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アプリ内広告の世界市場 2023-2027 年
Technavioはアプリ内広告市場をモニターしており、2022年から2027年の間にCAGR 20.5%で加速し、1992億米ドルの成長が予測されます。当レポートでは、アプリ内広告市場について、全体的な分析、市場規模や予測、トレンド、成長ドライバー、課題、さらに約25社のベンダーを網羅したベンダー分析などを掲載しています。
現在の市場シナリオ、最新のトレンドとドライバー、市場全体の環境に関する最新の分析を提供しています。市場は、スマートフォンの普及、アプリ利用率の増加、広告へのエンゲージメント率の高さなどが牽引しています。
Technavioのアプリ内広告市場は、以下のようにセグメント化されています：
アプリケーション別
- メッセージング
- オンラインショッピング
- ゲーミング
- エンターテインメント
- その他
タイプ別
- バナー広告
- インタースティシャル広告
- リッチメディア広告
- ビデオ広告
- ネイティブ広告
地域別
- 北米
- ヨーロッパ
- APAC
- 南米
- 中東・アフリカ
本調査では、今後数年間のアプリ内広告市場の成長を促進する主要な理由の一つとして、アプリ内購入の増加を挙げています。また、アプリ内広告のパーソナライゼーション利用の増加や、電子商取引やソーシャルメディアの人気の高まりは、市場の大規模な需要につながるでしょう。
Technavioは、複数のソースからのデータを主要パラメータの分析によって調査、合成、総括する方法で、市場の詳細なイメージを提示します。アプリ内広告市場に関する弊社のレポートは、以下の分野をカバーしています：
- アプリ内広告市場のサイジング
- アプリ内広告市場の予測
- アプリ内広告市場の産業分析
Technavioの強固なベンダー分析は、クライアントが市場での地位を向上できるように設計されており、これに沿って、本レポートでは、アプリ内広告市場の主要ベンダー数社の詳細な分析を提供しています：Adscompass、Alphabet Inc.、Amazon.com Inc.、Bidease inc.、BYYD Inc、Coralition Technologies LLC、Digital Hamster SL、Dot Com Infoway、Flatline Agency、Hitapps 、IDS logic、InMobi Pte.Ltd.、Mobio Global Ltd.、PubMatic Inc.、RevX、Tremor International Ltd.、TUNE Inc.、Azerion Group N.V、Yahoo、zoomd technologies Ltd.などです。また、アプリ内広告市場の分析レポートには、今後の動向や市場成長に影響を与える課題に関する情報も含まれています。これは、企業が戦略を立て、今後訪れるすべての成長機会を活用するのに役立つものです。
本調査は、業界の主要参加者からのインプットを含む一次情報と二次情報の客観的な組み合わせを使用して実施されました。本レポートには、主要ベンダーの分析に加え、包括的な市場およびベンダーランドスケープが含まれています。本レポートの詳細については、以下をご覧ください - https://www.technavio.com/report/in-app-advertising-market-analysis
Technavioは、利益、価格、競争、プロモーションなどの主要パラメータの分析により、複数のソースからのデータを調査、合成、要約する方法で、市場の詳細な画像を提示します。また、業界の主要なインフルエンサーを特定することで、様々な市場の様相を提示しています。提示されるデータは、包括的で信頼性が高く、一次および二次にわたる広範な調査の結果である。Technavioの市場調査レポートは、正確な市場成長を予測するために、完全な競争環境と、質的・量的調査を用いた詳細なベンダー選択方法と分析を提供します。

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目次

• 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary - Chart on Market Overview
o Exhibit 02: Executive Summary - Data Table on Market Overview
o Exhibit 03: Executive Summary - Chart on Global Market Characteristics
o Exhibit 04: Executive Summary - Chart on Market by Geography
o Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
o Exhibit 06: Executive Summary - Chart on Market Segmentation by Type
o Exhibit 07: Executive Summary - Chart on Incremental Growth
o Exhibit 08: Executive Summary - Data Table on Incremental Growth
o Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 10: Parent market
o Exhibit 11: Market Characteristics
• 3 Market Sizing
o 3.1 Market definition
o Exhibit 12: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 13: Market segments
o 3.3 Market size 2022
o 3.4 Market outlook: Forecast for 2022-2027
o Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
o Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
o Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
o Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• 4 Historic Market Size
o 4.1 Global in-app advertising market 2017 - 2021
o Exhibit 18: Historic Market Size - Data Table on global in-app advertising market 2017 - 2021 ($ billion)
o 4.2 Application Segment Analysis 2017 - 2021
o Exhibit 19: Historic Market Size - Application Segment 2017 - 2021 ($ billion)
o 4.3 Type Segment Analysis 2017 - 2021
o Exhibit 20: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
o 4.4 Geography Segment Analysis 2017 - 2021
o Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
o 4.5 Country Segment Analysis 2017 - 2021
o Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
• 5 Five Forces Analysis
o 5.1 Five forces summary
o Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
o 5.2 Bargaining power of buyers
o Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
