOCKCHAIN MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 99 TABLE 70 BLOCKCHAIN MARKET SIZE, BY APPLICATION AREA, 2018–2025 (USD MILLION) 99 TABLE 71 APPLICATION: BLOCKCHAIN MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 100 TABLE 72 BLOCKCHAIN MARKET SIZE BY REGION, 2018–2025 (USD BILLION) 100 12.3 CRYPTOASSET MANAGEMENT MARKET 100 12.3.1 MARKET DEFINITION 100 TABLE 73 POST-COVID-19: CRYPTO ASSET MANAGEMENT MARKET SIZE, BY SOLUTION, 2018–2026 (USD MILLION) 101 TABLE 74 SOLUTION: CRYPTO ASSET MANAGEMENT MARKET SIZE, BY REGION, 2018–2026 (USD MILLION) 101 TABLE 75 CUSTODIAN SOLUTION: CRYPTO ASSET MANAGEMENT MARKET SIZE, BY REGION, 2018–2026 (USD MILLION) 101 TABLE 76 WALLET MANAGEMENT: CRYPTO ASSET MANAGEMENT MARKET SIZE, BY REGION, 2018–2026 (USD MILLION) 102 TABLE 77 POST-COVID-19: CRYPTO ASSET MANAGEMENT MARKET SIZE, BY END USER, 2018–2026 (USD MILLION) 102 TABLE 78 END USER: CRYPTO ASSET MANAGEMENT MARKET SIZE, BY REGION, 2018–2026 (USD MILLION) 102 TABLE 79 INDIVIDUAL USER: CRYPTO ASSET MANAGEMENT MARKET SIZE, BY REGION, 2018–2026 (USD MILLION) 103 TABLE 80 ENTERPRISE: CRYPTO ASSET MANAGEMENT MARKET SIZE, BY REGION, 2018–2026 (USD MILLION) 103 TABLE 81 POST-COVID-19: CRYPTO ASSET MANAGEMENT MARKET SIZE, BY ENTERPRISE VERTICAL, 2018–2026 (USD THOUSAND) 103 TABLE 82 POST-COVID-19: CRYPTO ASSET MANAGEMENT MARKET SIZE, BY REGION, 2018–2026 (USD MILLION) 104 13 APPENDIX 105 13.1 DISCUSSION GUIDE 105 13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 108 13.3 AVAILABLE CUSTOMIZATIONS 110 13.4 RELATED REPORTS 110 13.5 AUTHOR DETAILS 111
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