Summary

Italy, a country renowned for its rich cultural heritage and exceptional cuisine, offers a fascinating tapestry of flavors and traditions within its edible oil industry. At the heart of this market is the iconic golden elixir, olive oil, celebrated not merely as a cooking medium but as a cultural emblem, a testament to the country's agricultural legacy, and a symbol of time-honored craftsmanship. Italy's emphasis on a healthy lifestyle extends to its choice of edible oils. Olive oil, particularly extra virgin olive oil, is renowned for its monounsaturated fats, which are associated with heart health. It's also rich in antioxidants and has anti-inflammatory properties, aligning with contemporary health-conscious dietary preferences. The Mediterranean diet, characterized by a high intake of olive oil, vegetables, fruits, and whole grains, is widely acknowledged for its health benefits. Health organizations and professionals actively promote this dietary pattern, boosting olive oil consumption. Italy's varied geography allows for the production of an array of olive oil varieties. Consumers are drawn to regional oils, appreciating the unique flavors associated with each area. For example, oils from Tuscany are known for their grassy and peppery notes, while oils from Sicily often have a fruity and robust character. Italy has implemented stringent quality standards and certifications like DOP and IGP. These designations guarantee the origin, authenticity, and quality of olive oil, offering consumers reassurance that they are purchasing a genuine product. Italy's renowned chefs and culinary innovators continuously experiment with olive oil in both traditional and contemporary dishes. Their creativity inspires consumers to explore different varieties and uses of olive oil in their own cooking. Continuous research into olive oil production techniques and health benefits supports the industry's growth. Producers invest in improving cultivation, harvesting, and processing methods to enhance the quality of their products.

According to the research report “Italy Edible Oil Market Overview, 2028," published by Bonafide Research, the Italy Edible Oil market is expected to add around USD 1 Billion from 2023 to 2028. There is a growing trend towards organic and biodynamic olive oils in Italy. Producers are adopting sustainable and environmentally friendly farming practices, often gaining organic certification. These oils appeal to consumers seeking products with minimal environmental impact and no chemical residues. The association between olive oil and a healthy lifestyle continues to drive consumer choices. Health-conscious consumers are opting for extra virgin olive oil for its monounsaturated fats, antioxidants, and anti-inflammatory properties, aligning with wellness trends. Olive oil packaging is evolving. Dark glass bottles, which protect the oil from light exposure, and airtight seals, are becoming more common. Some producers are using innovative packaging to make their products stand out on store shelves. Gourmet and artisanal olive oils are gaining popularity, with producers focusing on limited production runs, unique flavor infusions, and distinctive packaging. These products cater to consumers looking for premium and specialized options. Mobile applications and digital platforms are increasingly used to educate consumers about olive oil. These apps provide information on olive varieties, pairings with different foods, and even virtual tastings, enhancing consumer knowledge. Olive oil is finding its way into cocktails, with mixologists using it to create innovative and flavorful drinks. Olive oil cocktails offer a new twist on classic beverages and are gaining attention in bars and restaurants. Some producers are launching specific product lines focused on health benefits. These may include oils with higher polyphenol content or products marketed as "heart-healthy."

Based on product type the market is divided into Soybean oil, Palm Oil, Rapeseed Oil, Mustard oil, Sunflower Oil, Olive Oil, Ground nut Oil, Coconut Oil, Corn Oil, Ricebran oil, Sesame Oil, Cottenseed oil, Others (Apricot, Hazelnut, Almond, Macadamia, Walnut, Avocado, grapeseed, Cashew, Brazil nuts , canola etc). Soybean oil is known for its versatility in cooking. It has a neutral flavor and a high smoke point, making it suitable for a wide range of cooking methods, including frying, sautéing, grilling, roasting, and baking. This adaptability appeals to consumers who use edible oils for various culinary purposes. Soybean oil is considered a healthier option compared to some other cooking oils. It is low in saturated fat and contains polyunsaturated and monounsaturated fats, which are associated with heart health. Additionally, it is a good source of omega-3 fatty acids, which have various health benefits.Italy has a significant soybean cultivation industry, resulting in a steady supply of domestically produced soybean oil. Consumers often prefer locally sourced products, contributing to the demand for Italian soybean oil. Many consumers are becoming more health-conscious in their cooking choices. Soybean oil is perceived as a healthier option, especially when used in moderation and as part of a balanced diet. In addition, Italian consumers are increasingly health-conscious and are seeking edible oils that offer unique health benefits. Specialty oils like almond, macadamia, and avocado are often perceived as healthier options due to their specific nutritional profiles, including monounsaturated and polyunsaturated fats, vitamins, and antioxidants. Italy is known for its diverse and vibrant culinary culture. Consumers are exploring various cuisines and experimenting with different flavors. Specialty oils, such as walnut and hazelnut, bring distinct flavors and textures to dishes, enhancing culinary creativity.