o 5.3 Bargaining power of suppliers
o Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
o 5.4 Threat of new entrants
o Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
o 5.5 Threat of substitutes
o Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
o 5.6 Threat of rivalry
o Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
o 5.7 Market condition
o Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
• 6 Market Segmentation by Application
o 6.1 Market segments
o Exhibit 30: Chart on Application - Market share 2022-2027 (%)
o Exhibit 31: Data Table on Application - Market share 2022-2027 (%)
o 6.2 Comparison by Application
o Exhibit 32: Chart on Comparison by Application
o Exhibit 33: Data Table on Comparison by Application
o 6.3 Messaging - Market size and forecast 2022-2027
o Exhibit 34: Chart on Messaging - Market size and forecast 2022-2027 ($ billion)
o Exhibit 35: Data Table on Messaging - Market size and forecast 2022-2027 ($ billion)
o Exhibit 36: Chart on Messaging - Year-over-year growth 2022-2027 (%)
o Exhibit 37: Data Table on Messaging - Year-over-year growth 2022-2027 (%)
o 6.4 Online shopping - Market size and forecast 2022-2027
o Exhibit 38: Chart on Online shopping - Market size and forecast 2022-2027 ($ billion)
o Exhibit 39: Data Table on Online shopping - Market size and forecast 2022-2027 ($ billion)
o Exhibit 40: Chart on Online shopping - Year-over-year growth 2022-2027 (%)
o Exhibit 41: Data Table on Online shopping - Year-over-year growth 2022-2027 (%)
o 6.5 Gaming - Market size and forecast 2022-2027
o Exhibit 42: Chart on Gaming - Market size and forecast 2022-2027 ($ billion)
o Exhibit 43: Data Table on Gaming - Market size and forecast 2022-2027 ($ billion)
o Exhibit 44: Chart on Gaming - Year-over-year growth 2022-2027 (%)
o Exhibit 45: Data Table on Gaming - Year-over-year growth 2022-2027 (%)
o 6.6 Entertainment - Market size and forecast 2022-2027
o Exhibit 46: Chart on Entertainment - Market size and forecast 2022-2027 ($ billion)
o Exhibit 47: Data Table on Entertainment - Market size and forecast 2022-2027 ($ billion)
o Exhibit 48: Chart on Entertainment - Year-over-year growth 2022-2027 (%)
o Exhibit 49: Data Table on Entertainment - Year-over-year growth 2022-2027 (%)
o 6.7 Others - Market size and forecast 2022-2027
o Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
o Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
o Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
o Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
o 6.8 Market opportunity by Application
o Exhibit 54: Market opportunity by Application ($ billion)
o Exhibit 55: Data Table on Market opportunity by Application ($ billion)
• 7 Market Segmentation by Type
o 7.1 Market segments
o Exhibit 56: Chart on Type - Market share 2022-2027 (%)
o Exhibit 57: Data Table on Type - Market share 2022-2027 (%)
o 7.2 Comparison by Type
o Exhibit 58: Chart on Comparison by Type
o Exhibit 59: Data Table on Comparison by Type
o 7.3 Banner ads - Market size and forecast 2022-2027
o Exhibit 60: Chart on Banner ads - Market size and forecast 2022-2027 ($ billion)
o Exhibit 61: Data Table on Banner ads - Market size and forecast 2022-2027 ($ billion)
o Exhibit 62: Chart on Banner ads - Year-over-year growth 2022-2027 (%)
o Exhibit 63: Data Table on Banner ads - Year-over-year growth 2022-2027 (%)
o 7.4 Interstitial ads - Market size and forecast 2022-2027
o Exhibit 64: Chart on Interstitial ads - Market size and forecast 2022-2027 ($ billion)
o Exhibit 65: Data Table on Interstitial ads - Market size and forecast 2022-2027 ($ billion)
o Exhibit 66: Chart on Interstitial ads - Year-over-year growth 2022-2027 (%)
