世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い
オーストラリアでのホームケアHome Care in Australia 2021年のオーストラリアでは、COVID-19の大流行が2年連続でホームケアに圧倒的な影響力を持ち続けました。消費者がウイルスから身を守ることを期待して、抗菌除菌剤を含むホームケア用消毒剤やその他の表面ケア製... もっと見る
サマリー2021年のオーストラリアでは、COVID-19の大流行が2年連続でホームケアに圧倒的な影響力を持ち続けました。消費者がウイルスから身を守ることを期待して、抗菌除菌剤を含むホームケア用消毒剤やその他の表面ケア製品を大量に購入したり、長期の戸締り中に家を快適にするためにエアケア製品を購入したりと、ホームケアのあらゆる側面が直接的または間接的に影響を受けた。ユーロモニター・インターナショナルのオーストラリアのホームケア市場レポートは、国レベルの市場規模と形状に関する包括的なガイドを提供します。最新の小売販売データ（過去の日付範囲）を提供しており、成長を牽引するセクターを特定することが可能です。主要企業、主要ブランドを特定し、新製品開発、パッケージングイノベーション、経済/ライフスタイルの影響、流通、価格問題など、市場に影響を与える主要要因の戦略的分析も行っています。2026年までの予測は、市場がどのように変化していくかを示しています。 対象製品エアケア、ブリーチ、食器洗い、家庭用殺虫剤、ランドリーケア、ポリッシュ、サーフェスケア、トイレケア データ収録範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入される理由は？ * ホームケア市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定します。 * 競争環境、市場の主要プレーヤーと主要ブランドの理解。 * 5年間の予測により、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Home Care in AustraliaEuromonitor International April 2022 List Of Contents And Tables HOME CARE IN AUSTRALIA EXECUTIVE SUMMARY Home care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home care? CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026 MARKET INDICATORS Table 1 Households 2016-2021 MARKET DATA Table 2 Sales of Home Care by Category: Value 2016-2021 Table 3 Sales of Home Care by Category: % Value Growth 2016-2021 Table 4 NBO Company Shares of Home Care: % Value 2017-2021 Table 5 LBN Brand Shares of Home Care: % Value 2018-2021 Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7 Distribution of Home Care by Format: % Value 2016-2021 Table 8 Distribution of Home Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Home Care by Category: Value 2021-2026 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN AUSTRALIA KEY DATA FINDINGS 2021 DEVELOPMENTS All dressed up and nowhere to go Caution about COVID-19 Trading up to tablets PROSPECTS AND OPPORTUNITIES Return to work, return to the washing machine? Germ busters will be favoured Refills likely to attract interest CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2016-2021 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2016-2021 Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14 Sales of Laundry Aids by Category: Value 2016-2021 Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16 Sales of Laundry Detergents by Category: Value 2016-2021 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026 DISHWASHING IN AUSTRALIA KEY DATA FINDINGS 2021 DEVELOPMENTS Changing attitudes to tasks in the kitchen Reckitt Benckiser dominates dishwashing Killing COVID-19 in the kitchen PROSPECTS AND OPPORTUNITIES Making the transition from manual to automatic Small households stick with hand dishwashing Washing the dishwasher CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2015-2020 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2016-2021 Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026 SURFACE CARE IN AUSTRALIA KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers embrace impregnated wet wipes There’s no place like home Not just clean, but also “green” PROSPECTS AND OPPORTUNITIES Sanitisation of a nation Millennials to drive strong future growth Reducing waste through refills CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2016-2021 Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of Surface Care: % Value 2017-2021 Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021 Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021 Table 41 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026 BLEACH IN AUSTRALIA KEY DATA FINDINGS 2021 DEVELOPMENTS Bleach, the ultimate germ elimination strategy Bleach expands its target demographic Breaking the mould PROSPECTS AND OPPORTUNITIES Post-COVID-19 demand Forecast is hot and dry Lack of green credentials holding bleach back CATEGORY DATA Table 43 Sales of Bleach: Value 2016-2021 Table 44 Sales of Bleach: % Value Growth 2016-2021 Table 45 NBO Company Shares of Bleach: % Value 2017-2021 Table 46 LBN Brand Shares of Bleach: % Value 2018-2021 Table 47 Forecast Sales of Bleach: Value 2021-2026 Table 48 Forecast Sales of Bleach: % Value Growth 2021-2026 TOILET CARE IN AUSTRALIA KEY DATA FINDINGS 2021 DEVELOPMENTS Flushing more frequently Bref leads rim blocks, and makes a bid for toilet liquids/foam Getting serious about toilet care PROSPECTS AND