世界の高級車市場：台数別、価格帯別（エントリー＆ミッドレベルラグジュアリー、ウルトララグジュアリー）、ボディタイプ別（SUV、セダン、スポーツ、その他）、推進タイプ別（非BEV、BEV）の分析とCOVID-19の影響による規模・動向、2028年までの予測

Global Luxury Car Market: Analysis By Volume, By Price Band (Entry & Mid-Level Luxury and Ultra Luxury), By Body Type (SUV, Sedan, Sports, and Others), By Propulsion Type (Non-BEV and BEV) Size and Trends with Impact of COVID-19 and Forecast up to 2028

世界の高級車市場の2022年の市場規模は5,965億米ドルであった。2028年には8,830億米ドルに達すると予想される。一方、2022年の世界の高級車市場台数は172万台であった。高級車は、しばしばハイエンド車またはプレ... もっと見る

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世界の高級車市場の2022年の市場規模は5,965億米ドルであった。2028年には8,830億米ドルに達すると予想される。一方、2022年の世界の高級車市場台数は172万台であった。高級車は、しばしばハイエンド車またはプレミアム車と呼ばれ、基本的な輸送機能を超えて、より高度で卓越した運転体験を提供する自動車である。世界の政治・経済動向は、高級車の成長に影響を与える可能性がある。

高級車の有望な高成長予測は、主に顧客の需要、供給の急増、有利な政策によってもたらされるであろう。高性能、審美性、排他性、ブランドの伝統など、高級車や超高級車の際立った特徴は、今後数年間、富裕層の顧客によってさらに高く評価されると予想される。供給面では、市場成長の原動力となっているのは、ますます豊富になる製品提供、高級・超高級EVにおける最先端技術の応用拡大、BEV SUVの発売加速である。さらに、持続可能性による刺激や、高級車産業で見られる投資の活発化も、今後数年間の市場成長に寄与すると予想される。高級車市場は、2023～2028年の予測期間においてCAGR約6.8%で成長すると予想される。

市場細分化分析：

価格帯別：本レポートでは、世界の高級車市場を価格帯別に分類しています：エントリー＆ミッドレベル・ラグジュアリー」と「ウルトラ・ラグジュアリー」である。エントリー＆ミッドレベルのラグジュアリーセグメントが市場で最も高いシェアを占めているのに対し、ウルトララグジュアリーは予測期間中に最も急成長するセグメントとなる見込みである。中国やインドなどの新興市場における中間層の富裕化がプレミアム車への需要を押し上げたため、エントリー＆ミッドレベルの高級車に対する需要は世界的に増加している。

ボディタイプ別：世界の高級車市場の金額と数量は、ボディタイプによって4つのセグメントに分けられる：SUV、セダン、スポーツ、その他である。SUVは市場で最も高いシェアを占めており、最も急成長しているセグメントと予想される。SUVは、その安全性と実用性の高さから、従来のICE市場でも人気のあるカテゴリーであった。大手OEMは現在、SUVの電動化を推進している。今後5年間で10車種以上の高級・超高級BEV SUVモデルが投入され、この数はEV移行が進展するにつれて長期的には増加するだろう。

推進力タイプ別：世界の高級車市場の金額と台数は、以下の推進タイプに基づいて分析されている：非BEVとBEV。バッテリー電気自動車（BEV）の普及レベルが上昇している背景には、電動化技術の進歩、有利な政府規制、顧客のBEV購入嗜好の高まりなど、複数の要因がある。

地域別：本レポートでは、アジア太平洋、欧州、北米、その他の地域という地域別に、高級車市場の金額と台数に関する洞察を提供している。金額ベースでは、欧州が市場シェアを占めているが、アジア太平洋地域は今後数年間で最も急成長する地域となる見込みである。

ドイツは欧州最大級の自動車産業と労働力を有し、世界的に見ても米国や中国に遠く及ばない。ドイツはポルシェの高性能・高品質のスポーツカーで有名であり、メルセデス、BMW、アウディの自動車はその品質と技術革新で有名である。

アジア太平洋地域では、中国が最も高いシェアを占めているが、インドが最も急成長している地域であると予想されている。中国は高級車市場の成長エンジンとして重要な役割を果たすだろう。市場成長の原動力となるのは、同国におけるHMWIとUHNWIの急増である。従来は、世界の高級車OEMが単独でこの成長を牽引してきた。しかし最近では、シームレスな顧客体験、技術的エコシステム、革新的な製品を提供することで、現地の覇者が消費者との強い結びつきを築いている。

