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スペインの在宅介護Home Care in Spain 2020年に見られた需要増に続き、2021年のスペインのホームケア業界は、売上高は流行前の水準を上回っているものの、ややマイナスの業績を記録しました。ホームケア製品の多くは、2020年にスペインで発生したCOVID... もっと見る
サマリー2020年に見られた需要増に続き、2021年のスペインのホームケア業界は、売上高は流行前の水準を上回っているものの、ややマイナスの業績を記録しました。ホームケア製品の多くは、2020年にスペインで発生したCOVID-19ウイルス対策に不可欠な製品として位置づけられ、特にウイルス感染予防のための家庭内消毒が重要であると考えられていた。そのため、漂白剤をはじめとする多くの製品が非常に高い伸びを示しました。この調査レポートはスペインのホームケア市場を分析・予測したもので、国別の市場規模や形態に関する包括的なガイドを提供しています。最新の小売販売データ（過去の日付範囲）を提供しており、成長を牽引するセクターを特定することが可能です。主要企業、主要ブランドを特定し、新製品開発、パッケージングイノベーション、経済／ライフスタイルの影響、流通、価格問題など、市場に影響を及ぼす主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 対象製品エアケア、ブリーチ、食器洗い、家庭用殺虫剤、ランドリーケア、ポリッシュ、サーフェイスケア、トイレケア。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ホームケア市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドを理解する。 * 5年間の予測により、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Home Care in SpainEuromonitor International February 2022 List Of Contents And Tables HOME CARE IN SPAIN EXECUTIVE SUMMARY Home care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home care? CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026 MARKET INDICATORS Table 1 Households 2016-2021 MARKET DATA Table 2 Sales of Home Care by Category: Value 2016-2021 Table 3 Sales of Home Care by Category: % Value Growth 2016-2021 Table 4 NBO Company Shares of Home Care: % Value 2017-2021 Table 5 LBN Brand Shares of Home Care: % Value 2018-2021 Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7 Distribution of Home Care by Format: % Value 2016-2021 Table 8 Distribution of Home Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Home Care by Category: Value 2021-2026 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers’ cleanliness and hygiene concerns help laundry care to grow in volume terms Ecolabel and concentrated products among the main trends in Spanish laundry care Procter & Gamble the leading player, but private label has the biggest overall share PROSPECTS AND OPPORTUNITIES Growth expected in laundry care over the forecast period Further strong growth expected for liquid tablet detergents Scent boosters and laundry sanitisers likely to remain niche product areas CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2016-2021 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2016-2021 Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14 Sales of Laundry Aids by Category: Value 2016-2021 Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16 Sales of Laundry Detergents by Category: Value 2016-2021 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2016-2021 Table 19 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 20 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 21 NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 22 LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 23 NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 24 LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 25 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026 DISHWASHING IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Growth goes into reverse in 2021 after the sales spike seen in 2020 Automatic dishwashing continues to outperform hand dishwashing Reckitt Benckiser and Procter & Gamble dominate dishwashing PROSPECTS AND OPPORTUNITIES Although hand dishwashing will retain a sizeable share, automatic dishwashing will continue outperforming it Limited eco options at present, but more could be on their way Could dishwasher cleaners help stop tablets cannibalising additives sales? CATEGORY INDICATORS Table 27 Household Possession of Dishwashers 2015-2020 CATEGORY DATA Table 28 Sales of Dishwashing by Category: Value 2016-2021 Table 29 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 30 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 31 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 32 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026 SURFACE CARE IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Overall surface care sales are declining in 2021, although home care disinfectants continue growing All-purpose cleaning wipes continue to see strong growth in 2021 Mercadona is the leading player in surface care, with private label accounting for a third of sales PROSPECTS AND OPPORTUNITIES Multipurpose cleaners will remain the key product area; strong growth expected for home care disinfectants All-purpose cleaning wipes will continue to see strong growth, even after the COVID-19 sales spike Eco products gradually making their way into Spanish surface care CATEGORY DATA Table 34 Sales of Surface Care by Category: Value 2016-2021 Table 35 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021 Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021 Table 38 NBO Company Shares of Surface Care: % Value 2017-2021 Table 39 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021 Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021 Table 42 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026 BLEACH IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Sales decline in 2021 but remain high after the 2020 growth spike Bleach generally remains a product for the older generations in Spain Private label share topped the 50% share mark in 2020, before falling back a little in 2021 PROSPECTS AND OPPORTUNITIES Bleach expected to see declining sales in the next few years Lack of innovation in bleach Competing products likely to impact bleach sales given its unhealthy image CATEGORY DATA Table 44 Sales of Bleach: Value 2016-2021 Table 45 Sales of Bleach: % Value Growth 2016-2021 Table 46 NBO Company Shares of Bleach: % Value 2017-2021 Table 47 LBN Brand Shares of Bleach: % Value 2018-2021 Table 48 Forecast Sales of Bleach: Value 2021-2026 Table 49 Forecast Sales of Bleach: % Value Growth 2021-2026 TOILET CARE IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Toilet care declines in 2021 after the sales spike seen in 2020 ITBs and toilet liquids/foam still the main formats Top two players and private label account