Summary

Nigeria is one of the major producers of millet in Africa. Millets is a staple food for millions of people in Nigeria, especially in the northern part of the country. Millet is grown in a variety of agro-ecological zones in Nigeria, but it is most common in the semi-arid and sub-humid regions. The government of Nigeria is working to increase millet production in the country. They are providing farmers with improved seeds, fertilizers, and irrigation facilities. They are also working to promote the use of millet in processed foods. The main millet-producing states in Nigeria are Borno, Yobe, Jigawa, Katsina, and Sokoto. Millets are considered a nutritious grain, rich in fiber, protein, vitamins, and minerals. Millets are naturally gluten-free, making them a suitable option for individuals with celiac disease or gluten sensitivity. The increasing awareness of gluten-related health issues has contributed to the rising demand for gluten-free grains like millets. With the help of project HOPE (Harnessing Opportunities for Productivity Enhancement) Nigeria reported 21% productivity gains from package of improved practices in sorghum and 150% productivity gains from package of improved practices in pearl millet.

According to the research report "Nigeria Millets Market Overview, 2028," published by Bonafide Research, the Nigeria Millets market is projected to reach market size of USD 1.16 Billion by 2028. As consumers in Nigeria increasingly prioritize healthier diets, the demand for millets as a healthier alternative to refined grains has been growing. The millet market in Nigeria is a dynamic and growing market. The regions of Nigeria with the highest consumption of millets are North-Western Nigeria, North-Central Nigeria, and North-Eastern Nigeria as these regions are located in the semi-arid and sub-humid zones of Nigeria, which are ideal for the cultivation of millet. The people in these regions have traditionally consumed millet as a staple food, and they continue to do so today.

Pearl millet is the most widely consumed type of millet in Nigeria. The main reason why pearl millet is more popular than other types of millet in Nigeria is because it is a drought-tolerant crop. This makes it suitable for cultivation in dry areas, which are common in Nigeria. Where as in the upcoming years other types of millets (Kodo millet, proso millet, barnyard millet) is anticipated to show growth. The consumption of conventional millets was generally more prevalent than organic millets, primarily due to factors such as availability, affordability, and market accessibility. Conventional millets are commonly found in regular grocery stores and markets, whereas organic millets might be limited to specialty stores or niche markets, making them less accessible to the broader population. When compared to their use in breakfast, drinks, baked goods, and direct consumption, ready-to-eat (RTE) millets are more frequently consumed. This is due to the fact that RTE millets are convenient and simple to cook, making them a popular option for individuals who are working. Millets are mostly available in traditional stores in Nigeria as compared to other distributional channels. This is because traditional stores are more common in Nigeria than other types of stores, and they are also more trusted by consumers. The distribution of millets in Nigeria is expected to change in the future. As more people become aware of the health benefits of millet, there will be an increase in demand for millet. This will lead to an increase in the number of distribution channels for millet, including online retailers, supermarkets, and hypermarkets. The COVID-19 pandemic has had a significant impact on the millet market in Nigeria. The pandemic has led to a number of challenges for the millet market, including decreased demand, increased prices, and challenges in transportation.

Considered in this report
• Geography: Nigeria
• Base year: 2017
• Estimated year: 2022
• Forecast year: 2028

Aspects covered in this report
• The Nigeria millets market, with its value and forecast, along with its segments
• Various drivers and challenges
• Ongoing trends and developments
• Top-profiled companies
• Strategic suggestion

By Product Type in the report
• Pearl Millet
• Foxtail Millet
• Sorghum
• Finger Millet
• Others(Kodo millet, proso millet, barnyard millet)

By Nature in the report
• Conventional Millets
• Organic Millets

By Application in the report
• Ready to eat food
• Bakery
• Beverages
• Breakfast
• Direct Consumption

By Distribution Channel in the report
• Traditional Grocery Stores
• Trade Associations & organizations
• Supermarkets
• Online Stores
• Others Specialty Stores

The approach of the report
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then performing trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be helpful to industry consultants, manufacturers, suppliers, associations & organizations related to Chocolate Industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

