イギリスのギフトカードとインセンティブカード市場のインテリジェンスと今後の成長ダイナミクス (データブック)：市場規模および予測、デジタル/eギフトカード別支出分析、小売業および法人消費者、トップ小売業者、流通チャネル、オケージョン、小売セクター、機能（オープンループ、クローズドループ）、都市タイプ、人口統計Q2 2023年最新版

United Kingdom Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast; Spend Analysis by Digital / e-Gift Card, Retail and Corporate Consumers, Top Retailers, Distribution Channel, Occasions, Retail Sectors, Function (Open Loop, Closed Loop), City Type, and Demographics Q2 2023 Update

PayNXT360によると、イギリスのギフトカード産業は年率ベースで5.5％成長し、2023年には103億米ドルに達すると予想されている。金額ベースでは、イギリスのギフトカード市場は2018年から2022年の間に6.7%のCAGRを... もっと見る

出版社	出版年月	電子版価格	ページ数	言語
PayNXT360 ペイネクスト360	2023年8月25日	US$2,400 シングルユーザライセンスライセンス・価格情報注文方法はこちら	268	英語

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PayNXT360によると、イギリスのギフトカード産業は年率ベースで5.5％成長し、2023年には103億米ドルに達すると予想されている。金額ベースでは、イギリスのギフトカード市場は2018年から2022年の間に6.7%のCAGRを記録している。

イギリスのギフトカード産業は予測期間中も成長を続け、2023-2027年のCAGRは6.4%を記録すると予測される。イギリスのギフトカード市場は、2022年の97億米ドルから増加し、2027年には132億米ドルに達する。

2022年のギフトカード市場は様々な要因によって牽引され、小売および企業セグメント全体の成長を支えた。主な要因としては、eコマースの成長、リモートで働く従業員へのインセンティブ付与のための導入拡大、デジタルギフト、成長を復活させるために政府、ホスピタリティ、旅行業界が行った取り組みなどが挙げられる。

2022年上半期、ギフトカードの需要は、英国のハイストリートにおけるコビッド後の復活によって牽引された。2022年下半期には、生活費とインフレ圧力がギフトカード業界の成長の勢いに影響を与えた。ギフト購入プロセスをより手頃な価格に維持するために、英国人は燃料価格の高騰を避けるためにデジタルギフトカードソリューションに目を向けている。さらに、人気商品のインフレを避けるため、イギリス人は人気ブランドのギフトカードを購入している。

短中期的な観点では、消費者が支出を制限したり、割引や特典を利用したりする方法を模索するため、ギフトカードの販売は自己使用によっても促進されると予想される。さらに、スーパーマーケットは売上を促進するために、消費者の買い物に報いるギフトカードプログラムを開始すると予想される。企業が生活費の上昇に苦しむ従業員に報い、支援する方法を模索していることから、ギフトカードの利用は大きく伸びると思われる。

革新的で持続可能なデジタル・ギフトカード市場を英国で開始

環境に優しく、持続可能なショッピングを提供するブランドを求める消費者が増えている。このような消費者層に対応し、持続可能なブランドのギフトカードのみを提供する革新的で持続可能なデジタルギフトカードマーケットプレイスが英国で立ち上げられた。
- 2022年11月、サステナブル・ブランドのデジタルギフトカード・マーケットプレイスであるdinkmは、英国での事業開始を発表した。同マーケットプレイスは、サステナブルなライフスタイルを取り入れるあらゆる消費者を対象としている。その結果、同プラットフォームはデジタルギフトカード・ソリューションのみを扱い、持続可能な実践に取り組んでいるブランドのギフトカードを提供している。

同マーケットプレイスは、ファッション、ペット、旅行、健康、美容など、さまざまなカテゴリーのギフトカード・ソリューションを提供している。

英国では多くの消費者が環境に優しいギフトの選択肢を見つけるのに苦労しているため、dinkmは短期的・中期的な観点から、持続可能なギフトカード・サービスで英国人の支持を集めると予想される。

