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スイスの在宅介護Home Care in Switzerland ホームケアは、1年前の2020年の大幅な増加にもかかわらず、2021年も金額・数量ともに増加した。特にコロナウイルス（COVID-19）の恐怖に突き動かされ、細菌やウイルスの拡散を防ぐために清掃頻度を増やしたことに... もっと見る
サマリーホームケアは、1年前の2020年の大幅な増加にもかかわらず、2021年も金額・数量ともに増加した。特にコロナウイルス（COVID-19）の恐怖に突き動かされ、細菌やウイルスの拡散を防ぐために清掃頻度を増やしたことに加え、消費者は仕事や余暇に関して、少なくとも流行前の日常生活の一部を再開し始めている。人々は、たとえ週に数日であっても会社に戻り、子供たちは学校に戻った...。この調査レポートはスイスのホームケア市場を分析・予測したもので、国別の市場規模や形態について包括的なガイドを提供します。最新の小売販売データ（過去の日付範囲）を提供しており、成長を牽引するセクターを特定することが可能です。主要企業、主要ブランドを特定し、新製品開発、パッケージングイノベーション、経済/ライフスタイルの影響、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を行っています。2026年までの予測は、市場がどのように変化していくかを示しています。 対象製品エアケア、ブリーチ、食器洗い、家庭用殺虫剤、ランドリーケア、ポリッシュ、サーフェイスケア、トイレケア。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ホームケア市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドを理解する。 * 5年間の予測により、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Home Care in SwitzerlandEuromonitor International February 2022 List Of Contents And Tables HOME CARE IN SWITZERLAND EXECUTIVE SUMMARY Home care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home care? CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026 MARKET INDICATORS Table 1 Households 2016-2021 MARKET DATA Table 2 Sales of Home Care by Category: Value 2016-2021 Table 3 Sales of Home Care by Category: % Value Growth 2016-2021 Table 4 NBO Company Shares of Home Care: % Value 2017-2021 Table 5 LBN Brand Shares of Home Care: % Value 2018-2021 Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7 Distribution of Home Care by Format: % Value 2016-2021 Table 8 Distribution of Home Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Home Care by Category: Value 2021-2026 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN SWITZERLAND KEY DATA FINDINGS 2021 DEVELOPMENTS Volume growth slows in 2021 after the sales spike seen in 2020 Laundry detergents continues growing, but fabric softeners slips into decline Migros continues to lead laundry care with its private label lines PROSPECTS AND OPPORTUNITIES Declining volume sales and value growth rates close to stagnation Concentration of products could negatively impact volume sales “Green” features will become increasingly important in new product launches CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2016-2021 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2016-2021 Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14 Sales of Laundry Aids by Category: Value 2016-2021 Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16 Sales of Laundry Detergents by Category: Value 2016-2021 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026 DISHWASHING IN SWITZERLAND KEY DATA FINDINGS 2021 DEVELOPMENTS Dishwashing continues to grow in 2021, despite the major sales spike seen in 2020 Green issues increasingly important for Swiss consumers Migros continues to lead, but loses share to the multinationals in 2021 PROSPECTS AND OPPORTUNITIES Dishwashing to see positive value growth but stagnating volume sales Limited innovation in dishwashing Consumers will be favouring green products over the forecast period CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2015-2020 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2016-2021 Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026 SURFACE CARE IN SWITZERLAND KEY DATA FINDINGS 2021 DEVELOPMENTS Surface care still recording positive, if slightly slower, value growth in 2021 Home care disinfectants remains the most dynamic category in 2021 Migros remains the leading player in surface care PROSPECTS AND OPPORTUNITIES Positive growth expected for most of the forecast period Convenience and efficiency will remain important purchasing criteria Green solutions will continue emerging in surface care CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2016-2021 Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of Surface Care: % Value 2017-2021 Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021 Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021 Table 41 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026 BLEACH IN SWITZERLAND KEY DATA FINDINGS 2021 DEVELOPMENTS “Old-fashioned” bleach continues to record declining sales in 2021 Retail space allocated to bleach is shrinking Migros accounts for more than half of category sales in bleach PROSPECTS AND OPPORTUNITIES Bleach sales will continue declining over the forecast period Competing products will continue to eat into bleach sales In-store selections could shrink further in the coming years CATEGORY DATA Table 43 Sales of Bleach: Value 2016-2021 Table 44 Sales of Bleach: % Value Growth 2016-2021 Table 45 NBO Company Shares of Bleach: % Value 2017-2021 Table 46 LBN Brand Shares of Bleach: % Value 2018-2021 Table 47 Forecast Sales of Bleach: Value 2021-2026 Table 48 Forecast Sales of Bleach: % Value Growth 2021-2026 TOILET CARE IN SWITZERLAND KEY DATA FINDINGS 2021 DEVELOPMENTS Toilet care recording strong growth with people spending more time at home Convenience, hygiene and efficiency remain important purchasing criteria Private label leads, with Migros and Coop to the fore PROSPECTS AND OPPORTUNITIES Modest growth rates expected over the forecast period Green products to increasingly feature in new launches Convenience key as consumers resume their pre-COVID-19 lifestyles CATEGORY DATA Table 49 Sales of Toilet Care by Category: Value 2016-2021 