Summary

Thailand Community Based Tourism Market
The Thailand community based tourism market was valued at $29.6 billion in 2023 and is projected to reach $140.3 billion by 2034, growing at a CAGR of 15.3% from 2024 to 2034.

Community-based tourism represents a form of sustainable travel that actively involves local residents in offering enriched experiences to visitors. This tourism model prioritizes preservation of cultural heritage, promotion of local traditions, and enhancement of the quality of life of local individuals. Community-based tourism emphasizes eco-friendly practices such as responsible management of waste and reduction of carbon footprints. In addition, it attracts cost-conscious travelers by offering comprehensive and affordable travel packages, which include accommodations, meals, sightseeing, and local experiences.
The introduction of the visa waiver program for several countries by the Government of Thailand has upsurged the visit of travelers and propelled the growth of the market. In addition, abundance of cultural heritage, traditions, and biodiversity in Thailand has gained notable traction in recent years, which has driven the Thailand community based tourism market. In recent times, the assimilation of community based tourism with digital nomadism has become a prominent trend in Thailand. With increasing adoption of remote work culture globally, several individuals are opting for cities such as Bangkok or Phuket owing to their affordability and vibrant community. To further support digital nomadism in the country, the government offers a digital nomad visa to travelers that allows them to stay for up to 180 days at each entry and remains valid for five years.

However, increase in popularity of Thailand as a holiday destination has posed the threat of overtourism, resulting in restrained growth of the Thailand community based tourism market owing to degradation of natural environments and minimization of authentic experiences. Contrarily, as tourism remarkably contributes to boosting the economy of the country, the Thailand community based tourism market is poised to witness lucrative opportunities in the future. For instance, the government hosts huge events & festivals every year such as Amazing Thailand Countdown and the Maha Songkran World Water Festival, which enable travelers to witness the cultural richness of the country. Moreover, Thailand has established a goal of hosting 40 million international tourists in 2025, which is projected to open new avenues for the Thailand community based tourism market.

Segment Review
The Thailand community based tourism market is segmented into traveler type, age, and sales channel. On the basis of traveler type, the market is bifurcated into solo and group. Depending on age, it is classified into generation X, generation Y, and generation Z. By sales channel, it is categorized into travel agents and direct.
Key Findings
On the basis of traveler type, the group segment was the highest shareholder in 2023.
Depending on age, the generation Y segment acquired a notable stake in the market in 2023.
By sales channel, the travel agents segment was the highest revenue generator in 2023.
Competition Analysis
The major players in the Thailand community based tourism market include Local Alike, Thai Ecotourism and Adventure Travel Association, Nutty's Adventures, Andaman Discoveries, Mae Kampong Village Homestay, Designated Areas for Sustainable Tourism Administration (DASTA), Community based Tourism Institute (CBT-I), Ban Mae Klang Luang Community Tourism, Sapphaya Old Police Station Homestay, and Mae Hong Son CBT Network. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to strengthen their foothold in the competitive market.

Additional benefits you will get with this purchase are:
● Quarterly Update and* (only available with a corporate license, on listed price)
● 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
● Free Upcoming Version on the Purchase of Five and Enterprise User License.
● 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
● 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
● Free data Pack on the Five and Enterprise User License. (Excel version of the report)
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● 24-hour priority response*
● Free Industry updates and white papers.

Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)
● Consumer Buying Behavior Analysis
● Average Consumer Expenditure
● Additional company profiles with specific to client's interest
● Additional country or region analysis- market size and forecast
● Brands Share Analysis
● Historic market data
Key Market Segments
By Traveler Type
● Solo
● Group
By Age
● Generation X
● Generation Y
● Generation Z
By Sales Channel
● Travel Agents
● Direct
● Key Market Players
○ Local Alike
○ Thai Ecotourism and Adventure Travel Association
○ Nutty's Adventures
○ Andaman Discoveries
○ Mae Kampong Village Homestay
○ Designated Areas for Sustainable Tourism Administration (DASTA)
○ Community based Tourism Institute (CBT-I)
○ Ban Mae Klang Luang Community Tourism
○ Sapphaya Old Police Station Homestay
○ Mae Hong Son CBT Network

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Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report Description
1.2. Key Market Segments
1.3. Key Benefits
1.4. Research Methodology
1.4.1. Primary Research
1.4.2. Secondary Research
1.4.3. Analyst Tools and Models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET LANDSCAPE
3.1. Market Definition and Scope
3.2. Key Findings
3.2.1. Top Investment Pockets
3.2.2. Top Winning Strategies
3.3. Porter's Five Forces Analysis
3.3.1. Bargaining Power of Suppliers
3.3.2. Threat of New Entrants
3.3.3. Threat of Substitutes
3.3.4. Competitive Rivalry
3.3.5. Bargaining Power among Buyers
3.4. Market Dynamics
3.4.1. Drivers
3.4.2. Restraints
3.4.3. Opportunities
CHAPTER 4: THAILAND COMMUNITY BASED TOURISM MARKET, BY TRAVELER TYPE
4.1. Market Overview
4.1.1 Market Size and Forecast, By Traveler Type
4.2. Solo
4.2.1. Key Market Trends, Growth Factors and Opportunities
4.3. Group
4.3.1. Key Market Trends, Growth Factors and Opportunities
CHAPTER 5: THAILAND COMMUNITY BASED TOURISM MARKET, BY AGE
5.1. Market Overview
5.1.1 Market Size and Forecast, By Age
5.2. Generation X
5.2.1. Key Market Trends, Growth Factors and Opportunities
5.3. Generation Y
5.3.1. Key Market Trends, Growth Factors and Opportunities
5.4. Generation Z
5.4.1. Key Market Trends, Growth Factors and Opportunities
CHAPTER 6: THAILAND COMMUNITY BASED TOURISM MARKET, BY SALES CHANNEL
6.1. Market Overview
6.1.1 Market Size and Forecast, By Sales Channel
6.2. Travel Agents
6.2.1. Key Market Trends, Growth Factors and Opportunities
6.3. Direct
6.3.1. Key Market Trends, Growth Factors and Opportunities
CHAPTER 7: COMPETITIVE LANDSCAPE
7.1. Introduction
7.2. Top Winning Strategies
7.3. Product Mapping Of Top 10 Player
7.4. Competitive Dashboard
7.5. Competitive Heatmap
7.6. Top Player Positioning,2023
CHAPTER 8: COMPANY PROFILES
8.1. Local Alike
8.1.1. Company Overview
8.1.2. Key Executives
8.1.3. Company Snapshot
8.1.4. Operating Business Segments
8.1.5. Product Portfolio
8.1.6. Business Performance
8.1.7. Key Strategic Moves and Developments
8.2. Thai Ecotourism And Adventure Travel Association
8.2.1. Company Overview
8.2.2. Key Executives
8.2.3. Company Snapshot
8.2.4. Operating Business Segments
8.2.5. Product Portfolio
