Summary

E-Commerce Market In Poland 2023-2027
The e-commerce market in Poland is forecasted to grow by USD 28,094.56 mn during 2022-2027, accelerating at a CAGR of 15.56% during the forecast period. The report on the e-commerce market in Poland provides a holistic analysis, market size, and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the advantages of e-commerce platforms, the availability of multiple payment options, and the rise in online spending and smartphone penetration.
Technavio's e-commerce market in Poland is segmented as below:
By Type
• B2B
• B2C
By Application
• Home appliances
• Fashion products
• Groceries
• Books
• Others
This study identifies the emergence of omnichannel retailing as one of the prime reasons driving the e-commerce market in Poland growth during the next few years. Also, brick-and-mortar stores shifting to e-commerce and enhancement of consumer experience through technologies will lead to sizable demand in the market.
The report on the e-commerce market in Poland covers the following areas:
• E-commerce market sizing in Poland
• E-commerce market forecast in Poland
• E-commerce market industry analysis in Poland
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading e-commerce market in Poland vendors that include 303 AVENUE SP. Z O.O., Allegro.pl Sp. z o.o., Amazon.com Inc., Beliani PL GmbH, Ceneo.pl sp z.o.o, Decathlon SA, Desertcart, Empik Group, Inter IKEA Holding BV, Meble.pl SA, Media Expert Group, OLX Global BV, Organic Farma Zdrowia SA, Tesco Plc, Ubuy Co., Vox Sp. z.o.o. sp. k, X Kom Sp. Z.o.o., zooplus SE, eBay Inc., and Zalando SE. Also, the e-commerce market in Poland analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors. For further information on this report, please visit - https://www.technavio.com/report/poland-e-commerce-market-analysis
The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

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Table of Contents

• 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary - Chart on Market Overview
o Exhibit 02: Executive Summary - Data Table on Market Overview
o Exhibit 03: Executive Summary - Chart on Country Market Characteristics
o Exhibit 04: Executive Summary - Chart on Market Segmentation by Type
o Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
o Exhibit 06: Executive Summary - Chart on Vendor Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 07: Parent market
o Exhibit 08: Market Characteristics
• 3 Market Sizing
o 3.1 Market definition
o Exhibit 09: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 10: Market segments
o 3.3 Market size 2022
o 3.4 Market outlook: Forecast for 2022-2027
o Exhibit 11: Chart on Poland - Market size and forecast 2022-2027 ($ million)
o Exhibit 12: Data Table on Poland - Market size and forecast 2022-2027 ($ million)
o Exhibit 13: Chart on Poland: Year-over-year growth 2022-2027 (%)
o Exhibit 14: Data Table on Poland: Year-over-year growth 2022-2027 (%)
• 4 Historic Market Size
o 4.1 E-commerce market in Poland 2017 - 2021
o Exhibit 15: Historic Market Size - Data Table on e-commerce market in Poland 2017 - 2021 ($ million)
o 4.2 Type Segment Analysis 2017 - 2021
o Exhibit 16: Historic Market Size - Type Segment 2017 - 2021 ($ million)
o 4.3 Application Segment Analysis 2017 - 2021
o Exhibit 17: Historic Market Size - Application Segment 2017 - 2021 ($ million)
• 5 Five Forces Analysis
o 5.1 Five forces summary
o Exhibit 18: Five forces analysis - Comparison between 2022 and 2027
o 5.2 Bargaining power of buyers
o Exhibit 19: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
o 5.3 Bargaining power of suppliers
o Exhibit 20: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
o 5.4 Threat of new entrants
o Exhibit 21: Threat of new entrants - Impact of key factors in 2022 and 2027
o 5.5 Threat of substitutes
o Exhibit 22: Threat of substitutes - Impact of key factors in 2022 and 2027
o 5.6 Threat of rivalry
o Exhibit 23: Threat of rivalry - Impact of key factors in 2022 and 2027
o 5.7 Market condition
o Exhibit 24: Chart on Market condition - Five forces 2022 and 2027
• 6 Market Segmentation by Type
o 6.1 Market segments
o Exhibit 25: Chart on Type - Market share 2022-2027 (%)
