世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い
オーストリアの在宅介護Home Care in Austria オーストリアのホームケア市場は、この年にコロナウイルス（COVID-19）の大流行の影響が軽減されたため、2021年に現在価値ベースで最小限の減少を記録しました。しかし、2020年に記録した力強い成長に続き、売上... もっと見る
サマリーオーストリアのホームケア市場は、この年にコロナウイルス（COVID-19）の大流行の影響が軽減されたため、2021年に現在価値ベースで最小限の減少を記録しました。しかし、2020年に記録した力強い成長に続き、売上高はパンデミック前の水準を上回ったままであった。2020年に成長が急上昇したのは、オーストリアにウイルスが上陸したことで、戸締まりや遠隔地での仕事・学習、移動の制限などにより、消費者が通常よりも多くの時間を自宅で過ごすようになったためである。そのため、消費者は...この調査レポートはオーストリアのホームケア市場を分析・予測したもので、国別の市場規模や形態について包括的なガイドを提供します。最新の小売販売データ（過去の日付範囲）を提供しており、成長を牽引するセクターを特定することが可能です。主要企業、主要ブランドを特定し、新製品開発、パッケージングイノベーション、経済/ライフスタイルの影響、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 対象製品エアケア、ブリーチ、食器洗い、家庭用殺虫剤、ランドリーケア、ポリッシュ、サーフェイスケア、トイレケア。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ホームケア市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドを理解する。 * 5年間の予測により、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Home Care in AustriaEuromonitor International February 2022 List Of Contents And Tables HOME CARE IN AUSTRIA EXECUTIVE SUMMARY Home care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home care? CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026 MARKET INDICATORS Table 1 Households 2016-2021 MARKET DATA Table 2 Sales of Home Care by Category: Value 2016-2021 Table 3 Sales of Home Care by Category: % Value Growth 2016-2021 Table 4 NBO Company Shares of Home Care: % Value 2017-2021 Table 5 LBN Brand Shares of Home Care: % Value 2018-2021 Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7 Distribution of Home Care by Format: % Value 2016-2021 Table 8 Distribution of Home Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Home Care by Category: Value 2021-2026 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN AUSTRIA KEY DATA FINDINGS 2021 DEVELOPMENTS Laundry care recovers well in 2021 after the decline seen in 2020 Liquid tablet detergents gaining more and more consumer attention Players pursue different strategies to cater to increasing ecological awareness PROSPECTS AND OPPORTUNITIES Laundry care expected to continue to see solid growth Silan’s first truly green product expected to be a forerunner for more such launches by the big players dm and Planet Pure expand their network of package-free refill stations CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2016-2021 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2016-2021 Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14 Sales of Laundry Aids by Category: Value 2016-2021 Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16 Sales of Laundry Detergents by Category: Value 2016-2021 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026 DISHWASHING IN AUSTRIA KEY DATA FINDINGS 2021 DEVELOPMENTS Demand cools in 2021, but sales still remain much higher than pre-pandemic levels Shift towards automatic dishwashing continues Pril goes green for the first time PROSPECTS AND OPPORTUNITIES Immediate return to positive growth rates expected Market leaders still to adapt to increased environmental standards dm and Planet Pure increase their network of package-free refill stations CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2015-2020 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2016-2021 Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026 SURFACE CARE IN AUSTRIA KEY DATA FINDINGS 2021 DEVELOPMENTS Sales remain high in the second year of the pandemic in 2021 Antibacterial and green properties remain key Henkel continues its ambitious green campaign PROSPECTS AND OPPORTUNITIES Less room to grow after the sales spike during the pandemic Multipurpose cleaners to remain a growth driver Cleaning tabs still in the early stages of their development CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2016-2021 Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of Surface Care: % Value 2017-2021 Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021 Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021 Table 41 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026 BLEACH IN AUSTRIA KEY DATA FINDINGS 2021 DEVELOPMENTS Demand normalises in 2021 after sales spike in 2020 due to the pandemic Bleach not a mainstream household product in Austria Bleach suffers from a limited presence and low awareness PROSPECTS AND OPPORTUNITIES Downward trend ahead for bleach Consumers expected to prefer other types of cleaning products Product choice not expected to improve CATEGORY DATA Table 43 Sales of Bleach: Value 2016-2021 Table 44 Sales of Bleach: % Value Growth 2016-2021 Table 45 NBO Company Shares of Bleach: % Value 2017-2021 Table 46 LBN Brand Shares of Bleach: % Value 2018-2021 Table 47 Forecast Sales of Bleach: Value 2021-2026 Table 48 Forecast Sales of Bleach: % Value Growth 2021-2026 TOILET CARE IN AUSTRIA KEY DATA FINDINGS 2021 DEVELOPMENTS Demand remains high in 2021 following sales spike in 2020 Blue Star strengthens its leadership with innovations Green products still in their infancy PROSPECTS AND OPPORTUNITIES Positive growth rates expected after the decline seen