o Exhibit 67: Data Table on Interstitial ads - Year-over-year growth 2022-2027 (%)
o 7.5 Rich media ads - Market size and forecast 2022-2027
o Exhibit 68: Chart on Rich media ads - Market size and forecast 2022-2027 ($ billion)
o Exhibit 69: Data Table on Rich media ads - Market size and forecast 2022-2027 ($ billion)
o Exhibit 70: Chart on Rich media ads - Year-over-year growth 2022-2027 (%)
o Exhibit 71: Data Table on Rich media ads - Year-over-year growth 2022-2027 (%)
o 7.6 Video ads - Market size and forecast 2022-2027
o Exhibit 72: Chart on Video ads - Market size and forecast 2022-2027 ($ billion)
o Exhibit 73: Data Table on Video ads - Market size and forecast 2022-2027 ($ billion)
o Exhibit 74: Chart on Video ads - Year-over-year growth 2022-2027 (%)
o Exhibit 75: Data Table on Video ads - Year-over-year growth 2022-2027 (%)
o 7.7 Native ads - Market size and forecast 2022-2027
o Exhibit 76: Chart on Native ads - Market size and forecast 2022-2027 ($ billion)
o Exhibit 77: Data Table on Native ads - Market size and forecast 2022-2027 ($ billion)
o Exhibit 78: Chart on Native ads - Year-over-year growth 2022-2027 (%)
o Exhibit 79: Data Table on Native ads - Year-over-year growth 2022-2027 (%)
o 7.8 Market opportunity by Type
o Exhibit 80: Market opportunity by Type ($ billion)
o Exhibit 81: Data Table on Market opportunity by Type ($ billion)
• 8 Customer Landscape
o 8.1 Customer landscape overview
o Exhibit 82: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 9 Geographic Landscape
o 9.1 Geographic segmentation
o Exhibit 83: Chart on Market share by geography 2022-2027 (%)
o Exhibit 84: Data Table on Market share by geography 2022-2027 (%)
o 9.2 Geographic comparison
o Exhibit 85: Chart on Geographic comparison
o Exhibit 86: Data Table on Geographic comparison
o 9.3 North America - Market size and forecast 2022-2027
o Exhibit 87: Chart on North America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 88: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 89: Chart on North America - Year-over-year growth 2022-2027 (%)
o Exhibit 90: Data Table on North America - Year-over-year growth 2022-2027 (%)
o 9.4 Europe - Market size and forecast 2022-2027
o Exhibit 91: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
o Exhibit 92: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
o Exhibit 93: Chart on Europe - Year-over-year growth 2022-2027 (%)
o Exhibit 94: Data Table on Europe - Year-over-year growth 2022-2027 (%)
o 9.5 APAC - Market size and forecast 2022-2027
o Exhibit 95: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
o Exhibit 96: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
o Exhibit 97: Chart on APAC - Year-over-year growth 2022-2027 (%)
o Exhibit 98: Data Table on APAC - Year-over-year growth 2022-2027 (%)
o 9.6 South America - Market size and forecast 2022-2027
o Exhibit 99: Chart on South America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 100: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 101: Chart on South America - Year-over-year growth 2022-2027 (%)
o Exhibit 102: Data Table on South America - Year-over-year growth 2022-2027 (%)
o 9.7 Middle East and Africa - Market size and forecast 2022-2027
o Exhibit 103: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
o Exhibit 104: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
o Exhibit 105: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o Exhibit 106: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o 9.8 US - Market size and forecast 2022-2027
o Exhibit 107: Chart on US - Market size and forecast 2022-2027 ($ billion)
o Exhibit 108: Data Table on US - Market size and forecast 2022-2027 ($ billion)
