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トルコのギフトカードとインセンティブカード市場のインテリジェンスと今後の成長ダイナミクス (データブック)：市場規模および予測、デジタル/eギフトカード別、小売業および法人消費者別、上位小売業者別、流通チャネル別、用途別、小売セクター別、機能別（オープンループ、クローズドループ）、都市タイプ別、人口統計Q2 2023年最新版Turkey Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast; Spend Analysis by Digital / e-Gift Card, Retail and Corporate Consumers, Top Retailers, Distribution Channel, Occasions, Retail Sectors, Function (Open Loop, Closed Loop), City Type, and Demographics Q2 2023 Update PayNXT360によると、トルコのギフトカード産業は年率ベースで9.4％成長し、2023年には20億米ドルに達すると予想されている。金額ベースでは、トルコのギフトカード市場は2018年から2022年の間に9.9％のCAGRを記録... もっと見る
サマリーPayNXT360によると、トルコのギフトカード産業は年率ベースで9.4％成長し、2023年には20億米ドルに達すると予想されている。金額ベースでは、トルコのギフトカード市場は2018年から2022年の間に9.9％のCAGRを記録している。トルコのギフトカード産業は予測期間中も成長を続け、2023-2027年のCAGRは10.0％を記録すると予測される。トルコのギフトカード市場は、2022年の18億米ドルから増加し、2027年には29億米ドルに達する。 2022年のギフトカード市場は様々な要因によって牽引され、小売および企業セグメント全体の成長を支えた。主な要因としては、eコマースの成長、リモートで働く従業員へのインセンティブ付与のための採用拡大、デジタルギフト、成長を復活させるために政府、ホスピタリティ、旅行業界が行ったイニシアティブなどが挙げられる。 本レポートでは、ギフトカード市場に関する詳細なデータ中心の分析を行い、様々な小売カテゴリーにおける市場機会とリスクを網羅しています。トルコレベルで75以上のKPIを掲載しており、ギフトカード市場のダイナミクス、市場規模、予測を包括的に理解することができます。 目次1 About this Report1.1 Summary 1.2 Methodology 1.3 Definition 1.4 Disclaimer 2 Turkey Total Gift Spend Analyzer 2.1 Total Spend on Gift by Value - Market Size and Forecast, 2018-2027 2.2 Total Spend on Gift by Volume - Market Size and Forecast, 2018-2027 2.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2018-2027 2.4 Gift Spend Market Size and Forecast Analysis by Product Category 2.5 Gift Spend Market Share Analysis by Product Category 2.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector 2.7 Total Gift Spend Market Share Analysis by Retail Sector 3 Turkey Retail Consumer Gift Spend Analyzer 3.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2018-2027 3.2 Retail Consumer Gift Spend Market Analysis by Volume, 2018-2027 3.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category 3.4 Retail Consumer Gift Spend Market Share Analysis by Product Category 3.5 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector 3.6 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector 4 Turkey Corporate Consumer Gift Spend Analyzer 4.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2018-2027 4.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2018-2027 4.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category 4.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category 4.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector 4.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector 5 Turkey Gift Card Spend Analyzer 5.1 Gift Card Spend Market Size and Forecast, 2018-2027 5.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2018-2027 5.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2018-2027 5.4 Gift Card Spend Market Share Analysis by Consumer Segment 5.5 Gift Card Spend Market Share Analysis by Functional Attribute 5.6 Digital Gift Card Spend Market Size and Forecast, 2018-2027 6 Turkey Digital Gift Card Spend Analyzer 6.1 Digital Gift Card Market Size and Forecast, 2018-2027 6.2 Digital Gift Card Penetration by Occasion, 2018-2027 6.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2018-2027 6.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027 6.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2018-2027 6.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027 6.7 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size 6.8 Large Enterprise Segment Digital Gift Card Spend Analysis 6.9 Mid-Tier Segment Digital Gift Card Spend Analysis 6.1 Small Scale Segment Digital Gift Card Spend Analysis 7 Turkey Gift Card Spend Share by Demographics and Purchase Behaviour 7.1 Gift Card Spend Share by Age, Income, and Gender 7.2 Digital Gift Card Spend Share by Age, Income, and Gender 7.3 Gift Card Consumer Purchase Behaviour 7.4 Corporate Consumer Gift Card Spend by Company Type 8 Turkey Retail Consumer Gift Card Spend Analyzer 8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2018-2027 8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027 8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute 8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027 9 Turkey Retail Consumer Gift Card Spend Analysis by Functional Attribute 9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027 9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027 9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027 9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute 10 Turkey Retail Consumer Gift Card Spend Analysis by Occasion 10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027 10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2018-2027 10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2018-2027 10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2018-2027 10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2018-2027 11 Turkey Corporate Consumer Gift Card Spend Analyzer 11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2018-2027 11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027 11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute 11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027 12 Turkey Corporate Consumer Gift Card Spend Analysis by Functional Attribute 12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027 12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027 12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027 12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute 13 Turkey Corporate Consumer Gift Card Spend Analysis by Occasion 13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027 13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2018-2027 13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2018-2027 13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2018-2027 14 Turkey Corporate Consumer Gift Card Spend Analysis by Company Size 14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size 14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2018-2027 14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2018-2027 14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2018-2027 15 Turkey Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute 15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute 15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute 15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute 16 Turkey Gift Card Spend Analysis by Distribution Channel 16.1 Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027 16.2 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027 16.