市場ダイナミクス：

成長ドライバー：世界の高級車市場の成長は、HNWIとUHNWIの増加、ミレニアル世代とZ世代の急増、AI導入の増加、コネクティビティの向上、有利な政府政策、リセールバリュー、マーケティングとブランディング、その他多くの要因など、数多くの成長促進要因によって支えられると予測される。富裕層と超富裕層は世界の富の大半を占め、莫大な消費力を持っている。これらの富裕層は相当な購買力を持ち、ステータスシンボル、贅沢品、独占性を求めるため、高級自動車ブランドの優良顧客となっている。したがって、彼らの継続的な拡大が高級車市場の発展をさらに促進することは間違いない。

課題：しかし、市場の成長は、原材料の不足、貿易関税や規制など、さまざまな課題によってマイナスの影響を受けるだろう。半導体の不足は、生産スケジュールを混乱させ、重要部品の入手を制限することで、高級車市場に大きな影響を与える。高級車メーカーは高度な電子機器と半導体チップに大きく依存している。その結果、不足は高級車の生産遅れにつながる。

動向：BEV普及率の上昇、EV市場への投資の急増、高度な自律走行、新たな自動車利用モデル、パーソナライゼーションとカスタマイズなど、さまざまな最新トレンドにより、予測期間中、市場は速いペースで成長すると予測される。ほぼすべての主要高級車OEMが、電動化のスケジュールと製品パイプラインについて公表しており、それぞれ通常2～5車種のBEVモデルを開発中である。今後5年間で、高級車や超高級車のBEVが市場に流入し、機会を収益化することが予想される。電動化について決断力のある、準備の整ったOEMが勝者となる可能性が高い。

COVID-19の影響分析と今後の方向性：

COVID-19の流行は、世界の高級車市場にマイナスの影響を与え、金額と台数の両ダイナミクスに影響を与えた。当初、多くの高級車メーカーは、経済の先行き不安とロックダウンにより個人消費が減少したため、販売台数の急激な減少に見舞われた。一方、BEV高級車市場は回復力を示し、一部の地域では成長さえ記録したが、これは消費者の嗜好が電気自動車へと確実にシフトしていることを示している。COVID-19以降の高級車市場は、回復の兆しを見せ、消費者の嗜好の変化と市場力学への適応を見せている。サステイナビリティ、デジタル化、健康と安全への注力が、高級車市場におけるイノベーションの重要な推進力となっている。

競争環境：

世界の高級車市場は統合されており、世界規模で事業を展開するプレーヤーは少数である。世界の高級車市場における主要プレーヤーは以下の通り：

メルセデス・ベンツ・グループAG
テスラ
Bayerische Motoren Werke AG（BMWグループ）
フォルクスワーゲン・グループ
ボルボ・カー・グループ
タタ・モーターズ・グループ
トヨタ自動車株式会社
ステランティスN.V.（マセラティ）
アストンマーティン・ラゴンダ・グローバル・ホールディングス Plc
フェラーリN.V.

メルセデス・ベンツ・インドは、2023年に電気自動車を含む10の新製品を導入する計画を発表した。同社は、インド初のAMGアバターのカブリオレであるMercedes-AMG E 53 4MATIC+ Cabrioletを導入し、新モデルは同社の2023年のモットーである「DESIRE for the Extraordinaire」に沿ったものとなった。一方、2023年、レクサスは、北米市場専用車として世界初となるTXを発表し、ラグジュアリーの新時代を切り開いた。また、2022年、メルセデス・ベンツは、戦略的見直しの一環として、エントリーレベルの車種を削減することを発表した。これにより、メルセデス・ベンツを象徴するオフローダーGクラス、フラッグシップセダンのSクラス、高性能AMG部門を擁する高級車部門に投資の4分の3以上を振り向けることになる。

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1. Executive Summary

2. Introduction

2.1 Luxury Car: An Overview
2.1.1 Introduction to Luxury Car
2.1.2 Features of Luxury Car

2.2 Luxury Car Segmentation: An Overview
2.2.1 Luxury Car Segmentation

3. Global Market Analysis

3.1 Global Luxury Car Market: An Analysis

3.1.1 Global Luxury Car Market: An Overview
3.1.2 Global Luxury Car Market by Value
3.1.3 Global Luxury Car Market by Price Band (Entry and Mid-Level Luxury and Ultra Luxury)
3.1.4 Global Luxury Car Market by Body Type (SUV, Sedan, Sports, and Others)
3.1.5 Global Luxury Car Market by Propulsion Type (Non-BEV and BEV)
3.1.6 Global Luxury Car Market by Region (Europe, Asia Pacific, North America, and Rest of the World)

3.2 Global Luxury Car Market: Volume Analysis

3.2.1 Global Luxury Car Market by Volume: An Overview
3.2.2 Global Luxury Car Market by Volume
3.2.3 Global Luxury Car Market Volume by Price Band (Entry and Mid-Level Luxury and Ultra Luxury)
3.2.4 Global Luxury Car Market Volume by Body Type (SUV, Sedan, Sports, and Others)
3.2.5 Global Luxury Car Market Volume by Propulsion Type (Non-BEV and BEV)
3.2.6 Global Luxury Car Market Volume by Region (Europe, Asia Pacific, North America, and Rest of the World)

