世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い
タイにおける在宅介護Home Care in Thailand 長年にわたり成長を続けてきたホームケアは、2020年、小売数量ベース、電流値ベースともに減少に転じた。この年のマイナスは、COVID-19の発生により、国内で価格に対する感度が高まり、消費者が家庭で必須と思わ... もっと見る
サマリー長年にわたり成長を続けてきたホームケアは、2020年、小売数量ベース、電流値ベースともに減少に転じた。この年のマイナスは、COVID-19の発生により、国内で価格に対する感度が高まり、消費者が家庭で必須と思われるアイテムに集中したことが原因である。また、在宅勤務や在宅学習が多いことから、漂白剤、表面処理剤、家庭用殺虫剤など、健康や衛生を維持するための商品も含まれ、家庭用品のカテゴリーも多様化しました。この調査レポートはタイのホームケア市場を分析・予測したもので、国別の市場規模や形態について包括的なガイドを提供しています。最新の小売販売データ（過去の日付範囲）を提供しており、成長を牽引するセクターを特定することが可能です。主要企業、主要ブランドを特定し、新製品開発、パッケージングイノベーション、経済/ライフスタイルの影響、流通、価格問題など、市場に影響を与える主要要因の戦略的分析も行っています。2026年までの予測は、市場がどのように変化していくかを示しています。 対象製品エアケア、ブリーチ、食器洗い、家庭用殺虫剤、ランドリーケア、ポリッシュ、サーフェイスケア、トイレケア。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ホームケア市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドを理解する。 * 5年間の予測により、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Home Care in ThailandEuromonitor International February 2022 List Of Contents And Tables HOME CARE IN THAILAND EXECUTIVE SUMMARY Home care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home care? CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026 MARKET INDICATORS Table 1 Households 2016-2021 MARKET DATA Table 2 Sales of Home Care by Category: Value 2016-2021 Table 3 Sales of Home Care by Category: % Value Growth 2016-2021 Table 4 NBO Company Shares of Home Care: % Value 2017-2021 Table 5 LBN Brand Shares of Home Care: % Value 2018-2021 Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7 Distribution of Home Care by Format: % Value 2016-2021 Table 8 Distribution of Home Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Home Care by Category: Value 2021-2026 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Continued move from powder to liquid detergents Fabric softeners rebounds to growth New launch helps keep Breeze at the top PROSPECTS AND OPPORTUNITIES Level of concentration set to increase in liquid detergents More eco-friendly products containing natural ingredients likely to be launched Autodosing will be evident but not significant CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2016-2021 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2016-2021 Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14 Sales of Laundry Aids by Category: Value 2016-2021 Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16 Sales of Laundry Detergents by Category: Value 2016-2021 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026 DISHWASHING IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Automatic dishwashing drives growth from a low base Hand dishwashing also grows as more meals are taken at home Unilever continues to dominate thanks to Thai-specific products and new launches PROSPECTS AND OPPORTUNITIES Move towards concentration in hand dishwashing Automatic dishwashing powders to drive growth due to price and ability to self-dose Price will determine the success of green and organic dishwashing products CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2015-2020 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2016-2021 Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026 SURFACE CARE IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Growth is maintained, but consumers remain price-sensitive Bathroom cleaners dictates the performance of overall surface care Consumers turn to home care disinfectants for more of their cleaning needs PROSPECTS AND OPPORTUNITIES Dynamic growth expected as consumers pay more attention to hygiene Rising popularity of kitchen cleaners, although bathroom cleaners will dominate Higher price points likely to limit the growth of eco-friendly products CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2016-2021 Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 35 NBO Company Shares of Surface Care: % Value 2017-2021 Table 36 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 37 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 38 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026 BLEACH IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Sales turn to decline, but remain higher than pre-pandemic Haiter is synonymous with bleach in Thailand Growth in e-commerce as new affordable brands use this channel PROSPECTS AND OPPORTUNITIES Stabilisation of growth in the forecast period The efficacy of bleach for cleaning clothing will support sales Negative aspects of bleach likely to come to the fore CATEGORY DATA Table 39 Sales of Bleach: Value 2016-2021 Table 40 Sales of Bleach: % Value Growth 2016-2021 Table 41 NBO Company Shares of Bleach: % Value 2017-2021 Table 42 LBN Brand Shares of Bleach: % Value 2018-2021 Table 43 Forecast Sales of Bleach: Value 2021-2026 Table 44 Forecast Sales of Bleach: % Value Growth 2021-2026 TOILET CARE IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers prefer bathroom cleaners or bleach to toilet care products New player emerges and has a successful first year Consumers continue to favour store-based retailers PROSPECTS AND OPPORTUNITIES Marketing and education on the benefits of toilet care products set to drive sales Limited distribution and high prices to hamper growth of in-cistern devices Volume decline for rim blocks due to limited awareness and usage occasions CATEGORY DATA Table 45 Sales of Toilet Care by Category: Value 2016-2021 Table 46 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 47 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 48 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 