米国のギフトカードとインセンティブカード市場のインテリジェンスと今後の成長ダイナミクス（データブック） - 市場規模および予測、デジタル／eギフトカード、小売および法人消費者、トップ小売業者、流通チャネル、オケージョン、小売セクター、機能（オープンループ、クローズドループ）、都市タイプ、人口統計による支出分析 2023年第2四半期最新版

United States Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast; Spend Analysis by Digital / e-Gift Card, Retail and Corporate Consumers, Top Retailers, Distribution Channel, Occasions, Retail Sectors, Function (Open Loop, Closed Loop), City Type, and Demographics Q2 2023 Update

PayNXT360によると、米国のギフトカード産業は年率ベースで5.0％成長し、2023年には2043億米ドルに達すると予測されている。金額ベースでは、米国のギフトカード市場は2018年から2022年の間に6.0％のCAGRを記録し... もっと見る

出版社	出版年月	電子版価格	ページ数	言語
PayNXT360 ペイネクスト360	2023年8月25日	US$2,400 シングルユーザライセンスライセンス・価格情報注文方法はこちら	268	英語

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PayNXT360によると、米国のギフトカード産業は年率ベースで5.0％成長し、2023年には2043億米ドルに達すると予測されている。金額ベースでは、米国のギフトカード市場は2018年から2022年の間に6.0％のCAGRを記録している。

米国のギフトカード産業は予測期間中も成長を続け、2023-2027年のCAGRは5.7％を記録すると予測される。米国のギフトカード市場は、2022年の1,947億米ドルから増加し、2027年には2,554億米ドルに達する。

2022年のギフトカード市場は、様々な要因によって牽引され、小売および企業セグメント全体の成長を支えた。主な要因としては、eコマースの成長、遠隔地で働く従業員へのインセンティブ付与のための導入拡大、デジタルギフト、成長を復活させるために政府、ホスピタリティ、旅行業界が行った取り組みなどが挙げられる。

米国では、ギフトカードは最も人気のある支払い方法のひとつである。様々な層の消費者の間でギフトカードの採用率が高く、市場は過去3～4年間一貫した成長を記録している。現在のマクロ経済環境の中で、消費者は予算内に収まるように毎月の支出を抑えていることが分かっている。

その結果、小売業者は消費者の消費と売上を促進し、収益の増加を達成するためにギフトカードプログラムに目を向けている。消費者はギフトカードの価値以上に消費することがよくあります。PayNXT360は、短期的、中期的な観点から、全米でより多くの小売業者がギフトカードプログラムを導入し、売上を促進し続けることを期待しています。

2022年のホリデーシーズンには、Z世代の消費者がギフトカードの売上を牽引すると予想されています。

Z世代の消費者は再び労働力として働き始めており、失業率は世界的な大流行期に比べて米国では大幅に低下している。その結果、2022年のホリデーシーズンにはZ世代がギフトカードの売上を牽引すると予想される。
デジタルギフトカードは引き続き成長率で上回っているものの、物理的なギフトカードの需要は大流行期を経て復活しつつあるようだ。

スターバックスの2021年度の未使用のギフトカードとロイヤルティ口座は1億8100万米ドルと報告されている。

スターバックスは世界最大級のギフトカードとロイヤリティ・プログラムを持っている。同社は毎年数十億ドルの収益を上げており、スターバックスが達成した成長を見て、他の多くのブランドもストアード・バリュー・プログラムを開始した。より多くの売上を促進するだけでなく、ギフトカードプログラムはスターバックスの未使用売上を増加させている。
- 2021年度、スターバックスは顧客がギフトカードやロイヤルティプログラムを通じて蓄積した1億8100万米ドルを使わなかったと報告した。これは同会計年度の総売上高の約1%、純利益の4.3%に相当する。2020年度、スターバックスは未使用のギフトカードとロイヤルティクレジット1億4500万米ドルを発表した。
未使用のギフトカードは同社に数百万米ドルをもたらしているが、スターバックスはその収益を具体的にどのように使っているかを公表していない。その結果、戦略的組織化センター（SOC）は2022年11月に証券取引委員会（SEC）に提訴した。SOCはSECに対し、同社が未使用のギフトカードやロイヤルティクレジットをどのように活用しているかを調査するよう求めている。