3.3 Global Luxury Car Market: Price Band Analysis

3.3.1 Global Luxury Car Market by Price Band: An Overview
3.3.2 Global Entry and Mid-Level Luxury Car Market by Value
3.3.3 Global Entry and Mid-Level Luxury Car Market by Volume
3.3.4 Global Ultra Luxury Car Market by Value
3.3.5 Global Ultra Luxury Car Market by Volume

3.4 Global Luxury Car Market: Body Type Analysis

3.4.1 Global Luxury Car Market by Body Type: An Overview
3.4.2 Global SUV Luxury Car Market by Value
3.4.3 Global SUV Luxury Car Market by Volume
3.4.4 Global Sedan Luxury Car Market by Value
3.4.5 Global Sedan Luxury Car Market by Volume
3.4.6 Global Sports Luxury Car Market by Value
3.4.7 Global Sports Luxury Car Market by Volume
3.4.8 Global Others Luxury Car Market by Value
3.4.9 Global Others Luxury Car Market by Volume

3.5 Global Luxury Car Market: Propulsion Type Analysis

3.5.1 Global Luxury Car Market by Propulsion Type: An Overview
3.5.2 Global Non-BEV Luxury Car Market by Value
3.5.3 Global Non-BEV Luxury Car Market by Volume
3.5.4 Global BEV Luxury Car Market by Value
3.5.5 Global BEV Luxury Car Market by Volume
3.5.6 Global BEV Luxury Car Market Volume by Price Band (US$80K-US$149K, US$150K-US$299K, US$300K-US$500K, and >US$500K)
3.5.7 Global BEV Luxury Car Market Price Band by Volume

4. Regional Market Analysis

4.1 Europe Luxury Car Market: An Analysis

4.1.1 Europe Luxury Car Market: An Overview
4.1.2 Europe Luxury Car Market by Value
4.1.3 Europe Luxury Car Market by Region (Germany, The UK, France, Italy, Spain, and Rest of the Europe)
4.1.4 Europe Luxury Car Market by Volume
4.1.5 Europe Luxury Car Market Volume by Region (Germany, The UK, France, Italy, Spain, and Rest of the Europe)
4.1.6 Germany Luxury Car Market by Value
4.1.7 Germany Luxury Car Market by Volume
4.1.8 UK Luxury Car Market by Value
4.1.9 UK Luxury Car Market by Volume
4.1.10 France Luxury Car Market by Value
4.1.11 France Luxury Car Market by Volume
4.1.12 Italy Luxury Car Market by Value
4.1.13 Italy Luxury Car Market by Volume
4.1.14 Spain Luxury Car Market by Value
4.1.15 Spain Luxury Car Market by Volume
4.1.16 Rest of Europe Luxury Car Market by Value
4.1.17 Rest of Europe Luxury Car Market by Volume

4.2 Asia Pacific Luxury Car Market: An Analysis

4.2.1 Asia Pacific Luxury Car Market: An Overview
4.2.2 Asia Pacific Luxury Car Market by Value
4.2.3 Asia Pacific Luxury Car Market by Region (China, Japan, India, and Rest of the Asia Pacific)
4.2.4 Asia Pacific Luxury Car Market by Volume
4.2.5 Asia Pacific Luxury Car Market Volume by Region (China, Japan, India, and Rest of the Asia Pacific)
4.2.6 China Luxury Car Market by Value
4.2.7 China Luxury Car Market by Volume
4.2.8 Japan Luxury Car Market by Value
4.2.9 Japan Luxury Car Market by Volume
4.2.10 India Luxury Car Market by Value
4.2.11 India Luxury Car Market by Volume
4.2.12 Rest of Asia Pacific Luxury Car Market by Value
4.2.13 Rest of Asia Pacific Luxury Car Market by Volume

4.3 North America Luxury Car Market: An Analysis

4.3.1 North America Luxury Car Market: An Overview
4.3.2 North America Luxury Car Market by Value
4.3.3 North America Luxury Car Market by Region (The US, Canada, and Mexico)
4.3.4 North America Luxury Car Market by Volume
4.3.5 North America Luxury Car Market Volume by Region (The US, Canada, and Mexico)
4.3.6 The US Luxury Car Market by Value
4.3.7 The US Luxury Car Market by Volume
4.3.8 Canada Luxury Car Market by Value
4.3.9 Canada Luxury Car Market by Volume
4.3.10 Mexico Luxury Car Market by Value
4.3.11 Mexico Luxury Car Market by Volume

4.4 Rest of World Luxury Car Market: An Analysis

4.4.1 Rest of World Luxury Car Market: An Overview
4.4.2 Rest of World Luxury Car Market by Value
4.4.3 Rest of World Luxury Car Market by Volume

