Summary

The Smart Stadiums market was estimated to be USD 19.55 billion in 2024 to USD 41.68 billion by 2029 at a Compound Annual Growth Rate (CAGR) of 16.35%. As it an era of advanced technology integration, Smart Stadiums are using IoT, AI, and big data analytics to offer better fan experience and more efficient performance. Often when businesses invest in these technologies, they experience higher fan engagement and other revenue streams. With greater viewers purchasing tickets using mobile applications and accessing upgrade seats and live game statistics, fan experience is boosted. As a result, stadiums are becoming more interactive and connected environments, driving market growth.
Moreover, the deployment of 5G networks in stadiums provides high-speed internet access, enabling real-time data analytics and augmented reality experiences. Additionally, AI and ML-driven predictive maintenance of equipment combined with energy-efficient systems are reducing cost and enhancing sustainability. Public safety and crowd management also constitutes a further push factor in these Smart Stadiums with advanced security solutions being adopted accordingly. Overall, the technologies are transforming stadiums into efficient, smart, and engaging venues, propelling the market forward.
“By Stadium and Public Security Solution segment, the Video Surveillance Solution is expected to have the largest market size during the forecast period.” Video surveillance solutions are expected to comprise the largest size in the Smart Stadiums market during the forecast period due to various key drivers. The escalated need for expanded security measures in large venues is driving the adoption of advanced video surveillance systems. These systems allow real-time monitoring and high-definition video feeds, which are critical to ensure the safety of spectators, staff, and players. For instance, AI-enabled surveillance cameras can detect suspicious activity and potential threats that can be acted upon more rapidly. Video surveillance solutions also play a strategic role in crowd management and emergency response strategies. This is necessary for monitoring crowd movements and in identifying any unusual behavior that may threaten public order, as witnessed in cases such as the Super Bowl and the FIFA World Cup. Moreover, the employment of facial recognition technology further adds another layer of security for identifying and tracking people. Overall, with much importance on safety and security, considering the advancements in video surveillance systems, the market is likely to expand significantly for these solutions in the stadiums.
“By Building Automation Solutions segment, the Energy Management System will witness the highest growth during the forecast period.” By the end of the forecast period, energy management systems in the Smart Stadiums sector are likely to be the most dynamic in market growth. Their adoption is driven by the need for operational efficiency and sustainability in large venues. Smart Stadiums are adopting energy management systems to improve operational usage of lighting, heating, and cooling, thus significantly reducing operation costs and enhancing sustainability. For instance, an IoT sensor can measure real-time energy consumption and hence regulate systems on usage and other weather conditions, bringing about great savings. The system also assists the stadiums in observing and meeting all regulatory needs over efficiency matters while reducing carbon footprint, making such venues more attractive to environmentally conscious stakeholders. Integration of energy management systems transforms stadiums into more efficient and sustainable venues, leading to an increase in market growth.
“Europe to hold highest market size during the forecast period.”
Europe is expected to hold the highest market share in the smart stadium market due to significant investments in infrastructure upgrades and the region's early adoption of advanced technologies like IoT and data analytics for stadium management. Additionally, the strong presence of major sports leagues drives demand for innovative fan engagement solutions, owing to which the region focuses more on enhancing fan experience and implementing advanced technologies in the stadiums. Many international and national sporting events are held throughout Europe, and smart solutions are expected to be implemented to enable efficient crowd management, security, and other operating processes. Implementation of Santiago Bernabéu Stadium in Spain, which offers high-speed internet access by incorporating a comprehensive Wi-Fi 6 network, is also an example. Strict norms on public safety at sporting events compel the owners of stadiums to deploy advanced security measures that enhance market growth. Advances in technology and the higher frequency of large sporting events have positioned Europe as the industry leader for Smart Stadiums. For instance, Wembley Stadium, an iconic sports venue in London, leverages advanced technologies like 5G to enhance the fan experience, as seen during the recent Paris Olympics. This high-speed connectivity enabled features such as mobile ticketing, real-time updates, and immersive augmented reality experiences for spectators.

