Summary

Market Overview
The Thailand probiotic food supplement market recorded a value of US$ 22.27 million in 2019 and is expected to reach a value of US$ 37.31 million in 2027, growing at a CAGR of 7.39% during the forecast period (2024-2027).
Due to rising health awareness and interest in preventive health measures, the probiotic food supplement market in Thailand is expanding significantly. This market, though still developing compared to more mature markets, is reflecting broader global trends toward incorporating gut health into overall wellness strategies.
In Thailand, the rise in consumer health consciousness has led to a greater focus on products that promote digestive health, boost the immune system, and enhance overall well-being. Probiotic supplements are increasingly recognized for their role in maintaining a balanced gut microbiome, which is essential for both digestive health and general wellness. A growing body of scientific research linking gut health with various aspects of health, such as immune function, mental well-being, and even skin health, supports this shift.
The market is characterized by a diverse range of probiotic products, including capsules, tablets, powders, and functional foods such as yogurt and fermented beverages. Thai consumers are becoming more sophisticated in their understanding of probiotics, moving beyond traditional dairy-based products to explore a variety of supplement formats and formulations.
Drivers
The rise of telehealth and digital health platforms
The rise of telehealth and digital health platforms is significantly driving the demand for probiotic food supplements in Thailand, reflecting broader global trends while also aligning with the country’s unique healthcare landscape. In Thailand, where internet penetration and smartphone usage are high, telehealth services have rapidly gained popularity, especially during and after the COVID-19 pandemic.
Moreover, digital health platforms in Thailand are integrating AI-driven tools that offer personalized health recommendations based on user data. These platforms analyze information such as dietary habits, health concerns, and even genetic predispositions to suggest specific probiotic supplements that could benefit the user. For instance, according to New Year gifts for healthier Thais, the National Health Security Office (NHSO) had launched a telemedicine service for Thai citizens living or traveling abroad through remote medical consultations starting in 2024.
Additionally, in 2024, Arincare, a Health Tech startup providing the largest e-pharmacy platform in Thailand, partnered with global partner Zoom as a premier partner to introduce the country’s first Telemedicine solution using Zoom Video Communication Technology. Furthermore, the platform plans to expand its solutions to serve hospital networks, clinics, and pharmacies.
Arincare, being a leading Health Tech startup with expertise in developing healthcare technology, has been a crucial factor in Zoom recognizing and choosing to partner for the development of a pioneering Healthcare solution in Thailand. Thus rise of telehealth and digital health platforms in the country helps to boost the market growth.
Rising incidences of lifestyle diseases
The rising incidences of lifestyle diseases in Thailand are also playing a crucial role in driving the demand for probiotic food supplements. As urbanization and modernization have altered the traditional Thai way of life, more people are experiencing lifestyle-related health issues such as obesity, diabetes, cardiovascular diseases, and digestive disorders. These conditions are often linked to unhealthy dietary habits, physical inactivity, and high stress levels, all of which are becoming more prevalent in Thailand’s urban centers.
Probiotic supplements are increasingly being viewed as a natural and preventive measure to manage and mitigate the effects of these lifestyle diseases. For instance, the link between gut health and metabolic disorders is gaining attention, with studies suggesting that a healthy gut microbiome can improve metabolism, reduce inflammation, and support weight management. Thai consumers, particularly those in urban areas like Bangkok and Chiang Mai, are becoming more health-conscious and are turning to probiotics as part of a broader strategy to address these health concerns.
One concrete instance is the use of probiotics to manage diabetes, a condition that is on the rise in Thailand. Probiotics are believed to help regulate blood sugar levels by improving gut health, which in turn can affect insulin sensitivity and glucose metabolism. As more Thai people are diagnosed with diabetes or prediabetes, healthcare providers are recommending lifestyle changes that include dietary modifications and the addition of probiotic supplements. This has led to an increase in demand for probiotics designed specifically for metabolic health.