5. Impact of COVID-19

5.1 Impact of COVID-19 on Global Luxury Car Market
5.2 Post COVID-19 Impact on Global Luxury Car Market

6. Market Dynamics

6.1 Growth Drivers
6.1.1 Increasing Number of HNWIs and UHNWIs
6.1.2 Surging Millennials and Gen Z
6.1.3 Rapid Urbanization
6.1.4 Increasing Adoption of AI
6.1.5 Increasing Connectivity
6.1.6 Surging Investments in the EV Market
6.1.7 Favorable Government Policies
6.1.8 Resale Value
6.1.9 Marketing and Branding

6.2 Challenges
6.2.1 Shortage of Raw Materials
6.2.2 Trade Tariffs and Regulations

6.3 Market Trends
6.3.1 Increasing BEV Penetration Rate
6.3.2 Advanced Autonomous Driving (AD)
6.3.3 Emerging Vehicle Usage Models
6.3.4 Technological Advancements
6.3.5 Personalization and Customization

7. Competitive Landscape

7.1 Global Luxury Car Brands Volume by Market Share
7.2 Europe Luxury Car Brands Volume by Market Share
7.3 Asia Pacific Luxury Car Brands Volume by Market Share
7.4 North America Luxury Car Brands Volume by Market Share
7.5 India Luxury Car Brands Volume by Market Share

