アラブ首長国連邦のギフトカードとインセンティブカード市場のインテリジェンスと今後の成長ダイナミクス (データブック)：市場規模および予測、デジタル/eギフトカード、小売業および法人消費者、トップ小売業者、流通チャネル、オケージョン、小売セクター、機能（オープンループ、クローズドループ）、都市タイプ、人口統計による支出分析 2023年第2四半期最新版

United Arab Emirates Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast; Spend Analysis by Digital / e-Gift Card, Retail and Corporate Consumers, Top Retailers, Distribution Channel, Occasions, Retail Sectors, Function (Open Loop, Closed Loop), City Type, and Demographics Q2 2023 Update

PayNXT360によると、アラブ首長国連邦のギフトカード産業は年率ベースで9.3％成長し、2023年には18億米ドルに達すると予想されている。金額ベースでは、アラブ首長国連邦のギフトカード市場は2018年から2022年の... もっと見る

出版社	出版年月	電子版価格	ページ数	言語
PayNXT360 ペイネクスト360	2023年8月25日	US$2,400 シングルユーザライセンスライセンス・価格情報注文方法はこちら	268	英語

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PayNXT360によると、アラブ首長国連邦のギフトカード産業は年率ベースで9.3％成長し、2023年には18億米ドルに達すると予想されている。金額ベースでは、アラブ首長国連邦のギフトカード市場は2018年から2022年の間に10.4％のCAGRを記録している。

アラブ首長国連邦のギフトカード産業は予測期間中も成長を続け、2023～2027年のCAGRは9.8％を記録すると予測されている。アラブ首長国連邦のギフトカード市場は、2022年の17億米ドルから増加し、2027年には27億米ドルに達する。

2022年のギフトカード市場は様々な要因によって牽引され、小売および企業セグメント全体の成長を支えた。主な要因としては、eコマースの成長、遠隔地で働く従業員へのインセンティブ付与のための導入拡大、デジタルギフト、成長を復活させるために政府、ホスピタリティ、旅行業界が行った取り組みなどが挙げられる。

アラブ首長国連邦（UAE）における革新的で成長中のフィンテック市場は、ギフトカード産業の成長と、この地域の消費者の間での支払い方法の人気を牽引している。アラブ首長国連邦（UAE）のギフトカード業界では、国内外のプレーヤーが投資を続けており、競争環境が激化しているため、この傾向は短期的・中期的にさらに加速すると予測される。

アラブ首長国連邦でオンラインショッピングのトレンドが急上昇する中、小売業者もギフトカードを活用して店舗での買い物を促進している。さらに、ギフトカードの購入をより手頃なものにするため、プロバイダーは首長国のbuy now pay laterプロバイダーと戦略的提携を結んでいます。全体として、PayNXT360は、今後3～4年間のUAEギフトカード業界の堅調な成長見通しを維持しています。

デジタルギフトカードプロバイダーは、UAEにおいてBuy Now Pay Laterプロバイダーと戦略的提携を結んでいます。

UAEの消費者の間では、BNPL（buy now pay later）スキームの人気が急上昇している。買い物客は、さまざまなカテゴリーの買い物のすべてにこの支払い方法を利用している。人気が高まる中、プロバイダーはBNPLプレーヤーと提携し、その成長をさらに加速させている。

- 2022年10月、大手デジタルギフトカードマーケットプレイスの一つであるYOUGotaGiftは、この地域の大手BNPL企業であるTabbyと戦略的提携を結んだと発表した。この提携により、首長国連邦の買い物客は、BNPLの支払い方法を使ってデジタルギフトカードマーケットプレイスからギフトカードを購入することができ、それによって購入費用を数ヶ月に分散することができる。

このような戦略的提携により、生活費の高騰やインフレ圧力に悩むアラブ首長国連邦の買い物客の間で、ギフトカードの人気が高まるだろう。このことは、同地域における短中期的な視点から、業界の成長を牽引し続けるだろう。

