Summary

The Asia Pacific digital English language learning market was valued at US$ 2,058.38 million in 2022 and is expected to reach US$ 8,447.81 million by 2030; it is estimated to register a CAGR of 19.3% from 2022 to 2030 .

Rising Digitalization in Educational Sector Boosts Asia Pacific Digital English Language Learning Market

In the 21st century, technology is taking over every industry. The educational sector in developing countries is one of the industries where digitalization is evolving rapidly. Developing countries such as India, China, and Brazil are witnessing high demand for digitalized education. Schools in China, South Korea, and Australia aim to prepare their students to be at par with the rapidly changing digitalized world. Digitalization in the educational sector is the key factor driving English language learning in non-English-speaking countries such as China, Japan, and the UAE. India is one of the top countries where digitalization in the educational sector is booming, and it is estimated to create a massive market in the coming years. Digitalized learning involves several techniques that enhance students' ability to learn, speak, and write English and learn other subjects. A few techniques include online courses, digital textbooks, online examinations, and animation. Digitalized education has modernized the educational sector in various countries across the globe, and several other developing countries are increasingly adopting the same to prepare students to meet the standards of students in various Western countries. The digital English language learning market is gaining pace, attributed to the rising digitalization in the educational sector. Also, various companies are launching English learning platforms. For instance, iCourse International was officially launched by the Higher Education Press of China on April 28, 2020. English is the main language of the platform, along with other language versions. Similarly, XuetangX released the international version of the MOOCs platform in April 2020, together with the first batch of 109 online courses in English. Increased demand for online English grammar classes among students in countries such as China, India, Brazil, and the UAE and the modern techniques adopted by schools, universities, and educational institutes facilitate the growth of the digital English language learning market.

Asia Pacific Digital English Language Learning Market Overview

Asia Pacific consists of countries such as China, India, Australia, Singapore, and South Korea, have enhanced education levels. These countries are using every possible method and model to improve English proficiency with the objective of increasing the number of English-speaking individuals. According to EF Education's First English Proficiency Test, Asia holds the second position after Europe among non-native English-speaking individuals. Countries in APAC have been investing substantially over the years in leveraging the English language and have lucrative opportunities for English learning.

Digital transformation is another factor that has heavily influenced the APAC educational sector in recent years. China and Australia are the most prominent countries to implement digital education in schools and universities, which include English language learning. However, South Korea and China lead the APAC digital English language learning market. India has implemented various initiatives to increase digital education under the "Digital India" initiative. Similarly, DIKSHA is India's digital infrastructure for providing quality e-content for school education in (UnitTests) UTs and QR-coded Energized Textbooks for all grades. Till June 2023, DIKSHA has clocked more than 5240 million learning classes, more than 6,1250 million learning minutes, and more than 22 million learning sessions. Such initiatives are helping the digital English language learning market to grow significantly in Asia Pacific.

Asia Pacific Digital English Language Learning Market Revenue and Forecast to 2030 (US$ Million)

Asia Pacific Digital English Language Learning Market Segmentation

The Asia Pacific digital English language learning market is categorized into product type, business type, end user, and country.

Based on product type, the Asia Pacific digital English language learning market is bifurcated into cloud and on-premise. The cloud segment held a larger market share in 2022.

By business type, the Asia Pacific digital English language learning market is divided into B2B and B2C. The B2B segment held a larger share of Asia Pacific digital English language learning market in 2022.

In terms of end user, the Asia Pacific digital English language learning market is bifurcated into non-academic learners and academic learners. The academic learners segment held a larger share of Asia Pacific digital English language learning market in 2022. Furthermore, the non-academic learners segment is subcategorized into corporate, private language schools, and direct to consumer. Additionally, the direct-to-consumer segment is subcategorized into TOEFL, TOEIC, Cambridge business English certificate, IELTS, and others. Furthermore, the academic learners segment is subcategorized into 0 – 5, 6 – 11, 12 – 16, 17 – 30, and 30 Above.

Based on country, the Asia Pacific digital English language learning market is categorized into China, Japan, South Korea, India, Australia, and the Rest of Asia Pacific. China dominated the Asia Pacific digital English language learning market share in 2022.

