Summary

Overview
Global Digestive Health Market reached US$ 49.1 billion in 2022 and is expected to reach US$ 94.3 billion by 2030, growing with a CAGR of 8.5% during the forecast period 2023-2030.
With the rising health issues associated with unhealthy lifestyles and eating habits, consumers are increasing their focus on maintaining a healthy digestive system and functionality. Products such as fermented beverages, supplements and dairy products that are made from nutritive ingredients such as probiotics, prebiotics and digestive enzymes are available in the market to support and promote better digestive health.
The introduction of new products in the digestive health portfolio with various health benefits drives market growth. For instance, in January 2021, Wellbeing Nutrition, India's leading organic plant-based nutrition company introduced a new product into the market with the launch of the plant-based and clinically studied Probiotic + Prebiotic supplement. The product is claimed to improve metabolism, cause acidity relief and promote digestion & gut health.
The probiotics segment accounted for the largest share in the market segmentation and North America dominated the global digestive health market. According to the American Gastroenterological Association, 2022, forty percent of Americans’ daily lives are disrupted by digestive troubles. The increasing digestive health issues in the region are driving the need and demand for products that help support digestive health, driving the market expansion in North America.
Dynamics
Increasing Importance for Digestive Health Care
The digestive system plays an important role in breaking down food and beverage products that humans consume into nutrients, which the body uses for energy, growth and cell repair. The disruption in the maintenance of a healthy digestive system may lead to various symptoms such as heartburn, bloating, and irritated bowel movements which eventually may lead to dehydration and malnutrition.
According to the National Ambulatory Medical Care Survey 2021, The number of visits to emergency departments with diseases of the digestive system as the primary diagnosis accounted for up to 8.4 million. To maintain proper digestive health, there is a greater need for the external intake of products that help enhance digestive health, positively driving the market growth.
New product developments help in expanding the market. For instance, in February 2022, Organic India introduced Daily pack supplements, portable supplements with whole herbs that are formulated to address various health issues such as stress and mood swings, immunity, and digestive health issues. Digestive Support Daily Packs are formulated to enhance gastrointestinal functions and improve metabolism and digestion.
Availability of Digestive Health Promoting Products in Convenient Model
With the increasing digestive health problems, there is an increased health consciousness among consumers that is driving them towards the adoption of products that promote digestive health and deal with gut health issues. However, hectic lifestyles and busy schedules are preventing consumers from following traditional products to maintain digestive health.
Taking this into consideration, manufacturers are introducing convenient and easy modes of digestive support through the launch of various products such as gummies and chewables. These products show the ease and on-to-go mode of product feasibility that help consumers to grab the products and consume them anywhere in flexible operations. The new products that are being introduced to promote digestive health conveniently drive the market growth.
Wedderspoon, a premium brand known for its organically certified Manuka honey, recently launched a new product line of Manuka Honey Digestive Gummies in September 2021. This product line offers two distinct formulas: Tropical and Berry. The Tropical gummies contain prebiotics, DE111 probiotics, premium chamomile, and ginger, while the Berry gummies include elderberry and DE111 probiotics to provide digestive and immune support.
Strict Government Regulations
Strict government regulations that are implemented in the manufacturing and distribution category of supplements or other health-supporting products may restrain market growth. The government imposes strict regulations in the manufacturing of the product in regards to its safe production and the product rating its claims before being marketed and distributed to the end-users. These regulations delay the product's approach to the market.
Segment Analysis
The global digestive health market is segmented based on ingredients, product, form, distribution channel, application and region.
Health Benefits Associated with the Incorporation of Probiotics in Diet
The global digestive health market is segmented based on ingredients into probiotics, prebiotics, digestive enzymes and others. The probiotics segment accounted for the largest share due to the high health benefits associated with the incorporation of probiotics into the body. According to NIH, probiotics can regenerate the human digestive system with good microbes that will neutralize the harmful ones. Probiotics help restore the natural balance of bacteria in the gut and aid digestion.