Breakdown of primaries

The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:

• By Company Type: Tier 1 – 62%, Tier 2 – 23%, and Tier 3 – 15%
• By Designation: C-level –50%, D-level – 30%, and Others – 20%
• By Region: North America – 38%, Europe – 15%, Asia Pacific – 35%, Middle East & Africa – 7%, and Latin America- 5%.
The major players in the Smart Stadiums market include Cisco (US), IBM (US), Ericsson (Sweden), Johnson Controls (Ireland), Schneider Electric (France), NEC (Japan), Huawei (China), Intel (US), Fujitsu (Japan), NTT Corporation (Japan), Honeywell (US), Extreme Networks (US), Lumen Technologies (US), NXP Semiconductors (Netherlands), VIX Technology (Australia), Hawk-eye (UK), Atos (France), Verizon (US), Tech Mahindra Limited (India), AT&T (US), Vodafone Group (UK), T-mobile Inc (US), Telefonica (Spain), Fabric (US), Edge Sound Research (US), Evolv Technology (US), Sorama (Netherlands), Allgovision (India), Ucopia (France), Stadicom (Israel), Dignia Systems (Vienna), Vix Vizion (Queensland), and Aifi Inc. (US). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, enhancements, and acquisitions to expand their Smart Stadiums market footprint.

Research Coverage
The market study covers the Smart Stadiums market size across different segments. It aims to estimate the market size and the growth potential across different segments, including offering, stadium type, and region. The offering includes solutions and services. Solutions are segregated into Digital Content Management, Stadium and Public Security, Building Automation, Event Management, Network Management, and Crowd Management. The other segmentation is the stadium type, which includes Indoor, Outdoor, and Multi-Purpose. The regional analysis of the Smart Stadiums market covers North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America. The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.
Key Benefits of Buying the Report
The report will help market leaders and new entrants with information on the closest approximations of the global Smart Stadiums market’s revenue numbers and subsegments. It will also help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market’s pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:

1. Analysis of key drivers (enhanced fan experience increases attendance, operational efficiency reduces costs, revenue generation diversifies income, and safety and security measures ensure protection), restraints (high initial investment limits adoption, complex integration complicates implementation, data security concerns deter trust, and maintenance requires ongoing resources), opportunities (improved event management elevates experiences, new revenue streams emerge from personalization, and data analytics offers insights for optimization), and challenges (connectivity issues disrupt services, data privacy concerns affect trust, and scalability challenges hinder expansion) influencing the growth of the Smart Stadiums market.

2. Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the Smart Stadiums market.
3. Market Development: Comprehensive information about lucrative markets – the report analyses the Smart Stadiums market across various regions.
4. Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the Smart Stadiums market.
5. Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players Cisco (US), IBM (US), Ericsson (Sweden), Johnson Controls (Ireland), Schneider Electric (France), NEC (Japan), Huawei (China), Intel (US), Fujitsu (Japan), NTT Corporation (Japan), Honeywell (US), Extreme Networks (US), Lumen Technologies (US), NXP Semiconductors (Netherlands), VIX Technology (Australia), Hawk-eye (UK), Atos (France), Verizon (US), Tech Mahindra Limited (India), AT&T (US), Vodafone Group (UK), T-mobile Inc (US), Telefonica (Spain), Fabric (US), Edge Sound Research (US), Evolv Technology (US), Sorama (Netherlands), Allgovision (India), Ucopia (France), Stadicom (Israel), Dignia Systems (Vienna), Vix Vizion (Queensland), and Aifi Inc. (US).