8.2.6. Business Performance
8.2.7. Key Strategic Moves and Developments
8.3. Nutty's Adventures
8.3.1. Company Overview
8.3.2. Key Executives
8.3.3. Company Snapshot
8.3.4. Operating Business Segments
8.3.5. Product Portfolio
8.3.6. Business Performance
8.3.7. Key Strategic Moves and Developments
8.4. Andaman Discoveries
8.4.1. Company Overview
8.4.2. Key Executives
8.4.3. Company Snapshot
8.4.4. Operating Business Segments
8.4.5. Product Portfolio
8.4.6. Business Performance
8.4.7. Key Strategic Moves and Developments
8.5. Mae Kampong Village Homestay
8.5.1. Company Overview
8.5.2. Key Executives
8.5.3. Company Snapshot
8.5.4. Operating Business Segments
8.5.5. Product Portfolio
8.5.6. Business Performance
8.5.7. Key Strategic Moves and Developments
8.6. Designated Areas For Sustainable Tourism Administration (DASTA)
8.6.1. Company Overview
8.6.2. Key Executives
8.6.3. Company Snapshot
8.6.4. Operating Business Segments
8.6.5. Product Portfolio
8.6.6. Business Performance
8.6.7. Key Strategic Moves and Developments
8.7. Community Based Tourism Institute (CBT-I)
8.7.1. Company Overview
8.7.2. Key Executives
8.7.3. Company Snapshot
8.7.4. Operating Business Segments
8.7.5. Product Portfolio
8.7.6. Business Performance
8.7.7. Key Strategic Moves and Developments
8.8. Ban Mae Klang Luang Community Tourism
8.8.1. Company Overview
8.8.2. Key Executives
8.8.3. Company Snapshot
8.8.4. Operating Business Segments
8.8.5. Product Portfolio
8.8.6. Business Performance
8.8.7. Key Strategic Moves and Developments
8.9. Sapphaya Old Police Station Homestay
8.9.1. Company Overview
8.9.2. Key Executives
8.9.3. Company Snapshot
8.9.4. Operating Business Segments
8.9.5. Product Portfolio
8.9.6. Business Performance
8.9.7. Key Strategic Moves and Developments
8.10. Mae Hong Son CBT Network
8.10.1. Company Overview
8.10.2. Key Executives
8.10.3. Company Snapshot
8.10.4. Operating Business Segments
8.10.5. Product Portfolio
8.10.6. Business Performance
8.10.7. Key Strategic Moves and Developments
LIST OF TABLES
TABLE 1. THAILAND COMMUNITY BASED TOURISM MARKET, BY TRAVELER TYPE, 2024 - 2034 ($MILLION)
TABLE 2. THAILAND COMMUNITY BASED TOURISM MARKET, BY AGE, 2024 - 2034 ($MILLION)
TABLE 3. THAILAND COMMUNITY BASED TOURISM MARKET, BY SALES CHANNEL, 2024 - 2034 ($MILLION)
TABLE 4. LOCAL ALIKE: KEY EXECUTIVES
TABLE 5. LOCAL ALIKE: COMPANY SNAPSHOT
TABLE 6. LOCAL ALIKE: OPERATING SEGMENTS
TABLE 7. LOCAL ALIKE: PRODUCT PORTFOLIO
TABLE 8. LOCAL ALIKE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 9. THAI ECOTOURISM AND ADVENTURE TRAVEL ASSOCIATION: KEY EXECUTIVES
TABLE 10. THAI ECOTOURISM AND ADVENTURE TRAVEL ASSOCIATION: COMPANY SNAPSHOT
TABLE 11. THAI ECOTOURISM AND ADVENTURE TRAVEL ASSOCIATION: OPERATING SEGMENTS
TABLE 12. THAI ECOTOURISM AND ADVENTURE TRAVEL ASSOCIATION: PRODUCT PORTFOLIO
TABLE 13. THAI ECOTOURISM AND ADVENTURE TRAVEL ASSOCIATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 14. NUTTY'S ADVENTURES: KEY EXECUTIVES
TABLE 15. NUTTY'S ADVENTURES: COMPANY SNAPSHOT
TABLE 16. NUTTY'S ADVENTURES: OPERATING SEGMENTS