In Italy, where consumers are known for their discerning taste in food and cooking, price sensitivity plays a significant role. Many consumers prioritize cost-effective ingredients while preparing traditional Italian dishes. Conventional edible oils are favored by the mass market, including households, restaurants, and foodservice establishments that require large quantities of oil for everyday cooking. Conventional oils meet the bulk cooking needs of these consumers. Conventional edible oils offer a favorable price-performance ratio, making them an attractive choice for cost-conscious consumers. This balance between affordability and utility is particularly appealing in Italy's competitive culinary landscape. Conventional oils are well-suited for traditional Italian cooking methods, including sautéing, frying, and deep-frying. They provide the desired results and flavors in classic Italian dishes like pasta, risotto, and fried seafood. In addition based on end user the market is divided into domestic, industrial and food service. Italy has a robust food processing industry known for its pasta, sauces, baked goods, and other food products. Industrial-scale food processing operations rely heavily on edible oils as ingredients. These oils are used for frying, baking, flavor enhancement, and shelf-life extension. Edible oils, such as vegetable oil and sunflower oil, are essential ingredients in the bakery and confectionery industry. These oils are used in the production of bread, pastries, cakes, cookies, and other baked goods. The industrial segment caters to the bulk oil needs of bakeries and confectioneries. The production of ready-to-eat meals and convenience foods is on the rise in Italy. Edible oils are used in the preparation and packaging of these meals, catering to consumers seeking convenient dining options.

Italy has a strong tradition of shopping for groceries and food products in brick-and-mortar stores, including supermarkets, hypermarkets, local markets, and specialty food shops. Italians often prefer to physically inspect and select their edible oils, especially olive oil, which is a staple in Italian cuisine. This cultural preference for in-store shopping has sustained the dominance of offline distribution channels. Grocery shopping is not merely a transaction in Italy; it's a cultural experience. Shoppers value interactions with store owners and staff, which often provide personalized recommendations for choosing the right edible oils based on cooking preferences and regional cuisines. This personalized touch is a key driver of offline retail's continued success. Offline stores provide opportunities for consumers to sample and taste different edible oils. This sensory experience allows consumers to make informed choices and discover new oil varieties, which is particularly important for premium and specialty oils. In addition, Online shopping offers unparalleled convenience, allowing consumers to browse, compare, and purchase edible oils from the comfort of their homes or on-the-go via smartphones and tablets. This convenience factor is a driving force behind the online segment's growth. Online platforms provide access to a wide variety of edible oils, including specialty and imported oils that may not be readily available in offline stores. Consumers can explore an extensive range of options, making it easier to discover new and unique oils. Online retailers often provide detailed product descriptions, nutritional information, and customer reviews. This wealth of information assists consumers in making informed choices about the edible oils they purchase, contributing to a higher level of consumer satisfaction.

Considered in this report:
• Geography: Italy
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Italy Edible Oil market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Soybean oil
• Palm Oil
• Rapeseed Oil
• Mustard oil
• Sunflower Oil
• Olive Oil
• Ground nut Oil
• Coconut Oil
• Corn Oil
• Rice bran oil
• Sesame Oil
• Cottonseed oil
• Others (Apricot, Hazelnut, Almond, Macadamia, Walnut, Avocado, grape seed, Cashew, Brazil nuts, canola etc.)

By Nature
• Conventional
• Organic

By End User
• Domestic
• Industrial
• Food Service

By Distribution channel
• Offline
• Convenience Store
• Hypermarket/Supermarket
• Direct Sales
• Others
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Edible Oil industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

ページTOPに戻る

Table of Contents