Restraints
Competition from alternative products
Competition from alternative products is a significant factor that restrains the growth of the probiotic food supplement market in Thailand. As the health and wellness sector expands, consumers are increasingly presented with a wide array of products that claim to offer similar benefits to probiotics, such as improved digestion, enhanced immunity, and overall gut health. These alternatives include prebiotics, synbiotics, digestive enzymes, and other functional foods, which often vie for the same consumer attention and spending.
Prebiotics, for instance, are non-digestible fibers that promote the growth of beneficial bacteria in the gut. In Thailand, these are often marketed as a simpler, more cost-effective alternative to probiotics, appealing to consumers who prefer to support their gut health through diet alone rather than adding another supplement to their regimen.
For instance, popular Thai beverages and snacks are increasingly being fortified with prebiotics, such as inulin or resistant starch, which are touted for their digestive health benefits. These products are often easier to integrate into daily diets, especially for those who are not accustomed to taking capsules or powders, making them a strong competitor to probiotics.
Moreover, the rise of functional foods and beverages in Thailand is creating additional competition for probiotic supplements. Many Thai consumers are drawn to products that offer multiple health benefits in a convenient form, such as fortified juices, teas, and snacks. This intense competition from alternative products challenges the probiotic food supplement market in Thailand by fragmenting consumer attention and diluting the perceived necessity of probiotics.
Segment Analysis
The Thailand probiotic food supplements market is segmented based on ingredient, dosage, application, age and distribution channel.
Growing Demand for Lactobacillus Ingredient in Thailand
Thailand's probiotic food supplement market has a strong demand for Lactobacillus components because of their established health advantages and rising consumer awareness. High on the market preference list is lactobacillus, which is well known for promoting immunity and digestive health. As evidence of their dominance and ubiquity, lactobacillus-based products accounted for almost 60% of Thailand's probiotic supplement industry in 2023.
Ingredients from lactobacillus are sought after because of how well they work to treat immune system and digestive problems. Thirty percent use Lactobacillus supplements for immunological support, and forty-five percent use them for digestive issues, according to research and consumer surveys. Due to the high demand and the expanding health-conscious trend, Lactobacillus is a crucial component of Thailand's probiotic industry. In the upcoming years, it is anticipated that the growing emphasis on health and wellness will maintain and increase demand for supplements containing lactobacillus.
Sustainability Analysis
Sustainability is becoming increasingly important in Thailand's probiotic food supplement business as customer demand turns to more ecologically friendly products. Probiotics are sourced mostly from dairy-based cultures, which have a big influence on the environment. This is a major problem. Growing interest in plant-based probiotics, which are thought to be more sustainable alternatives, is one way to solve this. But by 2023, these will only make up 15% of the market. Growing the use of plant-based alternatives could increase sustainability and satisfy consumer demand for more environmentally friendly goods.
Since the majority of probiotic products are packaged in single-use plastics, which contributes to environmental degradation, packaging and waste management are particularly important considerations. Approximately 80% of goods were sold in plastic containers in 2023. In an effort to address this problem, businesses are starting to investigate reusable alternatives and biodegradable packaging.
To further lessen the environmental impact, recycling programs and consumer education about sustainable behaviors should be put in place. The Thailand probiotic food supplement industry may attract eco-conscious consumers, grow sustainably, and keep up with global sustainability trends by emphasizing sustainable sourcing and packaging.
Unmet Needs
Although the market for probiotic food supplements is growing in Thailand, there are still an array of unmet demands that could be chances for expansion. The absence of consumer knowledge and education is a major problem. Although probiotics are becoming more popular in cities, many people, particularly in rural areas, are still unaware of their advantages.
Many customers are unaware of the entire range of benefits that probiotics offer to immunity, digestive health, and general well-being. Only over 30% of Thais frequently take probiotic supplements, according to a 2023 poll, indicating a gap in the market's penetration. Expanding adoption could be facilitated by addressing this through educational initiatives and improved product labelling.
The range and accessibility of products is another unmet demand. Basic probiotic products now dominate the market, with few options catered to particular health concerns including women's health, age-related digestive disorders, or immunity. Furthermore, probiotic supplements are more readily available in cities, which restricts access for customers in rural areas. Probiotics intended for senior health are in higher demand due to Thailand's aging population, however there aren't many products available in this market.