8. Company Profiles

8.1 Mercedes-Benz Group AG
8.1.1 Business Overview
8.1.2 Operating Segments
8.1.3 Business Strategy

8.2 Tesla Inc.
8.2.1 Business Overview
8.2.2 Operating Segments
8.2.3 Business Strategy

8.3 Bayerische Motoren Werke AG (BMW Group)
8.3.1 Business Overview
8.3.2 Operating Segments
8.3.3 Business Strategy

8.4 Volkswagen Group
8.4.1 Business Overview
8.4.2 Operating Segments
8.4.3 Business Strategy

8.5 Volvo Car Group
8.5.1 Business Overview
8.5.2 Operating Region
8.5.3 Business Strategy

8.6 Tata Motors Group
8.6.1 Business Overview
8.6.2 Operating Segments
8.6.3 Business Strategy

8.7 Toyota Motor Corporation
8.7.1 Business Overview
8.7.2 Operating Segments
8.7.3 Business Strategy

8.8 Stellantis N.V. (Maserati)
8.8.1 Business Overview
8.8.2 Operating Segments
8.8.3 Business Strategy

8.9 Aston Martin Lagonda Global Holdings Plc
8.9.1 Business Overview
8.9.2 Revenue by Category
8.9.3 Business Strategy

8.10 Ferrari N.V
8.10.1 Business Overview
8.10.2 Net Revenues by Category
8.10.3 Business Strategy

List of Figures

Figure 1: Features of Luxury Car
Figure 2: Luxury Car Segmentation
Figure 3: Global Luxury Car Market by Value; 2018-2022 (US$ Billion)
Figure 4: Global Luxury Car Market by Value; 2023-2028 (US$ Billion)
Figure 5: Global Luxury Car Market by Price Band; 2022 (Percentage, %)
Figure 6: Global Luxury Car Market by Body Type; 2022 (Percentage, %)
Figure 7: Global Luxury Car Market by Propulsion Type; 2022 (Percentage, %)
Figure 8: Global Luxury Car Market by Region; 2022 (Percentage, %)
Figure 9: Global Luxury Car Market by Volume; 2018-2022 (Million Units)
Figure 10: Global Luxury Car Market by Volume; 2023-2028 (Million Units)
Figure 11: Global Luxury Car Market Volume by Price Band; 2022 (Percentage, %)
Figure 12: Global Luxury Car Market Volume by Body Type; 2022 (Percentage, %)
Figure 13: Global Luxury Car Market Volume by Propulsion Type; 2022 (Percentage, %)
Figure 14: Global Luxury Car Market Volume by Region; 2022 (Percentage, %)
Figure 15: Global Entry and Mid-Level Luxury Car Market by Value; 2018-2022 (US$ Billion)
Figure 16: Global Entry and Mid-Level Luxury Car Market by Value; 2023-2028 (US$ Billion)
Figure 17: Global Entry and Mid-Level Luxury Car Market by Volume; 2018-2022 (Million Units)
Figure 18: Global Entry and Mid-Level Luxury Car Market by Volume; 2023-2028 (Million Units)
Figure 19: Global Ultra Luxury Car Market by Value; 2018-2022 (US$ Billion)
Figure 20: Global Ultra Luxury Car Market by Value; 2023-2028 (US$ Billion)
Figure 21: Global Ultra Luxury Car Market by Volume; 2018-2022 (Thousand Units)
Figure 22: Global Ultra Luxury Car Market by Volume; 2023-2028 (Thousand Units)
Figure 23: Global SUV Luxury Car Market by Value; 2018-2022 (US$ Billion)
Figure 24: Global SUV Luxury Car Market by Value; 2023-2028 (US$ Billion)
Figure 25: Global SUV Luxury Car Market by Volume; 2018-2022 (Million Units)
Figure 26: Global SUV Luxury Car Market by Volume; 2023-2028 (Million Units)
Figure 27: Global Sedan Luxury Car Market by Value; 2018-2022 (US$ Billion)
Figure 28: Global Sedan Luxury Car Market by Value; 2023-2028 (US$ Billion)
Figure 29: Global Sedan Luxury Car Market by Volume; 2018-2022 (Thousand Units)
Figure 30: Global Sedan Luxury Car Market by Volume; 2023-2028 (Thousand Units)
Figure 31: Global Sports Luxury Car Market by Value; 2018-2022 (US$ Billion)
Figure 32: Global Sports Luxury Car Market by Value; 2023-2028 (US$ Billion)
Figure 33: Global Sports Luxury Car Market by Volume; 2018-2022 (Thousand Units)
Figure 34: Global Sports Luxury Car Market by Volume; 2023-2028 (Thousand Units)
Figure 35: Global Others Luxury Car Market by Value; 2018-2022 (US$ Billion)
Figure 36: Global Others Luxury Car Market by Value; 2023-2028 (US$ Billion)
Figure 37: Global Others Luxury Car Market by Volume; 2018-2022 (Thousand Units)
Figure 38: Global Others Luxury Car Market by Volume; 2023-2028 (Thousand Units)
Figure 39: Global Non-BEV Luxury Car Market by Value; 2018-2022 (US$ Billion)
Figure 40: Global Non-BEV Luxury Car Market by Value; 2023-2028 (US$ Billion)
Figure 41: Global Non-BEV Luxury Car Market by Volume; 2018-2022 (Million Units)
Figure 42: Global Non-BEV Luxury Car Market by Volume; 2023-2028 (Million Units)
Figure 43: Global BEV Luxury Car Market by Value; 2018-2022 (US$ Billion)
Figure 44: Global BEV Luxury Car Market by Value; 2023-2028 (US$ Billion)
Figure 45: Global BEV Luxury Car Market by Volume; 2018-2022 (Thousand Units)
Figure 46: Global BEV Luxury Car Market by Volume; 2023-2028 (Thousand Units)
Figure 47: Global BEV Luxury Car Market Volume by Price Band; 2022 (Percentage, %)
Figure 48: Global BEV Luxury Car Market Price Band by Volume; 2018-2022 (Thousand Units)
Figure 49: Global BEV Luxury Car Market Price Band by Volume; 2022-2028 (Thousand Units)
Figure 50: Europe Luxury Car Market by Value; 2018-2022 (US$ Billion)
Figure 51: Europe Luxury Car Market by Value; 2023-2028 (US$ Billion)
Figure 52: Europe Luxury Car Market by Region; 2022 (Percentage, %)
Figure 53: Europe Luxury Car Market by Volume; 2018-2022 (Thousand Units)
Figure 54: Europe Luxury Car Market by Volume; 2023-2028 (Thousand Units)
Figure 55: Europe Luxury Car Market Volume by Region; 2022 (Percentage, %)
Figure 56: Germany Luxury Car Market by Value; 2018- 2022 (US$ Billion)
Figure 57: Germany Luxury Car Market by Value; 2023-2028 (US$ Billion)
Figure 58: Germany Luxury Car Market by Volume; 2018- 2022 (Thousand Units)
Figure 59: Germany Luxury Car Market by Volume; 2023-2028 (Thousand Units)
Figure 60: UK Luxury Car Market by Value; 2018- 2022 (US$ Billion)
Figure 61: UK Luxury Car Market by Value; 2023-2028 (US$ Billion)
Figure 62: UK Luxury Car Market by Volume; 2018- 2022 (Thousand Units)
Figure 63: UK Luxury Car Market by Volume; 2023-2028 (Thousand Units)
Figure 64: France Luxury Car Market by Value; 2018- 2022 (US$ Billion)
Figure 65: France Luxury Car Market by Value; 2023-2028 (US$ Billion)
Figure 66: France Luxury Car Market by Volume; 2018- 2022 (Thousand Units)
Figure 67: France Luxury Car Market by Volume; 2023-2028 (Thousand Units)
Figure 68: Italy Luxury Car Market by Value; 2018- 2022 (US$ Billion)
Figure 69: Italy Luxury Car Market by Value; 2023-2028 (US$ Billion)