o Exhibit 26: Data Table on Type - Market share 2022-2027 (%)
o 6.2 Comparison by Type
o Exhibit 27: Chart on Comparison by Type
o Exhibit 28: Data Table on Comparison by Type
o 6.3 B2B - Market size and forecast 2022-2027
o Exhibit 29: Chart on B2B - Market size and forecast 2022-2027 ($ million)
o Exhibit 30: Data Table on B2B - Market size and forecast 2022-2027 ($ million)
o Exhibit 31: Chart on B2B - Year-over-year growth 2022-2027 (%)
o Exhibit 32: Data Table on B2B - Year-over-year growth 2022-2027 (%)
o 6.4 B2C - Market size and forecast 2022-2027
o Exhibit 33: Chart on B2C - Market size and forecast 2022-2027 ($ million)
o Exhibit 34: Data Table on B2C - Market size and forecast 2022-2027 ($ million)
o Exhibit 35: Chart on B2C - Year-over-year growth 2022-2027 (%)
o Exhibit 36: Data Table on B2C - Year-over-year growth 2022-2027 (%)
o 6.5 Market opportunity by Type
o Exhibit 37: Market opportunity by Type ($ million)
o Exhibit 38: Data Table on Market opportunity by Type ($ million)
• 7 Market Segmentation by Application
o 7.1 Market segments
o Exhibit 39: Chart on Application - Market share 2022-2027 (%)
o Exhibit 40: Data Table on Application - Market share 2022-2027 (%)
o 7.2 Comparison by Application
o Exhibit 41: Chart on Comparison by Application
o Exhibit 42: Data Table on Comparison by Application
o 7.3 Home appliances - Market size and forecast 2022-2027
o Exhibit 43: Chart on Home appliances - Market size and forecast 2022-2027 ($ million)
o Exhibit 44: Data Table on Home appliances - Market size and forecast 2022-2027 ($ million)
o Exhibit 45: Chart on Home appliances - Year-over-year growth 2022-2027 (%)
o Exhibit 46: Data Table on Home appliances - Year-over-year growth 2022-2027 (%)
o 7.4 Fashion products - Market size and forecast 2022-2027
o Exhibit 47: Chart on Fashion products - Market size and forecast 2022-2027 ($ million)
o Exhibit 48: Data Table on Fashion products - Market size and forecast 2022-2027 ($ million)
o Exhibit 49: Chart on Fashion products - Year-over-year growth 2022-2027 (%)
o Exhibit 50: Data Table on Fashion products - Year-over-year growth 2022-2027 (%)
o 7.5 Groceries - Market size and forecast 2022-2027
o Exhibit 51: Chart on Groceries - Market size and forecast 2022-2027 ($ million)
o Exhibit 52: Data Table on Groceries - Market size and forecast 2022-2027 ($ million)
o Exhibit 53: Chart on Groceries - Year-over-year growth 2022-2027 (%)
o Exhibit 54: Data Table on Groceries - Year-over-year growth 2022-2027 (%)
o 7.6 Books - Market size and forecast 2022-2027
o Exhibit 55: Chart on Books - Market size and forecast 2022-2027 ($ million)
o Exhibit 56: Data Table on Books - Market size and forecast 2022-2027 ($ million)
o Exhibit 57: Chart on Books - Year-over-year growth 2022-2027 (%)
o Exhibit 58: Data Table on Books - Year-over-year growth 2022-2027 (%)
o 7.7 Others - Market size and forecast 2022-2027
o Exhibit 59: Chart on Others - Market size and forecast 2022-2027 ($ million)
o Exhibit 60: Data Table on Others - Market size and forecast 2022-2027 ($ million)
o Exhibit 61: Chart on Others - Year-over-year growth 2022-2027 (%)
o Exhibit 62: Data Table on Others - Year-over-year growth 2022-2027 (%)
o 7.8 Market opportunity by Application
o Exhibit 63: Market opportunity by Application ($ million)
o Exhibit 64: Data Table on Market opportunity by Application ($ million)
• 8 Customer Landscape
o 8.1 Customer landscape overview
o Exhibit 65: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 9 Drivers, Challenges, and Trends
o 9.1 Market drivers
o 9.2 Market challenges
o 9.3 Impact of drivers and challenges
o Exhibit 66: Impact of drivers and challenges in 2022 and 2027
o 9.4 Market trends
• 10 Vendor Landscape
o 10.1 Overview
o 10.2 Vendor landscape
o Exhibit 67: Overview on Criticality of inputs and Factors of differentiation
o 10.3 Landscape disruption
o Exhibit 68: Overview on factors of disruption
o 10.4 Industry risks
o Exhibit 69: Impact of key risks on business
• 11 Vendor Analysis
o 11.1 Vendors covered
o Exhibit 70: Vendors covered
o 11.2 Market positioning of vendors
o Exhibit 71: Matrix on vendor position and classification
o 11.3 303 AVENUE SP. Z O.O.
