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ブルガリアの在宅介護Home Care in Bulgaria 2021年のブルガリアでは、ホームケアは引き続き高い成長率を示し、その発展はCOVID-19の結果、消費者がより衛生に重点を置くようになったことが特徴的である。消費者は、パンデミックの結果、自宅で過ごす時間が... もっと見る
サマリー2021年のブルガリアでは、ホームケアは引き続き高い成長率を示し、その発展はCOVID-19の結果、消費者がより衛生に重点を置くようになったことが特徴的である。消費者は、パンデミックの結果、自宅で過ごす時間が長くなっています。フレックスタイム制が主流となり、制限措置により娯楽イベントが減り、友人や同僚、家族と家で過ごす娯楽が増えました。その結果、自宅での快適な生活や、衛生面の向上への関心がさらに高まっています。この調査レポートはブルガリアのホームケア市場を分析・予測したもので、国別の市場規模や形態について包括的なガイドを提供します。最新の小売販売データ（過去の日付範囲）を提供しており、成長を牽引するセクターを特定することが可能です。主要企業、主要ブランドを特定し、新製品開発、パッケージングイノベーション、経済/ライフスタイルの影響、流通、価格問題など、市場に影響を与える主要要因の戦略的分析も行っています。2026年までの予測は、市場がどのように変化していくかを示しています。 対象製品エアケア、ブリーチ、食器洗い、家庭用殺虫剤、ランドリーケア、ポリッシュ、サーフェイスケア、トイレケア。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ホームケア市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドを理解する。 * 5年間の予測により、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Home Care in BulgariaEuromonitor International February 2022 List Of Contents And Tables HOME CARE IN BULGARIA EXECUTIVE SUMMARY Home care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home care? CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026 MARKET INDICATORS Table 1 Households 2016-2021 MARKET DATA Table 2 Sales of Home Care by Category: Value 2016-2021 Table 3 Sales of Home Care by Category: % Value Growth 2016-2021 Table 4 NBO Company Shares of Home Care: % Value 2017-2021 Table 5 LBN Brand Shares of Home Care: % Value 2018-2021 Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7 Distribution of Home Care by Format: % Value 2016-2021 Table 8 Distribution of Home Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Home Care by Category: Value 2021-2026 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS Sustainable growth in laundry care driven by consumers’ increased preoccupation with hygiene Liquid formulas continue to drive growth in laundry care for reasons of convenience and storage All-in-one products in laundry care growing in popularity mainly out of economic concerns PROSPECTS AND OPPORTUNITIES Eco green products will continue to expand and drive value growth in laundry care Marketing and promotion will increase even more to attract consumers seeking better value for money E-commerce is expected to see strong development as consumers value the convenience, deals and time saving of shopping online CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2016-2021 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2016-2021 Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14 Sales of Laundry Aids by Category: Value 2016-2021 Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16 Sales of Laundry Detergents by Category: Value 2016-2021 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026 DISHWASHING IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS Automatic dishwashing maintains outstanding growth linked to consumers spending more time at home and the associated rise in dishwasher possession Baby and child-specific dishwashing products gain popularity within hand dishwashing Private label continues to grow in 2021 due to constraints on household budgets PROSPECTS AND OPPORTUNITIES Rising price sensitivity and demand will sustain high marketing and promotion E-commerce to remain the fastest growing channel with consumers attracted to online promotions and the convenience of shopping online Accelerating growth is forecast for automatic dishwashing as dishwasher ownership increases CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2015-2020 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2016-2021 Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026 SURFACE CARE IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS Outstanding growth of home care disinfectants continues in 2021 due to consumers’ pandemic-induced concern with hygiene Multi-purpose products continue to rise for their convenient and space saving characteristics Growing demand for home appliances and garden and furniture stores drive sales in surface care PROSPECTS AND OPPORTUNITIES Accelerated growth of e-commerce expected in the forecast period Polarised consumption expected as a result of the post-pandemic economic situation alongside demand for higher-value products Eco green wave will continue to gain popularity in surface care CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2016-2021 Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of Surface Care: % Value 2017-2021 Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021 Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021 Table 41 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026 BLEACH IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS Slowdown in bleach in 2021 following peak growth in the first waves of the pandemic Positive growth in bleach is sustained by its convenient price Larger pack