in 2021 Leading players expected to catch up in terms of green products In-cistern devices likely to evolve CATEGORY DATA Table 49 Sales of Toilet Care by Category: Value 2016-2021 Table 50 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 52 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 53 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026 POLISHES IN AUSTRIA KEY DATA FINDINGS 2021 DEVELOPMENTS Polishes records positive growth in 2021 Despite positive growth in 2021, shoe polish sales remain below pre-pandemic levels Polishes lacks innovation PROSPECTS AND OPPORTUNITIES Polishes to continue on a downward trend Shoe polish will return to long-term decline Metal polish expected to outperform overall polishes CATEGORY DATA Table 55 Sales of Polishes by Category: Value 2016-2021 Table 56 Sales of Polishes by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Polishes: % Value 2017-2021 Table 58 LBN Brand Shares of Polishes: % Value 2018-2021 Table 59 Forecast Sales of Polishes by Category: Value 2021-2026 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2021-2026 AIR CARE IN AUSTRIA KEY DATA FINDINGS 2021 DEVELOPMENTS Demand in air care normalises Car air fresheners recover in 2021 after a difficult year in 2020 New Botanica by Air Wick brand tries to establish itself in the premium range PROSPECTS AND OPPORTUNITIES Lots of potential for growth in air care Spray/aerosol air fresheners to remain the biggest category No major breakthrough expected for other air care CATEGORY DATA Table 61 Sales of Air Care by Category: Value 2016-2021 Table 62 Sales of Air Care by Category: % Value Growth 2016-2021 Table 63 Sales of Air Care by Fragrance: Value Ranking 2019-2021 Table 64 NBO Company Shares of Air Care: % Value 2017-2021 Table 65 LBN Brand Shares of Air Care: % Value 2018-2021 Table 66 Forecast Sales of Air Care by Category: Value 2021-2026 Table 67 Forecast Sales of Air Care by Category: % Value Growth 2021-2026 HOME INSECTICIDES IN AUSTRIA KEY DATA FINDINGS 2021 DEVELOPMENTS Sustained demand for home insecticides Electric insecticides curbs overall growth Leading player only slowly adapting its range to new demands PROSPECTS AND OPPORTUNITIES Positive forecast period performance expected Natural alternatives expected to enjoy additional attention Green trend will also impact spray/aerosol insecticides CATEGORY DATA Table 68 Sales of Home Insecticides by Category: Value 2016-2021 Table 69 Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021 Table 71 NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 72 LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 73 Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
SummaryThe Austrian home care market registered a minimal decline in current value terms in 2021, as the impact of the Coronavirus (COVID-19) pandemic lessened in this year. However, sales remained higher than their pre-pandemic levels, following the strong growth recorded in 2020. The growth spike in 2020 came when the arrival of the virus in Austria meant consumers were spending a lot more time at home than usual due to lockdowns, remote working/learning and mobility restrictions. Consumers therefore... Table of ContentsHome Care in AustriaEuromonitor International February 2022 List Of Contents And Tables HOME CARE IN AUSTRIA EXECUTIVE SUMMARY Home care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home care? CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026 MARKET INDICATORS Table 1 Households 2016-2021 MARKET DATA Table 2 Sales of Home Care by Category: Value 2016-2021 Table 3 Sales of Home Care by Category: % Value Growth 2016-2021 Table 4 NBO Company Shares of Home Care: % Value 2017-2021 Table 5 LBN Brand Shares of Home Care: % Value 2018-2021 Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7 Distribution of Home Care by Format: % Value 2016-2021 Table 8 Distribution of Home Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Home Care by Category: Value 2021-2026 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN AUSTRIA KEY DATA FINDINGS 2021 DEVELOPMENTS Laundry care recovers well in 2021 after the decline seen in 2020 Liquid tablet detergents gaining more and more consumer attention Players pursue different strategies to cater to increasing ecological awareness PROSPECTS AND OPPORTUNITIES Laundry care expected to continue to see solid growth Silan’s first truly green product expected to be a forerunner for more such launches by the big players dm and Planet Pure expand their network of package-free refill stations CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2016-2021 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2016-2021 Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14 Sales of Laundry Aids by Category: Value 2016-2021 Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16 Sales of Laundry Detergents by Category: Value 2016-2021 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026 DISHWASHING IN AUSTRIA KEY DATA FINDINGS 2021 DEVELOPMENTS Demand cools in 