ホリデーシーズンにおける需要の高まりの中、オンライン小売業者はギフトカードプログラムを開始している。

2022年のホリデーシーズン、アメリカの買い物客はギフトカードへの支出を増やすと予想されており、オンライン小売業者はこの増加傾向に乗じてギフトカードプログラムを立ち上げている。例えば
- 2022年12月、ビタミン、ミネラル、サプリメントの大手オンラインマーケットプレイスの1つであるiHerbは、米国の買い物客向けにデジタルギフトカードプログラムを開始すると発表した。このデジタルギフトカードは、eコマースマーケットプレイスで販売されているどの商品とも交換可能である。同プラットフォームはまた、ギフトカードを相手に送る前にメッセージを入れてカスタマイズするオプションも顧客に提供している。

短中期的な展望では、米国における需要の高まりに対応するため、より多くのオンライン小売業者がギフトカードプログラムを開始すると予想される。これは、業界全体の成長を支え続けるだろう。

本レポートは、ギフトカード市場に関する詳細なデータ中心の分析を提供し、様々な小売カテゴリーにおける市場機会とリスクを網羅しています。米国レベルでの75以上のKPIにより、本レポートはギフトカード市場のダイナミクス、市場規模、予測を包括的に理解することができます。

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1 About this Report
1.1 Summary
1.2 Methodology
1.3 Definition
1.4 Disclaimer

2 United States Total Gift Spend Analyzer
2.1 Total Spend on Gift by Value - Market Size and Forecast, 2018-2027
2.2 Total Spend on Gift by Volume - Market Size and Forecast, 2018-2027
2.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2018-2027
2.4 Gift Spend Market Size and Forecast Analysis by Product Category
2.5 Gift Spend Market Share Analysis by Product Category
2.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.7 Total Gift Spend Market Share Analysis by Retail Sector

3 United States Retail Consumer Gift Spend Analyzer
3.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2018-2027
3.2 Retail Consumer Gift Spend Market Analysis by Volume, 2018-2027
3.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.4 Retail Consumer Gift Spend Market Share Analysis by Product Category
3.5 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.6 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector

4 United States Corporate Consumer Gift Spend Analyzer
4.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2018-2027
4.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2018-2027
4.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
4.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category
4.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
4.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector

5 United States Gift Card Spend Analyzer
5.1 Gift Card Spend Market Size and Forecast, 2018-2027
5.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2018-2027
5.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2018-2027
5.4 Gift Card Spend Market Share Analysis by Consumer Segment
5.5 Gift Card Spend Market Share Analysis by Functional Attribute
5.6 Digital Gift Card Spend Market Size and Forecast, 2018-2027

6 United States Digital Gift Card Spend Analyzer
6.1 Digital Gift Card Market Size and Forecast, 2018-2027
6.2 Digital Gift Card Penetration by Occasion, 2018-2027
6.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2018-2027
6.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
6.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2018-2027
6.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
6.7 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size
6.8 Large Enterprise Segment Digital Gift Card Spend Analysis
6.9 Mid-Tier Segment Digital Gift Card Spend Analysis
6.1 Small Scale Segment Digital Gift Card Spend Analysis

7 United States Gift Card Spend Share by Demographics and Purchase Behaviour
7.1 Gift Card Spend Share by Age, Income, and Gender
7.2 Digital Gift Card Spend Share by Age, Income, and Gender
7.3 Gift Card Consumer Purchase Behaviour
7.4 Corporate Consumer Gift Card Spend by Company Type

8 United States Retail Consumer Gift Card Spend Analyzer
8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2018-2027
8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027
9 United States Retail Consumer Gift Card Spend Analysis by Functional Attribute

9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute

10 United States Retail Consumer Gift Card Spend Analysis by Occasion
10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2018-2027
10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2018-2027
10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2018-2027
10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2018-2027

11 United States Corporate Consumer Gift Card Spend Analyzer
11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2018-2027
11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027

12 United States Corporate Consumer Gift Card Spend Analysis by Functional Attribute
12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute

