Summary

The Ghana fruits and vegetables market is projected to register a CAGR of 5.3% during the forecast period, 2021-2026.

As an impact of COVID-19, the horticulture sector in Ghana was highly affected by measures taken to prevent the spread of the coronavirus. Incomes got decreased as export stopped, and farmers lost their money as COVID-19 disrupted the key export market. The country lacked enough finance to invest in the upcoming seasons. According to the Ministry of Food and Agriculture (MoFA), Ghanaian vegetable and fruit exporters were unable to send consignments to their buyers in Europe and other international markets due to the lack of demand caused by the COVID-19 pandemic.

The growing middle class with heightened health awareness of consuming vegetables, coupled with the rise in fruit processing units, is fueling the market growth for fruits and vegetables.

Chilies, onions, tomatoes, okra, eggplant, and beans are some of the major vegetables produced in the country. Tomatoes had the largest share among the vegetable segment of the market studied.

The United Kingdom, the United States, the Netherlands, and the United Arab Emirates are some of the major importers of fruits and vegetables from Ghana.

Key Market Trends

High Regional Trade and Establishment of Fruit Processing Units

The demand for fresh fruits such as pineapples is very high, mostly intended for exports, traditional domestic markets, supermarkets, and fruit processing. There is also a growing demand for fresh fruits for use in processed products, juices, etc., for local consumption and export. In order to boost the regional fruit trade, many companies such as Blue Skies, HPW Fresh & Dry, Peelco, and Pinora have established their own fruit processing units in Ghana. Further, these establishments have helped tackle the problem of post-harvest losses due to poor storage facilities in the region. The European Union continues to be the major importer of Ghanaian fruits, notably Germany, the United Kingdom, Switzerland, and Italy, among others. With the domestic fruit processing growth and regional exports, the demand for fruits is expected to grow during the forecast period.

Rapid Increase in Domestic Production through Government Initiatives

The production of fresh vegetables takes place all around the country and is strongly related to Ghana’s specific weather conditions and market windows. Furthermore, irrigated agriculture is on the rise, leading to new production areas around the Volta River and Lake Volta, along with specific irrigated areas in and around the capital of the country. The major vegetables produced in the country include chilies, onions, tomatoes, okra, eggplant, beans, etc. The tomatoes had the largest share among the vegetables segment of the market studied in 2018. The GhanaVeg program is being implemented by the Centre for Development Innovation (CDI). The program’s mission is to establish a sustainable and internationally competitive vegetable sector. GhanaVeg is driven by a strong belief in the healthy and quality vegetables from Ghana through new ways of doing business. The rise in initiatives by the program may lead to a surge in the production of vegetables in the country.





Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

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