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チリでの在宅介護Home Care in Chile パンデミックはチリに厳しい経済的・社会的シナリオを生み出したが、2020年にはほとんどのホームケア製品の小売数量と現在価値の売上を押し上げることになった。2021年はまだ自宅待機命令や戸締りが行われていた... もっと見る
サマリーパンデミックはチリに厳しい経済的・社会的シナリオを生み出したが、2020年にはほとんどのホームケア製品の小売数量と現在価値の売上を押し上げることになった。2021年はまだ自宅待機命令や戸締りが行われていたため、消費者は自分たちの家庭を守るという課題を与え、自分たちがコントロールできる環境であると感じたのである。さらに、家にいる時間が長くなることで、普段は放置している場所をより深く掃除するようになり、その結果、除菌剤の売上が増加した。この調査レポートはチリのホームケア市場を分析・予測したもので、国別の市場規模や形態について包括的なガイドを提供します。最新の小売販売データ（過去の日付範囲）を提供しており、成長を牽引するセクターを特定することが可能です。主要企業、主要ブランドを特定し、新製品開発、パッケージングイノベーション、経済／ライフスタイルの影響、流通、価格問題など、市場に影響を与える主要要因の戦略的分析も行っています。2026年までの予測は、市場がどのように変化していくかを示しています。 対象製品エアケア、ブリーチ、食器洗い、家庭用殺虫剤、ランドリーケア、ポリッシュ、サーフェイスケア、トイレケア。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ホームケア市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドを理解する。 * 5年間の予測により、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Home Care in ChileEuromonitor International February 2022 List Of Contents And Tables HOME CARE IN CHILE EXECUTIVE SUMMARY Home care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home care? CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026 MARKET INDICATORS Table 1 Households 2016-2021 MARKET DATA Table 2 Sales of Home Care by Category: Value 2016-2021 Table 3 Sales of Home Care by Category: % Value Growth 2016-2021 Table 4 NBO Company Shares of Home Care: % Value 2017-2021 Table 5 LBN Brand Shares of Home Care: % Value 2018-2021 Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7 Distribution of Home Care by Format: % Value 2016-2021 Table 8 Distribution of Home Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Home Care by Category: Value 2021-2026 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Increase in mobility drives growth in laundry care Direct financial help fosters the consumption of higher-end brands Lack of consumer education limits value proposition awareness for concentrated liquid detergents PROSPECTS AND OPPORTUNITIES “New normal” is likely to see fewer occasions for going out Premiumisation does not cover all categories New claims expected to increase in importance CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2016-2021 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2016-2021 Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14 Sales of Laundry Aids by Category: Value 2016-2021 Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16 Sales of Laundry Detergents by Category: Value 2016-2021 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026 DISHWASHING IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Home seclusion leads consumers to continue to wash more dishes Manual usage drives up awareness and consumption of concentrated products Premiumisation brings a halt to private label growth PROSPECTS AND OPPORTUNITIES Return of out-of-home dining will decelerate growth in dishwashing Sanitary concerns do not affect the leading claim Consumer education is the path towards sustainability CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2015-2020 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2016-2021 Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026 SURFACE CARE IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Sanitary crisis maintains higher frequency of cleaning Direct financial support helps drive premiumisation Disinfection is still the most important claim PROSPECTS AND OPPORTUNITIES Growth in surface care will slow down as the pandemic eases Multipurpose products for a multitasking reality Higher bleach usage opens the way for other surface care products CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2016-2021 Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of Surface Care: % Value 2017-2021 Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021 Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021 Table 41 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026 BLEACH IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Fewer sanitary concerns lead to declining bleach consumption Innovations follow increase in bleach consumption Unwanted features lead to product evolution PROSPECTS AND OPPORTUNITIES Bleach consumption to decelerate as consumers move to other cleaning products Eco-friendly is a challenge for bleach producers Pandemic brings informal markets back into the spotlight CATEGORY DATA Table 43 Sales of Bleach: Value 2016-2021 Table 44 Sales of Bleach: % Value Growth 2016-2021 Table 45 NBO Company Shares of Bleach: % Value 2017-2021 Table 46 LBN Brand Shares of Bleach: % Value 2018-2021 Table 47 Forecast Sales of Bleach: Value 2021-2026 Table 48 Forecast Sales of Bleach: % Value Growth 2021-2026 TOILET CARE IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Home seclusion continues to drive consumption of toilet care products Broad market coverage benefits SC Johnson Consumers with money prioritise cleaning efficacy PROSPECTS AND OPPORTUNITIES Reopening will bring back consumption to the institutional market Practical products set to rise as consumers secluded at home need help with chores More social activities