Summary

Oat-Based Cereals Market Research Report By Product Type (Instant Oatmeal, Granola, Oat Flakes, Oat Bars), By Distribution Channel (Supermarkets, Online Stores, Health Food Stores, Convenience Stores), By End User (Adults, Children, Health-Conscious Consumers), By Packaging Type (Boxes, Bags, Pouches) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) Forecast to 2032
Overview of the Market
In 2022, the market size for oat-based cereals was projected to be 3.28 billion USD. By 2032, the oat-based cereals market is projected to have grown from 3.44 billion USD in 2023 to 5.23 billion USD. Over the course of the forecast period (2024–2032), the Oat-Based Cereals Market is anticipated to develop at a CAGR of approximately 4.78%.
The market for oat-based cereals is expanding significantly due to consumers' growing health consciousness. The growing awareness of the heart and digestive health advantages of oats is driving up demand for natural and nutrient-dense products. Other important factors are the growing number of people avoiding gluten and the popularity of plant-based diets. To accommodate a wide range of dietary requirements and tastes, manufacturers are investing in novel formulas and flavors. Additionally, the growing popularity of convenience meals is driving up demand for cereals made with oats that are simple to make and eat.

Perspectives on Market Segments
Product Type segmentation is essential for determining consumer preferences and influencing market trends in the oat-based cereals market. The market is expected to be worth around $3.44 billion in 2023, indicating rising demand due to rising health consciousness and the acceptance of plant-based diets.
The market for oat-based cereals, which was estimated to be worth $3.44 billion USD in 2023, exhibits a dynamic distribution channel landscape with a range of consumer buy channels. Supermarkets are important participants because they offer wide access and a wide range of products, drawing in a sizable customer base looking for daily convenience.
The market for oat-based cereals is expanding significantly, especially among a wide range of end users, including adults, kids, and customers who are health-conscious. The market was valued at $3.44 billion USD in 2023, indicating the rising need for wholesome breakfast options.
The market for oat-based cereals, estimated to be worth $3.44 billion in 2023, features a wide range of packaging options that are necessary for both product preservation and consumer convenience. In this context, packaging alternatives like boxes, bags, and pouches are all essential, and the need is being driven by a discernible shift in consumer preferences.

Regional Perspectives
The market revenue for oat-based cereals is expanding in many areas, which is indicative of consumers' growing preference for healthy breakfast options. With a valuation of 0.968 USD billion in 2023 and a projected growth to 1.482 USD billion by 2032, North America commands a sizable portion of the market, underscoring the region's considerable demand for oat-based goods. Europe comes in second, with a 2023 valuation of 0.891 USD billion that is expected to grow to 1.402 USD billion due to consumers' increased health concern.

With respective valuations of 0.387 USD billion and 0.535 USD billion in 2023, South America and the Middle East and Africa are relatively smaller markets, but they also exhibit development potential due to shifting dietary preferences. Because of their bigger customer bases and focus on health trends, North America and Europe dominate the Oat-Based Cereals Market segments, which overall depicts a variegated landscape.

Key Players
Nature's Path Foods, Bob's Red Mill, Post Holdings, Pillsbury, Weetabix, Blue Diamond Growers, General Mills, Quaker Oats, AIT Ingredients, B and G Foods, Kellogg Company, ByNature, Erewhon Organic, Nestle, and Mornflake are some of the major players in the oat-based cereals market.

