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フランスでのホームケアHome Care in France 2020年にパンデミックが発生すると、消費者の掃除の習慣はより激しくなる傾向があり、2021年になっても一部そのままでしたが、それでもフランスでワクチン接種の展開がペースアップし、多くの人が少なくとも毎週... もっと見る
サマリー2020年にパンデミックが発生すると、消費者の掃除の習慣はより激しくなる傾向があり、2021年になっても一部そのままでしたが、それでもフランスでワクチン接種の展開がペースアップし、多くの人が少なくとも毎週数日はオフィスに戻り始め、また、より正常化した社会生活やレジャー習慣に戻ると、掃除習慣の面で緩和が見られました。そのため、家にいる時間が短くなり、家事や育児から解放されることになりました。この調査レポートはフランスのホームケア市場を分析・予測したもので、国別の市場規模や形態について包括的なガイドを提供します。最新の小売販売データ（過去の日付範囲）を提供しており、成長を牽引するセクターを特定することが可能です。主要企業、主要ブランドを特定し、新製品開発、パッケージングイノベーション、経済／ライフスタイルの影響、流通、価格問題など、市場に影響を及ぼす主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 対象製品エアケア、ブリーチ、食器洗い、家庭用殺虫剤、ランドリーケア、ポリッシュ、サーフェイスケア、トイレケア。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ホームケア市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドを理解する。 * 5年間の予測により、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Home Care in FranceEuromonitor International February 2022 List Of Contents And Tables HOME CARE IN FRANCE EXECUTIVE SUMMARY Home care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home care? CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026 MARKET INDICATORS Table 1 Households 2016-2021 MARKET DATA Table 2 Sales of Home Care by Category: Value 2016-2021 Table 3 Sales of Home Care by Category: % Value Growth 2016-2021 Table 4 NBO Company Shares of Home Care: % Value 2017-2021 Table 5 LBN Brand Shares of Home Care: % Value 2018-2021 Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7 Distribution of Home Care by Format: % Value 2016-2021 Table 8 Distribution of Home Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Home Care by Category: Value 2021-2026 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN FRANCE KEY DATA FINDINGS 2021 DEVELOPMENTS Improved performance in 2021 as vaccination programme rolls out across France Bar detergents sees strong growth during the pandemic Ariel’s Every Degree Counts campaign highlights the green side of its cold-washing pods PROSPECTS AND OPPORTUNITIES Positive growth expected in laundry care over the forecast period Bar detergents will return to declining sales after the mini-boom seen during the pandemic Green brands will increase competition in laundry care CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2016-2021 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2016-2021 Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14 Sales of Laundry Aids by Category: Value 2016-2021 Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16 Sales of Laundry Detergents by Category: Value 2016-2021 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2016-2021 Table 19 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 20 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 21 NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 22 LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 23 NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 24 LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 25 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026 DISHWASHING IN FRANCE KEY DATA FINDINGS 2021 DEVELOPMENTS Performance slows down in 2021 but sales remain well above pre-pandemic levels New players offering consumers DIY dishwashing products Maison Verte launches green dishwashing capsules PROSPECTS AND OPPORTUNITIES Marginal volume declines but positive current value growth expected Green products expected to increase their presence in dishwashing CATEGORY INDICATORS Table 27 Household Possession of Dishwashers 2015-2020 CATEGORY DATA Table 28 Sales of Dishwashing by Category: Value 2016-2021 Table 29 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 30 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 31 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 32 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026 SURFACE CARE IN FRANCE KEY DATA FINDINGS 2021 DEVELOPMENTS Much slower growth in 2021 after the big sales spike seen in 2020 Home care disinfectants still seeing strong growth in 2021 Prodef brings forward its Assainol launch as consumers look to maintain hygiene standards in the pandemic PROSPECTS AND OPPORTUNITIES Volume sales are expected to stagnate year on year over the forecast period Multipurpose products will continue to gain ground in France Further development of green brands expected in the coming years CATEGORY DATA Table 34 Sales of Surface Care by Category: Value 2016-2021 Table 35 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021 Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021 Table 38 NBO Company Shares of Surface Care: % Value 2017-2021 Table 39 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021 Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021 Table 42 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026 BLEACH IN FRANCE KEY DATA FINDINGS 2021 DEVELOPMENTS Much slower performance seen in 2021 after the major growth spike in 2020 Sales through e-commerce boom during the pandemic Etablissements Pintaud gains share during the pandemic PROSPECTS AND OPPORTUNITIES Bleach will return to seeing declining sales after 2020’s pandemic-induced growth spike Home care disinfectants will continue to represent a threat to bleach Products with natural ingredients another competitor for bleach CATEGORY DATA Table 44 Sales of Bleach: Value 2016-2021 Table 45 Sales of Bleach: % Value Growth 2016-2021 Table 46 NBO Company Shares of Bleach: % Value 2017-2021 Table 47 LBN Brand Shares of Bleach: % Value 2018-2021 Table 48 Forecast Sales of Bleach: Value 2021-2026 Table 49 Forecast Sales of Bleach: % Value Growth 2021-2026 TOILET CARE IN FRANCE KEY DATA FINDINGS 2021 DEVELOPMENTS Toilet care sales declining again in 2021 after the growth spike seen in 2020 Rim blocks the most dynamic product in toilet care Toilet liquids/foam the main area for green brands PROSPECTS AND OPPORTUNITIES Volume sales are expected to decline in what is a relatively mature category Rim blocks will be driving the overall toilet care category’s positive current value growth Green brands will need to expand into rim blocks to unlock the full potential of toilet care CATEGORY DATA Table 50 Sales of Toilet Care by Category: Value 2016-2021 Table 51 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 52 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 53 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 54 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026 POLISHES IN FRANCE KEY DATA FINDINGS 2021 DEVELOPMENTS Polishes continues declining during the pandemic Shoe polish suffering from consumers wearing formal shoes less E-commerce makes share gains during the pandemic PROSPECTS AND OPPORTUNITIES Declining sales expected over the forecast period Players try to expand shoe polish ranges with products for sneakers/trainers Could trend for wooden flooring help floor polish sales? CATEGORY DATA Table 56 Sales of Polishes by Category: Value 2016-2021 Table 57 Sales of Polishes by Category: % Value Growth 2016-2021 Table 58 NBO Company Shares of Polishes: % Value 2017-2021 Table 59 LBN Brand Shares of Polishes: % Value 2018-2021 Table 60 Forecast Sales of Polishes by Category: Value 2021-2026 Table 61 Forecast Sales of Polishes by Category: % Value Growth 2021-2026 AIR CARE IN FRANCE KEY DATA FINDINGS 2021 DEVELOPMENTS Air care performance worsens again in 2021 after improving during 2020 Car air fresheners performance picks up a little in 2021 after steeper decline in 2020 Candle air fresheners benefits from consumers looking to create a pleasant home environment PROSPECTS AND OPPORTUNITIES Air care to see declining sales over the forecast period Car air fresheners should benefit from a “normalisation” of society post-pandemic More natural ingredients to be favoured in a move away from chemical-based products CATEGORY DATA Table 62 Sales of Air Care by Category: Value 2016-2021 Table 63 Sales of Air Care by Category: % Value Growth 2016-2021 Table 64 Sales of Air Care by Fragrance: Value Ranking 2019-2021 Table 65 NBO Company Shares of Air Care: % Value 2017-2021 Table 66 LBN Brand Shares of Air Care: % Value 2018-2021 Table 67 Forecast Sales of Air Care by Category: Value 2021-2026 Table 68 Forecast Sales of Air Care by Category: % Value Growth 2021-2026 HOME INSECTICIDES IN FRANCE KEY DATA FINDINGS 2021 DEVELOPMENTS Growth slows again in 2021 after the sales spike seen in 2020 New EGAlim law likely to result in product modifications Natural and green products an expanding presence in home insecticides PROSPECTS AND OPPORTUNITIES The weather will continue to play a major role in sales of home insecticides Electric and spray/aerosol products will continue to be most dynamic Home-made solutions could affect retail sales of home insecticides CATEGORY DATA Table 69 Sales of Home Insecticides by Category: Value 2016-2021 Table 70 Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021 Table 72 NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 73 LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 74 Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