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Table of Contents

1 INTRODUCTION 32
1.1 STUDY OBJECTIVES 32
1.2 MARKET DEFINITION 32
1.3 STUDY SCOPE 33
1.3.1 MARKET SEGMENTATION 33
1.3.2 INCLUSIONS AND EXCLUSIONS 34
1.4 YEARS CONSIDERED 34
1.5 CURRENCY CONSIDERED 34
1.6 STAKEHOLDERS 35
1.7 SUMMARY OF CHANGES 36
2 RESEARCH METHODOLOGY 37
2.1 RESEARCH DATA 37
2.1.1 SECONDARY DATA 38
2.1.2 PRIMARY DATA 38
2.1.2.1 Primary interviews with experts 38
2.1.2.2 Breakdown of primary profiles 39
2.1.2.3 Key insights from industry experts 39
2.2 MARKET SIZE ESTIMATION 40
2.2.1 TOP-DOWN APPROACH 40
2.2.2 BOTTOM-UP APPROACH 42
2.2.3 SMART STADIUMS MARKET ESTIMATION: DEMAND-SIDE ANALYSIS 43
2.3 DATA TRIANGULATION 44
2.4 LIMITATIONS AND RISK ASSESSMENT 45
2.5 RESEARCH ASSUMPTIONS 45
2.6 RESEARCH LIMITATIONS 46
3 EXECUTIVE SUMMARY 47
4 PREMIUM INSIGHTS 50
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN SMART STADIUMS MARKET 50
4.2 SMART STADIUMS MARKET, BY OFFERING 50
4.3 SMART STADIUMS MARKET, BY SERVICE 51
4.4 SMART STADIUMS MARKET, BY PROFESSIONAL SERVICE 51
4.5 SMART STADIUMS MARKET, BY SOLUTION 51
4.6 SMART STADIUMS MARKET, BY STADIUM TYPE 52
4.7 NORTH AMERICA: SMART STADIUMS MARKET, BY SOLUTION AND STADIUM TYPE 52
 
5 MARKET OVERVIEW AND INDUSTRY TRENDS 53
5.1 INTRODUCTION 53
5.2 MARKET DYNAMICS 53
5.2.1 DRIVERS 54
5.2.1.1 Surging demand for enhanced fan experiences 54
5.2.1.2 Improved operational efficiency resulting in significant cost reduction 55
5.2.1.3 Potential for revenue generation through personalized services 55
5.2.1.4 Safety and security measures to ensure stakeholder protection 55
5.2.2 RESTRAINTS 56
5.2.2.1 High initial investment required for implementing advanced technologies 56
5.2.2.2 Complex system integration 56
5.2.2.3 Data security concerns 56
5.2.2.4 Expensive and resource-intensive maintenance requirements 56
5.2.3 OPPORTUNITIES 57
5.2.3.1 Improved event management to enhance overall experiences 57
5.2.3.2 Personalization to create new revenue opportunities 57
5.2.3.3 Data analytics to offer operational optimization insights 57
5.2.4 CHALLENGES 58
5.2.4.1 Connectivity issues to disrupt service delivery 58
5.2.4.2 Data privacy concerns to impact user confidence 58
5.2.4.3 Scalability limitations to restrict expansion opportunities 58
5.3 BRIEF HISTORY OF EVOLUTION OF SMART STADIUM SOLUTIONS AND SERVICES 59
5.4 ECOSYSTEM ANALYSIS 60
5.5 CASE STUDY ANALYSIS 62
5.5.1 IOT TECHNOLOGIES HELPED ENHANCE FAN EXPERIENCE AND IMPROVE OPERATIONAL EFFICIENCY 62
5.5.2 IMPLEMENTATION OF HONEYWELL'S INTEGRATED BUILDING MANAGEMENT SYSTEM ENHANCED ENERGY EFFICIENCY IN QATAR STADIUMS 63
5.5.3 SMART SOLUTIONS REDEFINED OPERATIONS AND FAN INTERACTION AT MERCEDES-BENZ STADIUM 64
5.5.4 ENHANCING CONNECTIVITY AT RIVER PLATE CLUB WITH WI-FI 6 TECHNOLOGY 64
5.5.5 IMPLEMENTATION OF EXTREME NETWORKS' NETWORKING SOLUTIONS HELPED ENHANCE FAN EXPERIENCE AT LUMEN FIELD 65
5.6 VALUE CHAIN ANALYSIS 66
5.7 REGULATORY LANDSCAPE 69
5.7.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 69
5.7.1.1 International Organization for Standardization (ISO)-Global 69
5.7.1.2 Smart Event and Venue Technology (SEAT)-Global 69
5.7.1.3 International Association of Venue Managers (IAVM)-Global 69
 
