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クロアチアの在宅介護Home Care in Croatia 2021年の電流値売上は全体的に横ばい、数量は微減となりました。2020年の鎖国を経て、2021年は社会が徐々に開放され、人々の外出が増え、ホームケア製品の需要も減り、食器洗いや表面の清掃も少なくなった。また... もっと見る
サマリー2021年の電流値売上は全体的に横ばい、数量は微減となりました。2020年の鎖国を経て、2021年は社会が徐々に開放され、人々の外出が増え、ホームケア製品の需要も減り、食器洗いや表面の清掃も少なくなった。また、特にパンデミックの初期に起こった熱狂的な掃除は、COVID-19が表面で非常に感染しやすいという人々の不安が和らぎ、平準化されました。この調査レポートはクロアチアのホームケア市場を分析・予測したもので、国別の市場規模や形態について包括的なガイドを提供します。最新の小売販売データ（過去の日付範囲）を提供しており、成長を牽引するセクターを特定することが可能です。主要企業、主要ブランドを特定し、新製品開発、パッケージングイノベーション、経済/ライフスタイルの影響、流通、価格問題など、市場に影響を及ぼす主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 対象製品エアケア、ブリーチ、食器洗い、家庭用殺虫剤、ランドリーケア、ポリッシュ、サーフェイスケア、トイレケア。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ホームケア市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドを理解する。 * 5年間の予測により、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Home Care in CroatiaEuromonitor International February 2022 List Of Contents And Tables HOME CARE IN CROATIA EXECUTIVE SUMMARY Home care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home care? MARKET INDICATORS Table 1 Households 2016-2021 MARKET DATA Table 2 Sales of Home Care by Category: Value 2016-2021 Table 3 Sales of Home Care by Category: % Value Growth 2016-2021 Table 4 NBO Company Shares of Home Care: % Value 2017-2021 Table 5 LBN Brand Shares of Home Care: % Value 2018-2021 Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7 Distribution of Home Care by Format: % Value 2016-2021 Table 8 Distribution of Home Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Home Care by Category: Value 2021-2026 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN CROATIA KEY DATA FINDINGS 2021 DEVELOPMENTS Increased washing of clothes as people out and about more in 2021 Saponia retains leadership with wide product portfolio and continues to develop offerings Private label gaining value share PROSPECTS AND OPPORTUNITIES Healthy value and volume growth over forecast period Expansion of modern grocery increases product range Private label continues to gain value share CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2016-2021 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2016-2021 Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14 Sales of Laundry Aids by Category: Value 2016-2021 Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16 Sales of Laundry Detergents by Category: Value 2016-2021 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026 DISHWASHING IN CROATIA KEY DATA FINDINGS 2021 DEVELOPMENTS Decline in value sales in 2021 Multinationals continue to dominate dishwashing due to strength in high-value product area automatic dishwashing Hand dishwashing products increasingly have skin protection claims\ PROSPECTS AND OPPORTUNITIES Minimal constant value growth over forecast period Hand washing still holds onto sizeable value share, despite growing popularity of automatic dishwashing Consumers increasingly look for eco-friendly products CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2015-2020 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2016-2021 Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026 SURFACE CARE IN CROATIA KEY DATA FINDINGS 2021 DEVELOPMENTS Significant drop in value sales in 2021 Multinational players retain strong presence due to strong visibility and wide distribution Multi-purpose cleaners still most popular but losing value share PROSPECTS AND OPPORTUNITIES Moderate growth over forecast period Gradual emergence of ecological brands in surface care Private label will gain value share CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2016-2021 Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of Surface Care: % Value 2017-2021 Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 39 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026 BLEACH IN CROATIA KEY DATA FINDINGS 2021 DEVELOPMENTS Lower value growth in 2021 Domestos retains dominance of bleach as established and trusted brand Increasingly consumers look to reduce bleach usage due to toxic ingredients PROSPECTS AND OPPORTUNITIES Slight decline in constant value sales over forecast period Younger consumers generally moving away from bleach due to environmental concerns Strong perception of chlorine as effective ingredient will continue to attract older generations CATEGORY DATA Table 41 Sales of Bleach: Value 2016-2021 Table 42 Sales of Bleach: % Value Growth 2016-2021 Table 43 NBO Company Shares of Bleach: % Value 2017-2021 Table 44 LBN Brand Shares of Bleach: % Value 2018-2021 Table 45 Forecast Sales of Bleach: Value 2021-2026 Table 46 Forecast Sales of Bleach: % Value Growth 2021-2026 TOILET CARE IN CROATIA KEY DATA FINDINGS 2021 DEVELOPMENTS Lower current value growth in 2021 Multinationals continue to benefit from strong shelf positioning of their brands and higher advertising budgets Increasing price sensitivity in 2021 PROSPECTS AND OPPORTUNITIES Slight constant value decline over forecast period Growing interest in multi-functional ITBs and in-cistern devices Further development of ecological toilet care can offer differentiation for players CATEGORY DATA Table 47 Sales of Toilet Care by Category: Value 2016-2021 Table 48 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 49 