sizes continue to drive volume sales in bleach PROSPECTS AND OPPORTUNITIES Further slowdown projected for bleach in the forecast period as consumers shift to antibacterial and disinfecting surface care and toilet care products Local producers likely to increase their share following consumers’ growing price sensitivity Quest for convenience and safety to continue limiting the popularity of bleach among younger consumers CATEGORY DATA Table 43 Sales of Bleach: Value 2016-2021 Table 44 Sales of Bleach: % Value Growth 2016-2021 Table 45 NBO Company Shares of Bleach: % Value 2017-2021 Table 46 LBN Brand Shares of Bleach: % Value 2018-2021 Table 47 Forecast Sales of Bleach: Value 2021-2026 Table 48 Forecast Sales of Bleach: % Value Growth 2021-2026 TOILET CARE IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS ITBs remains the key growth driver in toilet care in 2021 Increased investment in properties and renovation sustains growth in toilet care Preoccupation with hygiene and disinfection continues to drive demand in toilet care in 2021 PROSPECTS AND OPPORTUNITIES Strong outlook for toilet care in the forecast period with consumers’ focus solidly on hygiene while staying at home Multinational brands will continue drive value growth with head-to-head competition between the leaders bringing new launches and additional marketing Private label expected to emerge in the long term due to consumers’ rising price sensitivity and the development of a broader range of private label toilet care CATEGORY DATA Table 49 Sales of Toilet Care by Category: Value 2016-2021 Table 50 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 52 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 53 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026 POLISHES IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS Furniture polish’s sustainable growth driven by sharper focus on home cleaning and hygiene Continuous decline in metal polish due to dynamic development of multi-surface cleaners Floor polish faces limited growth due to the popularity of alternative floorings PROSPECTS AND OPPORTUNITIES Shoe polish expected to see recovery in the post-pandemic period as Bulgarians return to offices, entertainment venues and on-trade establishments Furniture polish to maintain high potential in the forecast period boosted by an expanding property market and consumers focusing more on their homes E-commerce to stimulate demand for polishes in the forecast period with products easily accessible via the internet and social media CATEGORY DATA Table 55 Sales of Polishes by Category: Value 2016-2021 Table 56 Sales of Polishes by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Polishes: % Value 2017-2021 Table 58 LBN Brand Shares of Polishes: % Value 2018-2021 Table 59 Forecast Sales of Polishes by Category: Value 2021-2026 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2021-2026 AIR CARE IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS Car air fresheners recovers in 2021 as a key growth driver in air care Candle air fresheners’ strong performance driven by home seclusion and quest for natural products Electric air fresheners sees a stable performance in 2021 as the leading multinationals maintain intensive promotion PROSPECTS AND OPPORTUNITIES Electric aroma diffusers set for continuous growth posing competition to some types of air care products Lasting focus on home comfort and ambience to sustain stable demand for air care E-commerce’s dynamic growth set to be an enabler for air care CATEGORY DATA Table 61 Sales of Air Care by Category: Value 2016-2021 Table 62 Sales of Air Care by Category: % Value Growth 2016-2021 Table 63 Sales of Air Care by Fragrance: Value Ranking 2019-2021 Table 64 NBO Company Shares of Air Care: % Value 2017-2021 Table 65 LBN Brand Shares of Air Care: % Value 2018-2021 Table 66 Forecast Sales of Air Care by Category: Value 2021-2026 Table 67 Forecast Sales of Air Care by Category: % Value Growth 2021-2026 HOME INSECTICIDES IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS Dynamic growth in the countryside property market sustains healthy interest in home insecticides Sprays remain the most popular and fastest growing format thanks to their efficacy and convenience Revival of domestic summer season in Bulgaria benefits electric insecticides PROSPECTS AND OPPORTUNITIES Home seclusion and the quest for privacy in tourism to drive demand in home insecticides in the forecast period Development of professional pest control services will have a slight limiting effect on the growth of home insecticides in the forecast period Climate change turns the category into one of high potential CATEGORY DATA Table 68 Sales of Home Insecticides by Category: Value 2016-2021 Table 69 Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021 Table 71 NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 72 LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 73 Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