EF EDUCATION FIRST, Houghton Mifflin Harcourt Co, MACMILLAN, McGraw-Hill Education Inc, OXFORD UNIVERSITY PRESS, Pearson Plc, Sanako Corporation, Vipkid, CAMBRIDGE UNIVERSITY PRESS, Chegg Inc, Duolingo Inc, and INLINGUA INTERNATIONAL LTD. are some of the leading companies operating in the Asia Pacific Digital English Language Learning market.

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Table of Contents

TABLE OF CONTENTS

1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Digital English Language Learning Market Landscape
4.1 Overview
4.2 Ecosystem Analysis
4.2.1 List of Vendors in the Value Chain
5. Asia Pacific Digital English Language Learning Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Increasing Number of Candidates from Asian Countries Registering for Competitive Exams for Foreign Countries
5.1.1 Rising Digitalization in Educational Sector
5.1.2 Increasing Gamification of Language Learning Platforms
5.2 Market Restraints
5.2.1 Data Security Risks
5.3 Market Opportunities
5.3.1 Governmental Initiatives
5.3.2 Use of Artificial Intelligence in English Language Learning Platforms
5.4 Future Trends
5.4.1 Increasing Use of Virtual Reality and Augmented Reality
5.5 Impact of Drivers and Restraints:
6. Digital English Language Learning Market – Asia Pacific Market Analysis
6.1 Overview
6.2 Digital English Language Learning Market Revenue (US$ Million), 2020–2030
6.3 Digital English Language Learning Market Forecast Analysis
7. Asia Pacific Digital English Language Learning Market Analysis – by Product Type
7.1 Cloud
7.1.1 Overview
7.1.2 Cloud: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
7.2 On-Premise
7.2.1 Overview
7.2.2 On-Premise: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
8. Asia Pacific Digital English Language Learning Market Analysis – by Business Type
8.1 B2B
8.1.1 Overview
8.1.2 B2B: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
8.2 B2C
8.2.1 Overview
8.2.2 B2C: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9. Asia Pacific Digital English Language Learning Market Analysis – by End User
9.1 Non-Academic Learners
9.1.1 Overview
9.1.2 Non-Academic Learners: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.1 Corporate
9.1.2.1.1 Overview
9.1.2.1.2 Corporate: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.2 Private Language Schools
9.1.2.2.1 Overview
9.1.2.2.2 Private Language Schools: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.3 Direct to Consumer
9.1.2.3.1 Overview
9.1.2.3.2 Direct to Consumer: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.1 TOEFL
9.1.2.3.2.1.1 TOEFL: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.2 TOEIC
9.1.2.3.2.2.1 TOEIC: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.3 Cambridge Business English Certificate
9.1.2.3.2.3.1 Cambridge Business English Certificate: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.4 IELTS
9.1.2.3.2.4.1 IELTS: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.5 Others
9.1.2.3.2.5.1 Others: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.2 Academic Learners
9.2.1 Overview
9.2.2 Academic Learners: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.2.2.1 0 to 5
9.2.2.1.1 Overview
9.2.2.1.2 0 to 5: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.2.2.2 6 to 11
9.2.2.2.1 Overview
9.2.2.2.2 6 to 11: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.2.2.3 12 to 16
9.2.2.3.1 Overview
9.2.2.3.2 12 to 16: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.2.2.4 17 to 30
9.2.2.4.1 Overview
9.2.2.4.2 17 to 30: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.2.2.5 30 Above
9.2.2.5.1 Overview
9.2.2.5.2 30 Above: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
10. Asia Pacific Digital English Language Learning Market – Country Analysis
10.1 Asia Pacific Market Overview
10.1.1 Asia Pacific: Digital English Language Learning Market, By Key Country – Revenue 2022 (US$ Million)
10.1.2 Asia Pacific: Digital English Language Learning Market – Revenue and Forecast Analysis – by Country
10.1.2.1 Asia Pacific: Digital English Language Learning Market – Revenue and Forecast Analysis – by Country
10.1.2.2 China: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
10.1.2.2.1 China: Digital English Language Learning Market Breakdown, by Product Type
10.1.2.2.2 China: Digital English Language Learning Market Breakdown, by Business Type
10.1.2.2.3 China: Digital English Language Learning Market Breakdown, by End User
10.1.2.2.3.1 China: Digital English Language Learning Market Breakdown, by Non-academic Learners
10.1.2.2.3.1.1 China: Digital English Language Learning Market Breakdown, by Direct to Consumer
