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日本の家庭・園芸Home and Garden in Japan コロナウイルス（COVID-19）危機の残存と、パンデミック前と比較して、在宅勤務政策や旅行制限や健康・経済的懸念による滞在など、より家庭中心のライフスタイルに後押しされ、2021年のホーム＆ガーデンは好調な... もっと見る
サマリーコロナウイルス（COVID-19）危機の残存と、パンデミック前と比較して、在宅勤務政策や旅行制限や健康・経済的懸念による滞在など、より家庭中心のライフスタイルに後押しされ、2021年のホーム＆ガーデンは好調な結果となった。イタリア人は、可処分所得の多くを、日常の生活空間や体験をより快適にし、向上させることに貢献する製品に費やしました。屋外の生活空間を快適で楽しいものにすること、そして...Euromonitor Internationalのイタリアのホーム＆ガーデンに関するレポートは、国レベルでの市場需要の規模と形状に関する包括的なガイドを提供します。最新の小売販売データ（過去の日付範囲）を提供し、成長を促進するカテゴリーを特定することができます。また、主要企業とそのブランドを特定し、新製品開発、消費者のライフスタイル、市場投入ルート、価格問題に至るまで、需要に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測では、中期的に市場の需要がどのように変化していくかを示しています。 対象製品ホームインプルーブメントとガーデニング、ホームウェアとホームファニシング。 データカバレッジ： 市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * 家庭用品および園芸市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定します。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年後を予測することで、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Home and Garden in ItalyEuromonitor International May 2022 List Of Contents And Tables HOME AND GARDEN IN ITALY EXECUTIVE SUMMARY Home and garden in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home and garden? MARKET DATA Table 1 Sales of Home and Garden by Category: Value 2016-2021 Table 2 Sales of Home and Garden by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of Home and Garden: % Value 2017-2021 Table 4 LBN Brand Shares of Home and Garden: % Value 2018-2021 Table 5 Distribution of Home and Garden by Format: % Value 2016-2021 Table 6 Distribution of Home and Garden by Format and Category: % Value 2021 Table 7 Forecast Sales of Home and Garden by Category: Value 2021-2026 Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources GARDENING IN ITALY KEY DATA FINDINGS 2021 DEVELOPMENTS Robust gardening as hobby trend sustains strong retail value growth trajectory in 2021 Physical retailers jump on e-commerce bandwagon to continue development of the online channel Sales of atomisers drop as sanitisation sales driver ebbs PROSPECTS AND OPPORTUNITIES Gardening trend set to secure positive value growth in the forecast period “Green Bonus” to stimulate sustainability and hinder tax evasion Mixed retailers and discounters expected to increase the pressure on specialist retailers CATEGORY DATA Table 9 Sales of Gardening by Category: Value 2016-2021 Table 10 Sales of Gardening by Category: % Value Growth 2016-2021 Table 11 NBO Company Shares of Gardening: % Value 2017-2021 Table 12 LBN Brand Shares of Gardening: % Value 2018-2021 Table 13 Distribution of Gardening by Format: % Value 2016-2021 Table 14 Forecast Sales of Gardening by Category: Value 2021-2026 Table 15 Forecast Sales of Gardening by Category: % Value Growth 2021-2026 HOME FURNISHINGS IN ITALY KEY DATA FINDINGS 2021 DEVELOPMENTS Shift back towards focus on sustainability as the pandemic situation eases Residual remote working policies and government bonus scheme foster expenditure on home renovation Growing array of actors widens scope for home furnishings PROSPECTS AND OPPORTUNITIES Confirmation of government stimulus expected to favour household investment in furniture Licensed and higher-end vs low-cost textiles to create a level of polarisation Store-based retailers to offer emotional shopping experiences and omnichannel approach to resist e-commerce shift CATEGORY DATA Table 16 Sales of Home Furnishings by Category: Value 2016-2021 Table 17 Sales of Home Furnishings by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Home Furnishings: % Value 2017-2021 Table 19 LBN Brand Shares of Home Furnishings: % Value 2018-2021 Table 20 LBN Brand Shares of Light Sources: % Value 2018-2021 Table 21 Distribution of Home Furnishings by Format: % Value 2016-2021 Table 22 Forecast Sales of Home Furnishings by Category: Value 2021-2026 Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026 HOME IMPROVEMENT IN ITALY KEY DATA FINDINGS 2021 DEVELOPMENTS E-commerce and store-based retailers tap into the home improvement and DIY trend The demand for ceramic tiles surges with the hygiene trend while more