o Exhibit 109: Chart on US - Year-over-year growth 2022-2027 (%)
o Exhibit 110: Data Table on US - Year-over-year growth 2022-2027 (%)
o 9.9 China - Market size and forecast 2022-2027
o Exhibit 111: Chart on China - Market size and forecast 2022-2027 ($ billion)
o Exhibit 112: Data Table on China - Market size and forecast 2022-2027 ($ billion)
o Exhibit 113: Chart on China - Year-over-year growth 2022-2027 (%)
o Exhibit 114: Data Table on China - Year-over-year growth 2022-2027 (%)
o 9.10 India - Market size and forecast 2022-2027
o Exhibit 115: Chart on India - Market size and forecast 2022-2027 ($ billion)
o Exhibit 116: Data Table on India - Market size and forecast 2022-2027 ($ billion)
o Exhibit 117: Chart on India - Year-over-year growth 2022-2027 (%)
o Exhibit 118: Data Table on India - Year-over-year growth 2022-2027 (%)
o 9.11 Germany - Market size and forecast 2022-2027
o Exhibit 119: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
o Exhibit 120: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
o Exhibit 121: Chart on Germany - Year-over-year growth 2022-2027 (%)
o Exhibit 122: Data Table on Germany - Year-over-year growth 2022-2027 (%)
o 9.12 UK - Market size and forecast 2022-2027
o Exhibit 123: Chart on UK - Market size and forecast 2022-2027 ($ billion)
o Exhibit 124: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
o Exhibit 125: Chart on UK - Year-over-year growth 2022-2027 (%)
o Exhibit 126: Data Table on UK - Year-over-year growth 2022-2027 (%)
o 9.13 Market opportunity by geography
o Exhibit 127: Market opportunity by geography ($ billion)
o Exhibit 128: Data Tables on Market opportunity by geography ($ billion)
• 10 Drivers, Challenges, and Trends
o 10.1 Market drivers
o 10.2 Market challenges
o 10.3 Impact of drivers and challenges
o Exhibit 129: Impact of drivers and challenges in 2022 and 2027
o 10.4 Market trends
• 11 Vendor Landscape
o 11.1 Overview
o 11.2 Vendor landscape
o Exhibit 130: Overview on Criticality of inputs and Factors of differentiation
o 11.3 Landscape disruption
o Exhibit 131: Overview on factors of disruption
o 11.4 Industry risks
o Exhibit 132: Impact of key risks on business
• 12 Vendor Analysis
o 12.1 Vendors covered
o Exhibit 133: Vendors covered
o 12.2 Market positioning of vendors
o Exhibit 134: Matrix on vendor position and classification
o 12.3 Adscompass
o Exhibit 135: Adscompass - Overview
o Exhibit 136: Adscompass - Product / Service
o Exhibit 137: Adscompass - Key offerings
o 12.4 Alphabet Inc.
o Exhibit 138: Alphabet Inc. - Overview
o Exhibit 139: Alphabet Inc. - Business segments
o Exhibit 140: Alphabet Inc. - Key news
o Exhibit 141: Alphabet Inc. - Key offerings
o Exhibit 142: Alphabet Inc. - Segment focus
o 12.5 Bidease inc.
o Exhibit 143: Bidease inc. - Overview
o Exhibit 144: Bidease inc. - Product / Service
o Exhibit 145: Bidease inc. - Key offerings
o 12.6 BYYD Inc
o Exhibit 146: BYYD Inc - Overview
o Exhibit 147: BYYD Inc - Product / Service
o Exhibit 148: BYYD Inc - Key offerings
o 12.7 Coalition Technologies LLC
o Exhibit 149: Coalition Technologies LLC - Overview
o Exhibit 150: Coalition Technologies LLC - Product / Service
o Exhibit 151: Coalition Technologies LLC - Key offerings
o 12.8 Digital Hamster SL
o Exhibit 152: Digital Hamster SL - Overview
o Exhibit 153: Digital Hamster SL - Product / Service
o Exhibit 154: Digital Hamster SL - Key offerings
o 12.9 Dot Com Infoway
o Exhibit 155: Dot Com Infoway - Overview
o Exhibit 156: Dot Com Infoway - Product / Service
o Exhibit 157: Dot Com Infoway - Key offerings
o 12.10 IDS Logic
o Exhibit 158: IDS Logic - Overview
o Exhibit 159: IDS Logic - Product / Service
o Exhibit 160: IDS Logic - Key offerings
o 12.11 InMobi Pte. Ltd.
