Summary

Market Overview:

The global wine market size reached US$ 458.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 635.8 Billion by 2028, exhibiting a growth rate (CAGR) of 5.5% during 2023-2028.

Wine refers to an alcoholic beverage prepared from fermented grapes. It comprises water, aromatics, tannins, acids, alcohol, sugar, calcium carbonate, sulfur dioxide, potassium sorbate, and potassium metabisulfite for inhibiting the growth of microorganisms and enzymatic browning. Wines are extensively used for consumption and cooking purposes since it intensifies the flavor and aroma of finished dishes. They are a rich source of antioxidants that aid in lowering bad cholesterol, protecting from cell damage, and reducing the risk of cancer. Currently, wines are commercially available in varying types, such as still, sparkling, fortified, and vermouth wine.

Wine Market Trends:
The increasing product premiumization in the food and beverages (F&B) industry and the rising inclination of consumers toward new exotic flavors are key factors driving the global wine market toward growth. In line with this, strategic collaborations amongst the key players and wine manufacturers to cater to the constantly evolving consumer preferences are acting as another growth-inducing factor. Moreover, the introduction of marijuana-infused wines, beers, liqueurs, and spirits is propelling the market growth. The widespread adoption of western culture and cross-culture trends, along with the continual launch of still and sparkling wines due to their extensive demand, are contributing to the market growth further. Additionally, the sudden outbreak of the COVID-19 pandemic and the consequent utilization of various online and e-commerce retailing distribution channels for purchasing wine at cost-effective prices due to lockdowns are positively stimulating the market growth. Other factors, such as escalating wine consumption since it includes several health benefits, the emerging trend of socializing at restaurants and bars specifically amongst the younger demographics, and the aggressive marketing and campaigning practices by wine brands to reach the masses are providing an impetus to the market growth.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global wine market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, color and distribution channel.

Breakup by Product Type:

Still Wine
Sparkling Wine
Fortified Wine and Vermouth

Breakup by Color:

Red Wine
Rose Wine
White Wine

Breakup by Distribution Channel:

Off-Trade
Supermarkets and Hypermarkets
Specialty Stores
Online Stores
Others
On-Trade

Breakup by Region:

North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Accolade Wines, Asahi Group Holdings Ltd., Bacardi Limited, Bronco Wine Company, Castel Frères, Chapel Down Group PLC, Constellation Brands Inc., E. & J. Gallo Winery, Foley Family Wines, Pernod Ricard, The Wine Group and Treasury Wine Estates Limited.

Key Questions Answered in This Report

1. What was the size of the global wine market in 2022?
2. What is the expected growth rate of the global wine market during 2023-2028?
3. What are the key factors driving the global wine market?
4. What has been the impact of COVID-19 on the global wine market?
5. What is the breakup of the global wine market based on the product type?
6. What is the breakup of the global wine market based on the color?
7. What is the breakup of the global wine market based on the distribution channel?
8. What are the key regions in the global wine market?
9. Who are the key players/companies in the global wine market?

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Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Wine Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Still Wine
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Sparkling Wine
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Fortified Wine and Vermouth
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Color
7.1 Red Wine
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Rose Wine
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 White Wine
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Off-Trade
8.1.1 Market Trends
8.1.2 Key Segments
8.1.2.1 Supermarkets and Hypermarkets
8.1.2.2 Specialty Stores
8.1.2.3 Online Stores
8.1.2.4 Others
8.1.3 Market Forecast
8.2 On-Trade
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Accolade Wines
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.2 Asahi Group Holdings Ltd.
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.2.3 Financials
14.3.2.4 SWOT Analysis
14.3.3 Bacardi Limited
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.3.3 SWOT Analysis
14.3.4 Bronco Wine Company
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5 Castel Frères
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.6 Chapel Down Group PLC
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.6.3 Financials
14.3.7 Constellation Brands Inc.
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.7.3 Financials
14.3.7.4 SWOT Analysis
14.3.8 E. & J. Gallo Winery
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.8.3 SWOT Analysis
14.3.9 Foley Family Wines
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.10 Pernod Ricard
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.10.3 Financials
14.3.10.4 SWOT Analysis
14.3.11 The Wine Group
14.3.11.1 Company Overview
14.3.11.2 Product Portfolio
14.3.12 Treasury Wine Estates Limited
14.3.12.1 Company Overview
14.3.12.2 Product Portfolio
14.3.12.3 Financials