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Table of Contents

TABLE OF CONTENTS
1. EXECUTIVE SUMMARY
1.1. MARKET OVERVIEW
1.2. KEY FINDINGS
1.3. MARKET SEGMENTATION
1.4. COMPETITIVE LANDSCAPE
1.5. CHALLENGES AND OPPORTUNITIES
1.6. FUTURE OUTLOOK
2. MARKET INTRODUCTION
2.1. DEFINITION
2.2. SCOPE OF THE STUDY
2.2.1. RESEARCH OBJECTIVE
2.2.2. ASSUMPTION
2.2.3. LIMITATIONS
3. RESEARCH METHODOLOGY
3.1. OVERVIEW
3.2. DATA MINING
3.3. SECONDARY RESEARCH
3.4. PRIMARY RESEARCH
3.4.1. PRIMARY INTERVIEWS AND INFORMATION GATHERING PROCESS
3.4.2. BREAKDOWN OF PRIMARY RESPONDENTS
3.5. FORECASTING MODEL
3.6. MARKET SIZE ESTIMATION
3.6.1. BOTTOM-UP APPROACH
3.6.2. TOP-DOWN APPROACH
3.7. DATA TRIANGULATION
3.8. VALIDATION
4. MARKET DYNAMICS
4.1. OVERVIEW
4.2. DRIVERS
4.3. RESTRAINTS
4.4. OPPORTUNITIES
5. MARKET FACTOR ANALYSIS
5.1. VALUE CHAIN ANALYSIS
5.2. PORTER'S FIVE FORCES ANALYSIS
5.2.1. BARGAINING POWER OF SUPPLIERS
5.2.2. BARGAINING POWER OF BUYERS
5.2.3. THREAT OF NEW ENTRANTS
5.2.4. THREAT OF SUBSTITUTES
5.2.5. INTENSITY OF RIVALRY
5.3. COVID-19 IMPACT ANALYSIS
5.3.1. MARKET IMPACT ANALYSIS
5.3.2. REGIONAL IMPACT
5.3.3. OPPORTUNITY AND THREAT ANALYSIS
6. OAT-BASED CEREALS MARKET, BY PRODUCT TYPE (USD BILLION)
6.1. INSTANT OATMEAL
6.2. GRANOLA
6.3. OAT FLAKES
6.4. OAT BARS
7. OAT-BASED CEREALS MARKET, BY DISTRIBUTION CHANNEL (USD BILLION)
7.1. SUPERMARKETS
7.2. ONLINE STORES
7.3. HEALTH FOOD STORES
7.4. CONVENIENCE STORES
8. OAT-BASED CEREALS MARKET, BY END USER (USD BILLION)
8.1. ADULTS
8.2. CHILDREN
8.3. HEALTH-CONSCIOUS CONSUMERS
9. OAT-BASED CEREALS MARKET, BY PACKAGING TYPE (USD BILLION)
9.1. BOXES
9.2. BAGS
9.3. POUCHES
10. OAT-BASED CEREALS MARKET, BY REGIONAL (USD BILLION)
10.1. NORTH AMERICA
10.1.1. US
10.1.2. CANADA
10.2. EUROPE
10.2.1. GERMANY
10.2.2. UK
10.2.3. FRANCE
10.2.4. RUSSIA
10.2.5. ITALY
10.2.6. SPAIN
10.2.7. REST OF EUROPE
10.3. APAC
10.3.1. CHINA
10.3.2. INDIA
10.3.3. JAPAN
10.3.4. SOUTH KOREA
10.3.5. MALAYSIA
10.3.6. THAILAND
10.3.7. INDONESIA
10.3.8. REST OF APAC
10.4. SOUTH AMERICA
10.4.1. BRAZIL
10.4.2. MEXICO
10.4.3. ARGENTINA
10.4.4. REST OF SOUTH AMERICA
10.5. MEA
10.5.1. GCC COUNTRIES
10.5.2. SOUTH AFRICA
10.5.3. REST OF MEA
11. COMPETITIVE LANDSCAPE
11.1. OVERVIEW
11.2. COMPETITIVE ANALYSIS
11.3. MARKET SHARE ANALYSIS
11.4. MAJOR GROWTH STRATEGY IN THE OAT-BASED CEREALS MARKET
11.5. COMPETITIVE BENCHMARKING
11.6. LEADING PLAYERS IN TERMS OF NUMBER OF DEVELOPMENTS IN THE OAT-BASED CEREALS MARKET