The new product launches by the major market players in this category of digestive health help in gaining huge consumers' attention that is looking for better digestive health-supporting products. For instance, In August 2022, a pharmaceutical company, Megalabs USA which is a subsidiary of Megalabs Inc., introduced Glutapak R, a specialized probiotic glutamine supplement designed to promote gut health and support the healing of the intestines.
Similarly, in October 2020, Standard Process, a supplement company and a leader in nutrient solutions specializing in whole food-based products, introduced its prebiotic-infused dietary supplement, GI Stability into the market. The supplement provides a holistic approach to nurturing the digestive system.
Geographical Penetration
Increasing Digestive Health Issues in North America
North America dominated the global digestive health market. The unhealthy lifestyle of the consumers of this region led to high consumption of junk food daily and other habits that contribute to unhealthy conditions of the digestive system. According to NIH 2020, around 60 to 70 million people in the U.S. live with a digestive disease.
According to the National Institute of Diabetes and Digestive and Kidney Diseases, it is estimated that around 60 million to 70 million Americans suffer from gastrointestinal problems, which leads to nearly 250,000 deaths each year. To deal with such health issues, there is a growing need for digestive health-supporting products in the region, driving market growth.
The presence of major players, new product introductions and their initiatives to promote products to the better with better consumer reach positively drive the market growth. In October 2023, DoodBelly Probiotics company, based in Colorado state of United States, announced their online store for the easy and convenient reach of the product to the huge consumer base.
Competitive Landscape
The major global players in the market include Bayer AG, NOW Foods, BASF SE, Pfizer Inc., Yakult Honsha Co., Ltd, Nestle S.A., Sanofi, Danone, AMD and Haleon Group of Companies.
COVID-19 Impact Analysis
The COVID-19 pandemic has had a positive impact on the market. The market faced challenges in the initial stages due to disrupted regular market patterns. Government restrictions on transportation and trade, as well as temporary closures of manufacturing facilities, led to supply chain disruptions. However, the surge in demand for health-promoting products increased the market demand through the launch of various e-commerce platforms for product delivery.
The pandemic created new healthy food product consumption habits globally that raised product sales. For instance, in July 2021 Yoi, a plant-based food and beverage company, that has one-of-a-kind Probiotic Nut and Seed milk doubled the company’s sales due to the pandemic situation as consumers showed more interest in improving their health conditions. The product enhances the digestive process and supports the immune system.
By Ingredients
• Probiotics
• Prebiotics
• Digestive Enzymes
• Other
By Product
• Non-Alcoholic Beverages
• Dairy Products
• Bakery and Cereals
• Supplements
• Others
By Form
• Capsules
• Tablets
• Chewable
• Drops
• Others
By Distribution Channel
• Supermarket & Hypermarkets
• Drug Stores and Pharmacies
• E-Commerce
• Others
By Application
• Intestinal Disorders
• Gut Health
By Region
• North America
o U.S.
o Canada
o Mexico
• Europe
o Germany
o UK
o France
o Italy
o Russia
o Rest of Europe
• South America
o Brazil
o Argentina
o Rest of South America
• Asia-Pacific
o China
o India
o Japan
o Australia
o Rest of Asia-Pacific
• Middle East and Africa
Key Developments
• In February 2022, Organic India, a company that specializes in producing halal-certified organic herbal and Ayurvedic health products, launched its daily pack supplements. These supplements offer convenient on-the-go solutions with whole herb formulas that cater to specific needs such as stress and mood changes, immunity, cognitive health, and digestive health.
• In August 2022, GoodBelly Probiotics, a probiotic beverage and supplement company announced the launch of its new immune support product line with the introduction of new probiotic drinks that are available in three flavours namely, pineapple, passionfruit, and citrus guava.
• In September 2020, Prorganiq, a leading natural supplements company, announced the launch of its new, innovative health product, 24-in-1 Mega Superfoods. This dietary supplement is made from 100% plant-based ingredients and offers a gluten-free, GMO-free dietary supplementation that is filled with amino acids, vitamins and minerals.
• In June 2020, Novozymes announced the acquisition of PrecisionBiotics Group Limited which holds a leading position within probiotics for human gut health.
Why Purchase the Report?
• To visualize the global digestive health market segmentation based on ingredients, product, form, distribution channel, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of digestive health market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.
