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インドネシアにおけるホームケアHome Care in Indonesia 予期せぬことに、2021年半ばにCOVID-19の第2波がインドネシアを襲い、全国的に封鎖状態に追い込まれた。これによりビジネスが減速し、消費者の可処分所得に悪影響を及ぼしたため、2021年のホームケア製品の販売数... もっと見る
サマリー予期せぬことに、2021年半ばにCOVID-19の第2波がインドネシアを襲い、全国的に封鎖状態に追い込まれた。これによりビジネスが減速し、消費者の可処分所得に悪影響を及ぼしたため、2021年のホームケア製品の販売数量の伸びは2020年に比べて低下しました。2021年に消費者の購買力が低下した結果、大多数の消費者はホームケア製品の買い物をより厳選するようになり、より手頃な価格の製品への嗜好が強まりました。この調査レポートはインドネシアのホームケア市場を分析・予測したもので、国別の市場規模や形態について包括的なガイドを提供します。最新の小売販売データ（過去の日付範囲）を提供しており、成長を牽引するセクターを特定することが可能です。主要企業、主要ブランドを特定し、新製品開発、パッケージングイノベーション、経済/ライフスタイルの影響、流通、価格設定など、市場に影響を与える主要要因の戦略的分析も行っています。2026年までの予測は、市場がどのように変化していくかを示しています。 対象製品エアケア、ブリーチ、食器洗い、家庭用殺虫剤、ランドリーケア、ポリッシュ、サーフェイスケア、トイレケア。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ホームケア市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドを理解する。 * 5年間の予測により、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Home Care in IndonesiaEuromonitor International February 2022 List Of Contents And Tables HOME CARE IN INDONESIA EXECUTIVE SUMMARY Home care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home care? CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026 MARKET INDICATORS Table 1 Households 2016-2021 MARKET DATA Table 2 Sales of Home Care by Category: Value 2016-2021 Table 3 Sales of Home Care by Category: % Value Growth 2016-2021 Table 4 NBO Company Shares of Home Care: % Value 2017-2021 Table 5 LBN Brand Shares of Home Care: % Value 2018-2021 Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7 Distribution of Home Care by Format: % Value 2016-2021 Table 8 Distribution of Home Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Home Care by Category: Value 2021-2026 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS Lower purchasing power of consumers slows down growth Sayap Mas Utama continues leading the market with various new launches Companies introduce new products in eco-friendly packaging PROSPECTS AND OPPORTUNITIES Driven by hand wash detergents, laundry care will post a lower CAGR over the forecast period Switching from powder to liquid detergents is likely to continue in the forecast period Leading players will continue dominating the market CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2016-2021 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2016-2021 Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14 Sales of Laundry Aids by Category: Value 2016-2021 Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16 Sales of Laundry Detergents by Category: Value 2016-2021 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026 DISHWASHING IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers in rural areas move from using laundry care to dishwashing products Lower-priced products are launched to attract price-conscious consumers Unilever Indonesia continues to lead in 2021 thanks to its wide portfolio of dishwashing detergents PROSPECTS AND OPPORTUNITIES Dishwashing is expected to post higher growth in the forecast period as more and more consumers opt for hand dishwashing detergents Upgrading from sabun colek to hand dishwashing, but not to automatic dishwashing Benefiting from strong brand recognition, Unilever’s Sunlight will retain its unshaken dominance CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2015-2020 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2016-2021 Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026 SURFACE CARE IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS Surface care sees growth rate decelerate due to declining consumer purchasing power Urbanisation also contributes to growth More shelf space allocated to home care disinfectants PROSPECTS AND OPPORTUNITIES Rising hygiene-consciousness will continue to drive growth Growing interest in more sophisticated cleaning products will support value growth Competition between Unilever and Sayap Mas is likely to intensify CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2016-2021 Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 35 NBO Company Shares of Surface Care: % Value 2017-2021 Table 36 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 37 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 38 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026 BLEACH IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS Volume sales of bleach negatively affected by popularity of disinfectants Lack of new product development affects sales growth Bayclin and So Klin Pemutih continue to lead bleach in 2021 PROSPECTS AND OPPORTUNITIES Lack of product innovation may lead to negative growth Competition from alternatives will also hamper growth Leaders set to continue taking share from the smallest players CATEGORY DATA Table 39 Sales of Bleach: Value 2016-2021 Table 40 Sales of Bleach: % Value Growth 2016-2021 Table 41 NBO Company Shares of Bleach: % Value 2017-2021 Table 42 LBN Brand Shares of Bleach: % Value 2018-2021 Table 43 Forecast Sales of Bleach: Value 2021-2026 Table 44 Forecast Sales of Bleach: % Value Growth 2021-2026 TOILET CARE IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS Toilet liquids/foam continues to dominate due to the limited competition Urbanisation also drives strong growth SC Johnson & Son leads toilet care with its popular Bebek brand PROSPECTS AND OPPORTUNITIES Dynamic growth forecast as consumers are more aware of hygiene Wider availability and urbanisation will stimulate growth Move towards e-commerce set to continue CATEGORY DATA Table 45 Sales of Toilet Care by Category: Value 2016-2021 Table 46 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 47 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 48 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 49 