Table 50 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 52 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 53 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026 POLISHES IN SWITZERLAND KEY DATA FINDINGS 2021 DEVELOPMENTS Polishes continues to record declining sales in 2021 Shoe polish sees positive growth in 2021 after the decline recorded in 2020 Migros the leading player, but SC Johnson’s Kiwi is the number one brand PROSPECTS AND OPPORTUNITIES Polishes performance expected to improve slightly over the forecast period Positive shoe polish performance expected, but consumers will continue to opt for less formal footwear Little manufacturer or retailer activity expected in polishes CATEGORY DATA Table 55 Sales of Polishes by Category: Value 2016-2021 Table 56 Sales of Polishes by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Polishes: % Value 2017-2021 Table 58 LBN Brand Shares of Polishes: % Value 2018-2021 Table 59 Forecast Sales of Polishes by Category: Value 2021-2026 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2021-2026 AIR CARE IN SWITZERLAND KEY DATA FINDINGS 2021 DEVELOPMENTS Continued modest growth for air care as consumers look for a pleasant home environment Air care being challenged by competing products Multinational players are ahead of private label in air care PROSPECTS AND OPPORTUNITIES Continued growth expected in air care, even with a return to pre-pandemic norms Candle, electric and liquid air fresheners will be most dynamic over the forecast period Players will target consumers with more natural launches CATEGORY DATA Table 61 Sales of Air Care by Category: Value 2016-2021 Table 62 Sales of Air Care by Category: % Value Growth 2016-2021 Table 63 Sales of Air Care by Fragrance: Value Ranking 2019-2021 Table 64 NBO Company Shares of Air Care: % Value 2017-2021 Table 65 LBN Brand Shares of Air Care: % Value 2018-2021 Table 66 Forecast Sales of Air Care by Category: Value 2021-2026 Table 67 Forecast Sales of Air Care by Category: % Value Growth 2021-2026 HOME INSECTICIDES IN SWITZERLAND KEY DATA FINDINGS 2021 DEVELOPMENTS Improved performance for home insecticides in 2021 More natural and less harmful products in demand Mislin & Balthasar and private label account for almost three quarters of sales PROSPECTS AND OPPORTUNITIES Modest growth expected in home insecticides in the coming years Demand for more natural products will continue to grow in the forecast period Little change expected in the competitive landscape and retail distribution CATEGORY DATA Table 68 Sales of Home Insecticides by Category: Value 2016-2021 Table 69 Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021 Table 71 NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 72 LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 73 Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
SummaryHome care continued to grow in value and volume terms in 2021, in spite of the strong increases seen a year earlier in 2020. In addition to the increased cleaning frequency to prevent germs and viruses from spreading, specifically motivated by the fear of Coronavirus (COVID-19), consumers started resuming at least some of their regular pre-pandemic routines with regard to work and leisure time. People were returning to the office, even if only for a few days a week, children went back to school... Table of ContentsHome Care in SwitzerlandEuromonitor International February 2022 List Of Contents And Tables HOME CARE IN SWITZERLAND EXECUTIVE SUMMARY Home care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home care? CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026 MARKET INDICATORS Table 1 Households 2016-2021 MARKET DATA Table 2 Sales of Home Care by Category: Value 2016-2021 Table 3 Sales of Home Care by Category: % Value Growth 2016-2021 Table 4 NBO Company Shares of Home Care: % Value 2017-2021 Table 5 LBN Brand Shares of Home Care: % Value 2018-2021 Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7 Distribution of Home Care by Format: % Value 2016-2021 Table 8 Distribution of Home Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Home Care by Category: Value 2021-2026 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN SWITZERLAND KEY DATA FINDINGS 2021 DEVELOPMENTS Volume growth slows in 2021 after the sales spike seen in 2020 Laundry detergents continues growing, but fabric softeners slips into decline Migros continues to lead laundry care with its private label lines PROSPECTS AND OPPORTUNITIES Declining volume sales and value growth rates close to stagnation Concentration of products could negatively impact volume sales “Green” features will become increasingly important in new product launches CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2016-2021 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2016-2021 Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14 Sales of Laundry Aids by Category: Value 2016-2021 Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16 Sales of Laundry Detergents by Category: Value 2016-2021 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026 DISHWASHING IN SWITZERLAND KEY DATA FINDINGS 2021 DEVELOPMENTS Dishwashing continues to grow in 2021, despite the major sales spike seen in 2020 Green issues increasingly important for Swiss consumers Migros continues to lead, but loses share to the multinationals in 2021 PROSPECTS