Figure 70: Italy Luxury Car Market by Volume; 2018- 2022 (Thousand Units)
Figure 71: Italy Luxury Car Market by Volume; 2023-2028 (Thousand Units)
Figure 72: Spain Luxury Car Market by Value; 2018- 2022 (US$ Billion)
Figure 73: Spain Luxury Car Market by Value; 2023-2028 (US$ Billion)
Figure 74: Spain Luxury Car Market by Volume; 2018- 2022 (Thousand Units)
Figure 75: Spain Luxury Car Market by Volume; 2023-2028 (Thousand Units)
Figure 76: Rest of Europe Luxury Car Market by Value; 2018- 2022 (US$ Billion)
Figure 77: Rest of Europe Luxury Car Market by Value; 2023-2028 (US$ Billion)
Figure 78: Rest of Europe Luxury Car Market by Volume; 2018- 2022 (Thousand Units)
Figure 79: Rest of Europe Luxury Car Market by Volume; 2023-2028 (Thousand Units)
Figure 80: Asia Pacific Luxury Car Market by Value; 2018-2022 (US$ Billion)
Figure 81: Asia Pacific Luxury Car Market by Value; 2023-2028 (US$ Billion)
Figure 82: Asia Pacific Luxury Car Market by Region; 2022 (Percentage, %)
Figure 83: Asia Pacific Luxury Car Market by Volume; 2018-2022 (Thousand Units)
Figure 84: Asia Pacific Luxury Car Market by Volume; 2023-2028 (Thousand Units)
Figure 85: Asia Pacific Luxury Car Market Volume by Region; 2022 (Percentage, %)
Figure 86: China Luxury Car Market by Value; 2018- 2022 (US$ Billion)
Figure 87: China Luxury Car Market by Value; 2023-2028 (US$ Billion)
Figure 88: China Luxury Car Market by Volume; 2018- 2022 (Thousand Units)
Figure 89: China Luxury Car Market by Volume; 2023-2028 (Thousand Units)
Figure 90: Japan Luxury Car Market by Value; 2018- 2022 (US$ Billion)
Figure 91: Japan Luxury Car Market by Value; 2023-2028 (US$ Billion)
Figure 92: Japan Luxury Car Market by Volume; 2018- 2022 (Thousand Units)
Figure 93: Japan Luxury Car Market by Volume; 2023-2028 (Thousand Units)
Figure 94: India Luxury Car Market by Value; 2018- 2022 (US$ Billion)
Figure 95: India Luxury Car Market by Value; 2023-2028 (US$ Billion)
Figure 96: India Luxury Car Market by Volume; 2018- 2022 (Thousand Units)
Figure 97: India Luxury Car Market by Volume; 2023-2028 (Thousand Units)
Figure 98: Rest of Asia Pacific Luxury Car Market by Value; 2018- 2022 (US$ Billion)
Figure 99: Rest of Asia Pacific Luxury Car Market by Value; 2023-2028 (US$ Billion)
Figure 100: Rest of Asia Pacific Luxury Car Market by Volume; 2018- 2022 (Thousand Units)
Figure 101: Rest of Asia Pacific Luxury Car Market by Volume; 2023-2028 (Thousand Units)
Figure 102: North America Luxury Car Market by Value; 2018-2022 (US$ Billion)
Figure 103: North America Luxury Car Market by Value; 2023-2028 (US$ Billion)
Figure 104: North America Luxury Car Market by Region; 2022 (Percentage, %)
Figure 105: North America Luxury Car Market by Volume; 2018-2022 (Thousand Units)
Figure 106: North America Luxury Car Market by Volume; 2023-2028 (Thousand Units)
Figure 107: North America Luxury Car Market Volume by Region; 2022 (Percentage, %)
Figure 108: The US Luxury Car Market by Value; 2018- 2022 (US$ Billion)
Figure 109: The US Luxury Car Market by Value; 2023-2028 (US$ Billion)
Figure 110: The US Luxury Car Market by Volume; 2018- 2022 (Thousand Units)
Figure 111: The US Luxury Car Market by Volume; 2023-2028 (Thousand Units)
Figure 112: Canada Luxury Car Market by Value; 2018- 2022 (US$ Billion)
Figure 113: Canada Luxury Car Market by Value; 2023-2028 (US$ Billion)
Figure 114: Canada Luxury Car Market by Volume; 2018- 2022 (Thousand Units)
Figure 115: Canada Luxury Car Market by Volume; 2023-2028 (Thousand Units)
Figure 116: Mexico Luxury Car Market by Value; 2018- 2022 (US$ Billion)
Figure 117: Mexico Luxury Car Market by Value; 2023-2028 (US$ Billion)
Figure 118: Mexico Luxury Car Market by Volume; 2018- 2022 (Thousand Units)
Figure 119: Mexico Luxury Car Market by Volume; 2023-2028 (Thousand Units)
Figure 120: Rest of World Luxury Car Market by Value; 2018-2022 (US$ Billion)
Figure 121: Rest of World Luxury Car Market by Value; 2023-2028 (US$ Billion)
Figure 122: Rest of World Luxury Car Market by Volume; 2018-2022 (Thousand Units)
Figure 123: Rest of World Luxury Car Market by Volume; 2023-2028 (Thousand Units)
Figure 124: Global HNWI and UHNWI Populations; 2020-2026 (Thousand)
Figure 125: The US Population by Age Group; 2020-2022 (Million)
Figure 126: Share of Urban Population in Total Population by Group of Economies; 2016, 2021 & 2050 (Percentage, %)
Figure 127: Global AI Market Revenue; 2020-2023 (US$ Billion)
Figure 128: Global Number of Active IoT Connections (Installed Base); 2020-2027 (Billion)
Figure 129: Global Investments in EV-Related Companies; 2020-2025 (US$ Billion)
Figure 130: Global Semiconductor Market Revenue; 2018-2023 (US$ Billion)
Figure 131: Global BEV Penetration Rate; 2021 & 2031 (Percentage, %)
Figure 132: Projected Accumulated Numbers of Luxury and Ultra-luxury BEV Models; 2021-2030 (Units)
Figure 133: Global ADAS and Autonomous Driving Market Revenue; 2022-2035 (US$ Billion)
Figure 134: Global Luxury Car Brands Volume by Market Share; 2022 (Percentage, %)
Figure 135: Europe Luxury Car Brands Volume by Market Share; 2022 (Percentage, %)
Figure 136: Asia Pacific Luxury Car Brands Volume by Market Share; 2022 (Percentage, %)
Figure 137: North America Luxury Car Brands Volume by Market Share; 2022 (Percentage, %)
Figure 138: India Luxury Car Brands Volume by Market Share; 2022 (Percentage, %)
Figure 139: Mercedes-Benz Group AG Revenue by Segments; 2022 (Percentage,%)
Figure 140: Tesla Inc. Revenues by Segments; 2022 (Percentage, %)
Figure 141: BMW Group Revenue by Segments; 2022 (Percentage,%)
Figure 142: Volkswagen Group Sale Revenue by Segments; 2022 (Percentage, %)
Figure 143: Volvo Car Group Revenue by Region; 2022 (Percentage, %)
Figure 144: Tata Motors Group Revenue by Segments; 2023 (Percentage, %)
Figure 145: Toyota Motor Corporation Sales Revenues by Segment; 2023 (Percentage, %)
Figure 146: Stellantis N.V. Net Revenue By Segment; 2022 (Percentage, %)
Figure 147: Aston Martin Lagonda Global Holdings Plc Revenue by Category; 2022 (Percentage, %)
Figure 148: Ferrari N.V Net Revenues by Category; 2022 (Percentage, %)
Table 1: Selected Countries’ Purchase Incentives for BEVs; 2022
Table 2: Vehicle Usage Models On The Car-based Transportation Spectrum