5.7.2 KEY REGULATIONS 71
5.7.2.1 North America 71
5.7.2.1.1 US 71
5.7.2.2 Europe 71
5.7.2.2.1 European Union 71
5.7.2.3 Asia Pacific 72
5.7.2.3.1 India 72
5.7.2.3.2 Australia 72
5.7.2.4 Middle East & Africa 72
5.7.2.4.1 Saudi Arabia 72
5.7.2.4.2 UAE 72
5.7.2.5 Latin America 72
5.7.2.5.1 Brazil 73
5.8 PRICING ANALYSIS 73
5.8.1 PRICING OF SOLUTIONS, BY KEY PLAYER, 2023 73
5.8.2 INDICATIVE PRICING ANALYSIS, BY STADIUM TYPE, 2023 74
5.9 TECHNOLOGY ANALYSIS 75
5.9.1 KEY TECHNOLOGIES 75
5.9.1.1 Internet of Things (IoT) 75
5.9.1.2 5G connectivity 75
5.9.1.3 Cloud computing 75
5.9.1.4 Big data analytics 75
5.9.1.5 AI & ML 75
5.9.2 COMPLEMENTARY TECHNOLOGIES 76
5.9.2.1 Facial recognition & biometric systems 76
5.9.2.2 Smart lighting systems 76
5.9.2.3 Mobile applications 76
5.9.2.4 Digital signage 76
5.9.2.5 Virtual and augmented reality 76
5.9.3 ADJACENT TECHNOLOGIES 76
5.9.3.1 Smart parking systems 76
5.9.3.2 Cashless payments & digital wallets 77
5.9.3.3 Crowd management systems 77
5.10 PATENT ANALYSIS 77
5.11 PORTER’S FIVE FORCES ANALYSIS 80
5.11.1 THREAT OF NEW ENTRANTS 81
5.11.2 THREAT OF SUBSTITUTES 81
5.11.3 BARGAINING POWER OF SUPPLIERS 82
5.11.4 BARGAINING POWER OF BUYERS 82
5.11.5 INTENSITY OF COMPETITIVE RIVALRY 82
 