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 50 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026 POLISHES IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS Volume sales of polishes continue to decline in 2021 as fewer consumers feel the need to use polish Low sales in all other polishes categories Known for the quality of its polishes, SC Johnson & Son remains leader in the product area in 2021 PROSPECTS AND OPPORTUNITIES Volume sales set to recover gradually as workers return to the office Rising image-consciousness could have positive and negative impacts SC Johnson & Son is likely to remain the leader in shoe and furniture polish, while Reckitt Benckiser is set to solidify its position in metal polish CATEGORY DATA Table 51 Sales of Polishes by Category: Value 2016-2021 Table 52 Sales of Polishes by Category: % Value Growth 2016-2021 Table 53 NBO Company Shares of Polishes: % Value 2017-2021 Table 54 LBN Brand Shares of Polishes: % Value 2018-2021 Table 55 Forecast Sales of Polishes by Category: Value 2021-2026 Table 56 Forecast Sales of Polishes by Category: % Value Growth 2021-2026 AIR CARE IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS The dominant category, car air fresheners, sees a recovery in demand as consumers spend more time outdoors in 2021 Non-essential nature of air care products contributes to decline Leading company, Megasari Makmur, invests in new product development PROSPECTS AND OPPORTUNITIES Higher growth than in the review period as the consumer base expands Increasing sophistication contributes to price rises Rising car ownership and taxi services will maintain growth for car air fresheners CATEGORY DATA Table 57 Sales of Air Care by Category: Value 2016-2021 Table 58 Sales of Air Care by Category: % Value Growth 2016-2021 Table 59 Sales of Air Care by Fragrance: Value Ranking 2019-2021 Table 60 NBO Company Shares of Air Care: % Value 2017-2021 Table 61 LBN Brand Shares of Air Care: % Value 2018-2021 Table 62 Forecast Sales of Air Care by Category: Value 2021-2026 Table 63 Forecast Sales of Air Care by Category: % Value Growth 2021-2026 HOME INSECTICIDES IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS Sales remain stable as home insecticides are considered essential products The move from insecticide coils to spray/aerosol insecticides continues Johnson Home Hygiene Products maintains leading position due to continuous product innovation PROSPECTS AND OPPORTUNITIES Rising rate of volume growth due to population growth Consumer price-consciousness will lead players to operate a discounting strategy Electric and spray/aerosol insecticides set to drive growth CATEGORY DATA Table 64 Sales of Home Insecticides by Category: Value 2016-2021 Table 65 Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 66 Sales of Spray/Aerosol Insecticides by Type: % Value2016-2021 Table 67 NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 68 LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 69 Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
SummaryUnexpectedly, the second wave of COVID-19 hit Indonesia in the middle of 2021, forcing the country into a nationwide lockdown. This slowed down business, and negatively affected consumer disposable incomes, resulting in lower sales volume growth of home care products in 2021 compared to 2020. Diminishing purchasing power of consumers during 2021 resulted in the majority of consumers being more selective in their shopping for home care products, with an increasing preference for more affordable b... Table of ContentsHome Care in IndonesiaEuromonitor International February 2022 List Of Contents And Tables HOME CARE IN INDONESIA EXECUTIVE SUMMARY Home care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home care? CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026 MARKET INDICATORS Table 1 Households 2016-2021 MARKET DATA Table 2 Sales of Home Care by Category: Value 2016-2021 Table 3 Sales of Home Care by Category: % Value Growth 2016-2021 Table 4 NBO Company Shares of Home Care: % Value 2017-2021 Table 5 LBN Brand Shares of Home Care: % Value 2018-2021 Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7 Distribution of Home Care by Format: % Value 2016-2021 Table 8 Distribution of Home Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Home Care by Category: Value 2021-2026 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS Lower purchasing power of consumers slows down growth Sayap Mas Utama continues leading the market with various new launches Companies introduce new products in eco-friendly packaging PROSPECTS AND OPPORTUNITIES Driven by hand wash detergents, laundry care will post a lower CAGR over the forecast period Switching from powder to liquid detergents is likely to continue in the forecast period Leading players will continue dominating the market CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2016-2021 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2016-2021 Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14 Sales of Laundry Aids by Category: Value 2016-2021 Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16 Sales of Laundry Detergents by Category: Value 2016-2021 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026 DISHWASHING IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers in rural areas move from using laundry care to dishwashing products Lower-priced products are launched to attract price-conscious consumers Unilever Indonesia continues to lead in 2021 thanks to its wide portfolio of dishwashing detergents PROSPECTS AND OPPORTUNITIES Dishwashing is expected to post higher growth in the forecast period as more and more consumers opt for hand dishwashing detergents Upgrading from sabun colek