Competitive Landscape
The major global players in the market include BBGI Public Company Limited, Immortal Corporation Co., Ltd., Interpharma Group, MEGA Lifesciences Public Company Limited, Royce Lab International, Chame Corporation Public Company Limited, THAI HEALTH PRODUCT CO., LTD., and CEO FACTORY THAILAND
By Ingredient
Lactobacillus
Streptococcus
Bifidobacterium
Others
By Dosage
Tablet
Capsules
Liquid
Powder
Others
Chewables & Gummies
Soft Gels
Others
By Application
Gastrointestinal Health
Gut Microbiota/Microbiome Balance
Digestion
Constipation
Bloating
Diarrhea
Leaky Gut
Inflammation
Immune System
Others
Gluten sensitivity
Abdominal Pain
GERD/Helicobacter pylori
Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment
Gut Flora/Gut Microbiome Restoration
Others
Vaginal Health
Urinary Tract Health
Kidney Stones
UTIs
Others
Oral Health
Anti/Healthy Ageing
Allergies/Asthma
Bone & Joint Health
Osteoarthritis
Osteoporosis/Low Mineral Bone Density
Inflammation
Brain/Mental Health
Sleep
Cognition
Mood
Depression
Focus
Cardiovascular Health
Circulation
Energy/Fatigue Reduction
Metabolic Syndrome/Blood Glucose
Liver Health
Energy
Immunity/Respiratory Infections
Nutrient Absorption
Skin-Hair-Nails
Atopic Dermatitis & Eczema
Acne
Rosacea
Hair Growth/Hair Loss
Skin Microbiome
Others
Sports
Women’s Health
Fertility
Menopause
Pregnancy
Pcos
Vaginal Health&Health Vaginal Microbiome
Vaginal Infections (Bv/Vvc)
Pregnancy Outcomes
Others
Men’s Health & Men's Fertility
Weight Management
Pediatric Health
Colic
Constipation
Regurgitation
Atopic Dermatitis
Others
Others
By Age
Infant
Children
Adults
Seniors
By Distribution Channels
Supermarkets/Hypermarkets
Pharmacies and Drug Stores
Convenience Stores
Online Retailers
Other Distribution Channels
Key Developments
After the Thai FDA approved HEAL19 in the fall of 2022, Probi announced in April 2023 that it had HEAL9 approved. Both probiotic strains are included in Probi's concepts Probi Osteo and Probi Defendum. The plan is to launch both concepts in the Thai market within 12 months.
In May 2024, Malaysia-headquartered GK Bio International, which specializes in fungi and probiotics supplements, announced that it is expanding into the neighboring Southeast Asian countries, including Singapore, Vietnam, Indonesia, and Thailand.
Why Purchase the Report?
To visualize the Thailand probiotic food supplement market segmentation based on ingredient, dosage, application, age, and distribution channel, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of Thailand probiotic food supplement market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.
The Thailand probiotic food supplement report would provide approximately 39 tables, 58 figures and 218 pages.