OPPORTUNITIES Greater use of the toilet at home Growth for “hospital grade” products Henkel will keep the throne CATEGORY DATA Table 49 Sales of Toilet Care by Category: Value 2016-2021 Table 50 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 52 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 53 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026 POLISHES IN AUSTRALIA KEY DATA FINDINGS 2021 DEVELOPMENTS Polishes in long-term decline Polishes lack purpose during a pandemic Demand for polishes wiped-out PROSPECTS AND OPPORTUNITIES Taking the shine off Users of shoe polish reach retirement age Cannibalising the core market with wipes CATEGORY DATA Table 55 Sales of Polishes by Category: Value 2016-2021 Table 56 Sales of Polishes by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Polishes: % Value 2017-2021 Table 58 LBN Brand Shares of Polishes: % Value 2018-2021 Table 59 Forecast Sales of Polishes by Category: Value 2021-2026 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2021-2026 AIR CARE IN AUSTRALIA KEY DATA FINDINGS 2021 DEVELOPMENTS Home sweet-smelling home A safe home environment The hipsterisation of air care PROSPECTS AND OPPORTUNITIES Air care stays fresh New customers expected to stay Getting back to nature CATEGORY DATA Table 61 Sales of Air Care by Category: Value 2016-2021 Table 62 Sales of Air Care by Category: % Value Growth 2016-2021 Table 63 Sales of Air Care by Fragrance: Value Ranking 2019-2021 Table 64 NBO Company Shares of Air Care: % Value 2017-2021 Table 65 LBN Brand Shares of Air Care: % Value 2018-2021 Table 66 Forecast Sales of Air Care by Category: Value 2021-2026 Table 67 Forecast Sales of Air Care by Category: % Value Growth 2021-2026 HOME INSECTICIDES IN AUSTRALIA KEY DATA FINDINGS 2021 DEVELOPMENTS Climate conditions create perfect conditions for cockroaches Family- and pet-friendly pest control Keeping insects out PROSPECTS AND OPPORTUNITIES El Niño would mean fewer insects A clean home is an insect-free zone Avoiding the “insect apocalypse” CATEGORY DATA Table 68 Sales of Home Insecticides by Category: Value 2016-2021 Table 69 Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021 Table 71 NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 72 LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 73 Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
SummaryThe COVID-19 pandemic remained the dominant influence over home care in Australia in 2021, for the second consecutive year. Whether consumers were purchasing large volumes of home care disinfectant or other surface care products containing antibacterial sanitiser in the hope that this would protect them from the virus, or were purchasing air care products to make their homes feel more pleasant during extended lockdowns, all aspects of home care were influenced, either directly or indirectly. Table of ContentsHome Care in AustraliaEuromonitor International April 2022 List Of Contents And Tables HOME CARE IN AUSTRALIA EXECUTIVE SUMMARY Home care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home care? CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026 MARKET INDICATORS Table 1 Households 2016-2021 MARKET DATA Table 2 Sales of Home Care by Category: Value 2016-2021 Table 3 Sales of Home Care by Category: % Value Growth 2016-2021 Table 4 NBO Company Shares of Home Care: % Value 2017-2021 Table 5 LBN Brand Shares of Home Care: % Value 2018-2021 Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7 Distribution of Home Care by Format: % Value 2016-2021 Table 8 Distribution of Home Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Home Care by Category: Value 2021-2026 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN AUSTRALIA KEY DATA FINDINGS 2021 DEVELOPMENTS All dressed up and nowhere to go Caution about COVID-19 Trading up to tablets PROSPECTS AND OPPORTUNITIES Return to work, return to the washing machine? Germ busters will be favoured Refills likely to attract interest CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2016-2021 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2016-2021 Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14 Sales of Laundry Aids by Category: Value 2016-2021 Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16 Sales of Laundry Detergents by Category: Value 2016-2021 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026 