13 United States Corporate Consumer Gift Card Spend Analysis by Occasion
13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2018-2027
13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2018-2027
13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2018-2027

14 United States Corporate Consumer Gift Card Spend Analysis by Company Size
14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2018-2027
14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2018-2027
14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2018-2027

15 United States Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute

16 United States Gift Card Spend Analysis by Distribution Channel
16.1 Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
16.2 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
16.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
16.4 Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2020-2027

17 United States Gift Card Spend Analysis by Retail Sector
17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
17.2 Total Gift Card Spend Market Share Analysis by Retail Sector
17.3 Sales Uplift by Retail Sector, 2022

18 United States Retail Consumer Gift Card Spend Analysis by Retail Sector
18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector

19 United States Corporate Consumer Gift Card Spend Analysis by Retail Sector
19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector

20 United States Closed Loop Gift Card Market Share Analysis by Top Retailers

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図表リスト

Table 1: United States Total Gift Spend Analysis (US$ Million), 2018-2027
Table 2: United States Gift Card Penetration by Market Value(%), 2018-2027
Table 3: United States Total Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
Table 4: United States Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
Table 5: United States Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
Table 6: United States Total Gift Spend Market Share Analysis by Consumer Segment (%), 2018-2027
Table 7: United States Retail Consumer Gift Spend Analysis (US$ Million), 2018-2027
Table 8: United States Retail Consumer Gift Card Penetration by Market Value (%), 2018-2027
Table 9: United States Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
Table 10: United States Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
Table 11: United States Corporate Consumer Gift Spend Analysis (US$ Million), 2018-2027
Table 12: United States Corporate Consumer Gift Card Penetration by Market Value (%), 2018-2027
Table 13: United States Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
Table 14: United States Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
Table 15: United States Gift Card Load Value (US$ Million), 2018-2027
Table 16: United States Number of Gift Cards Purchased (Million) 2018-2027
Table 17: United States Gift Card Transaction Value (US$ Million), 2018-2027
Table 18: United States Gift Card Transaction Volume (Million), 2018-2027
Table 19: United States Average Value of Per Transaction (US$), 2018-2027
Table 20: United States Unused Value of Gift Card Purchased (US$ Million), 2018-2027
Table 21: United States Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
Table 22: United States Gift Card Spend Market Share Analysis by Consumer Segment (%), 2018-2027
Table 23: United States Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 24: United States Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2018-2027
Table 25: United States Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
Table 26: United States Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
Table 27: United States Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
Table 28: United States Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
Table 29: United States Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2018-2027
Table 30: United States Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2018-2027
Table 31: United States Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
Table 32: United States Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
Table 33: United States Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 34: United States Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 35: United States Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
Table 36: United States Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
Table 37: United States Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 38: United States Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 39: United States Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
Table 40: United States Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2018-2027
Table 41: United States Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
Table 42: United States Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
Table 43: United States Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
Table 44: United States Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
Table 45: United States Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
Table 46: United States Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
Table 47: United States Retail Consumer Gift Card Load Value (US$ Million), 2018-2027
Table 48: United States Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
Table 49: United States Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 50: United States Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 51: United States Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 52: United States Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2018-2027
Table 53: United States Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2018-2027
Table 54: United States Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
Table 55: United States Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 56: United States Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
Table 57: United States Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
Table 58: United States Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2018-2027
Table 59: United States Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
Table 60: United States Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2018-2027
Table 61: United States Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
Table 62: United States Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
Table 63: United States Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 64: United States Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 65: United States Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2018-2027
Table 66: United States Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2018-2027
Table 67: United States Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2018-2027
Table 68: United States Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2018-2027
Table 69: United States Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2018-2027
Table 70: United States Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2018-2027
Table 71: United States Retail Consumer Gift Card Load Value - Other (US$ Million), 2018-2027
Table 72: United States Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2018-2027
Table 73: United States Corporate Consumer Gift Card Load Value (US$ Million), 2018-2027
Table 74: United States Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
Table 75: United States Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 76: United States Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 77: United States Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 78: United States Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2018-2027
Table 79: United States Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
Table 80: United States Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
Table 81: United States Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 82: United States Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
Table 83: United States Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
Table 84: United States Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2018-2027
Table 85: United States Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
Table 86: United States Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2018-2027
Table 87: United States Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
Table 88: United States Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
Table 89: United States Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 90: United States Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 91: United States Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2018-2027
Table 92: United States Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2018-2027
Table 93: United States Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2018-2027
Table 94: United States Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2018-2027
Table 95: United States Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2018-2027
Table 96: United States Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2018-2027
Table 97: United States Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
Table 98: United States Corporate Consumer Gift Card Market Share by Company Size (%), 2018-2027
Table 99: United States Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2018-2027
Table 100: United States Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2018-2027
Table 101: United States Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2018-2027
Table 102: United States Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2018-2027
Table 103: United States Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2018-2027
Table 104: United States Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2018-2027
Table 105: United States Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 106: United States Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
Table 107: United States Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 108: United States Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
Table 109: United States Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 110: United States Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
Table 111: United States Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
Table 112: United States Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
Table 113: United States Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
Table 114: United States Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
Table 115: United States Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
Table 116: United States Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
Table 117: United States Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2020-2027
Table 118: United States Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2020-2027