Target Audience 2024
Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

ページTOPに戻る

Table of Contents

1. Methodology and Scope
1.1. Research Methodology
1.2. Research Objective and Scope of the Report
2. Definition and Overview
3. Executive Summary
3.1. Snippet by Ingredient
3.2. Snippet by Dosage
3.3. Snippet by Application
3.4. Snippet by Age
3.5. Snippet by Distribution Channel
4. Dynamics
4.1. Impacting Factors
4.1.1. Drivers
4.1.1.1. The Rise of Telehealth and Digital Health Platforms
4.1.1.2. Rising Incidences of Lifestyle Diseases
4.1.2. Restraints
4.1.2.1. Competition from Alternative Products
4.1.3. Opportunity
4.1.4. Impact Analysis
5. Industry Analysis
5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion
6. By Ingredient
6.1. Introduction
6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
6.1.2. Market Attractiveness Index, By Ingredient
6.2. Lactobacillus*
6.2.1. Introduction
6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Streptococcus
6.4. Bifidobacterium
6.5. Others
7. By Dosage
7.1. Introduction
7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Dosage
7.1.2. Market Attractiveness Index, By Dosage
7.2. Tablet*
7.2.1. Introduction
7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Capsules
7.4. Liquid
7.5. Powder
7.6. Others
7.6.1. Chewables & Gummies
7.6.2. Soft Gels
7.6.3. Others
8. Application
8.1. Introduction
8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
8.1.2. Market Attractiveness Index, By Application
8.2. Gastrointestinal Health*
8.2.1. Introduction
8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.2.3. Gut Microbiota/Microbiome Balance
8.2.4. Digestion
8.2.5. Constipation
8.2.6. Bloating
8.2.7. Diarrhea
8.2.8. Leaky Gut
8.2.9. Inflammation
8.2.10. Immune System
8.2.11. Others
8.2.11.1. Gluten sensitivity
8.2.11.2. Abdominal Pain
8.2.11.3. GERD/Helicobacter pylori
8.2.11.4. Antibiotic-Associate Diarrhea/Post-Antibiotic Treatment
8.2.11.5. Gut Flora/Gut Microbiome Restoration
8.2.11.6. Others
8.3. Vaginal Health
8.4. Urinary Tract Health
8.4.1. Kidney Stones
8.4.2. UTIs
8.4.3. Others
8.5. Oral Health
8.6. Anti/Healthy Ageing
8.7. Allergies/Asthma
8.8. Bone & Joint Health
8.8.1. Osteoarthritis
8.8.2. Osteoporosis/Low Mineral Bone Density
8.8.3. Inflammation
8.9. Brain/Mental Health
8.9.1. Sleep
8.9.2. Cognition
8.9.3. Mood
8.9.4. Depression
8.9.5. Focus
8.10. Cardiovascular Health
8.11. Circulation
8.12. Energy/Fatigue Reduction
8.13. Metabolic Syndrome/Blood Glucose
8.14. Liver Health
8.15. Energy
8.16. Immunity/Respiratory Infections
8.17. Nutrient Absorption
8.18. Skin-Hair-Nails
8.18.1. Atopic Dermatitis & Eczema
8.18.2. Acne
8.18.3. Rosacea
8.18.4. Hair Growth/Hair Loss
8.18.5. Skin Microbiome
8.18.6. Others
8.19. Sports
8.20. Women’s Health
8.20.1. Fertility
8.20.2. Menopause
8.20.3. Pregnancy
8.20.4. PCOS
8.20.5. Vaginal Health & Health Vaginal Microbiome
8.20.6. Vaginal Infections (Bv/Vvc)
8.20.7. Pregnancy Outcomes
8.20.8. Others
8.21. Men’s Health & Men's Fertility
8.22. Weight Management
8.23. Pediatric Health
8.23.1. Colic
8.23.2. Constipation
8.23.3. Regurgitation
8.23.4. Atopic Dermatitis
8.23.5. Others
8.24. Others
9. By Age
9.1. Introduction
9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age
9.1.2. Market Attractiveness Index, By Age
9.2. Infant*
9.2.1. Introduction
9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Children
9.4. Adults
9.5. Seniors
10. By Distribution Channel
10.1. Introduction
10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Supermarkets/Hypermarkets*
10.2.1. Introduction
10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Pharmacies and Drug Stores
10.4. Convenience Stores
10.5. Online Retailers
10.6. Other Distribution Channels
11. Sustainability Analysis
11.1. Environmental Analysis
11.2. Economic Analysis
11.3. Governance Analysis
12. Competitive Landscape
12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis
13. Company Profiles
13.1. BBGI Public Company Limited *
13.1.1. Company Overview
13.1.2. Type Portfolio and Description
13.1.3. Financial Overview
13.1.4. Key Developments
13.2. Immortal Corporation Co., Ltd.
13.3. Interpharma Group
13.4. MEGA Lifesciences Public Company Limited
13.5. Royce Lab International
13.6. Chame Corporation Public Company Limited
13.7. THAI HEALTH PRODUCT CO., LTD.
13.8. CEO FACTORY THAILAND (LIST NOT EXHAUSTIVE)
14. Appendix
14.1. About Us and Services
14.2. Contact Us