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サウジアラビアの在宅介護Home Care in Saudi Arabia 同国のサウジ化プログラムは、2018年の開始以来、企業における現地労働者の数を増やすことを目的に、その勢いを増しています。このプログラムは、COVID-19に対応して加速しており、政府はパンデミックによって生... もっと見る
サマリー同国のサウジ化プログラムは、2018年の開始以来、企業における現地労働者の数を増やすことを目的に、その勢いを増しています。このプログラムは、COVID-19に対応して加速しており、政府はパンデミックによって生じた経済的な圧力により、より多くの現地人を就労させることを強く望んでいます。2021年には民間企業におけるサウジ化がほぼ4分の1まで進み、サウジアラビア人のために213,000の雇用を創出することが目標とされています。また、サウジアラビア人の雇用を拡大することにも力を入れている。この調査レポートはサウジアラビアのホームケア市場を分析・予測したもので、国別の市場規模や形態を包括的に解説しています。最新の小売販売データ（過去の日付範囲）を提供しており、成長を牽引するセクターを特定することが可能です。主要企業、主要ブランドを特定し、新製品開発、パッケージングイノベーション、経済/ライフスタイルの影響、流通、価格設定など、市場に影響を与える主要要因の戦略的分析も行っています。2026年までの予測は、市場がどのように変化していくかを示しています。 対象製品エアケア、ブリーチ、食器洗い、家庭用殺虫剤、ランドリーケア、ポリッシュ、サーフェイスケア、トイレケア。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ホームケア市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドを理解する。 * 5年間の予測により、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Home Care in Saudi ArabiaEuromonitor International February 2022 List Of Contents And Tables HOME CARE IN SAUDI ARABIA EXECUTIVE SUMMARY Home care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home care? CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026 MARKET INDICATORS Table 1 Households 2016-2021 MARKET DATA Table 2 Sales of Home Care by Category: Value 2016-2021 Table 3 Sales of Home Care by Category: % Value Growth 2016-2021 Table 4 NBO Company Shares of Home Care: % Value 2017-2021 Table 5 LBN Brand Shares of Home Care: % Value 2018-2021 Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7 Distribution of Home Care by Format: % Value 2016-2021 Table 8 Distribution of Home Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Home Care by Category: Value 2021-2026 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN SAUDI ARABIA KEY DATA FINDINGS 2021 DEVELOPMENTS Growth stabilises as COVID-19 measures ease but demand remains strong Price rises and economic pressures impact sales in 2021 Importance of thobes and abayas in Saudi Arabia supporting demand for specialised laundry care products PROSPECTS AND OPPORTUNITIES Concentrated laundry detergents set for further gains Greater product variety and availability through e-commerce key things to look out for in laundry care Sustainability and Saudisation in focus for Saudi Arabia CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2016-2021 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2016-2021 Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14 Sales of Laundry Aids by Category: Value 2016-2021 Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16 Sales of Laundry Detergents by Category: Value 2016-2021 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026 DISHWASHING IN SAUDI ARABIA KEY DATA FINDINGS 2021 DEVELOPMENTS Hand dishwashing remains dominant with a keen focus on antibacterial products Automatic dishwashing winning friends thanks to the promise of greater convenience and as a way to save water Competitive landscape remains dominated by multinational brands PROSPECTS AND OPPORTUNITIES More homes expected to purchase dishwashers The entry of private label and local players could help to make automatic dishwashing more affordable Competition set to intensify as new players enter the market CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2015-2020 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2016-2021 Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026 SURFACE CARE IN SAUDI ARABIA KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers unwilling to compromise when it comes to surface care due to increased hygiene concerns Multi-purpose cleaners rise to the top but task-specific products continue to build a wider audience Dettol retains the lead as players add COVID-19 labels to boost demand PROSPECTS AND OPPORTUNITIES Investment in new product development and innovation on the cards Increasing competition expected to put downward pressure on prices Local brands could find favour with more competitive prices CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2016-2021 Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of Surface Care: % Value 2017-2021 Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021 Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021 Table 41 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026 BLEACH IN SAUDI ARABIA KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for bleach softens in 2021 as panic buying subsides Clorox retains its dominant position with scented bleach adding value to an established and loyal consumer base Prices stabilise after sharp decline in 2020 PROSPECTS AND OPPORTUNITIES Bleach expected to suffer from unhealthy image Bleach expected to suffer from the inclusion of bleach in other home care products Little room for innovation with bleach facing a bleak outlook CATEGORY DATA Table 43 Sales of Bleach: Value 2016-2021 Table 44 Sales of Bleach: % Value Growth 2016-2021 Table 45 NBO Company Shares of Bleach: % Value 2017-2021 Table 46 LBN Brand Shares of Bleach: % Value 2018-2021 Table 47 Forecast Sales of Bleach: Value 2021-2026 Table 48 Forecast Sales of Bleach: % Value Growth 2021-2026 TOILET CARE IN SAUDI ARABIA KEY DATA FINDINGS 2021 DEVELOPMENTS COVID-19 fears continue to fuel demand for toilet care in 2021 Toilet care benefits from healthy competition between the leading players and regular new product development Harpic leads but competition intensifies thanks to active new product development and promotions PROSPECTS AND OPPORTUNITIES Promotional activity set to play a key role in driving demand for toilet care Competition expected to heat up with local players eyeing new opportunities Renewed demand set to encourage investment in new product