to hand dishwashing, but not to automatic dishwashing Benefiting from strong brand recognition, Unilever’s Sunlight will retain its unshaken dominance CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2015-2020 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2016-2021 Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026 SURFACE CARE IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS Surface care sees growth rate decelerate due to declining consumer purchasing power Urbanisation also contributes to growth More shelf space allocated to home care disinfectants PROSPECTS AND OPPORTUNITIES Rising hygiene-consciousness will continue to drive growth Growing interest in more sophisticated cleaning products will support value growth Competition between Unilever and Sayap Mas is likely to intensify CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2016-2021 Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 35 NBO Company Shares of Surface Care: % Value 2017-2021 Table 36 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 37 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 38 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026 BLEACH IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS Volume sales of bleach negatively affected by popularity of disinfectants Lack of new product development affects sales growth Bayclin and So Klin Pemutih continue to lead bleach in 2021 PROSPECTS AND OPPORTUNITIES Lack of product innovation may lead to negative growth Competition from alternatives will also hamper growth Leaders set to continue taking share from the smallest players CATEGORY DATA Table 39 Sales of Bleach: Value 2016-2021 Table 40 Sales of Bleach: % Value Growth 2016-2021 Table 41 NBO Company Shares of Bleach: % Value 2017-2021 Table 42 LBN Brand Shares of Bleach: % Value 2018-2021 Table 43 Forecast Sales of Bleach: Value 2021-2026 Table 44 Forecast Sales of Bleach: % Value Growth 2021-2026 TOILET CARE IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS Toilet liquids/foam continues to dominate due to the limited competition Urbanisation also drives strong growth SC Johnson & Son leads toilet care with its popular Bebek brand PROSPECTS AND OPPORTUNITIES Dynamic growth forecast as consumers are more aware of hygiene Wider availability and urbanisation will stimulate growth Move towards e-commerce set to continue CATEGORY DATA Table 45 Sales of Toilet Care by Category: Value 2016-2021 Table 46 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 47 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 48 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 49 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 50 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026 POLISHES IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS Volume sales of polishes continue to decline in 2021 as fewer consumers feel the need to use polish Low sales in all other polishes categories Known for the quality of its polishes, SC Johnson & Son remains leader in the product area in 2021 PROSPECTS AND OPPORTUNITIES Volume sales set to recover gradually as workers return to the office Rising image-consciousness could have positive and negative impacts SC Johnson & Son is likely to remain the leader in shoe and furniture polish, while Reckitt Benckiser is set to solidify its position in metal polish CATEGORY DATA Table 51 Sales of Polishes by Category: Value 2016-2021 Table 52 Sales of Polishes by Category: % Value Growth 2016-2021 Table 53 NBO Company Shares of Polishes: % Value 2017-2021 Table 54 LBN Brand Shares of Polishes: % Value 2018-2021 Table 55 Forecast Sales of Polishes by Category: Value 2021-2026 Table 56 Forecast Sales of Polishes by Category: % Value Growth 2021-2026 AIR CARE IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS The dominant category, car air fresheners, sees a recovery in demand as consumers spend more time outdoors in 2021 Non-essential nature of air care products contributes to decline Leading company, Megasari Makmur, invests in new product development PROSPECTS AND OPPORTUNITIES Higher growth than in the review period as the consumer base expands Increasing sophistication contributes to price rises Rising car ownership and taxi services will maintain growth for car air fresheners CATEGORY DATA Table 57 Sales of Air Care by Category: Value 2016-2021 Table 58 Sales of Air Care by Category: % Value Growth 2016-2021 Table 59 Sales of Air Care by Fragrance: Value Ranking 2019-2021 Table 60 NBO Company Shares of Air Care: % Value 2017-2021 Table 61 LBN Brand Shares of Air Care: % Value 2018-2021 Table 62 Forecast Sales of Air Care by Category: Value 2021-2026 Table 63 Forecast Sales of Air Care by Category: % Value Growth 2021-2026 HOME INSECTICIDES IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS Sales remain stable as home insecticides are considered essential products The move from insecticide coils to spray/aerosol insecticides continues Johnson Home Hygiene Products maintains leading position due to continuous product innovation PROSPECTS AND OPPORTUNITIES Rising rate of volume growth due to population growth Consumer price-consciousness will lead players to operate a discounting strategy Electric and spray/aerosol insecticides set to drive growth CATEGORY DATA Table 64 Sales of Home Insecticides by Category: Value 2016-2021 Table 65 Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 66 Sales of Spray/Aerosol Insecticides by Type: % Value2016-2021 Table 67 NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 68 LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 69 Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
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