ギフトカード・サービス・プロバイダーは、地理的な足跡をさらに拡大するために資本を調達している。

インフレや生活費が高騰する中、顧客や従業員をサポートするためにギフトカードプログラムを開始するブランドや企業が増えている。ギフトカードの需要が世界的に高まる中、英国の企業は世界市場での存在感をさらに高めるために資本を増強している。
- 2022年11月、英国を拠点とするギフトカード・プロバイダーのWeGiftは、シリーズBラウンドで26ポンドを調達したと発表した。同社は、この新たな資金で国際的なプレゼンスをさらに拡大し、より多くのグローバル・ブランド向けに事業を開始する予定だ。現在、API主導のソフトウェア・プラットフォームは100以上のブランドで利用されている。Nike、Aldi、Airbnbなどは、ギフトカードの発行にこのプラットフォームを利用している。

需要が高まる中、ギフトカードのエコシステムの競争は激化しており、今後3～4年の間に、より多くの企業が資金調達ラウンドを実施し、ギフトカード業界全体の成長を促進することが予想される。

イギリスでは年末のホリデーシーズンを前に、ホスピタリティ企業がギフトカードの販売イベントを立ち上げている。

パンデミックによる2年間の旅行制限の後、旅行・観光セクターは2022年に力強い回復を記録し、年末のホリデーシーズンは、ホテル、リゾート、バケーション施設を提供するホスピタリティ企業にとってより高い収益を生み出すと期待されている。英国では、旅行者の間で高まっている旅行需要を取り込むため、ホスピタリティ企業がギフトカードの割引プログラムを開始している。

- 2022年11月、大手ホスピタリティ企業の1つであるアコーは、アコー・ライブリミットレス（ALL）会員が20％のボーナス額を搭載したギフトカードを購入できることを発表した。アコーは、これらのギフトカードの有効期限を12ヶ月とし、旅行者にとってより魅力的なものとした。アコーはドイツでも同様のギフトカードプログラムを会員向けに開始した。

生活コストの上昇に伴い、短・中期的な観点から、このようなギフトカードの割引販売イベントを開始するブランドは、業種を問わずますます増えていくと予想される。これは、イギリスと世界市場におけるギフトカード業界の成長を促進し続けるだろう。

本レポートは、ギフトカード市場の詳細なデータ中心の分析を提供し、様々な小売カテゴリーにわたる市場機会とリスクを網羅しています。英国レベルでの75以上のKPIにより、本レポートはギフトカード市場のダイナミクス、市場規模、予測を包括的に理解することができます。

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1 About this Report
1.1 Summary
1.2 Methodology
1.3 Definition
1.4 Disclaimer

2 United Kingdom Total Gift Spend Analyzer
2.1 Total Spend on Gift by Value - Market Size and Forecast, 2018-2027
2.2 Total Spend on Gift by Volume - Market Size and Forecast, 2018-2027
2.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2018-2027
2.4 Gift Spend Market Size and Forecast Analysis by Product Category
2.5 Gift Spend Market Share Analysis by Product Category
2.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.7 Total Gift Spend Market Share Analysis by Retail Sector

3 United Kingdom Retail Consumer Gift Spend Analyzer
3.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2018-2027
3.2 Retail Consumer Gift Spend Market Analysis by Volume, 2018-2027
3.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.4 Retail Consumer Gift Spend Market Share Analysis by Product Category
3.5 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.6 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector

4 United Kingdom Corporate Consumer Gift Spend Analyzer
4.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2018-2027
4.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2018-2027
4.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
4.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category
4.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
4.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector

5 United Kingdom Gift Card Spend Analyzer
5.1 Gift Card Spend Market Size and Forecast, 2018-2027
5.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2018-2027
5.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2018-2027
5.4 Gift Card Spend Market Share Analysis by Consumer Segment
5.5 Gift Card Spend Market Share Analysis by Functional Attribute
5.6 Digital Gift Card Spend Market Size and Forecast, 2018-2027