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 50 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 51 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026 POLISHES IN CROATIA KEY DATA FINDINGS 2021 DEVELOPMENTS Recovery in value sales in 2021 Multinationals dominate polishes, although private label holds stable position with affordable options With people out and about again, shoe polish registers highest current value growth PROSPECTS AND OPPORTUNITIES Slight value decline over forecast period Metal polish outperforms other polishes over forecast period Stagnation predicted for furniture polish due to shifting preferences for furniture materials CATEGORY DATA Table 53 Sales of Polishes by Category: Value 2016-2021 Table 54 Sales of Polishes by Category: % Value Growth 2016-2021 Table 55 NBO Company Shares of Polishes: % Value 2017-2021 Table 56 LBN Brand Shares of Polishes: % Value 2018-2021 Table 57 Forecast Sales of Polishes by Category: Value 2021-2026 Table 58 Forecast Sales of Polishes by Category: % Value Growth 2021-2026 AIR CARE IN CROATIA KEY DATA FINDINGS 2021 DEVELOPMENTS Car air fresheners registers highest growth Multinationals continue to dominate air care Consumers increasingly look for more natural ingredients in air fresheners PROSPECTS AND OPPORTUNITIES Healthy constant value growth over forecast period Health and wellness trend is anticipated to influence demand and offer in air care Spray/aerosol air fresheners record the highest value share, however, growth is threatened by environmental concerns CATEGORY DATA Table 59 Sales of Air Care by Category: Value 2016-2021 Table 60 Sales of Air Care by Category: % Value Growth 2016-2021 Table 61 NBO Company Shares of Air Care: % Value 2017-2021 Table 62 LBN Brand Shares of Air Care: % Value 2018-2021 Table 63 Forecast Sales of Air Care by Category: Value 2021-2026 Table 64 Forecast Sales of Air Care by Category: % Value Growth 2021-2026 HOME INSECTICIDES IN CROATIA KEY DATA FINDINGS 2021 DEVELOPMENTS Home insecticides unaffected by pandemic SC Johnson & Son retains dominance of home insecticides with wide product portfolio Spray/aerosol remains most popular format, while electric insecticides is the only positive performer but high prices restrict overall size PROSPECTS AND OPPORTUNITIES Bleak outlook over forecast period Electric insecticides grow strongly, although the spray/aerosol format leads Sales of other types of home insecticides are low and falling CATEGORY DATA Table 65 Sales of Home Insecticides by Category: Value 2016-2021 Table 66 Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 67 NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 68 LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 69 Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
SummaryOverall, current value sales were flat in 2021, with volume sales falling slightly. With society gradually opening up in 2021, after the 2020 lockdowns, people were out and about more and there was less demand for home care products and there was less washing of dishes and less cleaning of surfaces. In addition, the frenzied cleaning that happened particularly at the start of the pandemic levelled off, as people’s fears about COVID-19 being very transmissible on surfaces abated. Table of ContentsHome Care in CroatiaEuromonitor International February 2022 List Of Contents And Tables HOME CARE IN CROATIA EXECUTIVE SUMMARY Home care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home care? MARKET INDICATORS Table 1 Households 2016-2021 MARKET DATA Table 2 Sales of Home Care by Category: Value 2016-2021 Table 3 Sales of Home Care by Category: % Value Growth 2016-2021 Table 4 NBO Company Shares of Home Care: % Value 2017-2021 Table 5 LBN Brand Shares of Home Care: % Value 2018-2021 Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7 Distribution of Home Care by Format: % Value 2016-2021 Table 8 Distribution of Home Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Home Care by Category: Value 2021-2026 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN CROATIA KEY DATA FINDINGS 2021 DEVELOPMENTS Increased washing of clothes as people out and about more in 2021 Saponia retains leadership with wide product portfolio and continues to develop offerings Private label gaining value share PROSPECTS AND OPPORTUNITIES Healthy value and volume growth over forecast period Expansion of modern grocery increases product range Private label continues to gain value share CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2016-2021 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2016-2021 Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14 Sales of Laundry Aids by Category: Value 2016-2021 Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16 Sales of Laundry Detergents by Category: Value 2016-2021 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026 DISHWASHING IN CROATIA KEY DATA FINDINGS 2021 DEVELOPMENTS Decline in value sales in 2021 Multinationals continue to dominate dishwashing due to strength in high-value product area automatic dishwashing Hand dishwashing products increasingly have skin protection claims\ PROSPECTS AND OPPORTUNITIES Minimal constant value growth over forecast period Hand washing still holds onto sizeable