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Mobile services in Sub-Saharan Africa: trends and forecasts 2019-2024サブサハランアフリカのモバイルサービス：動向と予測 2019-2024年 This report examines the key trends and drivers for mobile communication services in Sub-Saharan Africa. It includes worldwide context and commentary on six countries: Ghana, Kenya, Nigeria, South ... もっと見る
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SummaryThis report examines the key trends and drivers for mobile communication services in Sub-Saharan Africa. It includes worldwide context and commentary on six countries: Ghana, Kenya, Nigeria, South Africa, Tanzania and Uganda.Table of ContentsTable of contents 5.Executive summary
Executive summary Worldwide trends Worldwide: mobile service revenue will increase during the forecast period, but there will be significant differences between regions Regional trends The fast adoption of mobile data services will help telecoms operators to maintain service revenue growth The prepaid share of mobile connections will remain above 95%; this will play a role in keeping the ARPU low Mobile penetration will increase across the region as increasing network coverage is balanced by the decreasing need for multiple SIMs Consumer spending on data services and the migration to 3G/4G services will ensure a slower ARPU decline in some countries and increase ARPU in others SSA will remain a developing region in terms of mobile technology take-up because 3G will become the dominant form of mobile access Country-level trends Ghana: the growing demand for data will provide potential for moderate growth in the number of mobile connections Kenya: mobile market revenue will grow due to the increased network coverage and smartphone affordability Nigeria: mobile data revenue will form a growing share of the total revenue despite the crowded market and difficult economic conditions 19.South Africa: there will be sustained growth in the mobile market thanks to a strengthening economy and improved network coverage
Tanzania: mobile service revenue will keep growing during the forecast period despite intense competition in the market Uganda: there is potential for organic mobile revenue growth, but poverty and a large rural population will make it difficult to realise the potential Forecast methodology and assumptions Our forecast model is supported by sound market knowledge Examples of forecast input drivers About the authors and Analysys Mason About the authors Analysys Mason’s consulting and research are uniquely positioned Research from Analysys Mason Consulting from Analysys Mason List of figures:
Figure 1: Telecoms and pay-TV retail revenue by type and total service revenue, Sub-Saharan Africa, 2014-2024 Figure 2: Mobile service revenue by location, Sub-Saharan Africa and worldwide, 2014-2024 Figure 3: Telecoms retail revenue by mobile service type, and mobile ARPU, Sub-Saharan Africa, 2014-2024 Figure 10b: Mobile penetration by country, Sub-Saharan Africa, 2014-2024 Figure 11b: Mobile ARPU by country, Sub-Saharan Africa, 2014-2024 Figure 12: Mobile ARPU, Ghana (GHS per month), 2014-2024
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