Summary

Overview
The Thailand Probiotic Food Market recorded a value of US$ 838.98 million in 2023 and is expected to reach a value of US$ 1072.11 million in 2027, growing at a CAGR of 6.45% during the forecast period (2024-2027).
There is an increasing demand for natural and organic probiotic foods in Thailand. Consumers are looking for products that are free from artificial additives, preservatives, and genetically modified organisms (GMOs). This trend is encouraging manufacturers to focus on clean labeling and sourcing high-quality, natural ingredients for their probiotic offerings.
Convenience is a significant trend in the Thailand probiotic food market. Busy lifestyles and urbanization are driving demand for convenient, ready-to-eat probiotic products that fit into consumers' daily routines. Single-serve packaging, portable options, and products with extended shelf life are gaining popularity as they align with the need for quick and easy consumption.
A unique trend in the market is the integration of local flavors into probiotic foods. Manufacturers incorporate traditional Thai ingredients and flavors to create unique products that resonate with local tastes. This approach attracts consumers looking for familiar flavors and also adds a cultural dimension to the product offerings.
For instance, on July 6, 2022, in collaboration with the Faculty of Medicine at Khon Kaen University, researchers from the Chula Faculty of Science introduced the "Jelly Nata Probiotics" jelly drink. This innovative product, made from pineapple, aims to enhance the mental well-being of the elderly while also adding value to pineapples and addressing the issue of pineapple oversupply.
Drivers
Rising Popularity in Lactose Intolerance and Veganism
A growing number of people in Thailand are recognizing lactose intolerance, leading to a shift towards lactose-free probiotic products. This trend is encouraging manufacturers to develop and offer a wider range of dairy-free probiotic foods, such as coconut-based yogurts and almond milk kefir, to meet market demands.
The rise of veganism as a lifestyle choice is further fueling the growth of the probiotic food market in Thailand. Vegan consumers are actively seeking plant-based probiotic foods that align with their dietary preferences. The market is experiencing increased diversification, with products like probiotic-infused plant-based yogurts, smoothies, and fermented foods gaining popularity among health-conscious consumers.
On December 15, 2023, a study by the Madre Brava Organization, which surveyed over 1,500 Thai consumers on food trends, highlighted the rising popularity of lactose intolerance and veganism in Thailand. According to the study, 67% of respondents expressed a desire to reduce their meat consumption within the next two years, primarily driven by health concerns, followed by environmental and animal welfare considerations. This data underscores a growing shift towards plant-based diets and alternative proteins.
Growing Focus on Personalized Nutrition
Personalized nutrition allows for the customization of probiotic foods to address specific dietary needs, preferences, and health conditions, driving market growth as consumers become more proactive in managing their health. As consumers worldwide prioritize health and wellness, the demand for products that offer personalized health benefits is rising. This trend is reflected in the Thai market, where consumers increasingly seek probiotic foods that align with their unique health profiles.
Probiotic foods tailored to individual health needs support preventive health strategies, encouraging more consumers to incorporate them into their daily routines and driving market expansion.
On April 3, 2024, the Managing Director of Green and Organic, anticipates a 30% growth in the Thailand personalized food market, aligning with the broader trend of heightened health consciousness. The growing demand for personalized nutrition is driven by increasing health awareness, particularly among younger generations such as Gen Z, who are willing to invest more in health-related products. Additionally, more adults are purchasing personalized food for their parents, contributing to the expanding market for elderly consumers.
Companies are leveraging data-driven insights and genetic testing to create customized probiotic formulations that align with consumers’ unique microbiomes and health profiles. These innovations allow manufacturers to offer products that provide targeted health benefits, enhancing the appeal of probiotic foods and encouraging more consumers to incorporate them into their diets.
For instance, in September 2020, QminC launched its probiotic drink featuring a curcumin formulation. This innovative beverage contains nano-sized curcumin extract encased in liposomes, enhancing the body's absorption of curcumin.
Restraints
Short Shelf Life
The short shelf life of probiotic foods restricts their distribution reach in the Thailand market. Manufacturers face logistical challenges in ensuring that products remain fresh and potent during transportation and storage. As a result, the availability of probiotic foods may be limited to certain regions or retail outlets, reducing market penetration and access for consumers in more remote areas.