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027 16.4 Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2020-2027 17 Turkey Gift Card Spend Analysis by Retail Sector 17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027 17.2 Total Gift Card Spend Market Share Analysis by Retail Sector 17.3 Sales Uplift by Retail Sector, 2022 18 Turkey Retail Consumer Gift Card Spend Analysis by Retail Sector 18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027 18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector 19 Turkey Corporate Consumer Gift Card Spend Analysis by Retail Sector 19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027 19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector 20 Turkey Closed Loop Gift Card Market Share Analysis by Top Retailers 図表リストTable 1: Turkey Total Gift Spend Analysis (US$ Million), 2018-2027Table 2: Turkey Gift Card Penetration by Market Value(%), 2018-2027 Table 3: Turkey Total Gift Spend Analysis by Number of Gifts (in Million), 2018-2027 Table 4: Turkey Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027 Table 5: Turkey Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027 Table 6: Turkey Total Gift Spend Market Share Analysis by Consumer Segment (%), 2018-2027 Table 7: Turkey Retail Consumer Gift Spend Analysis (US$ Million), 2018-2027 Table 8: Turkey Retail Consumer Gift Card Penetration by Market Value (%), 2018-2027 Table 9: Turkey Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027 Table 10: Turkey Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027 Table 11: Turkey Corporate Consumer Gift Spend Analysis (US$ Million), 2018-2027 Table 12: Turkey Corporate Consumer Gift Card Penetration by Market Value (%), 2018-2027 Table 13: Turkey Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027 Table 14: Turkey Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027 Table 15: Turkey Gift Card Load Value (US$ Million), 2018-2027 Table 16: Turkey Number of Gift Cards Purchased (Million) 2018-2027 Table 17: Turkey Gift Card Transaction Value (US$ Million), 2018-2027 Table 18: Turkey Gift Card Transaction Volume (Million), 2018-2027 Table 19: Turkey Average Value of Per Transaction (US$), 2018-2027 Table 20: Turkey Unused Value of Gift Card Purchased (US$ Million), 2018-2027 Table 21: Turkey Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027 Table 22: Turkey Gift Card Spend Market Share Analysis by Consumer Segment (%), 2018-2027 Table 23: Turkey Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 24: Turkey Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2018-2027 Table 25: Turkey Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027 Table 26: Turkey Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027 Table 27: Turkey Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027 Table 28: Turkey Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027 Table 29: Turkey Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2018-2027 Table 30: Turkey Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2018-2027 Table 31: Turkey Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027 Table 32: Turkey Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027 Table 33: Turkey Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 Table 34: Turkey Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 Table 35: Turkey Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027 Table 36: Turkey Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027 Table 37: Turkey Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 Table 38: Turkey Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 Table 39: Turkey Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027 Table 40: Turkey Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2018-2027 Table 41: Turkey Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027 Table 42: Turkey Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027 Table 43: Turkey Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027 Table 44: Turkey Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027 Table 45: Turkey Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027 Table 46: Turkey Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027 Table 47: Turkey Retail Consumer Gift Card Load Value (US$ Million), 2018-2027 Table 48: Turkey Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027 Table 49: Turkey Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 Table 50: Turkey Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 Table 51: Turkey Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 52: Turkey Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2018-2027 Table 53: Turkey Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2018-2027 Table 54: Turkey Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027 Table 55: Turkey Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 56: Turkey Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027 Table 57: Turkey Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027 Table 58: Turkey Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2018-2027 Table 59: Turkey Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027 Table 60: Turkey Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2018-2027 Table 61: Turkey Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027 Table 62: Turkey Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027 Table 63: Turkey Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 Table 64: Turkey Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 Table 65: Turkey Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2018-2027 Table 66: Turkey Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2018-2027 Table 67: Turkey Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2018-2027 Table 68: Turkey Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2018-2027 Table 69: Turkey Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2018-2027 Table 70: Turkey Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2018-2027 