5.12 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 82
5.13 KEY STAKEHOLDERS AND BUYING CRITERIA 83
5.13.1 KEY STAKEHOLDERS IN BUYING PROCESS 83
5.13.2 BUYING CRITERIA 84
5.14 KEY CONFERENCES AND EVENTS, 2024–2025 85
5.15 TECHNOLOGY ROADMAP FOR SMART STADIUMS MARKET 85
5.15.1 SHORT-TERM ROADMAP (2023–2025) 85
5.15.2 MID-TERM ROADMAP (2026–2028) 86
5.15.3 LONG-TERM ROADMAP (2029–2030) 86
5.16 BEST PRACTICES IN SMART STADIUMS MARKET 86
5.16.1 ENHANCED CONNECTIVITY 86
5.16.2 DATA ANALYTICS 86
5.16.3 SUSTAINABLE PRACTICES 86
5.16.4 FAN ENGAGEMENT TECHNOLOGIES 87
5.16.5 SAFETY AND SECURITY MEASURES 87
5.17 CURRENT AND EMERGING BUSINESS MODELS 87
5.17.1 TICKETING AND ACCESS CONTROL 87
5.17.2 SPONSORSHIP AND ADVERTISING 87
5.17.3 CONCESSIONS AND MERCHANDISING 87
5.17.4 FAN ENGAGEMENT AND EXPERIENCE 88
5.17.5 DATA MONETIZATION 88
5.18 SMART STADIUMS MARKET: TOOLS, FRAMEWORKS, AND TECHNIQUES 88
5.19 TRADE ANALYSIS 88
5.19.1 EXPORT SCENARIO OF RECEPTION, CONVERSION, AND TRANSMISSION OR REGENERATION OF VOICE, IMAGES, OR OTHER DATA, INCLUDING SWITCHING AND ROUTING APPARATUS (8517) 89
5.19.2 IMPORT SCENARIO OF MACHINES FOR RECEPTION, CONVERSION, AND TRANSMISSION OR REGENERATION OF VOICE, IMAGES, OR OTHER DATA, INCLUDING SWITCHING AND ROUTING APPARATUS (8517) 90
5.20 INVESTMENT AND FUNDING SCENARIO 91
5.21 IMPACT OF GENERATIVE AI ON SMART STADIUMS MARKET 92
5.21.1 TOP USE CASES AND MARKET POTENTIAL 92
5.21.1.1 Key use cases 93
5.21.2 BEST PRACTICES 93
5.21.2.1 Sports and entertainment 93
5.21.2.2 Retail 93
5.21.2.3 Food and beverage 94
5.21.3 CASE STUDIES OF GENERATIVE AI IMPLEMENTATION 94
5.21.3.1 Global retail giant enhanced customer experience by creating personalized marketing campaigns using generative AI 94
5.21.3.2 Major sports franchise implemented dynamic pricing by adopting generative AI 94
5.21.3.3 Top venue implemented AI-driven predictive analytics to manage crowd flow during events 95
5.21.4 CLIENT READINESS AND IMPACT ASSESSMENT 95
5.21.4.1 Client A: Leading sports franchise 95
5.21.4.2 Client B: Renowned event venue 95
5.21.4.3 Client C: Major technology provider 95
5.22 SMART STADIUMS SOLUTIONS INTEGRATED TECHNOLOGY MODEL 96
6 SMART STADIUMS MARKET, BY OFFERING 97
6.1 INTRODUCTION 98
6.1.1 OFFERING: MARKET DRIVERS 99
6.2 SOLUTIONS 100
6.2.1 DIGITAL CONTENT MANAGEMENT 101
6.2.1.1 Audio and video management 102
6.2.1.1.1 Achieving high-quality engagement through premium audio, visuals, and reliable connectivity 102
6.2.1.2 Digital signage 103
6.2.1.2.1 Digital signage requires high-resolution, real-time displays for live updates and ads 103
6.2.1.3 Mobile and web content management 104
6.2.1.3.1 Enhancing fan engagement through user-friendly apps and seamless system integration 104
6.2.2 STADIUM AND PUBLIC SECURITY 105
6.2.2.1 Access control 106
6.2.2.1.1 Access control regulates entry through advanced electronic systems, ensuring authorized access to secure areas 106
6.2.2.2 Video surveillance 107
6.2.2.2.1 Video surveillance deters crime through real-time monitoring and evidence collection 107
6.2.2.3 PSIM 108
6.2.2.3.1 PSIM integrates data from various security systems for centralized monitoring and enhanced situational awareness 108
6.2.2.4 Security scanning, imaging, and metal detection 109
6.2.2.4.1 Use of advanced scanning technologies to enhance spectator safety by intercepting prohibited items before entry 109
6.2.2.5 Emergency and disaster management 110
6.2.2.5.1 Comprehensive strategies and protocols for effective emergency and crisis response 110
6.2.2.6 Cybersecurity 111
6.2.2.6.1 Safeguarding sensitive data and ensuring operational integrity 111
6.2.2.7 Others 112
6.2.3 BUILDING AUTOMATION 113
6.2.3.1 Parking management systems 114
6.2.3.1.1 Optimizing parking space utilization and enhancing user experience during large events 114
6.2.3.2 Energy management systems 115
6.2.3.2.1 Monitoring and optimizing energy consumption to promote sustainability and reduce costs 115
6.2.3.3 Facility management systems 116
6.2.3.3.1 Effective building maintenance and operations to ensure safety and efficiency 116
6.2.4 EVENT MANAGEMENT 117
6.2.4.1 Workforce management 118
6.2.4.1.1 Strategic administration of staff resources to ensure optimal performance and service delivery during events 118
6.2.4.2 Event marketing and registration 119
6.2.4.2.1 Effective promotion and streamlined management of attendee registrations to maximize participation and engagement 119
6.2.4.3 Ticketing management 120
6.2.4.3.1 Efficient sale, distribution, and control of tickets for seamless purchasing experience and enhanced security 120
6.2.5 NETWORK MANAGEMENT 121
6.2.5.1 Protecting vast amounts of data and systems in smart stadium environments 121
6.2.6 CROWD MANAGEMENT 123
6.2.6.1 Enhancing safety and experience through advanced monitoring, access control, and emergency response solutions 123
6.3 SERVICES 124
6.3.1 PROFESSIONAL SERVICES 126
6.3.1.1 Consulting 127
6.3.1.1.1 Providing strategic guidance for smart stadium technology selection and implementation 127
6.3.1.2 Deployment & integration 128
6.3.1.2.1 Seamless deployment & integration services for effective stadium infrastructure 128
6.3.1.3 Support & maintenance 129
6.3.1.3.1 Support & maintenance services ensure long-term reliability and performance in smart stadiums 129
6.3.2 MANAGED SERVICES 130
6.3.2.1 CONTINUOUS monitoring and optimization of network and security SYSTEMS 130
7 SMART STADIUMS MARKET, BY STADIUM TYPE 132
7.1 INTRODUCTION 133
7.1.1 STADIUM TYPE: MARKET DRIVERS 133
7.2 OUTDOOR 134
7.2.1 REVOLUTIONIZING OPEN-AIR VENUES WITH 5G, AI DRONES, AND SMART TICKETING FOR ENHANCED CONNECTIVITY, WEATHER MONITORING, AND CROWD MANAGEMENT 134
 