for almost 90% of category sales PROSPECTS AND OPPORTUNITIES Return to positive growth rates expected from 2023 Still limited eco-friendly product offer in toilet care Rim blocks expected to be most dynamic in value terms over the forecast period CATEGORY DATA Table 50 Sales of Toilet Care by Category: Value 2016-2021 Table 51 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 52 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 53 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 54 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026 POLISHES IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Performance improves in 2021 as consumers focus a little less on hygiene in their cleaning regimes New shoe products for informal footwear Johnson Wax Española the clear leader in polishes PROSPECTS AND OPPORTUNITIES Positive current value growth expected, but volume sales will be stagnating Floor polish will be the biggest loser in volume terms over the forecast period Shoe polish will see positive current value growth over the forecast period CATEGORY DATA Table 56 Sales of Polishes by Category: Value 2016-2021 Table 57 Sales of Polishes by Category: % Value Growth 2016-2021 Table 58 NBO Company Shares of Polishes: % Value 2017-2021 Table 59 LBN Brand Shares of Polishes: % Value 2018-2021 Table 60 Forecast Sales of Polishes by Category: Value 2021-2026 Table 61 Forecast Sales of Polishes by Category: % Value Growth 2021-2026 AIR CARE IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Air care sales continue to record positive growth throughout the pandemic Air care products generally becoming more popular among Spanish consumers Private label holds the biggest overall share, with Reckitt Benckiser and Procter & Gamble the top brand owners PROSPECTS AND OPPORTUNITIES Continued growth expected for air care Further emergence of green and natural products expected “Mikado” trend could help drive liquid air fresheners performance CATEGORY DATA Table 62 Sales of Air Care by Category: Value 2016-2021 Table 63 Sales of Air Care by Category: % Value Growth 2016-2021 Table 64 Sales of Air Care by Fragrance: Value Ranking 2019-2021 Table 65 NBO Company Shares of Air Care: % Value 2017-2021 Table 66 LBN Brand Shares of Air Care: % Value 2018-2021 Table 67 Forecast Sales of Air Care by Category: Value 2021-2026 Table 68 Forecast Sales of Air Care by Category: % Value Growth 2021-2026 HOME INSECTICIDES IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Sales slow in 2021 after the growth spike in 2020 Steady demand for home insecticides Henkel and Johnson Wax the leading players, but private label has the biggest overall share PROSPECTS AND OPPORTUNITIES Climate change could help drive sales Gradual expansion of green options EU regulation on biocidal products resulting in content revisions CATEGORY DATA Table 69 Sales of Home Insecticides by Category: Value 2016-2021 Table 70 Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021 Table 72 NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 73 LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 74 Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
SummaryFollowing the increased demand seen in 2020, the home care industry in Spain recorded a slightly negative performance in 2021, albeit with sales remaining above pre-pandemic levels. Many of the products in home care were positioned as essential for fighting the COVID-19 virus when it hit the country in 2020, with disinfecting homes as a preventative measure against the spread of the virus seen as being particularly crucial. This drove very strong growth in a number of products, including bleach... Table of ContentsHome Care in SpainEuromonitor International February 2022 List Of Contents And Tables HOME CARE IN SPAIN EXECUTIVE SUMMARY Home care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home care? CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026 MARKET INDICATORS Table 1 Households 2016-2021 MARKET DATA Table 2 Sales of Home Care by Category: Value 2016-2021 Table 3 Sales of Home Care by Category: % Value Growth 2016-2021 Table 4 NBO Company Shares of Home Care: % Value 2017-2021 Table 5 LBN Brand Shares of Home Care: % Value 2018-2021 Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7 Distribution of Home Care by Format: % Value 2016-2021 Table 8 Distribution of Home Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Home Care by Category: Value 2021-2026 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers’ cleanliness and hygiene concerns help laundry care to grow in volume terms Ecolabel and concentrated products among the main trends in Spanish laundry care Procter & Gamble the leading player, but private label has the biggest overall share PROSPECTS AND OPPORTUNITIES Growth expected in laundry care over the forecast period Further strong growth expected for liquid tablet detergents Scent boosters and laundry sanitisers likely to remain niche product areas CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2016-2021 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2016-2021 Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14 Sales of Laundry Aids by Category: Value 2016-2021 Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16 Sales of Laundry Detergents by Category: Value 2016-2021 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2016-2021 Table 19 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 20 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 21 NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 22 LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 23 NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 24 LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 25 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026 DISHWASHING IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Growth goes into reverse in 2021 after the sales spike seen in 2020 Automatic dishwashing continues to outperform hand dishwashing Reckitt Benckiser and