Summary

The Canadian drinkable yogurt market has emerged as a significant segment within the country's thriving dairy industry. With a deep-rooted cultural affinity towards yogurt consumption and a growing demand for convenient, nutritious beverages, the drinkable yogurt sector has experienced remarkable growth and transformation. Marketed as a wholesome, on-the-go option, drinkable yogurt offers consumers a unique combination of taste, health benefits, and convenience. Canada's diverse and discerning consumer base, coupled with an increasing focus on health and wellness, has fuelled the demand for drinkable yogurt, making it a highly competitive and dynamic market. The popularity of drinkable yoghurt in Canada has also been affected by the country's consumers' preference for natural and organic goods. A lot of Canadians favour yoghurt made with high-quality, regionally sourced ingredients and avoid ones with artificial additions and preservatives. Manufacturers are responding to the demand for organic and natural drinkable yoghurt options as a result of this societal preference for healthy and transparent food options.

According to the research report "Canada Drinkable Yogurt Market Overview, 2028," published by Bonafide Research, The Canada Drinkable Yogurt market was valued at above USD 765 Million in 2022. The market for drinkable yoghurt has also been shaped in part by Canada's mix of cultures. Because of their diverse population, Canadians enjoy a wide variety of tastes and cooking techniques. Manufacturers of drinkable yoghurt have benefited from this diversity by offering options including unusual fruit mixes, traditional yoghurts from various locations, and a variety of flavour profiles and cultural inspirations. Consumers in Canada are increasingly conscious of the ingredients in their food and beverages. They prefer drinkable yogurt products with clean labels, free from artificial additives, preservatives, and excessive sugars. Health-conscious individuals and those seeking customization often prefer plain drinkable yogurt as it allows them to control the sweetness and flavor additions according to their preferences. Flavoured drinkable yogurt appeals to consumers who enjoy ready-to-drink convenience, a variety of taste options, and a sweeter flavor profile. It is particularly popular among children, younger consumers, and those seeking a quick, enjoyable snack or beverage.

In Canada, yoghurt is mostly distributed through supermarkets and hypermarkets. These massive retail locations serve the mass market by providing a vast selection of yoghurt brands and flavours. The Canadian yoghurt market has benefited from the popularity of online buying. Yoghurt products can now be easily purchased by consumers from e-commerce platforms, either through third-party online stores or directly from producers' websites. For yoghurt that can be consumed, plastic bottles are a common packaging option in Canada. They provide comfort, portability, and toughness. Tetra Pak cartons are appreciated for their shelf-stable nature, recyclability, and eco-friendly attributes. Consumers seeking longer shelf life or sustainable packaging options often prefer Tetra Pak cartons.

The Canadian Food Inspection Agency (CFIA) is the primary regulatory body responsible for enforcing food safety and quality standards in Canada. It sets and enforces regulations related to labeling, ingredient standards, manufacturing practices, and food safety for drinkable yogurt and other food products. And The CDC is an organization responsible for regulating and overseeing the supply management of dairy products in Canada. Canadian Health Food Association (CHFA) East and West: CHFA East and CHFA West are two major trade shows focused on natural health products, including yogurt and other dairy alternatives. The Canada drinkable yogurt market presents opportunities for manufacturers to cater to diverse consumer preferences, innovate in terms of flavors and packaging, and leverage the growing demand for convenient and healthy dairy products. With the right strategies and adherence to regulations, businesses can thrive in this dynamic market and meet the evolving needs of Canadian consumers.

Recent Developments:
• In 2021, Danone Canada launched a new line of Oikos Nut Butter Greek Yogurt beverages, offering a combination of creamy Greek yogurt and nut butter flavors. The product caters to the growing demand for protein-rich and indulgent yogurt options.
• In 2020, Danone Canada introduced new packaging for its drinkable yogurt products under the DanActive brand. The redesigned bottles featured a resealable cap, making them more convenient for on-the-go consumption.
• In 2020, Liberté launched a new line of drinkable yogurt products called "Kefir Superfruits." These beverages combined the probiotic benefits of kefir with the flavors of superfruits, targeting health-conscious consumers seeking gut-friendly options.
• In 2020, Yoplait Canada introduced a new drinkable yogurt product called "Yop Protein Smoothie." This beverage offered a high protein content and came in various flavors, catering to consumers seeking a nutritious and convenient protein boost.
• In 2019, Olympic Dairy launched a new line of organic drinkable yogurt products called "Olympic Organic Probiotic Yogurt Smoothie." These beverages were made with organic ingredients and contained live and active probiotic cultures, appealing to consumers seeking organic and gut-friendly options.

Considered in this report
• Geography: Canada
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Canada Drinkable yogurt market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Category
• Dairy-based
• Non-dairy based

By Type
• Flavoured
• Plain

BY Distribution Channel
• Hypermarket and supermarket
• Convenience store
• Speciality store
• Online
• Other

By Packaging
• Cup
• Bottles
• Tetra pack
• Pouch

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Bottled water Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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