The global digestive health market report would provide approximately 78 tables, 82 figures and 193 Pages.
Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

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Table of Contents

1. Methodology and Scope
1.1. Research Methodology
1.2. Research Objective and Scope of the Report
2. Definition and Overview
3. Executive Summary
3.1. Snippet by Ingredients
3.2. Snippet by Product
3.3. Snippet by Form
3.4. Snippet by Distribution Channel
3.5. Snippet by Application
3.6. Snippet by Region
4. Dynamics
4.1. Impacting Factors
4.1.1. Drivers
4.1.1.1. Increasing Importance for Digestive Health Care
4.1.1.2. Availability of Digestive Health Promoting Products in Convenient Model
4.1.2. Restraints
4.1.2.1. Strict Government Regulations
4.1.3. Opportunity
4.1.4. Impact Analysis
5. Industry Analysis
5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion
6. COVID-19 Analysis
6.1. Analysis of COVID-19
6.1.1. Scenario Before COVID
6.1.2. Scenario During COVID
6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion
7. By Ingredients
7.1. Introduction
7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
7.1.2. Market Attractiveness Index, By Ingredients
7.2. Probiotics
7.2.1. Introduction
7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Prebiotics
7.4. Digestive Enzymes
7.5. Other
8. By Type
8.1. Introduction
8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
8.1.2. Market Attractiveness Index, By Type
8.2. Non-Alcoholic Beverages
8.2.1. Introduction
8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Dairy Products
8.4. Bakery and Cereals
8.5. Supplements
8.6. Others
9. By Form
9.1. Introduction
9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
9.1.2. Market Attractiveness Index, By Form
9.2. Capsules
9.2.1. Introduction
9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Tablets
9.4. Chewable
9.5. Drops
9.6. Others
10. By Distribution Channel
10.1. Introduction
10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Supermarket & Hypermarket
10.2.1. Introduction
10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Drug Stores and Pharmacies
10.4. E-Commerce
10.5. Others
11. By Application
11.1. Introduction
11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
11.1.2. Market Attractiveness Index, By Application
11.2. Intestinal Disorders
11.2.1. Introduction
11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Gut Health
12. By Region
12.1. Introduction
12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
12.1.2. Market Attractiveness Index, By Region
12.2. North America
12.2.1. Introduction
12.2.2. Key Region-Specific Dynamics
12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
12.2.8.1. U.S.
12.2.8.2. Canada
12.2.8.3. Mexico
12.3. Europe
12.3.1. Introduction
12.3.2. Key Region-Specific Dynamics
12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
12.3.8.1. Germany
12.3.8.2. U.K.
12.3.8.3. France
12.3.8.4. Italy
12.3.8.5. Spain
12.3.8.6. Rest of Europe
12.4. South America
12.4.1. Introduction
12.4.2. Key Region-Specific Dynamics
12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
12.4.8.1. Brazil
12.4.8.2. Argentina
12.4.8.3. Rest of South America
12.5. Asia-Pacific
12.5.1. Introduction
12.5.2. Key Region-Specific Dynamics
12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
12.5.8.1. China
12.5.8.2. India
12.5.8.3. Japan
12.5.8.4. Australia
12.5.8.5. Rest of Asia-Pacific
12.6. Middle East and Africa
12.6.1. Introduction
12.6.2. Key Region-Specific Dynamics
12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
13. Competitive Landscape
13.1. Competitive Scenario
13.2. Market Positioning/Share Analysis
13.3. Mergers and Acquisitions Analysis
14. Company Profiles
14.1. Bayer AG
14.1.1. Company Overview
14.1.2. Product Portfolio and Description
14.1.3. Financial Overview
14.1.4. Key Developments
14.2. NOW Foods
14.3. BASF SE
14.4. Pfizer Inc.
14.5. Yakult Honsha Co., Ltd
14.6. Nestle S.A.
14.7. Sanofi
14.8. Danone
14.9. AMD
14.10. Haleon Group of Companies
LIST NOT EXHAUSTIVE
15. Appendix
15.1. About Us and Services
15.2. Contact Us