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Table of Contents

Summary

The global luxury car market was valued at US$596.50 billion in 2022. The market value is expected to reach US$883.00 billion by 2028. Whereas, the global luxury car market volume stood at 1.72 million units in 2022. Luxury cars, often referred to as high-end or premium vehicles, are automobiles that go beyond basic transportation functionality to offer an elevated and exceptional driving experience. Global political and economic trends can influence the growth of luxury vehicles.

The promising high-growth forecast of luxury cars would be mainly driven by customer demand, supply proliferation, and favorable policy. The distinctive features of luxury and ultra-luxury cars, including high performance, aesthetics, exclusivity, and brand heritage, are expected to be further appreciated by affluent customers in the coming years. From the supply side, the market growth is being driven by increasingly abundant product offerings, more applications of cutting-edging technologies in luxury and ultra-luxury EVs, and the accelerated launches of BEV SUVs. Furthermore, the stimulus seen from sustainability, and the investment boost witnessed in the luxury industry is also expected to contribute to market growth in forthcoming years. The luxury car market is expected to grow at a CAGR of approx. 6.8% over the projected period of 2023-2028.

Market Segmentation Analysis:

By Price Band: The report provides the bifurcation of the global luxury car market value and voulme based on the price band: Entry & Mid-Level Luxury and Ultra Luxury. The entry & mid-level luxury segment held the highest share in the market, whereas the ultra luxury is expected to be the fastest growing segment in the forecasted period. The demand for entry & mid-level luxury cars has been increasing globally due to a growing affluent middle class in emerging markets like China and India has boosted demand for premium vehicles.

By Body Type: The global luxury car market value and volume can be divided into four segments based on the body type: SUV, Sedan, Sports, and Others. SUV held the highest share in the market, and is expected to be the fastest-growing segment. SUVs have been a popular category in the traditional ICE market, given their perceived safety and practicality. Leading OEMs are currently pushing the electric migration of SUVs. More than 10 luxury and ultra-luxury BEV SUV models would be introduced in the next five years, and this number would increase in the longer term as the EV transition evolves.