o Exhibit 161: InMobi Pte. Ltd. - Overview
o Exhibit 162: InMobi Pte. Ltd. - Product / Service
o Exhibit 163: InMobi Pte. Ltd. - Key offerings
o 12.12 Mobio Global Ltd.
o Exhibit 164: Mobio Global Ltd. - Overview
o Exhibit 165: Mobio Global Ltd. - Product / Service
o Exhibit 166: Mobio Global Ltd. - Key offerings
o 12.13 RevX
o Exhibit 167: RevX - Overview
o Exhibit 168: RevX - Product / Service
o Exhibit 169: RevX - Key offerings
o 12.14 Tremor International Ltd
o Exhibit 170: Tremor International Ltd - Overview
o Exhibit 171: Tremor International Ltd - Product / Service
o Exhibit 172: Tremor International Ltd - Key offerings
o 12.15 TUNE Inc.
o Exhibit 173: TUNE Inc. - Overview
o Exhibit 174: TUNE Inc. - Product / Service
o Exhibit 175: TUNE Inc. - Key offerings
o 12.16 Yahoo
o Exhibit 176: Yahoo - Overview
o Exhibit 177: Yahoo - Product / Service
o Exhibit 178: Yahoo - Key offerings
o 12.17 zoomd technologies Ltd.
o Exhibit 179: zoomd technologies Ltd. - Overview
o Exhibit 180: zoomd technologies Ltd. - Product / Service
o Exhibit 181: zoomd technologies Ltd. - Key offerings
• 13 Appendix
o 13.1 Scope of the report
o 13.2 Inclusions and exclusions checklist
o Exhibit 182: Inclusions checklist
o Exhibit 183: Exclusions checklist
o 13.3 Currency conversion rates for US$
o Exhibit 184: Currency conversion rates for US$
o 13.4 Research methodology
o Exhibit 185: Research methodology
o Exhibit 186: Validation techniques employed for market sizing
o Exhibit 187: Information sources
o 13.5 List of abbreviations
o Exhibit 188: List of abbreviations


Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market by Geography
Exhibits5: Executive Summary - Chart on Market Segmentation by Application
Exhibits6: Executive Summary - Chart on Market Segmentation by Type
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Vendor Market Positioning
Exhibits10: Parent market
Exhibits11: Market Characteristics
Exhibits12: Offerings of vendors included in the market definition
Exhibits13: Market segments
Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits18: Historic Market Size - Data Table on global in-app advertising market 2017 - 2021 ($ billion)
Exhibits19: Historic Market Size - Application Segment 2017 - 2021 ($ billion)
Exhibits20: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
Exhibits23: Five forces analysis - Comparison between 2022 and 2027
Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibits29: Chart on Market condition - Five forces 2022 and 2027
Exhibits30: Chart on Application - Market share 2022-2027 (%)
Exhibits31: Data Table on Application - Market share 2022-2027 (%)
Exhibits32: Chart on Comparison by Application
Exhibits33: Data Table on Comparison by Application
Exhibits34: Chart on Messaging - Market size and forecast 2022-2027 ($ billion)
Exhibits35: Data Table on Messaging - Market size and forecast 2022-2027 ($ billion)
Exhibits36: Chart on Messaging - Year-over-year growth 2022-2027 (%)
Exhibits37: Data Table on Messaging - Year-over-year growth 2022-2027 (%)
Exhibits38: Chart on Online shopping - Market size and forecast 2022-2027 ($ billion)
Exhibits39: Data Table on Online shopping - Market size and forecast 2022-2027 ($ billion)
Exhibits40: Chart on Online shopping - Year-over-year growth 2022-2027 (%)
Exhibits41: Data Table on Online shopping - Year-over-year growth 2022-2027 (%)
Exhibits42: Chart on Gaming - Market size and forecast 2022-2027 ($ billion)
Exhibits43: Data Table on Gaming - Market size and forecast 2022-2027 ($ billion)
Exhibits44: Chart on Gaming - Year-over-year growth 2022-2027 (%)
Exhibits45: Data Table on Gaming - Year-over-year growth 2022-2027 (%)
Exhibits46: Chart on Entertainment - Market size and forecast 2022-2027 ($ billion)
Exhibits47: Data Table on Entertainment - Market size and forecast 2022-2027 ($ billion)
Exhibits48: Chart on Entertainment - Year-over-year growth 2022-2027 (%)
Exhibits49: Data Table on Entertainment - Year-over-year growth 2022-2027 (%)