2021, but sales still remain much higher than pre-pandemic levels Shift towards automatic dishwashing continues Pril goes green for the first time PROSPECTS AND OPPORTUNITIES Immediate return to positive growth rates expected Market leaders still to adapt to increased environmental standards dm and Planet Pure increase their network of package-free refill stations CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2015-2020 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2016-2021 Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026 SURFACE CARE IN AUSTRIA KEY DATA FINDINGS 2021 DEVELOPMENTS Sales remain high in the second year of the pandemic in 2021 Antibacterial and green properties remain key Henkel continues its ambitious green campaign PROSPECTS AND OPPORTUNITIES Less room to grow after the sales spike during the pandemic Multipurpose cleaners to remain a growth driver Cleaning tabs still in the early stages of their development CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2016-2021 Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of Surface Care: % Value 2017-2021 Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021 Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021 Table 41 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026 BLEACH IN AUSTRIA KEY DATA FINDINGS 2021 DEVELOPMENTS Demand normalises in 2021 after sales spike in 2020 due to the pandemic Bleach not a mainstream household product in Austria Bleach suffers from a limited presence and low awareness PROSPECTS AND OPPORTUNITIES Downward trend ahead for bleach Consumers expected to prefer other types of cleaning products Product choice not expected to improve CATEGORY DATA Table 43 Sales of Bleach: Value 2016-2021 Table 44 Sales of Bleach: % Value Growth 2016-2021 Table 45 NBO Company Shares of Bleach: % Value 2017-2021 Table 46 LBN Brand Shares of Bleach: % Value 2018-2021 Table 47 Forecast Sales of Bleach: Value 2021-2026 Table 48 Forecast Sales of Bleach: % Value Growth 2021-2026 TOILET CARE IN AUSTRIA KEY DATA FINDINGS 2021 DEVELOPMENTS Demand remains high in 2021 following sales spike in 2020 Blue Star strengthens its leadership with innovations Green products still in their infancy PROSPECTS AND OPPORTUNITIES Positive growth rates expected after the decline seen in 2021 Leading players expected to catch up in terms of green products In-cistern devices likely to evolve CATEGORY DATA Table 49 Sales of Toilet Care by Category: Value 2016-2021 Table 50 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 52 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 53 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026 POLISHES IN AUSTRIA KEY DATA FINDINGS 2021 DEVELOPMENTS Polishes records positive growth in 2021 Despite positive growth in 2021, shoe polish sales remain below pre-pandemic levels Polishes lacks innovation PROSPECTS AND OPPORTUNITIES Polishes to continue on a downward trend Shoe polish will return to long-term decline Metal polish expected to outperform overall polishes CATEGORY DATA Table 55 Sales of Polishes by Category: Value 2016-2021 Table 56 Sales of Polishes by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Polishes: % Value 2017-2021 Table 58 LBN Brand Shares of Polishes: % Value 2018-2021 Table 59 Forecast Sales of Polishes by Category: Value 2021-2026 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2021-2026 AIR CARE IN AUSTRIA KEY DATA FINDINGS 2021 DEVELOPMENTS Demand in air care normalises Car air fresheners recover in 2021 after a difficult year in 2020 New Botanica by Air Wick brand tries to establish itself in the premium range PROSPECTS AND OPPORTUNITIES Lots of potential for growth in air care Spray/aerosol air fresheners to remain the biggest category No major breakthrough expected for other air care CATEGORY DATA Table 61 Sales of Air Care by Category: Value 2016-2021 Table 62 Sales of Air Care by Category: % Value Growth 2016-2021 Table 63 Sales of Air Care by Fragrance: Value Ranking 2019-2021 Table 64 NBO Company Shares of Air Care: % Value 2017-2021 Table 65 LBN Brand Shares of Air Care: % Value 2018-2021 Table 66 Forecast Sales of Air Care by Category: Value 2021-2026 Table 67 Forecast Sales of Air Care by Category: % Value Growth 2021-2026 HOME INSECTICIDES IN AUSTRIA KEY DATA FINDINGS 2021 DEVELOPMENTS Sustained demand for home insecticides Electric insecticides curbs overall growth Leading player only slowly adapting its range to new demands PROSPECTS AND OPPORTUNITIES Positive forecast period performance expected Natural alternatives expected to enjoy additional attention Green trend will also impact spray/aerosol insecticides CATEGORY DATA Table 68 Sales of Home Insecticides by Category: Value 2016-2021 Table 69 Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021 Table 71 NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 72 LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 73 Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
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