6 United Kingdom Digital Gift Card Spend Analyzer
6.1 Digital Gift Card Market Size and Forecast, 2018-2027
6.2 Digital Gift Card Penetration by Occasion, 2018-2027
6.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2018-2027
6.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
6.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2018-2027
6.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
6.7 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size
6.8 Large Enterprise Segment Digital Gift Card Spend Analysis
6.9 Mid-Tier Segment Digital Gift Card Spend Analysis
6.1 Small Scale Segment Digital Gift Card Spend Analysis

7 United Kingdom Gift Card Spend Share by Demographics and Purchase Behaviour
7.1 Gift Card Spend Share by Age, Income, and Gender
7.2 Digital Gift Card Spend Share by Age, Income, and Gender
7.3 Gift Card Consumer Purchase Behaviour
7.4 Corporate Consumer Gift Card Spend by Company Type

8 United Kingdom Retail Consumer Gift Card Spend Analyzer
8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2018-2027
8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027
9 United Kingdom Retail Consumer Gift Card Spend Analysis by Functional Attribute

9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute

10 United Kingdom Retail Consumer Gift Card Spend Analysis by Occasion
10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2018-2027
10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2018-2027
10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2018-2027
10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2018-2027

11 United Kingdom Corporate Consumer Gift Card Spend Analyzer
11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2018-2027
11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027

12 United Kingdom Corporate Consumer Gift Card Spend Analysis by Functional Attribute
12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute

13 United Kingdom Corporate Consumer Gift Card Spend Analysis by Occasion
13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2018-2027
13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2018-2027
13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2018-2027

14 United Kingdom Corporate Consumer Gift Card Spend Analysis by Company Size
14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2018-2027
14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2018-2027
14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2018-2027

15 United Kingdom Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute

16 United Kingdom Gift Card Spend Analysis by Distribution Channel
16.1 Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
16.2 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
16.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
16.4 Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2020-2027

17 United Kingdom Gift Card Spend Analysis by Retail Sector
17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
17.2 Total Gift Card Spend Market Share Analysis by Retail Sector
17.3 Sales Uplift by Retail Sector, 2022

18 United Kingdom Retail Consumer Gift Card Spend Analysis by Retail Sector
18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector

19 United Kingdom Corporate Consumer Gift Card Spend Analysis by Retail Sector
19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector

20 United Kingdom Closed Loop Gift Card Market Share Analysis by Top Retailers

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図表リスト

Table 1: United Kingdom Total Gift Spend Analysis (US$ Million), 2018-2027
Table 2: United Kingdom Gift Card Penetration by Market Value(%), 2018-2027
Table 3: United Kingdom Total Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
Table 4: United Kingdom Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
Table 5: United Kingdom Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
Table 6: United Kingdom Total Gift Spend Market Share Analysis by Consumer Segment (%), 2018-2027
Table 7: United Kingdom Retail Consumer Gift Spend Analysis (US$ Million), 2018-2027
Table 8: United Kingdom Retail Consumer Gift Card Penetration by Market Value (%), 2018-2027
Table 9: United Kingdom Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
Table 10: United Kingdom Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
Table 11: United Kingdom Corporate Consumer Gift Spend Analysis (US$ Million), 2018-2027
Table 12: United Kingdom Corporate Consumer Gift Card Penetration by Market Value (%), 2018-2027
Table 13: United Kingdom Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
Table 14: United Kingdom Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
Table 15: United Kingdom Gift Card Load Value (US$ Million), 2018-2027
Table 16: United Kingdom Number of Gift Cards Purchased (Million) 2018-2027
Table 17: United Kingdom Gift Card Transaction Value (US$ Million), 2018-2027
Table 18: United Kingdom Gift Card Transaction Volume (Million), 2018-2027
Table 19: United Kingdom Average Value of Per Transaction (US$), 2018-2027
Table 20: United Kingdom Unused Value of Gift Card Purchased (US$ Million), 2018-2027
Table 21: United Kingdom Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
Table 22: United Kingdom Gift Card Spend Market Share Analysis by Consumer Segment (%), 2018-2027
Table 23: United Kingdom Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 24: United Kingdom Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2018-2027
Table 25: United Kingdom Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
Table 26: United Kingdom Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
Table 27: United Kingdom Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
Table 28: United Kingdom Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
Table 29: United Kingdom Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2018-2027
Table 30: United Kingdom Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2018-2027
Table 31: United Kingdom Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
Table 32: United Kingdom Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
Table 33: United Kingdom Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 34: United Kingdom Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 35: United Kingdom Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
Table 36: United Kingdom Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
Table 37: United Kingdom Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 38: United Kingdom Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 39: United Kingdom Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
Table 40: United Kingdom Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2018-2027
Table 41: United Kingdom Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
Table 42: United Kingdom Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
Table 43: United Kingdom Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
Table 44: United Kingdom Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
Table 45: United Kingdom Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
Table 46: United Kingdom Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
Table 47: United Kingdom Retail Consumer Gift Card Load Value (US$ Million), 2018-2027
Table 48: United Kingdom Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
Table 49: United Kingdom Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 50: United Kingdom Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 51: United Kingdom Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 52: United Kingdom Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2018-2027
Table 53: United Kingdom Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2018-2027
Table 54: United Kingdom Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
Table 55: United Kingdom Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 56: United Kingdom Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
Table 57: United Kingdom Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
Table 58: United Kingdom Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2018-2027
Table 59: United Kingdom Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
Table 60: United Kingdom Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2018-2027
Table 61: United Kingdom Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
Table 62: United Kingdom Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
Table 63: United Kingdom Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 64: United Kingdom Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 65: United Kingdom Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2018-2027
Table 66: United Kingdom Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2018-2027
Table 67: United Kingdom Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2018-2027
Table 68: United Kingdom Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2018-2027
Table 69: United Kingdom Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2018-2027
Table 70: United Kingdom Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2018-2027
Table 71: United Kingdom Retail Consumer Gift Card Load Value - Other (US$ Million), 2018-2027
Table 72: United Kingdom Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2018-2027
Table 73: United Kingdom Corporate Consumer Gift Card Load Value (US$ Million), 2018-2027
Table 74: United Kingdom Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
Table 75: United Kingdom Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 76: United Kingdom Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 77: United Kingdom Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 78: United Kingdom Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2018-2027
Table 79: United Kingdom Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
Table 80: United Kingdom Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
Table 81: United Kingdom Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 82: United Kingdom Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
Table 83: United Kingdom Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
Table 84: United Kingdom Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2018-2027
Table 85: United Kingdom Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
Table 86: United Kingdom Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2018-2027
Table 87: United Kingdom Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
Table 88: United Kingdom Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
Table 89: United Kingdom Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 90: United Kingdom Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 91: United Kingdom Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2018-2027
Table 92: United Kingdom Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2018-2027
Table 93: United Kingdom Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2018-2027
Table 94: United Kingdom Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2018-2027
Table 95: United Kingdom Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2018-2027
Table 96: United Kingdom Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2018-2027
Table 97: United Kingdom Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
Table 98: United Kingdom Corporate Consumer Gift Card Market Share by Company Size (%), 2018-2027
Table 99: United Kingdom Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2018-2027
Table 100: United Kingdom Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2018-2027
Table 101: United Kingdom Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2018-2027
Table 102: United Kingdom Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2018-2027
Table 103: United Kingdom Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2018-2027
Table 104: United Kingdom Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2018-2027
Table 105: United Kingdom Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 106: United Kingdom Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
Table 107: United Kingdom Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 108: United Kingdom Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
Table 109: United Kingdom Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 110: United Kingdom Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
Table 111: United Kingdom Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
Table 112: United Kingdom Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
Table 113: United Kingdom Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
Table 114: United Kingdom Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
Table 115: United Kingdom Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
Table 116: United Kingdom Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
Table 117: United Kingdom Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2020-2027
Table 118: United Kingdom Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2020-2027

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Summary

According to PayNXT360, gift card industry in the United Kingdom is expected to grow by 5.5% on annual basis to reach US$10.3 billion in 2023. In value terms, the gift card market in United Kingdom has recorded a CAGR of 6.7% during 2018–2022.