Exhibits50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
Exhibits51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
Exhibits52: Chart on Others - Year-over-year growth 2022-2027 (%)
Exhibits53: Data Table on Others - Year-over-year growth 2022-2027 (%)
Exhibits54: Market opportunity by Application ($ billion)
Exhibits55: Data Table on Market opportunity by Application ($ billion)
Exhibits56: Chart on Type - Market share 2022-2027 (%)
Exhibits57: Data Table on Type - Market share 2022-2027 (%)
Exhibits58: Chart on Comparison by Type
Exhibits59: Data Table on Comparison by Type
Exhibits60: Chart on Banner ads - Market size and forecast 2022-2027 ($ billion)
Exhibits61: Data Table on Banner ads - Market size and forecast 2022-2027 ($ billion)
Exhibits62: Chart on Banner ads - Year-over-year growth 2022-2027 (%)
Exhibits63: Data Table on Banner ads - Year-over-year growth 2022-2027 (%)
Exhibits64: Chart on Interstitial ads - Market size and forecast 2022-2027 ($ billion)
Exhibits65: Data Table on Interstitial ads - Market size and forecast 2022-2027 ($ billion)
Exhibits66: Chart on Interstitial ads - Year-over-year growth 2022-2027 (%)
Exhibits67: Data Table on Interstitial ads - Year-over-year growth 2022-2027 (%)
Exhibits68: Chart on Rich media ads - Market size and forecast 2022-2027 ($ billion)
Exhibits69: Data Table on Rich media ads - Market size and forecast 2022-2027 ($ billion)
Exhibits70: Chart on Rich media ads - Year-over-year growth 2022-2027 (%)
Exhibits71: Data Table on Rich media ads - Year-over-year growth 2022-2027 (%)
Exhibits72: Chart on Video ads - Market size and forecast 2022-2027 ($ billion)
Exhibits73: Data Table on Video ads - Market size and forecast 2022-2027 ($ billion)
Exhibits74: Chart on Video ads - Year-over-year growth 2022-2027 (%)
Exhibits75: Data Table on Video ads - Year-over-year growth 2022-2027 (%)
Exhibits76: Chart on Native ads - Market size and forecast 2022-2027 ($ billion)
Exhibits77: Data Table on Native ads - Market size and forecast 2022-2027 ($ billion)
Exhibits78: Chart on Native ads - Year-over-year growth 2022-2027 (%)
Exhibits79: Data Table on Native ads - Year-over-year growth 2022-2027 (%)
Exhibits80: Market opportunity by Type ($ billion)
Exhibits81: Data Table on Market opportunity by Type ($ billion)
Exhibits82: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits83: Chart on Market share by geography 2022-2027 (%)
Exhibits84: Data Table on Market share by geography 2022-2027 (%)
Exhibits85: Chart on Geographic comparison
Exhibits86: Data Table on Geographic comparison
Exhibits87: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits88: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits89: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibits90: Data Table on North America - Year-over-year growth 2022-2027 (%)
Exhibits91: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits92: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits93: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibits94: Data Table on Europe - Year-over-year growth 2022-2027 (%)
Exhibits95: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits96: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits97: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibits98: Data Table on APAC - Year-over-year growth 2022-2027 (%)
Exhibits99: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits100: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits101: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibits102: Data Table on South America - Year-over-year growth 2022-2027 (%)
Exhibits103: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits104: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits105: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits106: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits107: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibits108: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibits109: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibits110: Data Table on US - Year-over-year growth 2022-2027 (%)