49 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 50 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026 POLISHES IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Shoe polish maintains its decline due to home working and education Sales of floor polish continue to plummet as consumers turn to alternatives Metal and furniture polish maintain growth due to more time spent at home PROSPECTS AND OPPORTUNITIES Falling volume sales due to floor polish, but rising prices will stimulate value growth Growth for metal and furniture polish to prolong the life of household items Return to offices and schools to stimulate growth in shoe polish CATEGORY DATA Table 51 Sales of Polishes by Category: Value 2016-2021 Table 52 Sales of Polishes by Category: % Value Growth 2016-2021 Table 53 NBO Company Shares of Polishes: % Value 2017-2021 Table 54 LBN Brand Shares of Polishes: % Value 2018-2021 Table 55 Forecast Sales of Polishes by Category: Value 2021-2026 Table 56 Forecast Sales of Polishes by Category: % Value Growth 2021-2026 AIR CARE IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Desire to enhance the home environment drives growth for gel air fresheners Car and electric air fresheners negatively affected by the pandemic Liquid air fresheners are rarely available and too expensive for most consumers PROSPECTS AND OPPORTUNITIES Solid growth as consumers look to improve their home environment Consumers and producers likely to move to products perceived as safer Return to growth for car air fresheners will help drive sales CATEGORY DATA Table 57 Sales of Air Care by Category: Value 2016-2021 Table 58 Sales of Air Care by Category: % Value Growth 2016-2021 Table 59 Sales of Air Care by Fragrance: Value Ranking 2019-2021 Table 60 NBO Company Shares of Air Care: % Value 2017-2021 Table 61 LBN Brand Shares of Air Care: % Value 2018-2021 Table 62 Forecast Sales of Air Care by Category: Value 2021-2026 Table 63 Forecast Sales of Air Care by Category: % Value Growth 2021-2026 HOME INSECTICIDES IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Heavy rains and flooding maintain growth for home insecticides Investment by Sherwood Chemical in a clear brand message Launches focus on longer-acting products PROSPECTS AND OPPORTUNITIES Stable sales as home insecticides is mature and these are essential products Manufacturers will launch products to cater to consumers’ changing needs Consumer concern about chemical ingredients likely to lead to new product launches CATEGORY DATA Table 64 Sales of Home Insecticides by Category: Value 2016-2021 Table 65 Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 66 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021 Table 67 NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 68 LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 69 Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
SummaryAfter many years of growth, in 2020 home care turned to decline in both retail volume and current value terms. The negative performance in this year was due to the outbreak of COVID-19, which increased price-sensitivity in the country, leading consumers to focus on those items they deemed essential for the household. With people working and studying from home, this included products to maintain health and hygiene, such as bleach, surface care products and home insecticides, while categories cons... Table of ContentsHome Care in ThailandEuromonitor International February 2022 List Of Contents And Tables HOME CARE IN THAILAND EXECUTIVE SUMMARY Home care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home care? CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026 MARKET INDICATORS Table 1 Households 2016-2021 MARKET DATA Table 2 Sales of Home Care by Category: Value 2016-2021 Table 3 Sales of Home Care by Category: % Value Growth 2016-2021 Table 4 NBO Company Shares of Home Care: % Value 2017-2021 Table 5 LBN Brand Shares of Home Care: % Value 2018-2021 Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7 Distribution of Home Care by Format: % Value 2016-2021 Table 8 Distribution of Home Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Home Care by Category: Value 2021-2026 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Continued move from powder to liquid detergents Fabric softeners rebounds to growth New launch helps keep Breeze at the top PROSPECTS AND OPPORTUNITIES Level of concentration set to increase in liquid detergents More eco-friendly products containing natural ingredients likely to be launched Autodosing will be evident but not significant CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2016-2021 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2016-2021 Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14 Sales of Laundry Aids by Category: Value 2016-2021 Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16 Sales of Laundry Detergents by Category: Value 2016-2021 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026 DISHWASHING IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Automatic dishwashing drives growth from a low base Hand dishwashing also grows as more meals are taken at home Unilever continues to dominate thanks to Thai-specific products and new launches PROSPECTS AND OPPORTUNITIES Move towards concentration in hand dishwashing Automatic dishwashing powders to drive growth due to price and ability to self-dose Price will determine the success of green and organic dishwashing products CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2015-2020 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2016-2021 Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026 SURFACE CARE IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Growth is maintained, but consumers remain price-sensitive Bathroom cleaners dictates the performance of overall surface care Consumers turn to home care disinfectants for more of their cleaning needs PROSPECTS AND OPPORTUNITIES Dynamic growth expected as consumers pay more attention to hygiene Rising popularity of kitchen cleaners, although bathroom cleaners will dominate Higher price points likely to limit the growth of eco-friendly products CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2016-2021 Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 35 NBO Company Shares of Surface Care: % Value 2017-2021 Table 36 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 37 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 38 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026 BLEACH IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Sales turn to decline, but remain higher than pre-pandemic Haiter is synonymous with bleach in Thailand Growth in e-commerce as new affordable brands use this channel PROSPECTS AND OPPORTUNITIES Stabilisation of growth in the forecast period The efficacy of bleach for cleaning clothing will support sales Negative aspects of bleach likely to come to the fore CATEGORY DATA Table 39 Sales of Bleach: Value 2016-2021 Table 40 Sales of Bleach: % Value Growth 2016-2021 Table 41 NBO Company Shares of Bleach: % Value 2017-2021 Table 42 LBN Brand Shares of Bleach: % Value 2018-2021 Table 43 Forecast Sales of Bleach: Value 2021-2026 Table 44 Forecast Sales of Bleach: % Value Growth 2021-2026 TOILET CARE IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers prefer bathroom cleaners or bleach to toilet care products New player emerges and has a successful first year Consumers continue to favour store-based retailers PROSPECTS AND OPPORTUNITIES Marketing and education on the benefits of toilet care products set to drive sales Limited distribution and high prices to hamper growth of in-cistern devices Volume decline for rim blocks due to limited awareness and usage occasions CATEGORY DATA Table 45 Sales of Toilet Care by Category: Value 2016-2021 Table 46 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 47 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 48 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 49 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 50 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026 POLISHES IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Shoe polish maintains its decline due to home working and education Sales of floor polish continue to plummet as consumers turn to alternatives Metal and furniture polish maintain growth due to more time spent at home PROSPECTS AND OPPORTUNITIES Falling volume sales due to floor polish, but rising prices will stimulate value growth Growth for metal and furniture polish to prolong the life of household items Return to offices and schools to stimulate growth in shoe polish CATEGORY DATA Table 51 Sales of Polishes by Category: Value 2016-2021 Table 52 Sales of Polishes by Category: % Value Growth 2016-2021 Table 53 NBO Company Shares of Polishes: % Value 2017-2021 Table 54 LBN Brand Shares of Polishes: % Value 2018-2021 Table 55 Forecast Sales of Polishes by Category: Value 2021-2026 Table 56 Forecast Sales of Polishes by Category: % Value Growth 2021-2026 AIR CARE IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Desire to enhance the home environment drives growth for gel air fresheners Car and electric air fresheners negatively affected by the pandemic Liquid air fresheners are rarely available and too expensive for most consumers PROSPECTS AND OPPORTUNITIES Solid growth as consumers look to improve their home environment Consumers and producers likely to move to products perceived as safer Return to growth for car air fresheners will help drive sales CATEGORY DATA Table 57 Sales of Air Care by Category: Value 2016-2021 Table 58 Sales of Air Care by Category: % Value Growth 2016-2021 Table 59 Sales of Air Care by Fragrance: Value Ranking 2019-2021 Table 60 NBO Company Shares of Air Care: % Value 2017-2021 Table 61 LBN Brand Shares of Air Care: % Value 2018-2021 Table 62 Forecast Sales of Air Care by Category: Value 2021-2026 Table 63 Forecast Sales of Air Care by Category: % Value Growth 2021-2026 HOME INSECTICIDES IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Heavy rains and flooding maintain growth for home insecticides Investment by Sherwood Chemical in a clear brand message Launches focus on longer-acting products PROSPECTS AND OPPORTUNITIES Stable sales as home insecticides is mature and these are essential products Manufacturers will launch products to cater to consumers’ changing needs Consumer concern about chemical ingredients likely to lead to new product launches CATEGORY DATA Table 64 Sales of Home Insecticides by Category: Value 2016-2021 Table 65 Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 66 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021 Table 67 NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 68 LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 69 Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
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