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マレーシアの在宅介護Home Care in Malaysia パンデミックは、マレーシアにおけるホームケアの小売現在価値売上高の成長率を緩やかに加速させ、消費者がCOVID-19制限により自宅で過ごす時間が増えたことが、パンデミックによる経済ショックを上回った。エア... もっと見る
サマリーパンデミックは、マレーシアにおけるホームケアの小売現在価値売上高の成長率を緩やかに加速させ、消費者がCOVID-19制限により自宅で過ごす時間が増えたことが、パンデミックによる経済ショックを上回った。エアケアの小売現在価値売上高だけは2021年に2019年よりも減少したが、これは移動に関する制限がこのカテゴリの小売現在価値売上の大部分を占める車用芳香剤の需要にマイナスの影響を与えたためである...。この調査レポートはマレーシアのホームケア市場を分析・予測したもので、国別の市場規模や形態を包括的に解説しています。最新の小売販売データ（過去の日付範囲）を提供しており、成長を牽引するセクターを特定することが可能です。主要企業、主要ブランドを特定し、新製品開発、パッケージングイノベーション、経済/ライフスタイルの影響、流通、価格設定問題など、市場に影響を与える主要要因の戦略的分析も行っています。2026年までの予測は、市場がどのように変化していくかを示しています。 対象製品エアケア、ブリーチ、食器洗い、家庭用殺虫剤、ランドリーケア、ポリッシュ、サーフェイスケア、トイレケア。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ホームケア市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドを理解する。 * 5年間の予測により、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Home Care in MalaysiaEuromonitor International February 2022 List Of Contents And Tables HOME CARE IN MALAYSIA EXECUTIVE SUMMARY Home care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home care? CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026 MARKET INDICATORS Table 1 Households 2016-2021 MARKET DATA Table 2 Sales of Home Care by Category: Value 2016-2021 Table 3 Sales of Home Care by Category: % Value Growth 2016-2021 Table 4 NBO Company Shares of Home Care: % Value 2017-2021 Table 5 LBN Brand Shares of Home Care: % Value 2018-2021 Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7 Distribution of Home Care by Format: % Value 2016-2021 Table 8 Distribution of Home Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Home Care by Category: Value 2021-2026 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Pandemic leads some to wash their clothes more frequently As daily life starts to normalise, demand for liquid fabric softeners begins to recover Southern Lion continues to hold off Procter & Gamble PROSPECTS AND OPPORTUNITIES Concentrated liquid detergents will continue to gain ground on concentrated powder detergents Liquid fabric softeners will see tepid growth Good prospects for offerings with anti-microbial properties CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2016-2021 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2016-2021 Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14 Sales of Laundry Aids by Category: Value 2016-2021 Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16 Sales of Laundry Detergents by Category: Value 2016-2021 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026 DISHWASHING IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Restrictions on movement boost demand for dishwashing Pandemic drives direct sellers towards e-commerce Sustainability concerns do not impact purchasing decisions PROSPECTS AND OPPORTUNITIES Easing of pandemic restrictions will throttle growth in hand dishwashing Economic recovery will boost demand for value-added features Automatic dishwashing will remain marginal, as dishwashers will remain unaffordable to most CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2015-2020 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2016-2021 Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026 SURFACE CARE IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Pandemic boosts demand for home care disinfectants Multi-purpose cleaners lose momentum In spite of difficult economic conditions, consumers remain loyal to trusted brands like Dettol PROSPECTS AND OPPORTUNITIES Demand will normalise as pandemic threat diminishes E-commerce will emerge as a significant distribution channel Affordability will drive strong growth in demand for multi-surface cleaners CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2016-2021 Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of Surface Care: % Value 2017-2021 Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021 Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021 Table 41 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026 BLEACH IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Having surged in 2020, demand suffers a modest hangover during 2021 Economic uncertainty boosts demand for bleach at the expense of more expensive specialised cleaning products Leader Clorox continues to lose value share to cheaper rivals PROSPECTS AND OPPORTUNITIES As economic conditions improve, a growing number of consumers will favour specialist cleaning products over bleach With branding of little importance, price will remain the main driver of consumer choice Rising health concerns are a potential threat to demand CATEGORY DATA Table 43 Sales of Bleach: Value 2016-2021 Table 44 Sales of Bleach: % Value Growth 2016-2021 Table 45 NBO Company Shares of Bleach: % Value 2017-2021 Table 46 LBN Brand Shares of Bleach: % Value 2018-2021 Table 47 Forecast Sales of Bleach: Value 2021-2026 Table 48 Forecast Sales of Bleach: % Value Growth 2021-2026 TOILET CARE IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Having surged during 2020, demand growth normalises Convenience stores now the dominant distribution channel Significant above-the-line advertising helps Reckitt Benckiser to maintain its leadership PROSPECTS AND OPPORTUNITIES As economic conditions improve, consumers will be more receptive to value-added features In-cistern devices will grow in popularity among more affluent consumers E-commerce will continue to grow in importance CATEGORY DATA Table 49 Sales of Toilet Care by Category: Value 2016-2021 Table 50 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 