TABLE 17. NUTTY'S ADVENTURES: PRODUCT PORTFOLIO
TABLE 18. NUTTY'S ADVENTURES: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 19. ANDAMAN DISCOVERIES: KEY EXECUTIVES
TABLE 20. ANDAMAN DISCOVERIES: COMPANY SNAPSHOT
TABLE 21. ANDAMAN DISCOVERIES: OPERATING SEGMENTS
TABLE 22. ANDAMAN DISCOVERIES: PRODUCT PORTFOLIO
TABLE 23. ANDAMAN DISCOVERIES: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 24. MAE KAMPONG VILLAGE HOMESTAY: KEY EXECUTIVES
TABLE 25. MAE KAMPONG VILLAGE HOMESTAY: COMPANY SNAPSHOT
TABLE 26. MAE KAMPONG VILLAGE HOMESTAY: OPERATING SEGMENTS
TABLE 27. MAE KAMPONG VILLAGE HOMESTAY: PRODUCT PORTFOLIO
TABLE 28. MAE KAMPONG VILLAGE HOMESTAY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 29. DESIGNATED AREAS FOR SUSTAINABLE TOURISM ADMINISTRATION (DASTA): KEY EXECUTIVES
TABLE 30. DESIGNATED AREAS FOR SUSTAINABLE TOURISM ADMINISTRATION (DASTA): COMPANY SNAPSHOT
TABLE 31. DESIGNATED AREAS FOR SUSTAINABLE TOURISM ADMINISTRATION (DASTA): OPERATING SEGMENTS
TABLE 32. DESIGNATED AREAS FOR SUSTAINABLE TOURISM ADMINISTRATION (DASTA): PRODUCT PORTFOLIO
TABLE 33. DESIGNATED AREAS FOR SUSTAINABLE TOURISM ADMINISTRATION (DASTA): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 34. COMMUNITY BASED TOURISM INSTITUTE (CBT-I): KEY EXECUTIVES
TABLE 35. COMMUNITY BASED TOURISM INSTITUTE (CBT-I): COMPANY SNAPSHOT
TABLE 36. COMMUNITY BASED TOURISM INSTITUTE (CBT-I): OPERATING SEGMENTS
TABLE 37. COMMUNITY BASED TOURISM INSTITUTE (CBT-I): PRODUCT PORTFOLIO
TABLE 38. COMMUNITY BASED TOURISM INSTITUTE (CBT-I): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 39. BAN MAE KLANG LUANG COMMUNITY TOURISM: KEY EXECUTIVES
TABLE 40. BAN MAE KLANG LUANG COMMUNITY TOURISM: COMPANY SNAPSHOT
TABLE 41. BAN MAE KLANG LUANG COMMUNITY TOURISM: OPERATING SEGMENTS
TABLE 42. BAN MAE KLANG LUANG COMMUNITY TOURISM: PRODUCT PORTFOLIO
TABLE 43. BAN MAE KLANG LUANG COMMUNITY TOURISM: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 44. SAPPHAYA OLD POLICE STATION HOMESTAY: KEY EXECUTIVES
TABLE 45. SAPPHAYA OLD POLICE STATION HOMESTAY: COMPANY SNAPSHOT
TABLE 46. SAPPHAYA OLD POLICE STATION HOMESTAY: OPERATING SEGMENTS
TABLE 47. SAPPHAYA OLD POLICE STATION HOMESTAY: PRODUCT PORTFOLIO
TABLE 48. SAPPHAYA OLD POLICE STATION HOMESTAY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 49. MAE HONG SON CBT NETWORK: KEY EXECUTIVES
TABLE 50. MAE HONG SON CBT NETWORK: COMPANY SNAPSHOT
TABLE 51. MAE HONG SON CBT NETWORK: OPERATING SEGMENTS
TABLE 52. MAE HONG SON CBT NETWORK: PRODUCT PORTFOLIO
TABLE 53. MAE HONG SON CBT NETWORK: KEY STRATEGIC MOVES AND DEVELOPMENTS
LIST OF FIGURES
FIGURE 1. THAILAND COMMUNITY BASED TOURISM MARKET,2024 - 2034
FIGURE 2. SEGMENTATION OF THAILAND COMMUNITY BASED TOURISM MARKET,2024 - 2034
FIGURE 3. TOP INVESTMENT POCKET IN THAILAND COMMUNITY BASED TOURISM MARKET,2024 - 2034
FIGURE 4. MODERATE BARGAINING POWER OF BUYERS
FIGURE 5. MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 6. MODERATE THREAT OF NEW ENTRANTS
FIGURE 7. LOW THREAT OF SUBSTITUTION
FIGURE 8. HIGH COMPETITIVE RIVALRY