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Table of Contents

Table of Contents
1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Nigeria Macro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. Nigeria Millets Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast By Product Type
6.3. Market Size and Forecast By Nature
6.4. Market Size and Forecast By Application
6.5. Market Size and Forecast By Distribution channel
7. Nigeria Millets Market Segmentations
7.1. Nigeria Millets Market, By Product Type
7.1.1. Nigeria Millets Market Size, By Pearl Millet, 2017-2028
7.1.2. Nigeria Millets Market Size, By Foxtail Millet, 2017-2028
7.1.3. Nigeria Millets Market Size, By Sorghum, 2017-2028
7.1.4. Nigeria Millets Market Size, By Finger Millet, 2017-2028
7.1.5. Nigeria Millets Market Size, By Others, 2017-2028
7.2. Nigeria Millets Market, By Nature
7.2.1. Nigeria Millets Market Size, By Conventional, 2017-2028
7.2.2. Nigeria Millets Market Size, By Conventional, 2017-2028
7.3. Nigeria Millets Market, By Application
7.3.1. Nigeria Millets Market Size, By Ready to eat food, 2017-2028
7.3.2. Nigeria Millets Market Size, By Bakery, 2017-2028
7.3.3. Nigeria Millets Market Size, By Beverages, 2017-2028
7.3.4. Nigeria Millets Market Size, By Breakfast, 2017-2028
7.3.5. Nigeria Millets Market Size, By Direct Consumption, 2017-2028
7.4. Nigeria Millets Market, By Distribution channel
7.4.1. Nigeria Millets Market Size, By Traditional Grocery Stores, 2017-2028
7.4.2. Nigeria Millets Market Size, By Trade Associations & organizations, 2017-2028
7.4.3. Nigeria Millets Market Size, By Supermarkets, 2017-2028
7.4.4. Nigeria Millets Market Size, By Online Stores, 2017-2028
7.4.5. Nigeria Millets Market Size, By Others, 2017-2028
8. Nigeria Millets Market Opportunity Assessment
8.1. By Product Type, 2023 to 2028
8.2. By Nature, 2023 to 2028
8.3. By Application, 2023 to 2028
8.4. By Distribution channel, 2023 to 2028
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profile
9.2.1. Company 1
9.2.1.1. Company Snapshot
9.2.1.2. Company Overview
9.2.1.3. Financial Highlights
9.2.1.4. Geographic Insights
9.2.1.5. Business Segment & Performance
9.2.1.6. Product Portfolio
9.2.1.7. Key Executives
9.2.1.8. Strategic Moves & Developments
9.2.2. Company 2
9.2.3. Company 3
9.2.4. Company 4
9.2.5. Company 5
9.2.6. Company 6
9.2.7. Company 7
9.2.8. Company 8
10. Strategic Recommendations
11. Disclaimer

List of Figures

Figure 1: Nigeria Millets Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 2: Market Attractiveness Index, By Product Type
Figure 3: Market Attractiveness Index, By Nature
Figure 4: Market Attractiveness Index, By Application
Figure 5: Market Attractiveness Index, By Distribution channel
Figure 6: Porter's Five Forces of Nigeria Millets Market


List of Table

Table 1 : Influencing Factors for Millets Market, 2022
Table 2: Nigeria Millets Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 3: Nigeria Millets Market Size and Forecast By Nature (2017, 2022 & 2028F)
Table 4: Nigeria Millets Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 5: Nigeria Millets Market Size and Forecast By Distribution channel (2017, 2022 & 2028F)
Table 6: Nigeria Millets Market Size of Pearl Millet (2017 to 2028) in USD Million
Table 7: Nigeria Millets Market Size of Foxtail Millet (2017 to 2028) in USD Million
Table 8: Nigeria Millets Market Size of Sorghum (2017 to 2028) in USD Million
Table 9: Nigeria Millets Market Size of Finger Millet (2017 to 2028) in USD Million
Table 10: Nigeria Millets Market Size of Others (2017 to 2028) in USD Million
Table 11: Nigeria Millets Market Size of Conventional (2017 to 2028) in USD Million
Table 12: Nigeria Millets Market Size of Conventional (2017 to 2028) in USD Million
Table 13: Nigeria Millets Market Size of Ready to eat food (2017 to 2028) in USD Million
Table 14: Nigeria Millets Market Size of Bakery (2017 to 2028) in USD Million
Table 15: Nigeria Millets Market Size of Beverages (2017 to 2028) in USD Million
Table 16: Nigeria Millets Market Size of Breakfast (2017 to 2028) in USD Million
Table 17: Nigeria Millets Market Size of Direct Consumption (2017 to 2028) in USD Million
Table 18: Nigeria Millets Market Size of Traditional Grocery Stores (2017 to 2028) in USD Million
Table 19: Nigeria Millets Market Size of Trade Associations & organizations (2017 to 2028) in USD Million
Table 20: Nigeria Millets Market Size of Supermarkets (2017 to 2028) in USD Million
Table 21: Nigeria Millets Market Size of Online Stores (2017 to 2028) in USD Million
Table 22: Nigeria Millets Market Size of Others (2017 to 2028) in USD Million