国内のフィンテック企業は、ギフトカード・サービスの開始により、インド市場でのプレゼンス拡大を計画している。

アラブ首長国連邦におけるデジタル化の進展により、インドで事業を展開するフィンテック企業はここ3～4年で力強い成長を記録している。インドの成長ストーリーを活用しようと、アラブ首長国連邦を拠点とするフィンテック企業は、ギフトカード・サービスの開始によりインドでのプレゼンス構築を計画している。
- 2022年9月、アラブ首長国連邦を拠点とするICC Fintechは、3,000万米ドルの初期投資でインドでの事業を開始すると発表した。アラブ首長国連邦でのプレゼンスの一環として、同社はギフトカード・サービスも開始する。しかし、他のフィンテック企業とは異なり、ICCフィンテックはNRIのみをターゲットとしている。今後3年間で、1,800万人の消費者をターゲットにギフトカード・サービスを展開する計画だ。ギフトカード以外にも、同社はヘルスケアや不動産管理分野でのサービス提供も計画している。
ギフトカードへの嗜好が世界の消費者の間で高まり続けていることから、PayNXT360は、今後3～4年の間に、より多くの国内企業が事業を拡大し、世界市場で存在感を示すと予想している。

各企業はギフトカードの販促イベントを開始し、首長国連邦での店舗での取引を促進しています。

パンデミック（世界的大流行）発生中、オンライン・ショッピングはこの地域の主流ショッピング・チャネルとなり、広く勢いを増した。その結果、買い物客を店舗での買い物に呼び戻すため、企業はUAEでギフトカードの機能を活用している。例えば
- 2022年11月、Al-Futtaim Malls傘下のDubai Festival City Mallは、アラブ首長国連邦での店舗取引を促進するため、ギフトカード販促イベントを発表した。このプログラムでは、11月25日から27日までの3日間、モールで300AED以上の買い物をした買い物客に3万AED相当のギフトカードを贈ると発表した。

PayNXT360は、今後3～4年の間に、スーパーマーケットやモールを含むより多くの企業が、このようなギフトカードの販促イベントをエミレーツで開始すると予想している。これにより、短・中期的な観点から業界の成長を支え続けることができるでしょう。

本レポートは、ギフトカード市場の詳細なデータ中心の分析を提供し、様々な小売カテゴリーにわたる市場機会とリスクを網羅している。アラブ首長国連邦レベルで75以上のKPIを掲載しており、ギフトカード市場のダイナミクス、市場規模、予測を包括的に理解することができます。

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1 About this Report
1.1 Summary
1.2 Methodology
1.3 Definition
1.4 Disclaimer

2 United Arab Emirates Total Gift Spend Analyzer
2.1 Total Spend on Gift by Value - Market Size and Forecast, 2018-2027
2.2 Total Spend on Gift by Volume - Market Size and Forecast, 2018-2027
2.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2018-2027
2.4 Gift Spend Market Size and Forecast Analysis by Product Category
2.5 Gift Spend Market Share Analysis by Product Category
2.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.7 Total Gift Spend Market Share Analysis by Retail Sector

3 United Arab Emirates Retail Consumer Gift Spend Analyzer
3.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2018-2027
3.2 Retail Consumer Gift Spend Market Analysis by Volume, 2018-2027
3.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.4 Retail Consumer Gift Spend Market Share Analysis by Product Category
3.5 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.6 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector

4 United Arab Emirates Corporate Consumer Gift Spend Analyzer
4.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2018-2027
4.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2018-2027
4.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
4.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category
4.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
4.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector

5 United Arab Emirates Gift Card Spend Analyzer
5.1 Gift Card Spend Market Size and Forecast, 2018-2027
5.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2018-2027
5.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2018-2027
5.4 Gift Card Spend Market Share Analysis by Consumer Segment
5.5 Gift Card Spend Market Share Analysis by Functional Attribute
5.6 Digital Gift Card Spend Market Size and Forecast, 2018-2027