11.7. KEY DEVELOPMENTS AND GROWTH STRATEGIES
11.7.1. NEW PRODUCT LAUNCH/SERVICE DEPLOYMENT
11.7.2. MERGER & ACQUISITIONS
11.7.3. JOINT VENTURES
11.8. MAJOR PLAYERS FINANCIAL MATRIX
11.8.1. SALES AND OPERATING INCOME
11.8.2. MAJOR PLAYERS R&D EXPENDITURE. 2023
12. COMPANY PROFILES
12.1. NATURE'S PATH FOODS
12.1.1. FINANCIAL OVERVIEW
12.1.2. PRODUCTS OFFERED
12.1.3. KEY DEVELOPMENTS
12.1.4. SWOT ANALYSIS
12.1.5. KEY STRATEGIES
12.2. BOB'S RED MILL
12.2.1. FINANCIAL OVERVIEW
12.2.2. PRODUCTS OFFERED
12.2.3. KEY DEVELOPMENTS
12.2.4. SWOT ANALYSIS
12.2.5. KEY STRATEGIES
12.3. POST HOLDINGS
12.3.1. FINANCIAL OVERVIEW
12.3.2. PRODUCTS OFFERED
12.3.3. KEY DEVELOPMENTS
12.3.4. SWOT ANALYSIS
12.3.5. KEY STRATEGIES
12.4. PILLSBURY
12.4.1. FINANCIAL OVERVIEW
12.4.2. PRODUCTS OFFERED
12.4.3. KEY DEVELOPMENTS
12.4.4. SWOT ANALYSIS
12.4.5. KEY STRATEGIES
12.5. WEETABIX
12.5.1. FINANCIAL OVERVIEW
12.5.2. PRODUCTS OFFERED
12.5.3. KEY DEVELOPMENTS
12.5.4. SWOT ANALYSIS
12.5.5. KEY STRATEGIES
12.6. BLUE DIAMOND GROWERS
12.6.1. FINANCIAL OVERVIEW
12.6.2. PRODUCTS OFFERED
12.6.3. KEY DEVELOPMENTS
12.6.4. SWOT ANALYSIS
12.6.5. KEY STRATEGIES
12.7. GENERAL MILLS
12.7.1. FINANCIAL OVERVIEW
12.7.2. PRODUCTS OFFERED
12.7.3. KEY DEVELOPMENTS
12.7.4. SWOT ANALYSIS
12.7.5. KEY STRATEGIES
12.8. QUAKER OATS
12.8.1. FINANCIAL OVERVIEW
12.8.2. PRODUCTS OFFERED
12.8.3. KEY DEVELOPMENTS
12.8.4. SWOT ANALYSIS
12.8.5. KEY STRATEGIES
12.9. AIT INGREDIENTS
12.9.1. FINANCIAL OVERVIEW
12.9.2. PRODUCTS OFFERED
12.9.3. KEY DEVELOPMENTS
12.9.4. SWOT ANALYSIS
12.9.5. KEY STRATEGIES
12.10. B AND G FOODS
12.10.1. FINANCIAL OVERVIEW
12.10.2. PRODUCTS OFFERED
12.10.3. KEY DEVELOPMENTS
12.10.4. SWOT ANALYSIS
12.10.5. KEY STRATEGIES
12.11. KELLOGG COMPANY
12.11.1. FINANCIAL OVERVIEW
12.11.2. PRODUCTS OFFERED
12.11.3. KEY DEVELOPMENTS
12.11.4. SWOT ANALYSIS
12.11.5. KEY STRATEGIES
12.12. BYNATURE
12.12.1. FINANCIAL OVERVIEW
12.12.2. PRODUCTS OFFERED
12.12.3. KEY DEVELOPMENTS
12.12.4. SWOT ANALYSIS
12.12.5. KEY STRATEGIES
12.13. EREWHON ORGANIC
12.13.1. FINANCIAL OVERVIEW
12.13.2. PRODUCTS OFFERED
12.13.3. KEY DEVELOPMENTS
12.13.4. SWOT ANALYSIS
12.13.5. KEY STRATEGIES
12.14. NESTLE
12.14.1. FINANCIAL OVERVIEW
12.14.2. PRODUCTS OFFERED
12.14.3. KEY DEVELOPMENTS
12.14.4. SWOT ANALYSIS
12.14.5. KEY STRATEGIES
12.15. MORNFLAKE
12.15.1. FINANCIAL OVERVIEW
12.15.2. PRODUCTS OFFERED
12.15.3. KEY DEVELOPMENTS
12.15.4. SWOT ANALYSIS
12.15.5. KEY STRATEGIES
13. APPENDIX
13.1. REFERENCES
13.2. RELATED REPORTS