consumers look to wallpaper to revive plain spaces Wide retail presence and offer and digital investments help Cromology stay ahead of an increasingly competitive field PROSPECTS AND OPPORTUNITIES Mixed performances anticipated as the return to normality and economic pressures limit investment in home improvement Economic pressures set to increase the pressure on independents and foster the development of private label Automotive and mobility products offer potential new revenue stream for DIY retailers CATEGORY DATA Table 24 Sales of Home Improvement by Category: Value 2016-2021 Table 25 Sales of Home Improvement by Category: % Value Growth 2016-2021 Table 26 NBO Company Shares of Home Improvement: % Value 2017-2021 Table 27 LBN Brand Shares of Home Improvement: % Value 2018-2021 Table 28 Distribution of Home Improvement by Format: % Value 2016-2021 Table 29 Forecast Sales of Home Improvement by Category: Value 2021-2026 Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026 HOMEWARES IN ITALY KEY DATA FINDINGS 2021 DEVELOPMENTS Reusable tableware for outdoors and food storage needs remain important as consumers continue to adapt to the “new reality” Players continue to push digital retailing to maintain consumer engagement and reach still cautious consumers Iconic pieces and sustainability feature in development strategies to tap into consumer nostalgia and ecological concerns PROSPECTS AND OPPORTUNITIES Kitchenware set to lead the recovery as many consumers remain home-centred for social, health and economy reasons Homewares players look to omnichannel approach to adapt to changing consumer needs and preferences Foodservice restart and faster tourist flows offer incentives for investments CATEGORY DATA Table 31 Sales of Homewares by Category: Value 2016-2021 Table 32 Sales of Homewares by Category: % Value Growth 2016-2021 Table 33 Sales of Homewares by Material: % Value 2016-2021 Table 34 NBO Company Shares of Homewares: % Value 2017-2021 Table 35 LBN Brand Shares of Homewares: % Value 2018-2021 Table 36 Distribution of Homewares by Format: % Value 2016-2021 Table 37 Forecast Sales of Homewares by Category: Value 2021-2026 Table 38 Forecast Sales of Homewares by Category: % Value Growth 2021-2026
SummaryDriven by the residual Coronavirus (COVID-19) crisis and more home-centred lifestyles, compared with the pre-pandemic period, including work-from-home policies and staycations due to travel limitations and health and economic concerns, home and garden performed well in 2021. Italians spent a significant amount of their disposable incomes on products that contributed to make more comfortable and improve their everyday living spaces and experiences. Making outdoor living spaces comfortable and enj... Table of ContentsHome and Garden in ItalyEuromonitor International May 2022 List Of Contents And Tables HOME AND GARDEN IN ITALY EXECUTIVE SUMMARY Home and garden in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home and garden? MARKET DATA Table 1 Sales of Home and Garden by Category: Value 2016-2021 Table 2 Sales of Home and Garden by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of Home and Garden: % Value 2017-2021 Table 4 LBN Brand Shares of Home and Garden: % Value 2018-2021 Table 5 Distribution of Home and Garden by Format: % Value 2016-2021 Table 6 Distribution of Home and Garden by Format and Category: % Value 2021 Table 7 Forecast Sales of Home and Garden by Category: Value 2021-2026 Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources GARDENING IN ITALY KEY DATA FINDINGS 2021 DEVELOPMENTS Robust gardening as hobby trend sustains strong retail value growth trajectory in 2021 Physical retailers jump on e-commerce bandwagon to continue development of the online channel Sales of atomisers drop as sanitisation sales driver ebbs PROSPECTS AND OPPORTUNITIES Gardening trend set to secure positive value growth in the forecast period “Green Bonus” to stimulate sustainability and hinder tax evasion Mixed retailers and discounters expected to increase the pressure on specialist retailers CATEGORY DATA