6 United Arab Emirates Digital Gift Card Spend Analyzer
6.1 Digital Gift Card Market Size and Forecast, 2018-2027
6.2 Digital Gift Card Penetration by Occasion, 2018-2027
6.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2018-2027
6.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
6.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2018-2027
6.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
6.7 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size
6.8 Large Enterprise Segment Digital Gift Card Spend Analysis
6.9 Mid-Tier Segment Digital Gift Card Spend Analysis
6.1 Small Scale Segment Digital Gift Card Spend Analysis

7 United Arab Emirates Gift Card Spend Share by Demographics and Purchase Behaviour
7.1 Gift Card Spend Share by Age, Income, and Gender
7.2 Digital Gift Card Spend Share by Age, Income, and Gender
7.3 Gift Card Consumer Purchase Behaviour
7.4 Corporate Consumer Gift Card Spend by Company Type

8 United Arab Emirates Retail Consumer Gift Card Spend Analyzer
8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2018-2027
8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027
9 United Arab Emirates Retail Consumer Gift Card Spend Analysis by Functional Attribute

9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute

10 United Arab Emirates Retail Consumer Gift Card Spend Analysis by Occasion
10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2018-2027
10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2018-2027
10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2018-2027
10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2018-2027

11 United Arab Emirates Corporate Consumer Gift Card Spend Analyzer
11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2018-2027
11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027

12 United Arab Emirates Corporate Consumer Gift Card Spend Analysis by Functional Attribute
12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute

13 United Arab Emirates Corporate Consumer Gift Card Spend Analysis by Occasion
13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2018-2027
13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2018-2027
13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2018-2027

14 United Arab Emirates Corporate Consumer Gift Card Spend Analysis by Company Size
14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2018-2027
14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2018-2027
14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2018-2027

15 United Arab Emirates Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute

16 United Arab Emirates Gift Card Spend Analysis by Distribution Channel
16.1 Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
16.2 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
16.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
16.4 Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2020-2027

17 United Arab Emirates Gift Card Spend Analysis by Retail Sector
17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
17.2 Total Gift Card Spend Market Share Analysis by Retail Sector
17.3 Sales Uplift by Retail Sector, 2022

18 United Arab Emirates Retail Consumer Gift Card Spend Analysis by Retail Sector
18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector

19 United Arab Emirates Corporate Consumer Gift Card Spend Analysis by Retail Sector
19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector

20 United Arab Emirates Closed Loop Gift Card Market Share Analysis by Top Retailers

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図表リスト

Table 1: United Arab Emirates Total Gift Spend Analysis (US$ Million), 2018-2027
Table 2: United Arab Emirates Gift Card Penetration by Market Value(%), 2018-2027
Table 3: United Arab Emirates Total Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
Table 4: United Arab Emirates Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
Table 5: United Arab Emirates Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
Table 6: United Arab Emirates Total Gift Spend Market Share Analysis by Consumer Segment (%), 2018-2027
Table 7: United Arab Emirates Retail Consumer Gift Spend Analysis (US$ Million), 2018-2027
Table 8: United Arab Emirates Retail Consumer Gift Card Penetration by Market Value (%), 2018-2027
Table 9: United Arab Emirates Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
Table 10: United Arab Emirates Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
Table 11: United Arab Emirates Corporate Consumer Gift Spend Analysis (US$ Million), 2018-2027
Table 12: United Arab Emirates Corporate Consumer Gift Card Penetration by Market Value (%), 2018-2027
Table 13: United Arab Emirates Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
Table 14: United Arab Emirates Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
Table 15: United Arab Emirates Gift Card Load Value (US$ Million), 2018-2027
Table 16: United Arab Emirates Number of Gift Cards Purchased (Million) 2018-2027
Table 17: United Arab Emirates Gift Card Transaction Value (US$ Million), 2018-2027
Table 18: United Arab Emirates Gift Card Transaction Volume (Million), 2018-2027
Table 19: United Arab Emirates Average Value of Per Transaction (US$), 2018-2027
Table 20: United Arab Emirates Unused Value of Gift Card Purchased (US$ Million), 2018-2027
Table 21: United Arab Emirates Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
Table 22: United Arab Emirates Gift Card Spend Market Share Analysis by Consumer Segment (%), 2018-2027
Table 23: United Arab Emirates Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 24: United Arab Emirates Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2018-2027
Table 25: United Arab Emirates Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
Table 26: United Arab Emirates Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
Table 27: United Arab Emirates Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
Table 28: United Arab Emirates Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
Table 29: United Arab Emirates Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2018-2027
Table 30: United Arab Emirates Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2018-2027
Table 31: United Arab Emirates Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
Table 32: United Arab Emirates Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
Table 33: United Arab Emirates Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 34: United Arab Emirates Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 35: United Arab Emirates Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
Table 36: United Arab Emirates Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
Table 37: United Arab Emirates Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 38: United Arab Emirates Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 39: United Arab Emirates Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
Table 40: United Arab Emirates Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2018-2027
Table 41: United Arab Emirates Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
Table 42: United Arab Emirates Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
Table 43: United Arab Emirates Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
Table 44: United Arab Emirates Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
Table 45: United Arab Emirates Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
Table 46: United Arab Emirates Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
Table 47: United Arab Emirates Retail Consumer Gift Card Load Value (US$ Million), 2018-2027
Table 48: United Arab Emirates Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
Table 49: United Arab Emirates Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 50: United Arab Emirates Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 51: United Arab Emirates Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 52: United Arab Emirates Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2018-2027
Table 53: United Arab Emirates Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2018-2027
Table 54: United Arab Emirates Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
Table 55: United Arab Emirates Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 56: United Arab Emirates Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
Table 57: United Arab Emirates Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
Table 58: United Arab Emirates Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2018-2027
Table 59: United Arab Emirates Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
Table 60: United Arab Emirates Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2018-2027
Table 61: United Arab Emirates Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
Table 62: United Arab Emirates Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
Table 63: United Arab Emirates Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 64: United Arab Emirates Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 65: United Arab Emirates Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2018-2027
Table 66: United Arab Emirates Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2018-2027
Table 67: United Arab Emirates Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2018-2027
Table 68: United Arab Emirates Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2018-2027
Table 69: United Arab Emirates Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2018-2027
Table 70: United Arab Emirates Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2018-2027
Table 71: United Arab Emirates Retail Consumer Gift Card Load Value - Other (US$ Million), 2018-2027
Table 72: United Arab Emirates Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2018-2027
Table 73: United Arab Emirates Corporate Consumer Gift Card Load Value (US$ Million), 2018-2027
Table 74: United Arab Emirates Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
Table 75: United Arab Emirates Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 76: United Arab Emirates Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 77: United Arab Emirates Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 78: United Arab Emirates Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2018-2027
Table 79: United Arab Emirates Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
Table 80: United Arab Emirates Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
Table 81: United Arab Emirates Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 82: United Arab Emirates Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
Table 83: United Arab Emirates Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
Table 84: United Arab Emirates Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2018-2027
Table 85: United Arab Emirates Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
Table 86: United Arab Emirates Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2018-2027
Table 87: United Arab Emirates Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
Table 88: United Arab Emirates Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
Table 89: United Arab Emirates Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 90: United Arab Emirates Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 91: United Arab Emirates Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2018-2027
Table 92: United Arab Emirates Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2018-2027
Table 93: United Arab Emirates Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2018-2027
Table 94: United Arab Emirates Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2018-2027
Table 95: United Arab Emirates Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2018-2027
Table 96: United Arab Emirates Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2018-2027
Table 97: United Arab Emirates Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
Table 98: United Arab Emirates Corporate Consumer Gift Card Market Share by Company Size (%), 2018-2027
Table 99: United Arab Emirates Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2018-2027
Table 100: United Arab Emirates Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2018-2027
Table 101: United Arab Emirates Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2018-2027
Table 102: United Arab Emirates Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2018-2027
Table 103: United Arab Emirates Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2018-2027
Table 104: United Arab Emirates Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2018-2027
Table 105: United Arab Emirates Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 106: United Arab Emirates Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
Table 107: United Arab Emirates Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 108: United Arab Emirates Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
Table 109: United Arab Emirates Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 110: United Arab Emirates Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
Table 111: United Arab Emirates Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
Table 112: United Arab Emirates Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
Table 113: United Arab Emirates Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
Table 114: United Arab Emirates Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
Table 115: United Arab Emirates Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
Table 116: United Arab Emirates Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
Table 117: United Arab Emirates Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2020-2027
Table 118: United Arab Emirates Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2020-2027

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Summary

According to PayNXT360, gift card industry in the United Arab Emirates is expected to grow by 9.3% on annual basis to reach US$1.8 billion in 2023. In value terms, the gift card market in United Arab Emirates has recorded a CAGR of 10.4% during 2018–2022.