o Exhibit 72: 303 AVENUE SP. Z O.O. - Overview
o Exhibit 73: 303 AVENUE SP. Z O.O. - Product / Service
o Exhibit 74: 303 AVENUE SP. Z O.O. - Key offerings
o 11.4 Allegro.pl Sp. z o.o.
o Exhibit 75: Allegro.pl Sp. z o.o. - Overview
o Exhibit 76: Allegro.pl Sp. z o.o. - Product / Service
o Exhibit 77: Allegro.pl Sp. z o.o. - Key offerings
o 11.5 Amazon.com Inc.
o Exhibit 78: Amazon.com Inc. - Overview
o Exhibit 79: Amazon.com Inc. - Business segments
o Exhibit 80: Amazon.com Inc. - Key news
o Exhibit 81: Amazon.com Inc. - Key offerings
o Exhibit 82: Amazon.com Inc. - Segment focus
o 11.6 Ceneo.pl sp z.o.o
o Exhibit 83: Ceneo.pl sp z.o.o - Overview
o Exhibit 84: Ceneo.pl sp z.o.o - Product / Service
o Exhibit 85: Ceneo.pl sp z.o.o - Key offerings
o 11.7 Decathlon SA
o Exhibit 86: Decathlon SA - Overview
o Exhibit 87: Decathlon SA - Product / Service
o Exhibit 88: Decathlon SA - Key offerings
o 11.8 eBay Inc.
o Exhibit 89: eBay Inc. - Overview
o Exhibit 90: eBay Inc. - Product / Service
o Exhibit 91: eBay Inc. - Key news
o Exhibit 92: eBay Inc. - Key offerings
o 11.9 Empik Group
o Exhibit 93: Empik Group - Overview
o Exhibit 94: Empik Group - Product / Service
o Exhibit 95: Empik Group - Key offerings
o 11.10 Inter IKEA Holding BV
o Exhibit 96: Inter IKEA Holding BV - Overview
o Exhibit 97: Inter IKEA Holding BV - Product / Service
o Exhibit 98: Inter IKEA Holding BV - Key news
o Exhibit 99: Inter IKEA Holding BV - Key offerings
o 11.11 Media Expert Group
o Exhibit 100: Media Expert Group - Overview
o Exhibit 101: Media Expert Group - Product / Service
o Exhibit 102: Media Expert Group - Key offerings
o 11.12 OLX Global BV
o Exhibit 103: OLX Global BV - Overview
o Exhibit 104: OLX Global BV - Product / Service
o Exhibit 105: OLX Global BV - Key offerings
o 11.13 Organic Farma Zdrowia SA
o Exhibit 106: Organic Farma Zdrowia SA - Overview
o Exhibit 107: Organic Farma Zdrowia SA - Product / Service
o Exhibit 108: Organic Farma Zdrowia SA - Key offerings
o 11.14 Ubuy Co.
o Exhibit 109: Ubuy Co. - Overview
o Exhibit 110: Ubuy Co. - Product / Service
o Exhibit 111: Ubuy Co. - Key offerings
o 11.15 X Kom Sp. Z.o.o.