SummaryHome care experienced continued strong growth rates in Bulgaria in 2021, its development characterised by consumers’ stronger focus on hygiene as a result of COVID-19. Consumers have been spending more time at home as a result of the pandemic. Flexible working is now the norm, with fewer entertainment events due to restrictive measures and more entertainment at home with friends, colleagues and family. As a result, they are even more concerned with their comfort at home and with improving the hy... Table of ContentsHome Care in BulgariaEuromonitor International February 2022 List Of Contents And Tables HOME CARE IN BULGARIA EXECUTIVE SUMMARY Home care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home care? CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026 MARKET INDICATORS Table 1 Households 2016-2021 MARKET DATA Table 2 Sales of Home Care by Category: Value 2016-2021 Table 3 Sales of Home Care by Category: % Value Growth 2016-2021 Table 4 NBO Company Shares of Home Care: % Value 2017-2021 Table 5 LBN Brand Shares of Home Care: % Value 2018-2021 Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7 Distribution of Home Care by Format: % Value 2016-2021 Table 8 Distribution of Home Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Home Care by Category: Value 2021-2026 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS Sustainable growth in laundry care driven by consumers’ increased preoccupation with hygiene Liquid formulas continue to drive growth in laundry care for reasons of convenience and storage All-in-one products in laundry care growing in popularity mainly out of economic concerns PROSPECTS AND OPPORTUNITIES Eco green products will continue to expand and drive value growth in laundry care Marketing and promotion will increase even more to attract consumers seeking better value for money E-commerce is expected to see strong development as consumers value the convenience, deals and time saving of shopping online CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2016-2021 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2016-2021 Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14 Sales of Laundry Aids by Category: Value 2016-2021 Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16 Sales of Laundry Detergents by Category: Value 2016-2021 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026 DISHWASHING IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS Automatic dishwashing maintains outstanding growth linked to consumers spending more time at home and the associated rise in dishwasher possession Baby and child-specific dishwashing products gain popularity within hand dishwashing Private label continues to grow in 2021 due to constraints on household budgets PROSPECTS AND OPPORTUNITIES Rising price sensitivity and demand will sustain high marketing and promotion E-commerce to remain the fastest growing channel with consumers attracted to online promotions and the convenience of shopping online Accelerating growth is forecast for automatic dishwashing as dishwasher ownership increases CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2015-2020 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2016-2021 Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026 SURFACE CARE IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS Outstanding growth of home care disinfectants continues in 2021 due to consumers’ pandemic-induced concern with hygiene Multi-purpose products continue to rise for their convenient and space saving characteristics Growing demand for home appliances and garden and furniture stores drive sales in surface care PROSPECTS AND OPPORTUNITIES Accelerated growth of e-commerce expected in the forecast period Polarised consumption expected as a result of the post-pandemic economic situation alongside demand for higher-value products Eco green wave will continue to gain popularity in surface care CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2016-2021 Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of Surface Care: % Value 2017-2021 Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021 Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021 Table 41 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026 BLEACH IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS Slowdown in bleach in 2021 following peak growth in the first waves of the pandemic Positive growth in bleach is sustained by its convenient price Larger pack sizes continue to drive volume sales in bleach PROSPECTS AND OPPORTUNITIES Further slowdown projected for bleach in the forecast period as consumers shift to antibacterial and disinfecting surface care and