52 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 53 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026 POLISHES IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Casualisation trend undermines demand growth for shoe polish Younger consumers are increasingly turning away from furniture that requires polishing SC Johnson & Son remains dominant in both shoe and furniture polish PROSPECTS AND OPPORTUNITIES In spite of more robust growth, new product development is likely to remain limited Hypermarkets will continue to grow in importance as a distribution channel at the expense of traditional grocery retailers Casualisation trend is set to persist CATEGORY DATA Table 55 Sales of Polishes by Category: Value 2016-2021 Table 56 Sales of Polishes by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Polishes: % Value 2017-2021 Table 58 LBN Brand Shares of Polishes: % Value 2018-2021 Table 59 Forecast Sales of Polishes by Category: Value 2021-2026 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2021-2026 AIR CARE IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for car air fresheners undermined by restrictions on movement Economic shock of pandemic outweighs positive impact of increased time spent at home Diffusers grow in popularity among younger and more health conscious Malaysians PROSPECTS AND OPPORTUNITIES Easing of restrictions on movement will boost demand for car air fresheners Natural alternatives to air care products will percolate into the mainstream E-commerce will continue to grow in importance CATEGORY DATA Table 61 Sales of Air Care by Category: Value 2016-2021 Table 62 Sales of Air Care by Category: % Value Growth 2016-2021 Table 63 NBO Company Shares of Air Care: % Value 2017-2021 Table 64 LBN Brand Shares of Air Care: % Value 2018-2021 Table 65 Forecast Sales of Air Care by Category: Value 2021-2026 Table 66 Forecast Sales of Air Care by Category: % Value Growth 2021-2026 HOME INSECTICIDES IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for home insecticides not significantly affected by the pandemic Electric insecticides are growing in popularity with urban consumers With a strong reputation for quality, international brands remain dominant PROSPECTS AND OPPORTUNITIES Persistent threat posed by dengue fever will underpin demand growth Some more health conscious local consumers will seek natural alternatives to home insecticides Convenience and competitive pricing will continue to drive e-commerce growth CATEGORY DATA Table 67 Sales of Home Insecticides by Category: Value 2016-2021 Table 68 Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 69 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021 Table 70 NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 71 LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 72 Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 73 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
SummaryThe pandemic has driven a modest acceleration in the rate of growth of retail current value sales of home care in Malaysia, with the fact that consumers were spending more time at home due to COVID-19 restrictions outweighing the economic shock of the pandemic. Only retail current value sales of air care were lower in 2021 than they were in 2019, as restrictions on movement negatively affected demand for car air fresheners, which account for the bulk of retail current value sales in this categor... Table of ContentsHome Care in MalaysiaEuromonitor International February 2022 List Of Contents And Tables HOME CARE IN MALAYSIA EXECUTIVE SUMMARY Home care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home care? CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026 MARKET INDICATORS Table 1 Households 2016-2021 MARKET DATA Table 2 Sales of Home Care by Category: Value 2016-2021 Table 3 Sales of Home Care by Category: % Value Growth 2016-2021 Table 4 NBO Company Shares of Home Care: % Value 2017-2021 Table 5 LBN Brand Shares of Home Care: % Value 2018-2021 Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7 Distribution of Home Care by Format: % Value 2016-2021 Table 8 Distribution of Home Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Home Care by Category: Value 2021-2026 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Pandemic leads some to wash their clothes more frequently As daily life starts to normalise, demand for liquid fabric softeners begins to recover Southern Lion continues to hold off Procter & Gamble PROSPECTS AND OPPORTUNITIES Concentrated liquid detergents will continue to gain ground on concentrated powder detergents Liquid fabric softeners will see tepid growth Good prospects for offerings with anti-microbial properties CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2016-2021 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2016-2021 Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14 Sales of Laundry Aids by Category: Value 2016-2021 Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16 Sales of Laundry Detergents by Category: Value 2016-2021 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026 DISHWASHING IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Restrictions on movement boost demand for dishwashing Pandemic drives direct sellers towards e-commerce Sustainability concerns do not impact purchasing decisions PROSPECTS AND OPPORTUNITIES Easing of pandemic restrictions will throttle growth in hand dishwashing Economic recovery will boost demand for value-added features Automatic dishwashing will remain marginal, as