o Exhibit 112: X Kom Sp. Z.o.o. - Overview
o Exhibit 113: X Kom Sp. Z.o.o. - Product / Service
o Exhibit 114: X Kom Sp. Z.o.o. - Key offerings
o 11.16 Zalando SE
o Exhibit 115: Zalando SE - Overview
o Exhibit 116: Zalando SE - Product / Service
o Exhibit 117: Zalando SE - Key offerings
o 11.17 zooplus SE
o Exhibit 118: zooplus SE - Overview
o Exhibit 119: zooplus SE - Product / Service
o Exhibit 120: zooplus SE - Key offerings
• 12 Appendix
o 12.1 Scope of the report
o 12.2 Inclusions and exclusions checklist
o Exhibit 121: Inclusions checklist
o Exhibit 122: Exclusions checklist
o 12.3 Currency conversion rates for US$
o Exhibit 123: Currency conversion rates for US$
o 12.4 Research methodology
o Exhibit 124: Research methodology
o Exhibit 125: Validation techniques employed for market sizing
o Exhibit 126: Information sources
o 12.5 List of abbreviations
o Exhibit 127: List of abbreviations


Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Country Market Characteristics
Exhibits4: Executive Summary - Chart on Market Segmentation by Type
Exhibits5: Executive Summary - Chart on Market Segmentation by Application
Exhibits6: Executive Summary - Chart on Vendor Market Positioning
Exhibits7: Parent market
Exhibits8: Market Characteristics
Exhibits9: Offerings of vendors included in the market definition
Exhibits10: Market segments
Exhibits11: Chart on Poland - Market size and forecast 2022-2027 ($ million)
Exhibits12: Data Table on Poland - Market size and forecast 2022-2027 ($ million)
Exhibits13: Chart on Poland: Year-over-year growth 2022-2027 (%)
Exhibits14: Data Table on Poland: Year-over-year growth 2022-2027 (%)
Exhibits15: Historic Market Size - Data Table on e-commerce market in Poland 2017 - 2021 ($ million)
Exhibits16: Historic Market Size - Type Segment 2017 - 2021 ($ million)
Exhibits17: Historic Market Size - Application Segment 2017 - 2021 ($ million)
Exhibits18: Five forces analysis - Comparison between 2022 and 2027
Exhibits19: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibits20: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibits21: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibits22: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibits23: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibits24: Chart on Market condition - Five forces 2022 and 2027
Exhibits25: Chart on Type - Market share 2022-2027 (%)
Exhibits26: Data Table on Type - Market share 2022-2027 (%)
Exhibits27: Chart on Comparison by Type
Exhibits28: Data Table on Comparison by Type
Exhibits29: Chart on B2B - Market size and forecast 2022-2027 ($ million)
Exhibits30: Data Table on B2B - Market size and forecast 2022-2027 ($ million)
Exhibits31: Chart on B2B - Year-over-year growth 2022-2027 (%)
Exhibits32: Data Table on B2B - Year-over-year growth 2022-2027 (%)
Exhibits33: Chart on B2C - Market size and forecast 2022-2027 ($ million)
Exhibits34: Data Table on B2C - Market size and forecast 2022-2027 ($ million)
Exhibits35: Chart on B2C - Year-over-year growth 2022-2027 (%)
Exhibits36: Data Table on B2C - Year-over-year growth 2022-2027 (%)
Exhibits37: Market opportunity by Type ($ million)
Exhibits38: Data Table on Market opportunity by Type ($ million)
Exhibits39: Chart on Application - Market share 2022-2027 (%)
Exhibits40: Data Table on Application - Market share 2022-2027 (%)
Exhibits41: Chart on Comparison by Application
Exhibits42: Data Table on Comparison by Application
Exhibits43: Chart on Home appliances - Market size and forecast 2022-2027 ($ million)
Exhibits44: Data Table on Home appliances - Market size and forecast 2022-2027 ($ million)
Exhibits45: Chart on Home appliances - Year-over-year growth 2022-2027 (%)
Exhibits46: Data Table on Home appliances - Year-over-year growth 2022-2027 (%)
Exhibits47: Chart on Fashion products - Market size and forecast 2022-2027 ($ million)
Exhibits48: Data Table on Fashion products - Market size and forecast 2022-2027 ($ million)