value share, despite growing popularity of automatic dishwashing Consumers increasingly look for eco-friendly products CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2015-2020 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2016-2021 Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026 SURFACE CARE IN CROATIA KEY DATA FINDINGS 2021 DEVELOPMENTS Significant drop in value sales in 2021 Multinational players retain strong presence due to strong visibility and wide distribution Multi-purpose cleaners still most popular but losing value share PROSPECTS AND OPPORTUNITIES Moderate growth over forecast period Gradual emergence of ecological brands in surface care Private label will gain value share CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2016-2021 Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of Surface Care: % Value 2017-2021 Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 39 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026 BLEACH IN CROATIA KEY DATA FINDINGS 2021 DEVELOPMENTS Lower value growth in 2021 Domestos retains dominance of bleach as established and trusted brand Increasingly consumers look to reduce bleach usage due to toxic ingredients PROSPECTS AND OPPORTUNITIES Slight decline in constant value sales over forecast period Younger consumers generally moving away from bleach due to environmental concerns Strong perception of chlorine as effective ingredient will continue to attract older generations CATEGORY DATA Table 41 Sales of Bleach: Value 2016-2021 Table 42 Sales of Bleach: % Value Growth 2016-2021 Table 43 NBO Company Shares of Bleach: % Value 2017-2021 Table 44 LBN Brand Shares of Bleach: % Value 2018-2021 Table 45 Forecast Sales of Bleach: Value 2021-2026 Table 46 Forecast Sales of Bleach: % Value Growth 2021-2026 TOILET CARE IN CROATIA KEY DATA FINDINGS 2021 DEVELOPMENTS Lower current value growth in 2021 Multinationals continue to benefit from strong shelf positioning of their brands and higher advertising budgets Increasing price sensitivity in 2021 PROSPECTS AND OPPORTUNITIES Slight constant value decline over forecast period Growing interest in multi-functional ITBs and in-cistern devices Further development of ecological toilet care can offer differentiation for players CATEGORY DATA Table 47 Sales of Toilet Care by Category: Value 2016-2021 Table 48 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 49 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 50 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 51 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026 POLISHES IN CROATIA KEY DATA FINDINGS 2021 DEVELOPMENTS Recovery in value sales in 2021 Multinationals dominate polishes, although private label holds stable position with affordable options With people out and about again, shoe polish registers highest current value growth PROSPECTS AND OPPORTUNITIES Slight value decline over forecast period Metal polish outperforms other polishes over forecast period Stagnation predicted for furniture polish due to shifting preferences for furniture materials CATEGORY DATA Table 53 Sales of Polishes by Category: Value 2016-2021 Table 54 Sales of Polishes by Category: % Value Growth 2016-2021 Table 55 NBO Company Shares of Polishes: % Value 2017-2021 Table 56 LBN Brand Shares of Polishes: % Value 2018-2021 Table 57 Forecast Sales of Polishes by Category: Value 2021-2026 Table 58 Forecast Sales of Polishes by Category: % Value Growth 2021-2026 AIR CARE IN CROATIA KEY DATA FINDINGS 2021 DEVELOPMENTS Car air fresheners registers highest growth Multinationals continue to dominate air care Consumers increasingly look for more natural ingredients in air fresheners PROSPECTS AND OPPORTUNITIES Healthy constant value growth over forecast period Health and wellness trend is anticipated to influence demand and offer in air care Spray/aerosol air fresheners record the highest value share, however, growth is threatened by environmental concerns CATEGORY DATA Table 59 Sales of Air Care by Category: Value 2016-2021 Table 60 Sales of Air Care by Category: % Value Growth 2016-2021 Table 61 NBO Company Shares of Air Care: % Value 2017-2021 Table 62 LBN Brand Shares of Air Care: % Value 2018-2021 Table 63 Forecast Sales of Air Care by Category: Value 2021-2026 Table 64 Forecast Sales of Air Care by Category: % Value Growth 2021-2026 HOME INSECTICIDES IN CROATIA KEY DATA FINDINGS 2021 DEVELOPMENTS Home insecticides unaffected by pandemic SC Johnson & Son retains dominance of home insecticides with wide product portfolio Spray/aerosol remains most popular format, while electric insecticides is the only positive performer but high prices restrict overall size PROSPECTS AND OPPORTUNITIES Bleak outlook over forecast period Electric insecticides grow strongly, although the spray/aerosol format leads Sales of other types of home insecticides are low and falling CATEGORY DATA Table 65 Sales of Home Insecticides by Category: Value 2016-2021 Table 66 Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 67 NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 68 LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 69 Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
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