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Table of Contents
List of Tables/Graphs

Summary

According to PayNXT360, gift card industry in the United States is expected to grow by 5.0% on annual basis to reach US$204.3 billion in 2023. In value terms, the gift card market in United States has recorded a CAGR of 6.0% during 2018–2022.

The gift card industry in United States will continue to grow over the forecast period and is expected to record a CAGR of 5.7% during 2023-2027. Gift card market in the United States will increase from US$194.7 billion in 2022 to reach US$255.4 billion by 2027.

Gift card market in 2022 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.

In the United States, gift cards are among the most popular payment methods. With the adoption of gift cards high among consumers across different demographics, the market has recorded consistent growth over the last three to four years. Amid the current macroeconomic environment, consumers have been found to hold back on their monthly spending to ensure they remain under the budget.

As a result, retailers have turned to gift card programs to drive consumer spending and sales, thereby achieving incremental revenue. Consumers often spend more than the value of gift cards. PayNXT360 expects more and more retailers across the United States to adopt and launch gift card programs to keep driving their sales from the short to medium-term perspective.

Gen Z consumers are expected to drive the sales of gift cards during the 2022 holiday season

Gen Z consumers are again entering the workforce and unemployment levels have dropped significantly lower in the United States, compared to the global pandemic period. Consequently, Gen Z is expected to drive the sales of gift cards during the 2022 holiday season.
The demand for physical gift cards seems to be making a comeback after the covid period though digital gift cards continue to outperform in terms of growth rate.

Starbucks reported US$181 million in unused gift cards and loyalty accounts for FY 2021

Starbucks has one of the largest gift card and loyalty programs in the world. The firm is generating billions of dollars in revenue each year, and many other brands have also launched their stored-value program seeing the growth achieved by Starbucks. In addition to driving more sales, the gift card program has also resulted in higher unused revenue for the firm.
• For FY 2021, Starbucks reported that its customers did not spend US$181 million, which they have accumulated through gift cards and loyalty programs. This is approximately 1% of its total sales and 4.3% of its net income during the financial year. In FY 2020, Starbucks announced US$145 million in unused gift cards and loyalty credits.
While the unused gift card has brought in millions of dollars for the firm, Starbucks does not disclose how exactly it is using the revenue. As a result, the Strategic Organizing Center (SOC) filed a complaint with the Securities and Exchange Commission (SEC) in November 2022. Under the complaint, the SOC has asked the SEC to investigate how the firm is utilizing unused gift cards and loyalty credits.

Online retailers are launching gift card programs amid the growing demand during the holiday season

With American shoppers expected to increase their spending on gift cards during the 2022 holiday season, online retailers are launching gift card programs to capitalize on the growing trend. For instance,
• In December 2022, iHerb, one of the leading online marketplaces for vitamins, minerals, and supplements, announced the launch of a digital gift card program for its shoppers in the United States. The digital gift cards are redeemable against any product available on the e-commerce marketplace. The platform is also offering customers an option to customize their gift cards by including a message before sending it to the recipient.

From the short to medium-term perspective, more online retailers are expected to launch gift card programs to cater to the growing demand in the United States. This will keep assisting the overall industry growth.

This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at United States level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.

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