toilet care products Local producers likely to increase their share following consumers’ growing price sensitivity Quest for convenience and safety to continue limiting the popularity of bleach among younger consumers CATEGORY DATA Table 43 Sales of Bleach: Value 2016-2021 Table 44 Sales of Bleach: % Value Growth 2016-2021 Table 45 NBO Company Shares of Bleach: % Value 2017-2021 Table 46 LBN Brand Shares of Bleach: % Value 2018-2021 Table 47 Forecast Sales of Bleach: Value 2021-2026 Table 48 Forecast Sales of Bleach: % Value Growth 2021-2026 TOILET CARE IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS ITBs remains the key growth driver in toilet care in 2021 Increased investment in properties and renovation sustains growth in toilet care Preoccupation with hygiene and disinfection continues to drive demand in toilet care in 2021 PROSPECTS AND OPPORTUNITIES Strong outlook for toilet care in the forecast period with consumers’ focus solidly on hygiene while staying at home Multinational brands will continue drive value growth with head-to-head competition between the leaders bringing new launches and additional marketing Private label expected to emerge in the long term due to consumers’ rising price sensitivity and the development of a broader range of private label toilet care CATEGORY DATA Table 49 Sales of Toilet Care by Category: Value 2016-2021 Table 50 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 52 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 53 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026 POLISHES IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS Furniture polish’s sustainable growth driven by sharper focus on home cleaning and hygiene Continuous decline in metal polish due to dynamic development of multi-surface cleaners Floor polish faces limited growth due to the popularity of alternative floorings PROSPECTS AND OPPORTUNITIES Shoe polish expected to see recovery in the post-pandemic period as Bulgarians return to offices, entertainment venues and on-trade establishments Furniture polish to maintain high potential in the forecast period boosted by an expanding property market and consumers focusing more on their homes E-commerce to stimulate demand for polishes in the forecast period with products easily accessible via the internet and social media CATEGORY DATA Table 55 Sales of Polishes by Category: Value 2016-2021 Table 56 Sales of Polishes by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Polishes: % Value 2017-2021 Table 58 LBN Brand Shares of Polishes: % Value 2018-2021 Table 59 Forecast Sales of Polishes by Category: Value 2021-2026 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2021-2026 AIR CARE IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS Car air fresheners recovers in 2021 as a key growth driver in air care Candle air fresheners’ strong performance driven by home seclusion and quest for natural products Electric air fresheners sees a stable performance in 2021 as the leading multinationals maintain intensive promotion PROSPECTS AND OPPORTUNITIES Electric aroma diffusers set for continuous growth posing competition to some types of air care products Lasting focus on home comfort and ambience to sustain stable demand for air care E-commerce’s dynamic growth set to be an enabler for air care CATEGORY DATA Table 61 Sales of Air Care by Category: Value 2016-2021 Table 62 Sales of Air Care by Category: % Value Growth 2016-2021 Table 63 Sales of Air Care by Fragrance: Value Ranking 2019-2021 Table 64 NBO Company Shares of Air Care: % Value 2017-2021 Table 65 LBN Brand Shares of Air Care: % Value 2018-2021 Table 66 Forecast Sales of Air Care by Category: Value 2021-2026 Table 67 Forecast Sales of Air Care by Category: % Value Growth 2021-2026 HOME INSECTICIDES IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS Dynamic growth in the countryside property market sustains healthy interest in home insecticides Sprays remain the most popular and fastest growing format thanks to their efficacy and convenience Revival of domestic summer season in Bulgaria benefits electric insecticides PROSPECTS AND OPPORTUNITIES Home seclusion and the quest for privacy in tourism to drive demand in home insecticides in the forecast period Development of professional pest control services will have a slight limiting effect on the growth of home insecticides in the forecast period Climate change turns the category into one of high potential CATEGORY DATA Table 68 Sales of Home Insecticides by Category: Value 2016-2021 Table 69 Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021 Table 71 NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 72 LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 73 Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
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