Table 71: Turkey Retail Consumer Gift Card Load Value - Other (US$ Million), 2018-2027 Table 72: Turkey Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2018-2027 Table 73: Turkey Corporate Consumer Gift Card Load Value (US$ Million), 2018-2027 Table 74: Turkey Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027 Table 75: Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 Table 76: Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 Table 77: Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 78: Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2018-2027 Table 79: Turkey Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027 Table 80: Turkey Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027 Table 81: Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 82: Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027 Table 83: Turkey Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027 Table 84: Turkey Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2018-2027 Table 85: Turkey Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027 Table 86: Turkey Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2018-2027 Table 87: Turkey Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027 Table 88: Turkey Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027 Table 89: Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 Table 90: Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 Table 91: Turkey Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2018-2027 Table 92: Turkey Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2018-2027 Table 93: Turkey Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2018-2027 Table 94: Turkey Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2018-2027 Table 95: Turkey Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2018-2027 Table 96: Turkey Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2018-2027 Table 97: Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027 Table 98: Turkey Corporate Consumer Gift Card Market Share by Company Size (%), 2018-2027 Table 99: Turkey Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2018-2027 Table 100: Turkey Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2018-2027 Table 101: Turkey Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2018-2027 Table 102: Turkey Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2018-2027 Table 103: Turkey Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2018-2027 Table 104: Turkey Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2018-2027 Table 105: Turkey Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 106: Turkey Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027 Table 107: Turkey Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 108: Turkey Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027 Table 109: Turkey Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 110: Turkey Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027 Table 111: Turkey Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027 Table 112: Turkey Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027 Table 113: Turkey Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027 Table 114: Turkey Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027 Table 115: Turkey Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027 Table 116: Turkey Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027 Table 117: Turkey Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2020-2027 Table 118: Turkey Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2020-2027
SummaryAccording to PayNXT360, gift card industry in the Turkey is expected to grow by 9.4% on annual basis to reach US$2.0 billion in 2023. In value terms, the gift card market in Turkey has recorded a CAGR of 9.9% during 2018–2022. Table of Contents1 About this Report1.1 Summary 1.2 Methodology 1.3 Definition 1.4 Disclaimer 2 Turkey Total Gift Spend Analyzer 2.1 Total Spend on Gift by Value - Market Size and Forecast, 2018-2027 2.2 Total Spend on Gift by Volume - Market Size and Forecast, 2018-2027 2.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2018-2027 2.4 Gift Spend Market Size and Forecast Analysis by Product Category 2.5 Gift Spend Market Share Analysis by Product Category 2.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector 2.7 Total Gift Spend Market Share Analysis by Retail Sector 3 Turkey Retail Consumer Gift Spend Analyzer 3.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2018-2027 3.2 Retail Consumer Gift Spend Market Analysis by Volume, 2018-2027 3.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category 3.4 Retail Consumer Gift Spend Market Share Analysis by Product Category 3.5 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector 3.6 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector 4 Turkey Corporate Consumer Gift Spend Analyzer 4.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2018-2027 4.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2018-2027 4.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category 4.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category 4.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector 4.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector 5 Turkey Gift Card Spend Analyzer 5.1 Gift Card Spend Market Size and Forecast, 2018-2027 5.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2018-2027 5.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2018-2027 5.4 Gift Card Spend Market Share Analysis by Consumer Segment 5.5 Gift Card Spend Market Share Analysis by Functional Attribute 5.6 Digital Gift Card Spend Market Size and Forecast, 2018-2027 6 Turkey Digital Gift Card Spend Analyzer 6.1 Digital Gift Card Market Size and Forecast, 2018-2027 6.2 Digital Gift Card Penetration by Occasion, 2018-2027 6.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2018-2027 6.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027 6.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2018-2027 6.