7.3 INDOOR 135
7.3.1 ENHANCING FAN EXPERIENCES THROUGH CLIMATE CONTROL, ENERGY EFFICIENCY, AND CONNECTIVITY WITH IOT SENSORS, SMART HVAC, AND 5G 135
7.4 MULTI-PURPOSE 136
7.4.1 VERSATILE VENUES WITH ADAPTABLE INFRASTRUCTURE FOR DIVERSE EVENTS 136
8 SMART STADIUMS MARKET, BY REGION 138
8.1 INTRODUCTION 139
8.2 NORTH AMERICA 140
8.2.1 NORTH AMERICA: MACROECONOMIC OUTLOOK 140
8.2.2 US 147
8.2.2.1 Increasing demand for better fan engagement, operational efficiency, and advanced security systems to drive market 147
8.2.3 CANADA 153
8.2.3.1 Increasing focus on smart technology adoption and energy-efficient stadium operations to drive market 153
8.3 EUROPE 158
8.3.1 EUROPE: MACROECONOMIC OUTLOOK 159
8.3.2 UK 165
8.3.2.1 Rising employment of IoT solutions and mobile apps for improved fan engagement to drive market 165
8.3.3 GERMANY 171
8.3.3.1 Growing focus on smart infrastructure and energy management systems at major venues to drive market 171
8.3.4 FRANCE 171
8.3.4.1 Increasing integration of advanced technologies to enhance crowd management, security, and interactivity to drive market 171
8.3.5 ITALY 171
8.3.5.1 Increasing integration of sustainable technologies and advanced security systems in stadiums to drive market 171
8.3.6 SPAIN 172
8.3.6.1 Growing emphasis on connectivity through 5G networks and mobile services for fan interaction to drive market 172
8.3.7 NORDICS 172
8.3.7.1 Strong emphasis on sustainability and digital integration in stadiums to drive market 172
8.3.8 REST OF EUROPE 172
8.4 ASIA PACIFIC 173
8.4.1 ASIA PACIFIC: MACROECONOMIC OUTLOOK 173
8.4.2 CHINA 180
8.4.2.1 Increasing adoption of IoT and data analytics to optimize stadium operations and security to drive market 180
8.4.3 JAPAN 186
8.4.3.1 Focus on harnessing 5G connectivity for enhanced immersive fan experiences to drive market 186
8.4.4 INDIA 186
8.4.4.1 Modernization of sports infrastructure with cloud-based ticketing and mobile applications to drive market 186
8.4.5 AUSTRALIA & NEW ZEALAND 186
8.4.5.1 Increasing investment in digital ticketing and contactless payment technologies for seamless fan experiences to drive market 186
8.4.6 SOUTH KOREA 187
8.4.6.1 Rapid technological adoption to enhance security, track visitor movements, and improve emergency response to drive market 187
8.4.7 SOUTHEAST ASIA 187
8.4.7.1 Increasing focus on creating connected environments and enhancing fan engagement to drive market 187
8.4.8 REST OF ASIA PACIFIC 187
8.5 MIDDLE EAST & AFRICA 188
8.5.1 MIDDLE EAST & AFRICA: MACROECONOMIC OUTLOOK 188
8.5.2 MIDDLE EAST 194
8.5.2.1 UAE 195
8.5.2.1.1 Strong focus on integrating sustainable technologies and enhancing fan engagement through advanced connectivity solutions to drive market 195
8.5.2.2 KSA 196
8.5.2.2.1 Significant investments in smart stadiums to host major international events to drive market 196
8.5.2.3 Kuwait 201
8.5.2.3.1 Growing efforts to modernize sports facilities to meet international standards and attract global sporting events to drive market 201
8.5.2.4 Bahrain 201
8.5.2.4.1 Increasing focus on enhancing sports infrastructure with smart technologies to drive market 201
8.5.2.5 Rest of Middle East 201
8.5.3 AFRICA 202
8.5.3.1 Increasing investments in sports infrastructure to enhance tourism and national branding across continent to drive market 202
8.6 LATIN AMERICA 202
8.6.1 LATIN AMERICA: MACROECONOMIC OUTLOOK 202
8.6.2 BRAZIL 208
8.6.2.1 Rich sports culture and upcoming major sporting events to drive market 208
8.6.3 MEXICO 214
8.6.3.1 Strong emphasis on enhancing spectator experiences and operational efficiency to drive market 214
8.6.4 REST OF LATIN AMERICA 214
 
