Summary

Millets are well-adapted to the semi-arid and arid climates of Niger, making them a staple crop for smallholder farmers. Millet planting is common throughout the country, with many rural villages relying on millet farming for a living. Niger has one of the world's fastest population growth rates. As the population expands, so does the need for millet as a staple grain, putting pressure on agricultural production and market dynamics. In Niger, urbanisation and greater globalisation are gradually changing food patterns. As modern lifestyles and preferences change, consumption patterns and demand for various food products may fluctuate, affecting the millet industry. As customer preferences shift, there is a growing demand for millet products with additional value. To cater to the convenience-seeking urban population, Nigerien entrepreneurs and small enterprises have begun processing millets into a variety of items such as millet flour, breakfast cereals, snacks, and instant porridges. Climate change and its influence on agriculture have heightened interest in climate-smart farming practises. Farmers are implementing sustainable agricultural practises to increase millet yields, preserve water, and improve crop resilience in the face of shifting weather patterns. Despite significant nutritional diversity, a strong dedication to preserving traditional food, which mainly relies on millets, exists. Many Nigerien families continue to transmit millet-based recipes and culinary practises from generation to generation.

According to the research report "Niger Millets Market Overview, 2028," published by Bonafide Research, the Niger Millets market was valued USD 1.39 Billion in 2022. Millets are used in various traditional cuisines of Niger, playing a central role in many dishes that have been part of the country's culinary heritage for generations. Tô is a popular traditional dish in Niger made from millet flour. The millet flour is mixed with water to form a thick porridge, which is then cooked and stirred until it reaches a smooth consistency. Tô is often served with a variety of sauces, stews, or meat dishes. Furthermore there are more dishes were millets are preferred in Niger some of them are Bouille,, Fari masa, Foufou, Koussa Koussa, Tuwo Shinkafa and many more. In Niger, there is an increasing demand in value-added millet goods such as millet flour, breakfast cereals, snacks, and instant porridges. To meet shifting customer tastes, local entrepreneurs and small businesses are investigating millet-based product manufacturing and packaging. The Nigerien government is continuing to establish policies and programmes to encourage millet production, increase productivity, and assist smallholder farmers. Access to improved seeds, agricultural training, and financial help are among the initiatives. Niger's population are becoming more aware of the nutritional benefits of millets. Millets are known for their high protein content, necessary vitamins, and minerals, making them an important part of a well-balanced diet and in the fight against malnutrition. The government of Niger has also been promoting the consumption of millets. In 2018, the government launched a campaign called "Millets for Niger." The campaign aims to increase awareness of the health benefits of millets and to encourage people to consume more millet-based products.

Based on product market is segmented into pearl millet, foxtail millet, sorghum, finger millet and Others(kodo millet, proso millet, barnyard millet). The most common and widely farmed millet in Niger is pearl millet. It is well-adapted to the semi-arid and arid climates of Niger, making it a dependable staple crop for smallholder farmers. Pearl millet grains are high in nutrients such as protein, fibre, and critical vitamins and minerals, making them a key source of nourishment and sustenance for Nigerien populations. Sorghum is well-known millet in Niger. Sorghum, like pearl millet, is drought-resistant and thrives in Niger's tough weather circumstances. Sorghum grains are adaptable and can be utilised in a wide range of culinary applications, from classic porridges and flatbreads to fermented beverages. There is increasing demand for organic millets in Niger. There is an increasing movement towards healthier and more sustainable eating choices. Organic foods, which are thought to be devoid of synthetic chemicals, pesticides, and genetically modified organisms (GMOs), are becoming increasingly popular among consumers. Furthermore, organic farming practises emphasise biodiversity and soil health, making them more environmentally friendly. Organic farming is gaining popularity in Niger, with more farmers and communities adopting sustainable agricultural practises. Nigerien farmers may be more interested in shifting to organic farming as part of this trend for a variety of reasons, including increased soil health and long-term sustainability.

The application of the market include ready to eat food, bakery, beverages, breakfast and direct consumption. The beverages application is expected to register highest CAGR of the market in Niger. Millets are well-known for their great nutritional value, as they include important vitamins, minerals, and fibre. Millets added to beverages could boost their nutritional content, making them a healthier alternative for customers. For millennia, millets have been an important element of Nigerien cuisine and culture. Producers may be tapping into cultural practises and generating beverages that resonate with local customers by incorporating millets in beverages. Based on distribution channel market is divided into traditional grocery stores, trade associations & organizations, supermarkets, online stores and others(speciality stores). The online channel is expected to register highest CAGR of the market in Niger. Some major online channels that distribute millets in Niger include Souq Express, Niger Market, Amazon and many more.