10.1.2.2.3.2 China: Digital English Language Learning Market Breakdown, by Academic Learners
10.1.2.3 Japan: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
10.1.2.3.1 Japan: Digital English Language Learning Market Breakdown, by Product Type
10.1.2.3.2 Japan: Digital English Language Learning Market Breakdown, by Business Type
10.1.2.3.3 Japan: Digital English Language Learning Market Breakdown, by End User
10.1.2.3.3.1 Japan: Digital English Language Learning Market Breakdown, by Non-academic Learners
10.1.2.3.3.1.1 Japan: Digital English Language Learning Market Breakdown, by Direct to Consumer
10.1.2.3.3.2 Japan: Digital English Language Learning Market Breakdown, by Academic Learners
10.1.2.4 South Korea: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
10.1.2.4.1 South Korea: Digital English Language Learning Market Breakdown, by Product Type
10.1.2.4.2 South Korea: Digital English Language Learning Market Breakdown, by Business Type
10.1.2.4.3 South Korea: Digital English Language Learning Market Breakdown, by End User
10.1.2.4.3.1 South Korea: Digital English Language Learning Market Breakdown, by Non-academic Learners
10.1.2.4.3.1.1 South Korea: Digital English Language Learning Market Breakdown, by Direct to Consumer
10.1.2.4.3.2 South Korea: Digital English Language Learning Market Breakdown, by Academic Learners
10.1.2.5 India: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
10.1.2.5.1 India: Digital English Language Learning Market Breakdown, by Product Type
10.1.2.5.2 India: Digital English Language Learning Market Breakdown, by Business Type
10.1.2.5.3 India: Digital English Language Learning Market Breakdown, by End User
10.1.2.5.3.1 India: Digital English Language Learning Market Breakdown, by Non-academic Learners
10.1.2.5.3.1.1 India: Digital English Language Learning Market Breakdown, by Direct to Consumer
10.1.2.5.3.2 India: Digital English Language Learning Market Breakdown, by Academic Learners
10.1.2.6 Australia: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
10.1.2.6.1 Australia: Digital English Language Learning Market Breakdown, by Product Type
10.1.2.6.2 Australia: Digital English Language Learning Market Breakdown, by Business Type
10.1.2.6.3 Australia: Digital English Language Learning Market Breakdown, by End User
10.1.2.6.3.1 Australia: Digital English Language Learning Market Breakdown, by Non-academic Learners
10.1.2.6.3.1.1 Australia: Digital English Language Learning Market Breakdown, by Direct to Consumer
10.1.2.6.3.2 Australia: Digital English Language Learning Market Breakdown, by Academic Learners
10.1.2.7 Rest of Asia Pacific: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
10.1.2.7.1 Rest of Asia Pacific: Digital English Language Learning Market Breakdown, by Product Type
10.1.2.7.2 Rest of Asia Pacific: Digital English Language Learning Market Breakdown, by Business Type
10.1.2.7.3 Rest of Asia Pacific: Digital English Language Learning Market Breakdown, by End User
10.1.2.7.3.1 Rest of Asia Pacific: Digital English Language Learning Market Breakdown, by Non-academic Learners
10.1.2.7.3.1.1 Rest of Asia Pacific: Digital English Language Learning Market Breakdown, by Direct to Consumer
10.1.2.7.3.2 Rest of Asia Pacific: Digital English Language Learning Market Breakdown, by Academic Learners
11. Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 New Product Development
11.4 Merger and Acquisition
12. Company Profiles
12.1 EF EDUCATION FIRST
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Houghton Mifflin Harcourt Co
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 MACMILLAN
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 McGraw-Hill Education Inc
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 OXFORD UNIVERSITY PRESS
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Pearson Plc
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Sanako Corporation
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Vipkid
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 CAMBRIDGE UNIVERSITY PRESS
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Chegg Inc
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
12.11 Duolingo Inc
12.11.1 Key Facts
12.11.2 Business Description
12.11.3 Products and Services
12.11.4 Financial Overview
12.11.5 SWOT Analysis
12.11.6 Key Developments
12.12 INLINGUA INTERNATIONAL LTD.
12.12.1 Key Facts
12.12.2 Business Description
12.12.3 Products and Services
12.12.4 Financial Overview
12.12.5 SWOT Analysis
12.12.6 Key Developments
13. Appendix
13.1 About the Insight Partners