The gift card industry in United Kingdom will continue to grow over the forecast period and is expected to record a CAGR of 6.4% during 2023-2027. Gift card market in the United Kingdom will increase from US$9.7 billion in 2022 to reach US$13.2 billion by 2027.

Gift card market in 2022 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.

In H1 2022, the demand for gift cards was driven by the post-Covid resurgence for the high street in the United Kingdom. In H2 2022, the cost of living and inflationary pressures has impacted the growth momentum of the gift card industry. In their effort to keep the gift-buying process more affordable, brits are turning to digital gift card solutions to avoid high fuel prices. Furthermore, to avoid inflation on popular items, brits are buying gift cards from popular brands.

From the short to medium-term perspective, the sale of gift cards is also expected to be driven by self-usage, as consumers seek ways to limit their spending or to access discounts and rewards. Moreover, to drive their sales, supermarkets are expected to launch gift card programs, which reward consumers for their shopping. The usage of gift cards is likely to grow significantly, as businesses look for ways to reward and support their employees who are struggling with the rising cost of living.

Innovative and sustainable digital gift card marketplace launched in the United Kingdom

More and more consumers are shopping for brands that are eco-friendly and provide sustainable shopping choices. Catering to these demographics, an innovative and sustainable digital gift card marketplace has been launched in the United Kingdom, which only offers gift cards from sustainable brands.
• In November 2022, dinkm, a digital gift card marketplace for sustainable brands, announced the launch of its operations in the United Kingdom. The marketplace has positioned itself for any consumer who embraces a sustainable lifestyle. Consequently, the platform only deals in digital gift card solutions and offers gift cards from brands that are following sustainable practices.

The marketplace offers gift card solutions across different categories, including fashion, pets, travel, health, and beauty, among others.

With many consumers in the United Kingdom struggling to find eco-friendly gifting options, dinkm is expected to gain increasing traction among brits for its sustainable gift card services from the short to medium-term perspective.

Gift card service providers are raising capital to further expand their geographical footprint

An increasing number of brands and corporates are launching their gift card programs to support customers and employees in times of rising inflation and the surging cost of living. With the demand for gift cards growing globally, firms in the United Kingdom are raising capital to further boost their presence in the global market.
• In November 2022, WeGift, the United Kingdom-based gift card provider, announced that the firm had raised £26 in its Series B round. The firm is planning to use the fresh capital to further expand its international presence and launch operations for more global brands. Currently, the API-driven software platform is used by over 100 brands. Nike, Aldi, and Airbnb are among the many that are using the platform to disburse gift cards.

With the gift card ecosystem becoming more competitive amid rising demand, more firms are expected to raise funding rounds, which will also drive the growth of the overall gift card industry over the next three to four years.

Hospitality firms are launching gift card sales events before the year-end holiday season in the United Kingdom

After two years of pandemic-induced travel restrictions, the travel and tourism sector has posted a strong recovery in 2022 and the year-end holiday season is expected to generate higher revenue for hospitality firms offering hotels, resorts, and vacation properties. To capitalize on the pent-up travel demand among travelers in the United Kingdom, hospitality firms are launching discounted gift card programs.

• In November 2022, Accor, one of the leading hospitality firms, announced that Accor Live Limitless (ALL) members are eligible to purchase gift cards that are loaded with a 20% bonus amount. The firm had made these gift cards valid for 12 months, thereby making them more attractive for travelers. Accor also launched a similar gift card program for its members in Germany.

With the rising cost of living, more and more brands across industry verticals are expected to launch such discounted gift card sales events from the short to medium-term perspective. This will keep driving the growth of the gift card industry in the United Kingdom and the global market.

This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at United Kingdom level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.

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