Considered in this report:
• Geography: Niger
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Niger Millets market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Nature:
• Conventional
• Organic

By Product:
• Pearl Millet
• Foxtail Millet
• Sorghum
• Finger Millet
• Others(Kodo millet, proso millet, barnyard millet)

By Application:
• Ready to eat food
• Bakery
• Beverages
• Breakfast
• Direct Consumption

By Distribution Channel:
• Traditional Grocery Stores
• Trade Associations & organizations
• Supermarkets
• Online Stores
• Others(Speciality Stores)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Millets industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Table of Contents

Table of Contents
1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Niger Macro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. Niger Millets Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast By Product Type
6.3. Market Size and Forecast By Nature
6.4. Market Size and Forecast By Application
6.5. Market Size and Forecast By Distribution channel
7. Niger Millets Market Segmentations
7.1. Niger Millets Market, By Product Type
7.1.1. Niger Millets Market Size, By Pearl Millet, 2017-2028
7.1.2. Niger Millets Market Size, By Foxtail Millet, 2017-2028
7.1.3. Niger Millets Market Size, By Sorghum, 2017-2028
7.1.4. Niger Millets Market Size, By Finger Millet, 2017-2028
7.1.5. Niger Millets Market Size, By Others, 2017-2028
7.2. Niger Millets Market, By Nature
7.2.1. Niger Millets Market Size, By Conventional, 2017-2028
7.2.2. Niger Millets Market Size, By Conventional, 2017-2028
7.3. Niger Millets Market, By Application
7.3.1. Niger Millets Market Size, By Ready to eat food, 2017-2028
7.3.2. Niger Millets Market Size, By Bakery, 2017-2028
7.3.3. Niger Millets Market Size, By Beverages, 2017-2028
7.3.4. Niger Millets Market Size, By Breakfast, 2017-2028
7.3.5. Niger Millets Market Size, By Direct Consumption, 2017-2028
7.4. Niger Millets Market, By Distribution channel
7.4.1. Niger Millets Market Size, By Traditional Grocery Stores, 2017-2028
7.4.2. Niger Millets Market Size, By Trade Associations & organizations, 2017-2028
7.4.3. Niger Millets Market Size, By Supermarkets, 2017-2028
7.4.4. Niger Millets Market Size, By Online Stores, 2017-2028
7.4.5. Niger Millets Market Size, By Others, 2017-2028
8. Niger Millets Market Opportunity Assessment
8.1. By Product Type, 2023 to 2028
8.2. By Nature, 2023 to 2028
8.3. By Application, 2023 to 2028
8.4. By Distribution channel, 2023 to 2028
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profile
9.2.1. Company 1
9.2.1.1. Company Snapshot
9.2.1.2. Company Overview
9.2.1.3. Financial Highlights
9.2.1.4. Geographic Insights
9.2.1.5. Business Segment & Performance
9.2.1.6. Product Portfolio
9.2.1.7. Key Executives
9.2.1.8. Strategic Moves & Developments
9.2.2. Company 2
9.2.3. Company 3
9.2.4. Company 4
9.2.5. Company 5
9.2.6. Company 6
9.2.7. Company 7
9.2.8. Company 8
10. Strategic Recommendations
11. Disclaimer

List of Figures

Figure 1: Niger Millets Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 2: Market Attractiveness Index, By Product Type
Figure 3: Market Attractiveness Index, By Nature
Figure 4: Market Attractiveness Index, By Application
Figure 5: Market Attractiveness Index, By Distribution channel
Figure 6: Porter's Five Forces of Niger Millets Market


List of Table

Table 1 : Influencing Factors for Millets Market, 2022
Table 2: Niger Millets Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 3: Niger Millets Market Size and Forecast By Nature (2017, 2022 & 2028F)
Table 4: Niger Millets Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 5: Niger Millets Market Size and Forecast By Distribution channel (2017, 2022 & 2028F)
Table 6: Niger Millets Market Size of Pearl Millet (2017 to 2028) in USD Million
Table 7: Niger Millets Market Size of Foxtail Millet (2017 to 2028) in USD Million
Table 8: Niger Millets Market Size of Sorghum (2017 to 2028) in USD Million
Table 9: Niger Millets Market Size of Finger Millet (2017 to 2028) in USD Million
Table 10: Niger Millets Market Size of Others (2017 to 2028) in USD Million
Table 11: Niger Millets Market Size of Conventional (2017 to 2028) in USD Million
Table 12: Niger Millets Market Size of Conventional (2017 to 2028) in USD Million
Table 13: Niger Millets Market Size of Ready to eat food (2017 to 2028) in USD Million
Table 14: Niger Millets Market Size of Bakery (2017 to 2028) in USD Million
Table 15: Niger Millets Market Size of Beverages (2017 to 2028) in USD Million
Table 16: Niger Millets Market Size of Breakfast (2017 to 2028) in USD Million
Table 17: Niger Millets Market Size of Direct Consumption (2017 to 2028) in USD Million
Table 18: Niger Millets Market Size of Traditional Grocery Stores (2017 to 2028) in USD Million
Table 19: Niger Millets Market Size of Trade Associations & organizations (2017 to 2028) in USD Million
Table 20: Niger Millets Market Size of Supermarkets (2017 to 2028) in USD Million
Table 21: Niger Millets Market Size of Online Stores (2017 to 2028) in USD Million
Table 22: Niger Millets Market Size of Others (2017 to 2028) in USD Million