will drive consumption of fragranced products CATEGORY DATA Table 49 Sales of Toilet Care by Category: Value 2016-2021 Table 50 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 52 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 53 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026 POLISHES IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Increase in mobility favours polishes Premiumisation helps drive value growth Local polishes brands are valued by Chilean consumers PROSPECTS AND OPPORTUNITIES More social occasions will attenuate category decline House moves to impact polishes Lack of differentiation could benefit private label lines CATEGORY DATA Table 55 Sales of Polishes by Category: Value 2016-2021 Table 56 Sales of Polishes by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Polishes: % Value 2017-2021 Table 58 LBN Brand Shares of Polishes: % Value 2018-2021 Table 59 Forecast Sales of Polishes by Category: Value 2021-2026 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2021-2026 AIR CARE IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Country reopening leads air care to register record growth Return to growth for car air fresheners Cash injection leads to premiumisation PROSPECTS AND OPPORTUNITIES Residual effect will give a second wind to air care New products and features to drive growth in electric air fresheners Major channels foster the proliferation of brands CATEGORY DATA Table 61 Sales of Air Care by Category: Value 2016-2021 Table 62 Sales of Air Care by Category: % Value Growth 2016-2021 Table 63 Sales of Air Care by Fragrance: Value Ranking 2019-2021 Table 64 NBO Company Shares of Air Care: % Value 2017-2021 Table 65 LBN Brand Shares of Air Care: % Value 2018-2021 Table 66 Forecast Sales of Air Care by Category: Value 2021-2026 Table 67 Forecast Sales of Air Care by Category: % Value Growth 2021-2026 HOME INSECTICIDES IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Reopening leads to a decrease in consumption occasions compared with 2020 Eco-friendly consumers lead major players to adapt Premiumisation as a result of government financial support PROSPECTS AND OPPORTUNITIES Greater mobility brings insecticides consumption back to regular seasonality New claims gain importance as concern for pets and the environment increase Growth in e-commerce will foster brand proliferation CATEGORY DATA Table 68 Sales of Home Insecticides by Category: Value 2016-2021 Table 69 Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021 Table 71 NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 72 LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 73 Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
SummaryAlthough the pandemic created a harsh economic and social scenario in Chile, it also boosted retail volume and current value sales of most home care products in 2020. As 2021 still had stay-at-home orders and lockdowns in place, consumers gave themselves the task of protecting their own households, which was an environment that they felt they could control. Furthermore, spending more time at home made them clean places that they usually neglected more deeply, therefore driving up sales of disinf... Table of ContentsHome Care in ChileEuromonitor International February 2022 List Of Contents And Tables HOME CARE IN CHILE EXECUTIVE SUMMARY Home care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home care? CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026 MARKET INDICATORS Table 1 Households 2016-2021 MARKET DATA Table 2 Sales of Home Care by Category: Value 2016-2021 Table 3 Sales of Home Care by Category: % Value Growth 2016-2021 Table 4 NBO Company Shares of Home Care: % Value 2017-2021 Table 5 LBN Brand Shares of Home Care: % Value 2018-2021 Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7 Distribution of Home Care by Format: % Value 2016-2021 Table 8 Distribution of Home Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Home Care by Category: Value 2021-2026 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Increase in mobility drives growth in laundry care Direct financial help fosters the consumption of higher-end brands Lack of consumer education limits value proposition awareness for concentrated liquid detergents PROSPECTS AND OPPORTUNITIES “New normal” is likely to see fewer occasions for going out Premiumisation does not cover all categories New claims expected to increase in importance CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2016-2021 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2016-2021 Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14 Sales of Laundry Aids by Category: Value 2016-2021 Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16 Sales of Laundry Detergents by Category: Value 2016-2021 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026 DISHWASHING IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Home seclusion leads consumers to continue to wash more dishes Manual usage drives up awareness and consumption of concentrated products Premiumisation brings a halt to