By Propulsion Type: The global luxury car market value and volume has been analyzed based on the following propulsion type: Non-BEV and BEV. Multiple forces are behind the increasing battery electric vehicle (BEV) penetration level, including electrification technology advancements, favorable government regulations, and the rising purchasing preference for BEVs among customers.

By Region: The report provides insight into the luxury car market value and volume based on the regions namely, Asia Pacific, Europe, North America, and Rest of the World. In terms of value, Europe held the held share of the market, whereas, Asia Pacific is expected to be the fastest-growing region in the coming years.

Germany has one of the largest automotive industries and workforces in Europe and is not far behind the US and China worldwide. Germany is famous for the high-performance and high-quality sports cars made by Porsche, and the cars of Mercedes, BMW, and Audi are famous for their quality and technological innovation.

In Asia Pacific region, China held the highest share in the market, whereas India is expected to be the fastest growing region. China will be a crucial part of the growth engine for the luxury car market. The market growth would be driven by a rapid increase in the number of HMWIs and UHNWIs in the country. Traditionally, global luxury-car OEMs have single-handedly led this growth. Recently, however, local champions have developed a strong connection with consumers by offering a seamless customer experience, technological ecosystems, and innovative offerings.

Market Dynamics:

Growth Drivers: The global luxury car market growth is predicted to be supported by numerous growth drivers such as increasing number of HNWIs and UHNWIs, surging millennials and Gen Z, increasing adoption of AI, increasing connectivity, favorable government policies, resale value, marketing and branding, and many other factors. The high-net-worth individuals and ultra-high-net-worth individuals account for most of the world’s wealth and have tremendous spending power. These affluent individuals have substantial purchasing power and seek status symbols, luxury, and exclusivity, making them prime customers for high-end automotive brands. Hence, their continued expansion would undoubtedly further promote the development of the luxury car market.

Challenges: However, the market growth would be negatively impacted by various challenges such as shortage of raw materials, trade tariffs and regulations, etc. The shortage of semiconductors has a significant impact on the luxury car market by disrupting production schedules and limiting the availability of critical components. Luxury car manufacturers rely heavily on advanced electronics and semiconductor chips. As a result, the shortage leads to production delays for luxury cars.

Trends: The market is projected to grow at a fast pace during the forecast period, due to various latest trends such as increasing BEV penetration rate, surging investments in the EV market, advanced autonomous driving, emerging vehicle usage models, personalization and customization, etc. Almost all mainstream luxury OEMs have made public announcements regarding their electrification timeline and product pipeline, each with usually two to five BEV models in the works. In the next five years, it is expected an influx of luxury and ultra-luxury BEVs to monetize opportunities in the market. The well-prepared OEMs that are determined about electrification would likely be the winners.

Impact Analysis of COVID-19 and Way Forward:

The COVID-19 pandemic had a negative impact on the global luxury car market, affecting both value and volume dynamics. Initially, many luxury car manufacturers experienced a sharp decline in sales as economic uncertainty and lockdowns led to reduced consumer spending. On the other hand, the BEV luxury car market demonstrated resilience and even recorded growth in some areas, indicative of a definitive shift in consumer preferences towards electric vehicles. The post-COVID-19 luxury car market has shown signs of recovery and adaptation to changing consumer preferences and market dynamics. Sustainability, digitalization, and a focus on health and safety have become important drivers of innovation in the luxury car market.

Competitive Landscape:

The global luxury car market is consolidated, with few players operating on a global scale. The key players in the global luxury car market are:

Mercedes-Benz Group AG
Tesla Inc.
Bayerische Motoren Werke AG (BMW Group)
Volkswagen Group
Volvo Car Group
Tata Motors Group
Toyota Motor Corporation
Stellantis N.V. (Maserati)
Aston Martin Lagonda Global Holdings Plc
Ferrari N.V

Mercedes Benz India announced plans to introduce 10 new products including some electric vehicles in 2023. The company introduced Mercedes-AMG E 53 4MATIC+ Cabriolet, the first Cabriolet in an AMG Avatar in India, the new models were aligned with the company’s 2023 motto: ‘DESIRE for the Extraordinaire’. On the other hand, in 2023, Lexus has ushered in a new era of luxury with the global reveal of the first-ever TX, a vehicle made specifically for the North American market. Also, in 2022, Mercedes-Benz announced that the company would cut back its entry-level suite of cars as part of a strategic overhaul that would channel more than three-quarters of the automaker’s investment to its higher-end vehicles segment, home to the iconic G-Class off-roader, the flagship S-Class sedan and the high-performance AMG division.

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Table of Contents

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