Exhibits111: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibits112: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibits113: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibits114: Data Table on China - Year-over-year growth 2022-2027 (%)
Exhibits115: Chart on India - Market size and forecast 2022-2027 ($ billion)
Exhibits116: Data Table on India - Market size and forecast 2022-2027 ($ billion)
Exhibits117: Chart on India - Year-over-year growth 2022-2027 (%)
Exhibits118: Data Table on India - Year-over-year growth 2022-2027 (%)
Exhibits119: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits120: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits121: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibits122: Data Table on Germany - Year-over-year growth 2022-2027 (%)
Exhibits123: Chart on UK - Market size and forecast 2022-2027 ($ billion)
Exhibits124: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
Exhibits125: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibits126: Data Table on UK - Year-over-year growth 2022-2027 (%)
Exhibits127: Market opportunity by geography ($ billion)
Exhibits128: Data Tables on Market opportunity by geography ($ billion)
Exhibits129: Impact of drivers and challenges in 2022 and 2027
Exhibits130: Overview on Criticality of inputs and Factors of differentiation
Exhibits131: Overview on factors of disruption
Exhibits132: Impact of key risks on business
Exhibits133: Vendors covered
Exhibits134: Matrix on vendor position and classification
Exhibits135: Adscompass - Overview
Exhibits136: Adscompass - Product / Service
Exhibits137: Adscompass - Key offerings
Exhibits138: Alphabet Inc. - Overview
Exhibits139: Alphabet Inc. - Business segments
Exhibits140: Alphabet Inc. - Key news
Exhibits141: Alphabet Inc. - Key offerings
Exhibits142: Alphabet Inc. - Segment focus
Exhibits143: Bidease inc. - Overview
Exhibits144: Bidease inc. - Product / Service
Exhibits145: Bidease inc. - Key offerings
Exhibits146: BYYD Inc - Overview
Exhibits147: BYYD Inc - Product / Service
Exhibits148: BYYD Inc - Key offerings
Exhibits149: Coalition Technologies LLC - Overview
Exhibits150: Coalition Technologies LLC - Product / Service
Exhibits151: Coalition Technologies LLC - Key offerings
Exhibits152: Digital Hamster SL - Overview
Exhibits153: Digital Hamster SL - Product / Service
Exhibits154: Digital Hamster SL - Key offerings
Exhibits155: Dot Com Infoway - Overview
Exhibits156: Dot Com Infoway - Product / Service
Exhibits157: Dot Com Infoway - Key offerings
Exhibits158: IDS Logic - Overview
Exhibits159: IDS Logic - Product / Service
Exhibits160: IDS Logic - Key offerings
Exhibits161: InMobi Pte. Ltd. - Overview
Exhibits162: InMobi Pte. Ltd. - Product / Service
Exhibits163: InMobi Pte. Ltd. - Key offerings
Exhibits164: Mobio Global Ltd. - Overview
Exhibits165: Mobio Global Ltd. - Product / Service
Exhibits166: Mobio Global Ltd. - Key offerings
Exhibits167: RevX - Overview
Exhibits168: RevX - Product / Service
Exhibits169: RevX - Key offerings
Exhibits170: Tremor International Ltd - Overview
Exhibits171: Tremor International Ltd - Product / Service
Exhibits172: Tremor International Ltd - Key offerings
Exhibits173: TUNE Inc. - Overview
Exhibits174: TUNE Inc. - Product / Service
Exhibits175: TUNE Inc. - Key offerings
Exhibits176: Yahoo - Overview
Exhibits177: Yahoo - Product / Service
Exhibits178: Yahoo - Key offerings
Exhibits179: zoomd technologies Ltd. - Overview
Exhibits180: zoomd technologies Ltd. - Product / Service
Exhibits181: zoomd technologies Ltd. - Key offerings
Exhibits182: Inclusions checklist
Exhibits183: Exclusions checklist
Exhibits184: Currency conversion rates for US$
Exhibits185: Research methodology
Exhibits186: Validation techniques employed for market sizing
Exhibits187: Information sources
Exhibits188: List of abbreviations