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027 6.7 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size 6.8 Large Enterprise Segment Digital Gift Card Spend Analysis 6.9 Mid-Tier Segment Digital Gift Card Spend Analysis 6.1 Small Scale Segment Digital Gift Card Spend Analysis 7 Turkey Gift Card Spend Share by Demographics and Purchase Behaviour 7.1 Gift Card Spend Share by Age, Income, and Gender 7.2 Digital Gift Card Spend Share by Age, Income, and Gender 7.3 Gift Card Consumer Purchase Behaviour 7.4 Corporate Consumer Gift Card Spend by Company Type 8 Turkey Retail Consumer Gift Card Spend Analyzer 8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2018-2027 8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027 8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute 8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027 9 Turkey Retail Consumer Gift Card Spend Analysis by Functional Attribute 9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027 9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027 9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027 9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute 10 Turkey Retail Consumer Gift Card Spend Analysis by Occasion 10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027 10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2018-2027 10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2018-2027 10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2018-2027 10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2018-2027 11 Turkey Corporate Consumer Gift Card Spend Analyzer 11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2018-2027 11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027 11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute 11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027 12 Turkey Corporate Consumer Gift Card Spend Analysis by Functional Attribute 12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027 12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027 12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027 12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute 13 Turkey Corporate Consumer Gift Card Spend Analysis by Occasion 13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027 13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2018-2027 13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2018-2027 13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2018-2027 14 Turkey Corporate Consumer Gift Card Spend Analysis by Company Size 14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size 14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2018-2027 14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2018-2027 14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2018-2027 15 Turkey Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute 15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute 15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute 15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute 16 Turkey Gift Card Spend Analysis by Distribution Channel 16.1 Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027 16.2 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027 16.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027 16.4 Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2020-2027 17 Turkey Gift Card Spend Analysis by Retail Sector 17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027 17.2 Total Gift Card Spend Market Share Analysis by Retail Sector 17.3 Sales Uplift by Retail Sector, 2022 18 Turkey Retail Consumer Gift Card Spend Analysis by Retail Sector 18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027 18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector 19 Turkey Corporate Consumer Gift Card Spend Analysis by Retail Sector 19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027 19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector 20 Turkey Closed Loop Gift Card Market Share Analysis by Top Retailers List of Tables/GraphsTable 1: Turkey Total Gift Spend Analysis (US$ Million), 2018-2027Table 2: Turkey Gift Card Penetration by Market Value(%), 2018-2027 Table 3: Turkey Total Gift Spend Analysis by Number of Gifts (in Million), 2018-2027 Table 4: Turkey Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027 Table 5: Turkey Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027 Table 6: Turkey Total Gift Spend Market Share Analysis by Consumer Segment (%), 2018-2027 Table 7: Turkey Retail Consumer Gift Spend Analysis (US$ Million), 2018-2027 Table 8: Turkey Retail Consumer Gift Card Penetration by Market Value (%), 2018-2027 Table 9: Turkey Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027 Table 10: Turkey Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027 Table 11: Turkey Corporate Consumer Gift Spend Analysis (US$ Million), 2018-2027 Table 12: Turkey Corporate Consumer Gift Card Penetration by Market Value (%), 2018-2027 Table 13: Turkey Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027 Table 14: Turkey Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027 Table 15: Turkey Gift Card Load Value (US$ Million), 2018-2027 Table 16: Turkey Number of Gift Cards Purchased (Million) 2018-2027 Table 17: Turkey Gift Card Transaction Value (US$ Million), 2018-2027 Table 18: Turkey Gift Card Transaction Volume (Million), 2018-2027 Table 19: Turkey Average Value of Per Transaction (US$), 2018-2027 Table 20: Turkey Unused Value of Gift Card Purchased (US$ Million), 2018-2027 Table 21: Turkey Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027 Table 22: Turkey Gift Card Spend Market Share Analysis by Consumer Segment (%), 2018-2027 Table 23: Turkey Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 24: Turkey Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2018-2027 Table 25: Turkey Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027 Table 26: Turkey Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027 Table 27: Turkey Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027 Table 28: Turkey Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027 Table 29: Turkey Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2018-2027 Table 30: Turkey Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2018-2027 Table 31: Turkey Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027 Table 32: Turkey Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027 Table 33: Turkey Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 Table 34: Turkey Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 