Retailers in the Thailand probiotic food market face challenges in managing inventory due to the short shelf life of these products. They must carefully monitor stock levels to minimize waste and avoid expired products. This can result in higher operational costs and reduced willingness to carry a wide variety of probiotic foods, affecting product diversity and availability in the market.
The Thailand probiotic food market faces complications in supply chain management due to the short shelf life of products. Efficient coordination between manufacturers, distributors, and retailers is crucial to ensure timely delivery and reduce spoilage. Any disruptions in the supply chain can lead to product shortages or increased waste, affecting market stability and growth potential.
Segment Analysis
The Thailand probiotic food market is segmented based on type, ingredient, application, age, and distribution channel.
Health and Wellness Trends Among Adults & Continuous Innovation Drives Segment Growth
The adult segment is poised to hold the largest share of the Thailand probiotic food market. Increasing health consciousness among Thai adults, particularly regarding digestive health, is driving the demand for probiotic foods. Adults are more prone to digestive issues, such as irritable bowel syndrome (IBS) and lactose intolerance, which probiotics are known to alleviate. As the market shifts toward products that support gut health, immunity, and overall well-being, adults are emerging as the key consumers of probiotic foods.
Companies in the Thailand probiotic food market is developing products specifically tailored to adult needs, such as functional beverages, yogurts, and supplements with higher probiotic counts. These innovations, designed to cater to the busy lifestyles and health concerns of adults, are making probiotic foods more appealing to this segment.
For instance, on April 9, 2023, Cremo introduced a new probiotic ice cream in Thailand: Pilot Strawberry Yoghurt Ice Cream with Probiotic and Strawberry Flavored Sauce. This ice cream has earned the Healthier Choice logo from the government due to its low sugar, fat, and sodium content. The concept of probiotic ice cream remains relatively new and underdeveloped in the Thai ice cream market, presenting an opportunity worth exploring.
Sustainability Analysis
As the market for probiotic foods grows, there is an increasing focus on sourcing probiotic strains and other ingredients sustainably. Companies are beginning to prioritize local, organic, and eco-friendly farming methods to reduce the environmental impact of raw material sourcing. For example, dairy used in probiotic yogurt or plant-based alternatives is often sourced from farms that practice regenerative agriculture, which improves soil health and reduces greenhouse gas emissions.
Probiotic food manufacturers are exploring ways to reduce energy consumption in their production processes. Market players are investing in advanced technologies such as energy-efficient fermentation processes, which require less electricity and water compared to traditional methods. This shift helps lower the carbon footprint of probiotic food production, aligning with the market’s sustainability goals.
The Thailand probiotic food market is experiencing increasing demand for sustainable packaging options. To meet consumer preferences for eco-friendly products, companies are adopting biodegradable, compostable, or recyclable packaging materials for probiotic foods. Innovations in packaging, such as using plant-based plastics or minimalistic packaging designs, are helping the market reduce its environmental impact.
Unmet Needs
The market for probiotic foods in Thailand lacks diversity, with a concentration on products like yogurt and drinks. There is an unmet need for a broader range of probiotic food products, such as snacks, desserts, and plant-based options, to cater to various dietary preferences and consumer lifestyles. Innovation in different food categories is essential to meet the evolving demand for probiotics across all segments of the population.
Despite the increasing interest in probiotics, many Thai consumers are still unaware of the full range of health benefits probiotics offer, beyond just gut health. There is an unmet need for education campaigns to inform consumers about the potential advantages of probiotics for immunity, mental health, and overall well-being. The market could expand further with targeted efforts to raise awareness about these benefits through marketing and health campaigns.
Probiotic foods are often perceived as premium products, making them less accessible to lower-income segments of the population. The market has an unmet need for more affordable probiotic food options, particularly in rural areas and smaller towns where access to these products is limited. Addressing this gap by producing cost-effective probiotics and improving distribution networks can significantly expand the market’s reach.
Competitive Landscape
The major players in the market include Thai Coconut Public Company Limited, One Stop Dairy Products Co., Ltd., Sunrise Dairy Limited, Butterfly Organic, Dutch Mill Co., Ltd., Bunny Turtle Ferments, The Serial Pickler and Dairy Home Co., Ltd.