FIGURE 9. OPPORTUNITIES, RESTRAINTS AND DRIVERS: THAILAND COMMUNITY BASED TOURISM MARKET
FIGURE 10. THAILAND COMMUNITY BASED TOURISM MARKET , BY TRAVELER TYPE,2024 - 2034 ($MILLION)
FIGURE 11. THAILAND COMMUNITY BASED TOURISM MARKET , BY AGE,2024 - 2034 ($MILLION)
FIGURE 12. THAILAND COMMUNITY BASED TOURISM MARKET , BY SALES CHANNEL,2024 - 2034 ($MILLION)
FIGURE 13. TOP WINNING STRATEGIES, BY YEAR, 2021-2023*
FIGURE 14. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2021-2023*
FIGURE 15. TOP WINNING STRATEGIES, BY COMPANY, 2021-2023*
FIGURE 16. PRODUCT MAPPING OF TOP 10 PLAYERS
FIGURE 17. COMPETITIVE DASHBOARD
FIGURE 18. COMPETITIVE HEATMAP: THAILAND COMMUNITY BASED TOURISM MARKET
FIGURE 19. TOP PLAYER POSITIONING,2023
FIGURE 20. LOCAL ALIKE: NET SALES, 2021-2023 ($MILLION)
FIGURE 21. LOCAL ALIKE: REVENUE SHARE, BY SEGMENT, 2023 (%)
FIGURE 22. LOCAL ALIKE: REVENUE SHARE, BY REGION, 2023 (%)
FIGURE 23. THAI ECOTOURISM AND ADVENTURE TRAVEL ASSOCIATION: NET SALES, 2021-2023 ($MILLION)
FIGURE 24. THAI ECOTOURISM AND ADVENTURE TRAVEL ASSOCIATION: REVENUE SHARE, BY SEGMENT, 2023 (%)
FIGURE 25. THAI ECOTOURISM AND ADVENTURE TRAVEL ASSOCIATION: REVENUE SHARE, BY REGION, 2023 (%)
FIGURE 26. NUTTY'S ADVENTURES: NET SALES, 2021-2023 ($MILLION)
FIGURE 27. NUTTY'S ADVENTURES: REVENUE SHARE, BY SEGMENT, 2023 (%)
FIGURE 28. NUTTY'S ADVENTURES: REVENUE SHARE, BY REGION, 2023 (%)
FIGURE 29. ANDAMAN DISCOVERIES: NET SALES, 2021-2023 ($MILLION)
FIGURE 30. ANDAMAN DISCOVERIES: REVENUE SHARE, BY SEGMENT, 2023 (%)
FIGURE 31. ANDAMAN DISCOVERIES: REVENUE SHARE, BY REGION, 2023 (%)
FIGURE 32. MAE KAMPONG VILLAGE HOMESTAY: NET SALES, 2021-2023 ($MILLION)
FIGURE 33. MAE KAMPONG VILLAGE HOMESTAY: REVENUE SHARE, BY SEGMENT, 2023 (%)
FIGURE 34. MAE KAMPONG VILLAGE HOMESTAY: REVENUE SHARE, BY REGION, 2023 (%)
FIGURE 35. DESIGNATED AREAS FOR SUSTAINABLE TOURISM ADMINISTRATION (DASTA): NET SALES, 2021-2023 ($MILLION)
FIGURE 36. DESIGNATED AREAS FOR SUSTAINABLE TOURISM ADMINISTRATION (DASTA): REVENUE SHARE, BY SEGMENT, 2023 (%)
FIGURE 37. DESIGNATED AREAS FOR SUSTAINABLE TOURISM ADMINISTRATION (DASTA): REVENUE SHARE, BY REGION, 2023 (%)
FIGURE 38. COMMUNITY BASED TOURISM INSTITUTE (CBT-I): NET SALES, 2021-2023 ($MILLION)
FIGURE 39. COMMUNITY BASED TOURISM INSTITUTE (CBT-I): REVENUE SHARE, BY SEGMENT, 2023 (%)
FIGURE 40. COMMUNITY BASED TOURISM INSTITUTE (CBT-I): REVENUE SHARE, BY REGION, 2023 (%)
FIGURE 41. BAN MAE KLANG LUANG COMMUNITY TOURISM: NET SALES, 2021-2023 ($MILLION)
FIGURE 42. BAN MAE KLANG LUANG COMMUNITY TOURISM: REVENUE SHARE, BY SEGMENT, 2023 (%)
FIGURE 43. BAN MAE KLANG LUANG COMMUNITY TOURISM: REVENUE SHARE, BY REGION, 2023 (%)
FIGURE 44. SAPPHAYA OLD POLICE STATION HOMESTAY: NET SALES, 2021-2023 ($MILLION)
FIGURE 45. SAPPHAYA OLD POLICE STATION HOMESTAY: REVENUE SHARE, BY SEGMENT, 2023 (%)
FIGURE 46. SAPPHAYA OLD POLICE STATION HOMESTAY: REVENUE SHARE, BY REGION, 2023 (%)
FIGURE 47. MAE HONG SON CBT NETWORK: NET SALES, 2021-2023 ($MILLION)
FIGURE 48. MAE HONG SON CBT NETWORK: REVENUE SHARE, BY SEGMENT, 2023 (%)
FIGURE 49. MAE HONG SON CBT NETWORK: REVENUE SHARE, BY REGION, 2023 (%)