List of Figures

Figure 1: Global: Wine Market: Major Drivers and Challenges
Figure 2: Global: Wine Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Wine Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Wine Market: Breakup by Product Type (in %), 2022
Figure 5: Global: Wine Market: Breakup by Color (in %), 2022
Figure 6: Global: Wine Market: Breakup by Distribution Channel (in %), 2022
Figure 7: Global: Wine Market: Breakup by Region (in %), 2022
Figure 8: Global: Wine (Still Wine) Market: Sales Value (in Million US$), 2017 & 2022
Figure 9: Global: Wine (Still Wine) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 10: Global: Wine (Sparkling Wine) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: Global: Wine (Sparkling Wine) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: Global: Wine (Fortified Wine and Vermouth) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: Wine (Fortified Wine and Vermouth) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: Wine (Red Wine) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: Wine (Red Wine) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: Wine (Rose Wine) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: Wine (Rose Wine) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: Wine (White Wine) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: Wine (White Wine) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: Wine (Off-Trade) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: Wine (Off-Trade) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: Wine (On-Trade) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: Wine (On-Trade) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: North America: Wine Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: North America: Wine Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: United States: Wine Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: United States: Wine Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: Canada: Wine Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: Canada: Wine Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Asia-Pacific: Wine Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Asia-Pacific: Wine Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: China: Wine Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: China: Wine Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: Japan: Wine Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: Japan: Wine Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: India: Wine Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: India: Wine Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: South Korea: Wine Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: South Korea: Wine Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: Australia: Wine Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: Australia: Wine Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: Indonesia: Wine Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: Indonesia: Wine Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: Others: Wine Market: Sales Value (in Million US$), 2017 & 2022
Figure 45: Others: Wine Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 46: Europe: Wine Market: Sales Value (in Million US$), 2017 & 2022
Figure 47: Europe: Wine Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: Germany: Wine Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: Germany: Wine Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 50: France: Wine Market: Sales Value (in Million US$), 2017 & 2022
Figure 51: France: Wine Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 52: United Kingdom: Wine Market: Sales Value (in Million US$), 2017 & 2022
Figure 53: United Kingdom: Wine Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 54: Italy: Wine Market: Sales Value (in Million US$), 2017 & 2022
Figure 55: Italy: Wine Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 56: Spain: Wine Market: Sales Value (in Million US$), 2017 & 2022
Figure 57: Spain: Wine Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 58: Russia: Wine Market: Sales Value (in Million US$), 2017 & 2022
Figure 59: Russia: Wine Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 60: Others: Wine Market: Sales Value (in Million US$), 2017 & 2022
Figure 61: Others: Wine Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 62: Latin America: Wine Market: Sales Value (in Million US$), 2017 & 2022
Figure 63: Latin America: Wine Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 64: Brazil: Wine Market: Sales Value (in Million US$), 2017 & 2022
Figure 65: Brazil: Wine Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 66: Mexico: Wine Market: Sales Value (in Million US$), 2017 & 2022
Figure 67: Mexico: Wine Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 68: Others: Wine Market: Sales Value (in Million US$), 2017 & 2022
Figure 69: Others: Wine Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 70: Middle East and Africa: Wine Market: Sales Value (in Million US$), 2017 & 2022
Figure 71: Middle East and Africa: Wine Market: Breakup by Country (in %), 2022
Figure 72: Middle East and Africa: Wine Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 73: Global: Wine Industry: SWOT Analysis
Figure 74: Global: Wine Industry: Value Chain Analysis
Figure 75: Global: Wine Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Wine Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Wine Market Forecast: Breakup by Product Type (in Million US$), 2023-2028
Table 3: Global: Wine Market Forecast: Breakup by Color (in Million US$), 2023-2028
Table 4: Global: Wine Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
Table 5: Global: Wine Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 6: Global: Wine Market: Competitive Structure
Table 7: Global: Wine Market: Key Players