Market Segmentation
By Type
Yogurt
Kefir
Sauerkraut
Tempeh
Kimchi
Miso
Kombucha
Others
By Ingredient
Lactobacillus
Streptococcus
Bifidobacterium
Others
By Application
Gastrointestinal Health
Gut Microbiota/Microbiome Balance
Digestion
Constipation
Bloating
Diarrhea
Leaky Gut
Inflammation
Gluten sensitivity
Abdominal Pain
GERD/Helicobacter pylori
Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment
Gut Flora/Gut Microbiome Restoration
Others
Vaginal Health
Urinary Tract Health
Kidney Stones
UTIs
Others
Oral Health
Anti/Healthy Ageing
Allergies/Asthma
Bone & Joint Health
Osteoarthritis
Osteoporosis/Low Mineral Bone Density
Inflammation
Brain/Mental Health
Sleep
Cognition
Mood
Depression
Focus
Cardiovascular Health
Circulation
Energy/Fatigue Reduction
Metabolic Syndrome/Blood Glucose
Liver Health
Energy
Immunity/Respiratory Infections
Nutrient Absorption
Skin-Hair-Nails
Atopic Dermatitis & Eczema
Acne
Rosacea
Hair Growth/Hair Loss
Skin Microbiome
Others
Sports
Women’s Health
Fertility
Menopause
Pregnancy
Pcos
Vaginal Health & Health Vaginal Microbiome
Vaginal Infections (Bv/Vvc)
Pregnancy Outcomes
Others
Men’s Health & Men’s Fertility
Weight Management
Pediatric Health
Colic
Constipation
Regurgitation
Atopic Dermatitis
Others
Others
By Age
Infant
Children
Adults
Seniors
By Distribution Channel
Supermarkets/Hypermarkets
Pharmacies and Drug Stores
Convenience Stores
Online Retailers
Other Distribution Channels
Key Developments
On July 6, 2022, in collaboration with the Faculty of Medicine at Khon Kaen University, researchers from the Chula Faculty of Science introduced the "Jelly Nata Probiotics" jelly drink. This innovative product, made from pineapple, aims to enhance the mental well-being of the elderly while also adding value to pineapples and addressing the issue of pineapple oversupply.
On April 9, 2023, Cremo introduced a new probiotic ice cream in Thailand: Pilot Strawberry Yoghurt Ice Cream with Probiotic and Strawberry Flavored Sauce. This ice cream has earned the Healthier Choice logo from the government due to its low sugar, fat, and sodium content. The concept of probiotic ice cream remains relatively new and underdeveloped in the Thai ice cream market, presenting an opportunity worth exploring.
In September 2020, QminC launched its probiotic drink featuring a curcumin formulation. This innovative beverage contains nano-sized curcumin extract encased in liposomes, enhancing the body's absorption of curcumin.
Why Purchase the Report?
To visualize the Thailand probiotic food market segmentation based on type, ingredient, application, age, and distribution channel, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of Thailand's probiotic food market level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.
The Thailand probiotic food market report would provide approximately 39 tables, 60 figures, and 210 pages.