SummaryAlthough consumers’ cleaning routines tended to become more intense when the pandemic hit the country in 2020, and they partly remained in place in 2021, there was nevertheless a relaxation in terms of cleaning regimes as the vaccination roll-out gathered pace in France and many people started to go back to work in the office, at least for a few days each week, as well as returning to more normalised social and leisure routines. This meant spending less time at home and a refocus from domestic c... Table of ContentsHome Care in FranceEuromonitor International February 2022 List Of Contents And Tables HOME CARE IN FRANCE EXECUTIVE SUMMARY Home care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home care? CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026 MARKET INDICATORS Table 1 Households 2016-2021 MARKET DATA Table 2 Sales of Home Care by Category: Value 2016-2021 Table 3 Sales of Home Care by Category: % Value Growth 2016-2021 Table 4 NBO Company Shares of Home Care: % Value 2017-2021 Table 5 LBN Brand Shares of Home Care: % Value 2018-2021 Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7 Distribution of Home Care by Format: % Value 2016-2021 Table 8 Distribution of Home Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Home Care by Category: Value 2021-2026 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN FRANCE KEY DATA FINDINGS 2021 DEVELOPMENTS Improved performance in 2021 as vaccination programme rolls out across France Bar detergents sees strong growth during the pandemic Ariel’s Every Degree Counts campaign highlights the green side of its cold-washing pods PROSPECTS AND OPPORTUNITIES Positive growth expected in laundry care over the forecast period Bar detergents will return to declining sales after the mini-boom seen during the pandemic Green brands will increase competition in laundry care CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2016-2021 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2016-2021 Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14 Sales of Laundry Aids by Category: Value 2016-2021 Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16 Sales of Laundry Detergents by Category: Value 2016-2021 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2016-2021 Table 19 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 20 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 21 NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 22 LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 23 NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 24 LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 25 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026 DISHWASHING IN FRANCE KEY DATA FINDINGS 2021 DEVELOPMENTS Performance slows down in 2021 but sales remain well above pre-pandemic levels New players offering consumers DIY dishwashing products Maison Verte launches green dishwashing capsules PROSPECTS AND OPPORTUNITIES Marginal volume declines but positive current value growth expected Green products expected to increase their presence in dishwashing CATEGORY INDICATORS Table 27 Household Possession of Dishwashers 2015-2020 CATEGORY DATA Table 28 Sales of Dishwashing by Category: Value 2016-2021 Table 29 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 30 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 31 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 32 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026 SURFACE CARE IN FRANCE KEY DATA FINDINGS 2021 DEVELOPMENTS Much slower growth in 2021 after the big sales spike seen in 2020 Home care disinfectants still seeing strong growth in 2021 Prodef brings forward its Assainol launch as consumers look to maintain hygiene standards in the pandemic PROSPECTS AND OPPORTUNITIES Volume sales are expected to stagnate year on year over the forecast period Multipurpose products will continue to gain ground in France Further development of green brands expected in the coming years CATEGORY DATA Table 34 Sales of Surface Care by Category: Value 2016-2021 Table 35 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021 Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021 Table 38 NBO Company Shares of Surface Care: % Value 2017-2021 Table 39 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021 Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021 Table 42 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026 BLEACH IN FRANCE KEY DATA FINDINGS 2021 DEVELOPMENTS Much slower performance seen in 2021 after the major growth spike in 2020 Sales through e-commerce boom during the pandemic Etablissements Pintaud gains share during the pandemic PROSPECTS AND OPPORTUNITIES Bleach will return to seeing declining sales after 2020’s pandemic-induced growth spike Home care disinfectants will continue to represent a threat to bleach Products with natural ingredients another competitor for bleach CATEGORY DATA Table 44 Sales of Bleach: Value 2016-2021 Table 45 Sales of Bleach: % Value Growth 2016-2021 Table 46 NBO Company Shares of Bleach: % Value 2017-2021 Table 47 LBN Brand Shares of Bleach: % Value 2018-2021 Table 48 Forecast Sales of Bleach: Value 2021-2026 Table 49 Forecast Sales of Bleach: % Value Growth 2021-2026 TOILET CARE IN FRANCE KEY DATA FINDINGS 2021 DEVELOPMENTS Toilet care sales declining again in 2021 after the growth spike seen in 2020 Rim blocks the most dynamic product in toilet care Toilet liquids/foam the main area for green brands PROSPECTS AND OPPORTUNITIES Volume sales are expected to decline in what is a relatively mature category Rim blocks will be driving the overall toilet care category’s positive current value growth Green brands will need to expand into rim blocks to unlock the full potential of toilet care CATEGORY DATA Table 50 Sales of Toilet Care by Category: Value 2016-2021 Table 51 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 52 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 53 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 54 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026 POLISHES IN FRANCE KEY DATA FINDINGS 2021 DEVELOPMENTS Polishes continues declining during the pandemic Shoe polish suffering from consumers wearing formal shoes less E-commerce makes share gains during the pandemic PROSPECTS AND OPPORTUNITIES Declining sales expected over the forecast period Players try to expand shoe polish ranges with products for sneakers/trainers Could trend for wooden flooring help floor polish sales? CATEGORY DATA Table 56 Sales of Polishes by Category: Value 2016-2021 Table 57 Sales of Polishes by Category: % Value Growth 2016-2021 Table 58 NBO Company Shares of Polishes: % Value 2017-2021 Table 59 LBN Brand Shares of Polishes: % Value 2018-2021 Table 60 Forecast Sales of Polishes by Category: Value 2021-2026 Table 61 Forecast Sales of Polishes by Category: % Value Growth 2021-2026 AIR CARE IN FRANCE KEY DATA FINDINGS 2021 DEVELOPMENTS Air care performance worsens again in 2021 after improving during 2020 Car air fresheners performance picks up a little in 2021 after steeper decline in 2020 Candle air fresheners benefits from consumers looking to create a pleasant home environment PROSPECTS AND OPPORTUNITIES Air care to see declining sales over the forecast period Car air fresheners should benefit from a “normalisation” of society post-pandemic More natural ingredients to be favoured in a move away from chemical-based products CATEGORY DATA Table 62 Sales of Air Care by Category: Value 2016-2021 Table 63 Sales of Air Care by Category: % Value Growth 2016-2021 Table 64 Sales of Air Care by Fragrance: Value Ranking 2019-2021 Table 65 NBO Company Shares of Air Care: % Value 2017-2021 Table 66 LBN Brand Shares of Air Care: % Value 2018-2021 Table 67 Forecast Sales of Air Care by Category: Value 2021-2026 Table 68 Forecast Sales of Air Care by Category: % Value Growth 2021-2026 HOME INSECTICIDES IN FRANCE KEY DATA FINDINGS 2021 DEVELOPMENTS Growth slows again in 2021 after the sales spike seen in 2020 New EGAlim law likely to result in product modifications Natural and green products an expanding presence in home insecticides PROSPECTS AND OPPORTUNITIES The weather will continue to play a major role in sales of home insecticides Electric and spray/aerosol products will continue to be most dynamic Home-made solutions could affect retail sales of home insecticides CATEGORY DATA Table 69 Sales of Home Insecticides by Category: Value 2016-2021 Table 70 Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021 Table 72 NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 73 LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 74 Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
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