9 COMPETITIVE LANDSCAPE 215
9.1 INTRODUCTION 215
9.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2021–2024 215
9.2.1 OVERVIEW OF STRATEGIES ADOPTED BY KEY SMART STADIUMS MARKET VENDORS, 2020–2024 215
9.3 REVENUE ANALYSIS, 2019–2023 217
9.4 MARKET SHARE ANALYSIS, 2023 218
9.4.1 MARKET RANKING ANALYSIS 221
9.5 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 221
9.5.1 STARS 221
9.5.2 EMERGING LEADERS 221
9.5.3 PERVASIVE PLAYERS 221
9.5.4 PARTICIPANTS 222
9.5.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023 223
9.6 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023 227
9.6.1 PROGRESSIVE COMPANIES 227
9.6.2 RESPONSIVE COMPANIES 227
9.6.3 DYNAMIC COMPANIES 227
9.6.4 STARTING BLOCKS 228
9.6.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2024 229
9.6.5.1 Detailed list of key startups/SMEs 229
9.6.5.2 Competitive benchmarking of key startups/SMEs 230
9.7 COMPETITIVE SCENARIO 230
9.7.1 PRODUCT LAUNCHES 231
9.7.2 DEALS 232
9.8 BRAND/PRODUCT COMPARISON 233
9.9 COMPANY VALUATION AND FINANCIAL METRICS 234
10 COMPANY PROFILES 235
10.1 KEY PLAYERS 235
10.1.1 CISCO SYSTEMS 235
10.1.1.1 Business overview 235
10.1.1.2 Products/Solutions/Services offered 236
10.1.1.3 Recent developments 237
10.1.1.3.1 Deals 237
10.1.1.4 MnM view 238
10.1.1.4.1 Right to win 238
10.1.1.4.2 Strategic choices 238
10.1.1.4.3 Weaknesses and competitive threats 238
 