Target Audience 2024
Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

ページTOPに戻る

Table of Contents

1. Methodology and Scope
1.1. Research Methodology
1.2. Research Objective and Scope of the Report
2. Definition and Overview
3. Executive Summary
3.1. Snippet by Type
3.2. Snippet by Ingredient
3.3. Snippet by Application
3.4. Snippet by Age
3.5. Snippet by Distribution Channel
4. Dynamics
4.1. Impacting Factors
4.1.1. Drivers
4.1.1.1. Rising Popularity in Lactose Intolerance and Veganism
4.1.1.2. Growing Focus on Personalized Nutrition
4.1.2. Restraints
4.1.2.1. Short Shelf Life
4.1.3. Opportunity
4.1.4. Impact Analysis
5. Industry Analysis
5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion
6. COVID-19 Analysis
6.1. Analysis of COVID-19
6.1.1. Scenario Before COVID
6.1.2. Scenario During COVID
6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion
7. By Type
7.1. Introduction
7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
7.1.2. Market Attractiveness Index, By Type
7.2. Yogurt*
7.2.1. Introduction
7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Kefir
7.4. Sauerkraut
7.5. Tempeh
7.6. Kimchi
7.7. Miso
7.8. Kombucha
7.9. Others
8. By Ingredient
8.1. Introduction
8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
8.1.2. Market Attractiveness Index, By Ingredient
8.2. Lactobacillus*
8.2.1. Introduction
8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Streptococcus
8.4. Bifidobacterium
8.5. Others
9. Application
9.1. Introduction
9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
9.1.2. Market Attractiveness Index, By Application
9.2. Gastrointestinal Health*
9.2.1. Introduction
9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.2.3. Gut Microbiota/Microbiome Balance
9.2.4. Digestion
9.2.5. Constipation
9.2.6. Bloating
9.2.7. Diarrhea
9.2.8. Leaky Gut
9.2.9. Inflammation
9.2.10. Gluten sensitivity
9.2.11. Abdominal Pain
9.2.12. GERD/Helicobacter pylori
9.2.13. Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment
9.2.14. Gut Flora/Gut Microbiome Restoration
9.2.15. Others
9.3. Vaginal Health
9.4. Urinary Tract Health
9.4.1. Kidney Stones
9.4.2. UTIs
9.4.3. Others
9.5. Oral Health
9.6. Anti/Healthy Ageing
9.7. Allergies/Asthma
9.8. Bone & Joint Health
9.8.1. Osteoarthritis
9.8.2. Osteoporosis/Low Mineral Bone Density
9.8.3. Inflammation
9.9. Brain/Mental Health
9.9.1. Sleep
9.9.2. Cognition
9.9.3. Mood
9.9.4. Depression
9.9.5. Focus
9.10. Cardiovascular Health
9.11. Circulation
9.12. Energy/Fatigue Reduction
9.13. Metabolic Syndrome/Blood Glucose
9.14. Liver Health
9.15. Energy
9.16. Immunity/Respiratory Infections
9.17. Nutrient Absorption
9.18. Skin-Hair-Nails
9.18.1. Atopic Dermatitis & Eczema
9.18.2. Acne
9.18.3. Rosacea
9.18.4. Hair Growth/Hair Loss
9.18.5. Skin Microbiome
9.18.6. Others
9.19. Sports
9.20. Women’s Health
9.20.1. Fertility
9.20.2. Menopause
9.20.3. Pregnancy
9.20.4. Pcos
9.20.5. Vaginal Health & Health Vaginal Microbiome
9.20.6. Vaginal Infections (Bv / Vvc)
9.20.7. Pregnancy Outcomes
9.20.8. Others
9.21. Men’s Health & Men’s Fertility
9.22. Weight Management
9.23. Pediatric Health
9.23.1. Colic
9.23.2. Constipation
9.23.3. Regurgitation
9.23.4. Atopic Dermatitis
9.23.5. Others
9.24. Others
10. Age
10.1. Introduction
10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age
10.1.2. Market Attractiveness Index, By Age
10.2. Infant*
10.2.1. Introduction
10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Children
10.4. Adults
10.5. Seniors
11. Distribution Channel
11.1. Introduction
11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
11.1.2. Market Attractiveness Index, By Distribution Channel
11.2. Supermarkets/Hypermarkets*
11.2.1. Introduction
11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Pharmacies and Drug Stores
11.4. Convenience Stores
11.5. Online Retailers
11.6. Other Distribution Channels
12. Sustainability Analysis
12.1. Environmental Analysis
12.2. Economic Analysis
12.3. Governance Analysis
13. Competitive Landscape
13.1. Competitive Scenario
13.2. Market Positioning/Share Analysis
13.3. Mergers and Acquisitions Analysis
14. Company Profiles
14.1. Thai Coconut Public Company Limited*
14.1.1. Company Overview
14.1.2. Type Portfolio and Description
14.1.3. Financial Overview
14.1.4. Key Developments
14.2. One Stop Dairy Products Co., Ltd.
14.3. Sunrise Dairy Limited
14.4. Butterfly Organic
14.5. Dutch Mill Co., Ltd.
14.6. Bunny Turtle Ferments
14.7. The Serial Pickler
14.8. Dairy Home Co., Ltd. (LIST NOT EXHAUSTIVE)
15. Appendix
15.1. About Us and Services
15.2. Contact Us