AND OPPORTUNITIES Dishwashing to see positive value growth but stagnating volume sales Limited innovation in dishwashing Consumers will be favouring green products over the forecast period CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2015-2020 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2016-2021 Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026 SURFACE CARE IN SWITZERLAND KEY DATA FINDINGS 2021 DEVELOPMENTS Surface care still recording positive, if slightly slower, value growth in 2021 Home care disinfectants remains the most dynamic category in 2021 Migros remains the leading player in surface care PROSPECTS AND OPPORTUNITIES Positive growth expected for most of the forecast period Convenience and efficiency will remain important purchasing criteria Green solutions will continue emerging in surface care CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2016-2021 Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of Surface Care: % Value 2017-2021 Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021 Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021 Table 41 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026 BLEACH IN SWITZERLAND KEY DATA FINDINGS 2021 DEVELOPMENTS “Old-fashioned” bleach continues to record declining sales in 2021 Retail space allocated to bleach is shrinking Migros accounts for more than half of category sales in bleach PROSPECTS AND OPPORTUNITIES Bleach sales will continue declining over the forecast period Competing products will continue to eat into bleach sales In-store selections could shrink further in the coming years CATEGORY DATA Table 43 Sales of Bleach: Value 2016-2021 Table 44 Sales of Bleach: % Value Growth 2016-2021 Table 45 NBO Company Shares of Bleach: % Value 2017-2021 Table 46 LBN Brand Shares of Bleach: % Value 2018-2021 Table 47 Forecast Sales of Bleach: Value 2021-2026 Table 48 Forecast Sales of Bleach: % Value Growth 2021-2026 TOILET CARE IN SWITZERLAND KEY DATA FINDINGS 2021 DEVELOPMENTS Toilet care recording strong growth with people spending more time at home Convenience, hygiene and efficiency remain important purchasing criteria Private label leads, with Migros and Coop to the fore PROSPECTS AND OPPORTUNITIES Modest growth rates expected over the forecast period Green products to increasingly feature in new launches Convenience key as consumers resume their pre-COVID-19 lifestyles CATEGORY DATA Table 49 Sales of Toilet Care by Category: Value 2016-2021 Table 50 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 52 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 53 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026 POLISHES IN SWITZERLAND KEY DATA FINDINGS 2021 DEVELOPMENTS Polishes continues to record declining sales in 2021 Shoe polish sees positive growth in 2021 after the decline recorded in 2020 Migros the leading player, but SC Johnson’s Kiwi is the number one brand PROSPECTS AND OPPORTUNITIES Polishes performance expected to improve slightly over the forecast period Positive shoe polish performance expected, but consumers will continue to opt for less formal footwear Little manufacturer or retailer activity expected in polishes CATEGORY DATA Table 55 Sales of Polishes by Category: Value 2016-2021 Table 56 Sales of Polishes by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Polishes: % Value 2017-2021 Table 58 LBN Brand Shares of Polishes: % Value 2018-2021 Table 59 Forecast Sales of Polishes by Category: Value 2021-2026 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2021-2026 AIR CARE IN SWITZERLAND KEY DATA FINDINGS 2021 DEVELOPMENTS Continued modest growth for air care as consumers look for a pleasant home environment Air care being challenged by competing products Multinational players are ahead of private label in air care PROSPECTS AND OPPORTUNITIES Continued growth expected in air care, even with a return to pre-pandemic norms Candle, electric and liquid air fresheners will be most dynamic over the forecast period Players will target consumers with more natural launches CATEGORY DATA Table 61 Sales of Air Care by Category: Value 2016-2021 Table 62 Sales of Air Care by Category: % Value Growth 2016-2021 Table 63 Sales of Air Care by Fragrance: Value Ranking 2019-2021 Table 64 NBO Company Shares of Air Care: % Value 2017-2021 Table 65 LBN Brand Shares of Air Care: % Value 2018-2021 Table 66 Forecast Sales of Air Care by Category: Value 2021-2026 Table 67 Forecast Sales of Air Care by Category: % Value Growth 2021-2026 HOME INSECTICIDES IN SWITZERLAND KEY DATA FINDINGS 2021 DEVELOPMENTS Improved performance for home insecticides in 2021 More natural and less harmful products in demand Mislin & Balthasar and private label account for almost three quarters of sales PROSPECTS AND OPPORTUNITIES Modest growth expected in home insecticides in the coming years Demand for more natural products will continue to grow in the forecast period Little change expected in the competitive landscape and retail distribution CATEGORY DATA Table 68 Sales of Home Insecticides by Category: Value 2016-2021 Table 69 Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021 Table 71 NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 72 LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 73 Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
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