Exhibits49: Chart on Fashion products - Year-over-year growth 2022-2027 (%)
Exhibits50: Data Table on Fashion products - Year-over-year growth 2022-2027 (%)
Exhibits51: Chart on Groceries - Market size and forecast 2022-2027 ($ million)
Exhibits52: Data Table on Groceries - Market size and forecast 2022-2027 ($ million)
Exhibits53: Chart on Groceries - Year-over-year growth 2022-2027 (%)
Exhibits54: Data Table on Groceries - Year-over-year growth 2022-2027 (%)
Exhibits55: Chart on Books - Market size and forecast 2022-2027 ($ million)
Exhibits56: Data Table on Books - Market size and forecast 2022-2027 ($ million)
Exhibits57: Chart on Books - Year-over-year growth 2022-2027 (%)
Exhibits58: Data Table on Books - Year-over-year growth 2022-2027 (%)
Exhibits59: Chart on Others - Market size and forecast 2022-2027 ($ million)
Exhibits60: Data Table on Others - Market size and forecast 2022-2027 ($ million)
Exhibits61: Chart on Others - Year-over-year growth 2022-2027 (%)
Exhibits62: Data Table on Others - Year-over-year growth 2022-2027 (%)
Exhibits63: Market opportunity by Application ($ million)
Exhibits64: Data Table on Market opportunity by Application ($ million)
Exhibits65: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits66: Impact of drivers and challenges in 2022 and 2027
Exhibits67: Overview on Criticality of inputs and Factors of differentiation
Exhibits68: Overview on factors of disruption
Exhibits69: Impact of key risks on business
Exhibits70: Vendors covered
Exhibits71: Matrix on vendor position and classification
Exhibits72: 303 AVENUE SP. Z O.O. - Overview
Exhibits73: 303 AVENUE SP. Z O.O. - Product / Service
Exhibits74: 303 AVENUE SP. Z O.O. - Key offerings
Exhibits75: Allegro.pl Sp. z o.o. - Overview
Exhibits76: Allegro.pl Sp. z o.o. - Product / Service
Exhibits77: Allegro.pl Sp. z o.o. - Key offerings
Exhibits78: Amazon.com Inc. - Overview
Exhibits79: Amazon.com Inc. - Business segments
Exhibits80: Amazon.com Inc. - Key news
Exhibits81: Amazon.com Inc. - Key offerings
Exhibits82: Amazon.com Inc. - Segment focus
Exhibits83: Ceneo.pl sp z.o.o - Overview
Exhibits84: Ceneo.pl sp z.o.o - Product / Service
Exhibits85: Ceneo.pl sp z.o.o - Key offerings
Exhibits86: Decathlon SA - Overview
Exhibits87: Decathlon SA - Product / Service
Exhibits88: Decathlon SA - Key offerings
Exhibits89: eBay Inc. - Overview
Exhibits90: eBay Inc. - Product / Service
Exhibits91: eBay Inc. - Key news
Exhibits92: eBay Inc. - Key offerings
Exhibits93: Empik Group - Overview
Exhibits94: Empik Group - Product / Service
Exhibits95: Empik Group - Key offerings
Exhibits96: Inter IKEA Holding BV - Overview
Exhibits97: Inter IKEA Holding BV - Product / Service
Exhibits98: Inter IKEA Holding BV - Key news
Exhibits99: Inter IKEA Holding BV - Key offerings
Exhibits100: Media Expert Group - Overview
Exhibits101: Media Expert Group - Product / Service
Exhibits102: Media Expert Group - Key offerings
Exhibits103: OLX Global BV - Overview
Exhibits104: OLX Global BV - Product / Service
Exhibits105: OLX Global BV - Key offerings
Exhibits106: Organic Farma Zdrowia SA - Overview
Exhibits107: Organic Farma Zdrowia SA - Product / Service
Exhibits108: Organic Farma Zdrowia SA - Key offerings
Exhibits109: Ubuy Co. - Overview
Exhibits110: Ubuy Co. - Product / Service
Exhibits111: Ubuy Co. - Key offerings
Exhibits112: X Kom Sp. Z.o.o. - Overview
Exhibits113: X Kom Sp. Z.o.o. - Product / Service
Exhibits114: X Kom Sp. Z.o.o. - Key offerings
Exhibits115: Zalando SE - Overview
Exhibits116: Zalando SE - Product / Service
Exhibits117: Zalando SE - Key offerings
Exhibits118: zooplus SE - Overview
Exhibits119: zooplus SE - Product / Service
Exhibits120: zooplus SE - Key offerings
Exhibits121: Inclusions checklist
Exhibits122: Exclusions checklist
Exhibits123: Currency conversion rates for US$
Exhibits124: Research methodology
Exhibits125: Validation techniques employed for market sizing
Exhibits126: Information sources
Exhibits127: List of abbreviations