development and innovation CATEGORY DATA Table 49 Sales of Toilet Care by Category: Value 2016-2021 Table 50 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 52 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 53 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026 POLISHES IN SAUDI ARABIA KEY DATA FINDINGS 2021 DEVELOPMENTS Sales of polishes pick up in 2021 as life begins slow return to normality Polishes hindered by shift in flooring preferences Players use price discounting and promotions to put a shine on a difficult situation PROSPECTS AND OPPORTUNITIES Flexible work arrangements expected to hinder the recovery of shoe polish Polishes in danger of stagnation as other home care products pose a growing threat Floor polish facing growing threat from floor cleaners CATEGORY DATA Table 55 Sales of Polishes by Category: Value 2016-2021 Table 56 Sales of Polishes by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Polishes: % Value 2017-2021 Table 58 LBN Brand Shares of Polishes: % Value 2018-2021 Table 59 Forecast Sales of Polishes by Category: Value 2021-2026 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2021-2026 AIR CARE IN SAUDI ARABIA KEY DATA FINDINGS 2021 DEVELOPMENTS Air care on the path to recovery as Saudi Arabia’s economy picks up in 2021 Glade benefits from the launch of new 3-in-1 product with virucidal claims Spray/aerosol air fresheners remains at the heart of air care PROSPECTS AND OPPORTUNITIES The future looks bright for air care with e-commerce offering room for expansion New product development expected to focus on innovative fragrances and new hygiene claims Incense sticks and candle air fresheners set to benefit from traditional image CATEGORY DATA Table 61 Sales of Air Care by Category: Value 2016-2021 Table 62 Sales of Air Care by Category: % Value Growth 2016-2021 Table 63 NBO Company Shares of Air Care: % Value 2017-2021 Table 64 LBN Brand Shares of Air Care: % Value 2018-2021 Table 65 Forecast Sales of Air Care by Category: Value 2021-2026 Table 66 Forecast Sales of Air Care by Category: % Value Growth 2021-2026 HOME INSECTICIDES IN SAUDI ARABIA KEY DATA FINDINGS 2021 DEVELOPMENTS Home seclusion helps support growth in home insecticides Raid leads the way as players use price discounting to drive sales Odour-free and dual-purpose products most appealing PROSPECTS AND OPPORTUNITIES Spray/aerosol insecticides expected to benefit from strong marketing and promotions Private label and local players face several obstacles in their efforts to win share New product development and innovation could help to shake up the category CATEGORY DATA Table 67 Sales of Home Insecticides by Category: Value 2016-2021 Table 68 Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 69 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021 Table 70 NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 71 LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 72 Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 73 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
SummaryThe country’s Saudisation programme has been building momentum since its inception in 2018, with the aim being to increase the number of local workers in businesses. The programme has been accelerated in response to COVID-19 with the government keen to get more locals into work due to the economic pressures created by the pandemic. Saudisation in the private sector rose by almost a quarter in 2021, with the aim being to create 213,000 jobs for Saudis. There has also been a keen focus on getting... Table of ContentsHome Care in Saudi ArabiaEuromonitor International February 2022 List Of Contents And Tables HOME CARE IN SAUDI ARABIA EXECUTIVE SUMMARY Home care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home care? CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026 MARKET INDICATORS Table 1 Households 2016-2021 MARKET DATA Table 2 Sales of Home Care by Category: Value 2016-2021 Table 3 Sales of Home Care by Category: % Value Growth 2016-2021 Table 4 NBO Company Shares of Home Care: % Value 2017-2021 Table 5 LBN Brand Shares of Home Care: % Value 2018-2021 Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7 Distribution of Home Care by Format: % Value 2016-2021 Table 8 Distribution of Home Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Home Care by Category: Value 2021-2026 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN SAUDI ARABIA KEY DATA FINDINGS 2021 DEVELOPMENTS Growth stabilises as COVID-19 measures ease but demand remains strong Price rises and economic pressures impact sales in 2021 Importance of thobes and abayas in Saudi Arabia supporting demand for specialised laundry care products PROSPECTS AND OPPORTUNITIES Concentrated laundry detergents set for further gains Greater product variety and availability through e-commerce key things to look out for in laundry care Sustainability and Saudisation in focus for Saudi Arabia CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2016-2021 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2016-2021 Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14 Sales of Laundry Aids by Category: Value 2016-2021 Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16 Sales of Laundry Detergents by Category: Value 2016-2021 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026 DISHWASHING IN SAUDI ARABIA KEY DATA FINDINGS 2021 DEVELOPMENTS Hand dishwashing remains dominant with a keen focus on antibacterial products Automatic dishwashing winning friends thanks to the promise of greater convenience and as a way to save water Competitive landscape remains dominated by multinational brands PROSPECTS AND OPPORTUNITIES More homes expected to purchase dishwashers The entry of