10.1.2 IBM 239
10.1.2.1 Business overview 239
10.1.2.2 Products/Solutions/Services offered 240
10.1.2.3 Recent developments 242
10.1.2.3.1 Product launches 242
10.1.2.3.2 Deals 242
10.1.2.4 MnM view 242
10.1.2.4.1 Right to win 242
10.1.2.4.2 Strategic choices 243
10.1.2.4.3 Weaknesses and competitive threats 243
10.1.3 ERICSSON 244
10.1.3.1 Business overview 244
10.1.3.2 Products/Solutions/Services offered 245
10.1.3.3 Recent developments 246
10.1.3.3.1 Deals 246
10.1.3.4 MnM view 247
10.1.3.4.1 Right to win 247
10.1.3.4.2 Strategic choices 247
10.1.3.4.3 Weaknesses and competitive threats 247
10.1.4 JOHNSON CONTROL 248
10.1.4.1 Business overview 248
10.1.4.2 Products/Solutions/Services offered 249
10.1.4.3 Recent developments 251
10.1.4.3.1 Product launches 251
10.1.4.3.2 Deals 251
10.1.4.4 MnM view 252
10.1.4.4.1 Right to win 252
10.1.4.4.2 Strategic choices 252
10.1.4.4.3 Weaknesses and competitive threats 252
10.1.5 SCHNEIDER ELECTRIC 253
10.1.5.1 Business overview 253
10.1.5.2 Products/Solutions/Services offered 254
10.1.5.3 MnM view 255
10.1.5.3.1 Right to win 255
10.1.5.3.2 Strategic choices 255
10.1.5.3.3 Weaknesses and competitive threats 255
10.1.6 NEC 256
10.1.6.1 Business overview 256
10.1.6.2 Products/Solutions/Services offered 257
10.1.6.3 Recent developments 258
10.1.6.3.1 Product launches 258
10.1.6.3.2 Deals 258
10.1.7 HUAWEI 259
10.1.7.1 Business overview 259
10.1.7.2 Products/Solutions/Services offered 260
10.1.7.3 Recent developments 261
10.1.7.3.1 Product launches 261
10.1.7.3.2 Deals 261
10.1.8 INTEL 262
10.1.8.1 Business overview 262
10.1.8.2 Products/Solutions/Services offered 263
10.1.9 FUJITSU 264
10.1.9.1 Business overview 264
10.1.9.2 Products/Solutions/Services offered 265
10.1.9.3 Recent developments 266
10.1.9.3.1 Product launches 266
10.1.9.3.2 Deals 266
10.1.10 NTT CORPORATION 268
10.1.10.1 Business overview 268
10.1.10.2 Products/Solutions/Services offered 269
10.1.10.3 Recent developments 269
10.1.10.3.1 Product launches 269
10.1.11 HONEYWELL 270
10.1.12 EXTREME NETWORKS 271
10.1.13 LUMEN TECHNOLOGIES 272
10.1.14 NXP SEMICONDUCTORS 273
10.1.15 VIX TECHNOLOGY 274
10.1.16 HAWK-EYE 275
10.1.17 AT0S 276
10.1.18 VERIZON 278
10.1.19 TECH MAHINDRA LIMITED 279
10.1.20 AT&T 280
10.1.21 VODAFONE GROUP 281
10.1.22 T‑MOBILE INC. 282
10.1.23 TELEFONICA 283
10.2 STARTUPS/SMES 284
10.2.1 FABRIC 284
10.2.2 EDGE SOUND RESEARCH 285
10.2.3 EVOLV TECHNOLOGY 286
10.2.4 SORAMA 287
10.2.5 STADICOM 288
10.2.6 DIGNIA SYSTEMS 289
10.2.7 UCOPIA 290
 
10.2.8 ALLGOVISION TECHNOLOGIES PVT. LTD 291
10.2.9 AIFI INC. 292
10.2.10 VIX VIZION 292
11 ADJACENT/RELATED MARKETS 293
11.1 INTRODUCTION 293
11.1.1 RELATED MARKETS 293
11.2 SPORTS TECHNOLOGY MARKET - GLOBAL FORECAST 2027 293
11.2.1 MARKET DEFINITION 293
11.3 IOT IN SMART CITIES MARKET – GLOBAL FORECAST 2026 296
11.3.1 MARKET DEFINITION 296
12 APPENDIX 300
12.1 DISCUSSION GUIDE 300
12.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 303
12.3 CUSTOMIZATION OPTIONS 305
12.4 RELATED REPORTS 305
12.5 AUTHOR DETAILS 306