private label growth PROSPECTS AND OPPORTUNITIES Return of out-of-home dining will decelerate growth in dishwashing Sanitary concerns do not affect the leading claim Consumer education is the path towards sustainability CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2015-2020 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2016-2021 Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026 SURFACE CARE IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Sanitary crisis maintains higher frequency of cleaning Direct financial support helps drive premiumisation Disinfection is still the most important claim PROSPECTS AND OPPORTUNITIES Growth in surface care will slow down as the pandemic eases Multipurpose products for a multitasking reality Higher bleach usage opens the way for other surface care products CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2016-2021 Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of Surface Care: % Value 2017-2021 Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021 Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021 Table 41 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026 BLEACH IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Fewer sanitary concerns lead to declining bleach consumption Innovations follow increase in bleach consumption Unwanted features lead to product evolution PROSPECTS AND OPPORTUNITIES Bleach consumption to decelerate as consumers move to other cleaning products Eco-friendly is a challenge for bleach producers Pandemic brings informal markets back into the spotlight CATEGORY DATA Table 43 Sales of Bleach: Value 2016-2021 Table 44 Sales of Bleach: % Value Growth 2016-2021 Table 45 NBO Company Shares of Bleach: % Value 2017-2021 Table 46 LBN Brand Shares of Bleach: % Value 2018-2021 Table 47 Forecast Sales of Bleach: Value 2021-2026 Table 48 Forecast Sales of Bleach: % Value Growth 2021-2026 TOILET CARE IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Home seclusion continues to drive consumption of toilet care products Broad market coverage benefits SC Johnson Consumers with money prioritise cleaning efficacy PROSPECTS AND OPPORTUNITIES Reopening will bring back consumption to the institutional market Practical products set to rise as consumers secluded at home need help with chores More social activities will drive consumption of fragranced products CATEGORY DATA Table 49 Sales of Toilet Care by Category: Value 2016-2021 Table 50 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 52 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 53 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026 POLISHES IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Increase in mobility favours polishes Premiumisation helps drive value growth Local polishes brands are valued by Chilean consumers PROSPECTS AND OPPORTUNITIES More social occasions will attenuate category decline House moves to impact polishes Lack of differentiation could benefit private label lines CATEGORY DATA Table 55 Sales of Polishes by Category: Value 2016-2021 Table 56 Sales of Polishes by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Polishes: % Value 2017-2021 Table 58 LBN Brand Shares of Polishes: % Value 2018-2021 Table 59 Forecast Sales of Polishes by Category: Value 2021-2026 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2021-2026 AIR CARE IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Country reopening leads air care to register record growth Return to growth for car air fresheners Cash injection leads to premiumisation PROSPECTS AND OPPORTUNITIES Residual effect will give a second wind to air care New products and features to drive growth in electric air fresheners Major channels foster the proliferation of brands CATEGORY DATA Table 61 Sales of Air Care by Category: Value 2016-2021 Table 62 Sales of Air Care by Category: % Value Growth 2016-2021 Table 63 Sales of Air Care by Fragrance: Value Ranking 2019-2021 Table 64 NBO Company Shares of Air Care: % Value 2017-2021 Table 65 LBN Brand Shares of Air Care: % Value 2018-2021 Table 66 Forecast Sales of Air Care by Category: Value 2021-2026 Table 67 Forecast Sales of Air Care by Category: % Value Growth 2021-2026 HOME INSECTICIDES IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Reopening leads to a decrease in consumption occasions compared with 2020 Eco-friendly consumers lead major players to adapt Premiumisation as a result of government financial support PROSPECTS AND OPPORTUNITIES Greater mobility brings insecticides consumption back to regular seasonality New claims gain importance as concern for pets and the environment increase Growth in e-commerce will foster brand proliferation CATEGORY DATA Table 68 Sales of Home Insecticides by Category: Value 2016-2021 Table 69 Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021 Table 71 NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 72 LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 73 Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
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