private label and local players could help to make automatic dishwashing more affordable Competition set to intensify as new players enter the market CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2015-2020 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2016-2021 Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026 SURFACE CARE IN SAUDI ARABIA KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers unwilling to compromise when it comes to surface care due to increased hygiene concerns Multi-purpose cleaners rise to the top but task-specific products continue to build a wider audience Dettol retains the lead as players add COVID-19 labels to boost demand PROSPECTS AND OPPORTUNITIES Investment in new product development and innovation on the cards Increasing competition expected to put downward pressure on prices Local brands could find favour with more competitive prices CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2016-2021 Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of Surface Care: % Value 2017-2021 Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021 Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021 Table 41 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026 BLEACH IN SAUDI ARABIA KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for bleach softens in 2021 as panic buying subsides Clorox retains its dominant position with scented bleach adding value to an established and loyal consumer base Prices stabilise after sharp decline in 2020 PROSPECTS AND OPPORTUNITIES Bleach expected to suffer from unhealthy image Bleach expected to suffer from the inclusion of bleach in other home care products Little room for innovation with bleach facing a bleak outlook CATEGORY DATA Table 43 Sales of Bleach: Value 2016-2021 Table 44 Sales of Bleach: % Value Growth 2016-2021 Table 45 NBO Company Shares of Bleach: % Value 2017-2021 Table 46 LBN Brand Shares of Bleach: % Value 2018-2021 Table 47 Forecast Sales of Bleach: Value 2021-2026 Table 48 Forecast Sales of Bleach: % Value Growth 2021-2026 TOILET CARE IN SAUDI ARABIA KEY DATA FINDINGS 2021 DEVELOPMENTS COVID-19 fears continue to fuel demand for toilet care in 2021 Toilet care benefits from healthy competition between the leading players and regular new product development Harpic leads but competition intensifies thanks to active new product development and promotions PROSPECTS AND OPPORTUNITIES Promotional activity set to play a key role in driving demand for toilet care Competition expected to heat up with local players eyeing new opportunities Renewed demand set to encourage investment in new product development and innovation CATEGORY DATA Table 49 Sales of Toilet Care by Category: Value 2016-2021 Table 50 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 52 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 53 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026 POLISHES IN SAUDI ARABIA KEY DATA FINDINGS 2021 DEVELOPMENTS Sales of polishes pick up in 2021 as life begins slow return to normality Polishes hindered by shift in flooring preferences Players use price discounting and promotions to put a shine on a difficult situation PROSPECTS AND OPPORTUNITIES Flexible work arrangements expected to hinder the recovery of shoe polish Polishes in danger of stagnation as other home care products pose a growing threat Floor polish facing growing threat from floor cleaners CATEGORY DATA Table 55 Sales of Polishes by Category: Value 2016-2021 Table 56 Sales of Polishes by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Polishes: % Value 2017-2021 Table 58 LBN Brand Shares of Polishes: % Value 2018-2021 Table 59 Forecast Sales of Polishes by Category: Value 2021-2026 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2021-2026 AIR CARE IN SAUDI ARABIA KEY DATA FINDINGS 2021 DEVELOPMENTS Air care on the path to recovery as Saudi Arabia’s economy picks up in 2021 Glade benefits from the launch of new 3-in-1 product with virucidal claims Spray/aerosol air fresheners remains at the heart of air care PROSPECTS AND OPPORTUNITIES The future looks bright for air care with e-commerce offering room for expansion New product development expected to focus on innovative fragrances and new hygiene claims Incense sticks and candle air fresheners set to benefit from traditional image CATEGORY DATA Table 61 Sales of Air Care by Category: Value 2016-2021 Table 62 Sales of Air Care by Category: % Value Growth 2016-2021 Table 63 NBO Company Shares of Air Care: % Value 2017-2021 Table 64 LBN Brand Shares of Air Care: % Value 2018-2021 Table 65 Forecast Sales of Air Care by Category: Value 2021-2026 Table 66 Forecast Sales of Air Care by Category: % Value Growth 2021-2026 HOME INSECTICIDES IN SAUDI ARABIA KEY DATA FINDINGS 2021 DEVELOPMENTS Home seclusion helps support growth in home insecticides Raid leads the way as players use price discounting to drive sales Odour-free and dual-purpose products most appealing PROSPECTS AND OPPORTUNITIES Spray/aerosol insecticides expected to benefit from strong marketing and promotions Private label and local players face several obstacles in their efforts to win share New product development and innovation could help to shake up the category CATEGORY DATA Table 67 Sales of Home Insecticides by Category: Value 2016-2021 Table 68 Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 69 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021 Table 70 NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 71 LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 72 Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 73 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
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