Table 35: Turkey Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027 Table 36: Turkey Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027 Table 37: Turkey Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 Table 38: Turkey Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 Table 39: Turkey Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027 Table 40: Turkey Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2018-2027 Table 41: Turkey Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027 Table 42: Turkey Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027 Table 43: Turkey Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027 Table 44: Turkey Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027 Table 45: Turkey Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027 Table 46: Turkey Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027 Table 47: Turkey Retail Consumer Gift Card Load Value (US$ Million), 2018-2027 Table 48: Turkey Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027 Table 49: Turkey Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 Table 50: Turkey Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 Table 51: Turkey Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 52: Turkey Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2018-2027 Table 53: Turkey Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2018-2027 Table 54: Turkey Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027 Table 55: Turkey Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 56: Turkey Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027 Table 57: Turkey Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027 Table 58: Turkey Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2018-2027 Table 59: Turkey Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027 Table 60: Turkey Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2018-2027 Table 61: Turkey Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027 Table 62: Turkey Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027 Table 63: Turkey Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 Table 64: Turkey Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 Table 65: Turkey Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2018-2027 Table 66: Turkey Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2018-2027 Table 67: Turkey Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2018-2027 Table 68: Turkey Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2018-2027 Table 69: Turkey Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2018-2027 Table 70: Turkey Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2018-2027 Table 71: Turkey Retail Consumer Gift Card Load Value - Other (US$ Million), 2018-2027 Table 72: Turkey Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2018-2027 Table 73: Turkey Corporate Consumer Gift Card Load Value (US$ Million), 2018-2027 Table 74: Turkey Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027 Table 75: Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 Table 76: Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 Table 77: Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 78: Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2018-2027 Table 79: Turkey Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027 Table 80: Turkey Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027 Table 81: Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 82: Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027 Table 83: Turkey Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027 Table 84: Turkey Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2018-2027 Table 85: Turkey Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027 Table 86: Turkey Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2018-2027 Table 87: Turkey Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027 Table 88: Turkey Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027 Table 89: Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 Table 90: Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 Table 91: Turkey Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2018-2027 Table 92: Turkey Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2018-2027 Table 93: Turkey Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2018-2027 Table 94: Turkey Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2018-2027 Table 95: Turkey Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2018-2027 Table 96: Turkey Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2018-2027 Table 97: Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027 Table 98: Turkey Corporate Consumer Gift Card Market Share by Company Size (%), 2018-2027 Table 99: Turkey Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2018-2027 Table 100: Turkey Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2018-2027 Table 101: Turkey Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2018-2027 Table 102: Turkey Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2018-2027 Table 103: Turkey Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2018-2027 Table 104: Turkey Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2018-2027 Table 105: Turkey Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 106: Turkey Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027 Table 107: Turkey Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 108: Turkey Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027 Table 109: Turkey Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 110: Turkey Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027 Table 111: Turkey Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027 Table 112: Turkey Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027 Table 113: Turkey Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027 Table 114: Turkey Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027 Table 115: Turkey Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027 Table 116: Turkey Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027 Table 117: Turkey Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2020-2027 Table 118: Turkey Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2020-2027
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