Table 9 Sales of Gardening by Category: Value 2016-2021 Table 10 Sales of Gardening by Category: % Value Growth 2016-2021 Table 11 NBO Company Shares of Gardening: % Value 2017-2021 Table 12 LBN Brand Shares of Gardening: % Value 2018-2021 Table 13 Distribution of Gardening by Format: % Value 2016-2021 Table 14 Forecast Sales of Gardening by Category: Value 2021-2026 Table 15 Forecast Sales of Gardening by Category: % Value Growth 2021-2026 HOME FURNISHINGS IN ITALY KEY DATA FINDINGS 2021 DEVELOPMENTS Shift back towards focus on sustainability as the pandemic situation eases Residual remote working policies and government bonus scheme foster expenditure on home renovation Growing array of actors widens scope for home furnishings PROSPECTS AND OPPORTUNITIES Confirmation of government stimulus expected to favour household investment in furniture Licensed and higher-end vs low-cost textiles to create a level of polarisation Store-based retailers to offer emotional shopping experiences and omnichannel approach to resist e-commerce shift CATEGORY DATA Table 16 Sales of Home Furnishings by Category: Value 2016-2021 Table 17 Sales of Home Furnishings by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Home Furnishings: % Value 2017-2021 Table 19 LBN Brand Shares of Home Furnishings: % Value 2018-2021 Table 20 LBN Brand Shares of Light Sources: % Value 2018-2021 Table 21 Distribution of Home Furnishings by Format: % Value 2016-2021 Table 22 Forecast Sales of Home Furnishings by Category: Value 2021-2026 Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026 HOME IMPROVEMENT IN ITALY KEY DATA FINDINGS 2021 DEVELOPMENTS E-commerce and store-based retailers tap into the home improvement and DIY trend The demand for ceramic tiles surges with the hygiene trend while more consumers look to wallpaper to revive plain spaces Wide retail presence and offer and digital investments help Cromology stay ahead of an increasingly competitive field PROSPECTS AND OPPORTUNITIES Mixed performances anticipated as the return to normality and economic pressures limit investment in home improvement Economic pressures set to increase the pressure on independents and foster the development of private label Automotive and mobility products offer potential new revenue stream for DIY retailers CATEGORY DATA Table 24 Sales of Home Improvement by Category: Value 2016-2021 Table 25 Sales of Home Improvement by Category: % Value Growth 2016-2021 Table 26 NBO Company Shares of Home Improvement: % Value 2017-2021 Table 27 LBN Brand Shares of Home Improvement: % Value 2018-2021 Table 28 Distribution of Home Improvement by Format: % Value 2016-2021 Table 29 Forecast Sales of Home Improvement by Category: Value 2021-2026 Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026 HOMEWARES IN ITALY KEY DATA FINDINGS 2021 DEVELOPMENTS Reusable tableware for outdoors and food storage needs remain important as consumers continue to adapt to the “new reality” Players continue to push digital retailing to maintain consumer engagement and reach still cautious consumers Iconic pieces and sustainability feature in development strategies to tap into consumer nostalgia and ecological concerns PROSPECTS AND OPPORTUNITIES Kitchenware set to lead the recovery as many consumers remain home-centred for social, health and economy reasons Homewares players look to omnichannel approach to adapt to changing consumer needs and preferences Foodservice restart and faster tourist flows offer incentives for investments CATEGORY DATA Table 31 Sales of Homewares by Category: Value 2016-2021 Table 32 Sales of Homewares by Category: % Value Growth 2016-2021 Table 33 Sales of Homewares by Material: % Value 2016-2021 Table 34 NBO Company Shares of Homewares: % Value 2017-2021 Table 35 LBN Brand Shares of Homewares: % Value 2018-2021 Table 36 Distribution of Homewares by Format: % Value 2016-2021 Table 37 Forecast Sales of Homewares by Category: Value 2021-2026 Table 38 Forecast Sales of Homewares by Category: % Value Growth 2021-2026
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