The gift card industry in United Arab Emirates will continue to grow over the forecast period and is expected to record a CAGR of 9.8% during 2023-2027. Gift card market in the United Arab Emirates will increase from US$1.7 billion in 2022 to reach US$2.7 billion by 2027.

Gift card market in 2022 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.

The innovative and growing fintech market in the United Arab Emirates (UAE) is driving the growth of the gift card industry as well as the popularity of the payment method among consumers in the region. The trend is projected to further accelerate from the short to medium-term perspective, as both domestic and global players continue to invest in the space, driving the competitive landscape in the UAE gift card industry.

Amid the surging online shopping trends in the United Arab Emirates, retailers are also leveraging gift cards to drive in-store shopping. Furthermore, to make their gift card purchases more affordable, providers are forging strategic alliances with buy now pay later providers in the Emirati nation. Overall, PayNXT360 maintains a robust growth outlook for the UAE gift card industry over the next three to four years.

Digital gift card providers are forging strategic alliances with buy now pay later providers in the UAE

The popularity of buy now pay later (BNPL) schemes has surged among consumers in the UAE. Shoppers are using the payment method for all of their purchases across different categories. Amid the growing popularity, providers are partnering with BNPL players to further accelerate their growth.

• In October 2022, YOUGotaGift, one of the leading digital gift card marketplaces, announced that the firm had entered into a strategic collaboration with Tabby, the leading BNPL firm in the region. The partnership allows shoppers in the Emirates to buy a gift card from the digital gift card marketplace using the BNPL payment method, thereby spreading the cost of their purchases over several months.

Such strategic collaborations will make gift cards more popular among shoppers in the UAE, who are also struggling with the rising cost of living and inflationary pressure. This will keep driving the growth of the industry from the short to medium-term perspective in the region.

Domestic fintech firms are planning to expand their presence in the Indian market with the launch of gift card services

Fintech firms operating in India have recorded strong growth over the last three to four years, due to the growing digitalization in the United Arab Emirates. Looking to leverage the Indian growth story, UAE-based fintech firms are planning to build their presence in India with the launch of gift card services.
• In September 2022, ICC Fintech, the UAE-based firm, announced that the firm is starting operations in India with an initial investment of US$30 million. As part of its presence in the United Arab Emirates, the firm is also launching a gift card service. However, unlike other fintech firms, ICC Fintech is targeting NRIs only. Over the next three years, the firm plans to target 18 million consumers with its gift card service. Apart from gift cards, the firm is also planning to offer services in the healthcare and property management areas.
As the preference for gift cards continues to grow among consumers globally, PayNXT360 expects more domestic firms to expand their operations and build their presence in the global market over the next three to four years.

Firms are launching gift card promotional events to drive in-store transactions in the Emirates

During the pandemic outbreak, online shopping gained widespread momentum becoming a mainstream shopping channel in the region. Consequently, to drive shoppers back to in-store shopping, firms are leveraging gift card capabilities in the UAE. For instance,
• In November 2022, Dubai Festival City Mall, part of Al-Futtaim Malls, announced a gift card promotional event to drive in-store transactions in the United Arab Emirates. Under the program, the firm announced a gift card worth AED 30,000, to be given to shoppers who spend at least AED 300 at the mall during the three-day super sale event held from November 25th to 27th.

PayNXT360 expects more firms, including supermarkets and malls, to launch such gift card promotional events in the Emirates over the next three to four years. This will keep supporting the industry growth from the short to medium-term perspective.

This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at United Arab Emirates level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.

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ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

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