Procter & Gamble dominate dishwashing PROSPECTS AND OPPORTUNITIES Although hand dishwashing will retain a sizeable share, automatic dishwashing will continue outperforming it Limited eco options at present, but more could be on their way Could dishwasher cleaners help stop tablets cannibalising additives sales? CATEGORY INDICATORS Table 27 Household Possession of Dishwashers 2015-2020 CATEGORY DATA Table 28 Sales of Dishwashing by Category: Value 2016-2021 Table 29 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 30 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 31 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 32 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026 SURFACE CARE IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Overall surface care sales are declining in 2021, although home care disinfectants continue growing All-purpose cleaning wipes continue to see strong growth in 2021 Mercadona is the leading player in surface care, with private label accounting for a third of sales PROSPECTS AND OPPORTUNITIES Multipurpose cleaners will remain the key product area; strong growth expected for home care disinfectants All-purpose cleaning wipes will continue to see strong growth, even after the COVID-19 sales spike Eco products gradually making their way into Spanish surface care CATEGORY DATA Table 34 Sales of Surface Care by Category: Value 2016-2021 Table 35 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021 Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021 Table 38 NBO Company Shares of Surface Care: % Value 2017-2021 Table 39 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021 Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021 Table 42 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026 BLEACH IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Sales decline in 2021 but remain high after the 2020 growth spike Bleach generally remains a product for the older generations in Spain Private label share topped the 50% share mark in 2020, before falling back a little in 2021 PROSPECTS AND OPPORTUNITIES Bleach expected to see declining sales in the next few years Lack of innovation in bleach Competing products likely to impact bleach sales given its unhealthy image CATEGORY DATA Table 44 Sales of Bleach: Value 2016-2021 Table 45 Sales of Bleach: % Value Growth 2016-2021 Table 46 NBO Company Shares of Bleach: % Value 2017-2021 Table 47 LBN Brand Shares of Bleach: % Value 2018-2021 Table 48 Forecast Sales of Bleach: Value 2021-2026 Table 49 Forecast Sales of Bleach: % Value Growth 2021-2026 TOILET CARE IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Toilet care declines in 2021 after the sales spike seen in 2020 ITBs and toilet liquids/foam still the main formats Top two players and private label account for almost 90% of category sales PROSPECTS AND OPPORTUNITIES Return to positive growth rates expected from 2023 Still limited eco-friendly product offer in toilet care Rim blocks expected to be most dynamic in value terms over the forecast period CATEGORY DATA Table 50 Sales of Toilet Care by Category: Value 2016-2021 Table 51 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 52 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 53 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 54 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026 POLISHES IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Performance improves in 2021 as consumers focus a little less on hygiene in their cleaning regimes New shoe products for informal footwear Johnson Wax Española the clear leader in polishes PROSPECTS AND OPPORTUNITIES Positive current value growth expected, but volume sales will be stagnating Floor polish will be the biggest loser in volume terms over the forecast period Shoe polish will see positive current value growth over the forecast period CATEGORY DATA Table 56 Sales of Polishes by Category: Value 2016-2021 Table 57 Sales of Polishes by Category: % Value Growth 2016-2021 Table 58 NBO Company Shares of Polishes: % Value 2017-2021 Table 59 LBN Brand Shares of Polishes: % Value 2018-2021 Table 60 Forecast Sales of Polishes by Category: Value 2021-2026 Table 61 Forecast Sales of Polishes by Category: % Value Growth 2021-2026 AIR CARE IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Air care sales continue to record positive growth throughout the pandemic Air care products generally becoming more popular among Spanish consumers Private label holds the biggest overall share, with Reckitt Benckiser and Procter & Gamble the top brand owners PROSPECTS AND OPPORTUNITIES Continued growth expected for air care Further emergence of green and natural products expected “Mikado” trend could help drive liquid air fresheners performance CATEGORY DATA Table 62 Sales of Air Care by Category: Value 2016-2021 Table 63 Sales of Air Care by Category: % Value Growth 2016-2021 Table 64 Sales of Air Care by Fragrance: Value Ranking 2019-2021 Table 65 NBO Company Shares of Air Care: % Value 2017-2021 Table 66 LBN Brand Shares of Air Care: % Value 2018-2021 Table 67 Forecast Sales of Air Care by Category: Value 2021-2026 Table 68 Forecast Sales of Air Care by Category: % Value Growth 2021-2026 HOME INSECTICIDES IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Sales slow in 2021 after the growth spike in 2020 Steady demand for home insecticides Henkel and Johnson Wax the leading players, but private label has the biggest overall share PROSPECTS AND OPPORTUNITIES Climate change could help drive sales Gradual expansion of green options EU regulation on biocidal products resulting in content revisions CATEGORY DATA Table 69 Sales of Home Insecticides by Category: Value 2016-2021 Table 70 Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021 Table 72 NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 73 LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 74 Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
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