dishwashers will remain unaffordable to most CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2015-2020 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2016-2021 Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026 SURFACE CARE IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Pandemic boosts demand for home care disinfectants Multi-purpose cleaners lose momentum In spite of difficult economic conditions, consumers remain loyal to trusted brands like Dettol PROSPECTS AND OPPORTUNITIES Demand will normalise as pandemic threat diminishes E-commerce will emerge as a significant distribution channel Affordability will drive strong growth in demand for multi-surface cleaners CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2016-2021 Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of Surface Care: % Value 2017-2021 Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021 Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021 Table 41 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026 BLEACH IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Having surged in 2020, demand suffers a modest hangover during 2021 Economic uncertainty boosts demand for bleach at the expense of more expensive specialised cleaning products Leader Clorox continues to lose value share to cheaper rivals PROSPECTS AND OPPORTUNITIES As economic conditions improve, a growing number of consumers will favour specialist cleaning products over bleach With branding of little importance, price will remain the main driver of consumer choice Rising health concerns are a potential threat to demand CATEGORY DATA Table 43 Sales of Bleach: Value 2016-2021 Table 44 Sales of Bleach: % Value Growth 2016-2021 Table 45 NBO Company Shares of Bleach: % Value 2017-2021 Table 46 LBN Brand Shares of Bleach: % Value 2018-2021 Table 47 Forecast Sales of Bleach: Value 2021-2026 Table 48 Forecast Sales of Bleach: % Value Growth 2021-2026 TOILET CARE IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Having surged during 2020, demand growth normalises Convenience stores now the dominant distribution channel Significant above-the-line advertising helps Reckitt Benckiser to maintain its leadership PROSPECTS AND OPPORTUNITIES As economic conditions improve, consumers will be more receptive to value-added features In-cistern devices will grow in popularity among more affluent consumers E-commerce will continue to grow in importance CATEGORY DATA Table 49 Sales of Toilet Care by Category: Value 2016-2021 Table 50 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 52 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 53 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026 POLISHES IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Casualisation trend undermines demand growth for shoe polish Younger consumers are increasingly turning away from furniture that requires polishing SC Johnson & Son remains dominant in both shoe and furniture polish PROSPECTS AND OPPORTUNITIES In spite of more robust growth, new product development is likely to remain limited Hypermarkets will continue to grow in importance as a distribution channel at the expense of traditional grocery retailers Casualisation trend is set to persist CATEGORY DATA Table 55 Sales of Polishes by Category: Value 2016-2021 Table 56 Sales of Polishes by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Polishes: % Value 2017-2021 Table 58 LBN Brand Shares of Polishes: % Value 2018-2021 Table 59 Forecast Sales of Polishes by Category: Value 2021-2026 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2021-2026 AIR CARE IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for car air fresheners undermined by restrictions on movement Economic shock of pandemic outweighs positive impact of increased time spent at home Diffusers grow in popularity among younger and more health conscious Malaysians PROSPECTS AND OPPORTUNITIES Easing of restrictions on movement will boost demand for car air fresheners Natural alternatives to air care products will percolate into the mainstream E-commerce will continue to grow in importance CATEGORY DATA Table 61 Sales of Air Care by Category: Value 2016-2021 Table 62 Sales of Air Care by Category: % Value Growth 2016-2021 Table 63 NBO Company Shares of Air Care: % Value 2017-2021 Table 64 LBN Brand Shares of Air Care: % Value 2018-2021 Table 65 Forecast Sales of Air Care by Category: Value 2021-2026 Table 66 Forecast Sales of Air Care by Category: % Value Growth 2021-2026 HOME INSECTICIDES IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for home insecticides not significantly affected by the pandemic Electric insecticides are growing in popularity with urban consumers With a strong reputation for quality, international brands remain dominant PROSPECTS AND OPPORTUNITIES Persistent threat posed by dengue fever will underpin demand growth Some more health conscious local consumers will seek natural alternatives to home insecticides Convenience and competitive pricing will continue to drive e-commerce growth CATEGORY DATA Table 67 Sales of Home Insecticides by Category: Value 2016-2021 Table 68 Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 69 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021 Table 70 NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 71 LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 72 Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 73 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
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