DISHWASHING IN AUSTRALIA KEY DATA FINDINGS 2021 DEVELOPMENTS Changing attitudes to tasks in the kitchen Reckitt Benckiser dominates dishwashing Killing COVID-19 in the kitchen PROSPECTS AND OPPORTUNITIES Making the transition from manual to automatic Small households stick with hand dishwashing Washing the dishwasher CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2015-2020 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2016-2021 Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026 SURFACE CARE IN AUSTRALIA KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers embrace impregnated wet wipes There’s no place like home Not just clean, but also “green” PROSPECTS AND OPPORTUNITIES Sanitisation of a nation Millennials to drive strong future growth Reducing waste through refills CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2016-2021 Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of Surface Care: % Value 2017-2021 Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021 Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021 Table 41 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026 BLEACH IN AUSTRALIA KEY DATA FINDINGS 2021 DEVELOPMENTS Bleach, the ultimate germ elimination strategy Bleach expands its target demographic Breaking the mould PROSPECTS AND OPPORTUNITIES Post-COVID-19 demand Forecast is hot and dry Lack of green credentials holding bleach back CATEGORY DATA Table 43 Sales of Bleach: Value 2016-2021 Table 44 Sales of Bleach: % Value Growth 2016-2021 Table 45 NBO Company Shares of Bleach: % Value 2017-2021 Table 46 LBN Brand Shares of Bleach: % Value 2018-2021 Table 47 Forecast Sales of Bleach: Value 2021-2026 Table 48 Forecast Sales of Bleach: % Value Growth 2021-2026 TOILET CARE IN AUSTRALIA KEY DATA FINDINGS 2021 DEVELOPMENTS Flushing more frequently Bref leads rim blocks, and makes a bid for toilet liquids/foam Getting serious about toilet care PROSPECTS AND OPPORTUNITIES Greater use of the toilet at home Growth for “hospital grade” products Henkel will keep the throne CATEGORY DATA Table 49 Sales of Toilet Care by Category: Value 2016-2021 Table 50 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 52 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 53 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026 POLISHES IN AUSTRALIA KEY DATA FINDINGS 2021 DEVELOPMENTS Polishes in long-term decline Polishes lack purpose during a pandemic Demand for polishes wiped-out PROSPECTS AND OPPORTUNITIES Taking the shine off Users of shoe polish reach retirement age Cannibalising the core market with wipes CATEGORY DATA Table 55 Sales of Polishes by Category: Value 2016-2021 Table 56 Sales of Polishes by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Polishes: % Value 2017-2021 Table 58 LBN Brand Shares of Polishes: % Value 2018-2021 Table 59 Forecast Sales of Polishes by Category: Value 2021-2026 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2021-2026 AIR CARE IN AUSTRALIA KEY DATA FINDINGS 2021 DEVELOPMENTS Home sweet-smelling home A safe home environment The hipsterisation of air care PROSPECTS AND OPPORTUNITIES Air care stays fresh New customers expected to stay Getting back to nature CATEGORY DATA Table 61 Sales of Air Care by Category: Value 2016-2021 Table 62 Sales of Air Care by Category: % Value Growth 2016-2021 Table 63 Sales of Air Care by Fragrance: Value Ranking 2019-2021 Table 64 NBO Company Shares of Air Care: % Value 2017-2021 Table 65 LBN Brand Shares of Air Care: % Value 2018-2021 Table 66 Forecast Sales of Air Care by Category: Value 2021-2026 Table 67 Forecast Sales of Air Care by Category: % Value Growth 2021-2026 HOME INSECTICIDES IN AUSTRALIA KEY DATA FINDINGS 2021 DEVELOPMENTS Climate conditions create perfect conditions for cockroaches Family- and pet-friendly pest control Keeping insects out PROSPECTS AND OPPORTUNITIES El Niño would mean fewer insects A clean home is an insect-free zone Avoiding the “insect apocalypse” CATEGORY DATA Table 68 Sales of Home Insecticides by Category: Value 2016-2021 Table 69 Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021 Table 71 NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 72 LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 73 Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
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