コンシューマー向けIAM市場：オファリング別（ソリューション、サービス）、ソリューション別（アイデンティティガバナンス、アイデンティティ検証と認証、アクセス管理、行動分析）、サービス別、展開形態別、業種別、地域別 - 2028年までの世界予測

Consumer IAM Market by Offering (Solutions, Services), Solution (Identity Governance, Identity Verification and Authentication, Access Management, Behavioral Analytics), Services, Deployment mode, Vertical and Region - Global Forecast to 2028

CIAMの世界市場規模は、2023年の86億米ドルから2028年には181億米ドルに成長し、予測期間中の年間平均成長率（CAGR）は16.2％になると予測されている。CIAM市場は、その成長軌道を形成する主な要因に後押しされて... もっと見る

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サマリー

CIAMの世界市場規模は、2023年の86億米ドルから2028年には181億米ドルに成長し、予測期間中の年間平均成長率（CAGR）は16.2％になると予測されている。CIAM市場は、その成長軌道を形成する主な要因に後押しされている。これには、摩擦のない顧客体験に対する需要、規制遵守やアクセス管理ツールに対する意識の高まりなどが含まれる。さらに、高度な脅威の複雑さへの対応が困難であることが、市場の成長を阻害する可能性がある。
「業種別では、BFSIセグメントが最大の市場規模を占めている。
金融機関は、顧客体験を向上させ、セキュリティ侵害から保護するために、技術の進歩を活用することの重要性をますます認識するようになっている。金融機関は、CIAMソリューションが詐欺や個人情報盗難がもたらす課題にいかに効果的に対処できるかを強く理解している。
銀行・金融サービス・保険（BFSI）セクターは、著しいデジタル変革期を迎えている。この分野の企業は、インターネット・バンキング、モバイル・バンキング、株式取引などのサービスのために、ウェブおよびモバイル・アプリケーションを導入している。これらのアプリケーションにより、顧客はいつでもどこからでも便利にバンキング・サービスにアクセスできる。BFSI部門は、デジタル領域における顧客の行動、嗜好、選択肢を理解することに積極的に注力している。顧客はテクノロジーに精通するようになっており、銀行各社は顧客独自の要件を満たすパーソナライズされたエクスペリエンスの提供に努めている。さらに、機密性の高い顧客データのセキュリティを確保することは、BFSIセクターの最優先事項です。

「導入形態別では、クラウド・セグメントが予測期間中に最も高いCAGRを記録した。
クラウド展開は、CIAM市場で最も急成長しているモデルとして浮上しており、特に中小企業に支持されている。この展開オプションにより、企業はセキュリティ・インフラに資本投資するよりも、自社のコアコンピタンスに集中することができる。クラウドベースのソリューションを活用することで、企業はハードウェア、ソフトウェア、ストレージ、技術者に関連する費用を回避することができます。
消費者クレデンシャルは攻撃者にとって格好の標的であるため、そのセキュリティを確保することは最優先事項です。クラウドベースのプラットフォームは、SaaSベースのCIAMサービスなど、ビジネス・アプリケーションのセキュリティを確保するための統一されたアプローチを提供する。これは、セキュリティ投資の予算が限られている組織にとって特に有利である。さらに、クラウドベースのソリューションは保守やアップグレードが容易であるため、この展開セグメントの成長にさらに貢献している。
「ソリューション別では、ID 検証と認証が予測期間中に最も高い CAGR を記録した。
デジタルでのやり取りや取引が普及するにつれ、個人情報盗難や詐欺のリスクは個人にとっても企業にとっても同様に関心が高まっている。消費者アイデンティティおよびアクセス管理（CIAM）ソリューションは、オンライン・サービスやアプリケーションにアクセスするユーザーの正当性を保証するために、強固なアイデンティティ検証および認証メカニズムを提供する。機密情報を保護し、不正アクセスを防止し、デジタル取引における信頼を確立する必要性が、CIAMソリューションの採用を促進している。ウェブ・アプリケーションやモバイル・アプリケーションの利用が増加するにつれ、ユーザー認証が複雑化し、ID 認証ソリューションが世界中で広く採用されるようになっている。これらのソリューションは、デジタル・サービスにアクセスする個人の安全で信頼できる認証の確保に役立っている。

「地域別では、北米が最大の市場規模を占めている。
北米は、インフラが整備された技術先進国で構成されている。経済大国であるカナダと米国は、CIAM市場において北米で最も貢献している国である。組織はデジタル・プレゼンスを発展させ、クラウドベースのサービスを活用し、オンラインでの活動を増やしている。組織が多くのデジタル・チャネルにわたって顧客のIDを維持・保護する必要がある結果、デジタル革命は新たなセキュリティ上の懸念を生み出している。北米地域の組織は、こうしたIDセキュリティの懸念に対処するため、さまざまなCIAMソリューションを採用している。The Identityft Research Center（ITRC）のAnnual Data Breach Reportによると、2022年は米国で単年度のデータ侵入件数が2番目に多かった。その影響は少なくとも4億2200万人に及んだ。CIAM システムによって提供される一元化された ID 管理戦略は、多数のプラットフォームにまたがる消費者の認証および認可をより簡単にする。このような特徴は、この地域におけるCIAMソリューションの需要を促進している。

主な内訳
本調査には、部品サプライヤーからティア1企業、OEMに至るまで、様々な業界専門家の見識が含まれている。プライマリーの内訳は以下の通り：
- 企業タイプ別：ティア1：43%、ティア2：36%、ティア3：21
- 役職別Cレベル：58%、取締役：32%、その他：10
- 地域別北米：55％、欧州：12％、アジア太平洋地域：19％、中南米：5％、中東・アフリカ：9
世界のCIAM市場の主要ベンダーには、IBM（米国）、Microsoft（米国）、Salesforce（米国）、SAP（ドイツ）、Broadcom（米国）、Okta（米国）、Akamai Technologies（米国）、Ping Identity（米国）、ForgeRock（米国）、LoginRadius（カナダ）、HID Global（米国）、ManageEngine（米国）、WidasConcepts（ドイツ）が含まれる、Acuant（米国）、Omada（デンマーク）、OneWelcome（オランダ）、GlobalSign（英国）、Ubisecure（フィンランド）、SecureAuth（米国）、WSO2（米国）、AWS（米国）、Simeio Solutions（米国）、Auth0（米国）、Cyberark（米国）、OneLogin（米国）、Trusona（米国）、FusionAuth（米国）、IDnow（ドイツ）、Strata Identity（米国）、Evident（米国）。この調査には、CIAM市場の主要企業の詳細な競合分析、企業プロフィール、最近の動向、主要市場戦略が含まれています。
調査範囲
本レポートでは、CIAM市場をオファリング別（ソリューションとサービス）、ソリューション別（アイデンティティガバナンス、アイデンティティ検証と認証、アクセス管理、行動分析）、サービス別（統合と展開、サポートとメンテナンス、コンサルティング）、導入形態別（クラウドとオンプレミス）、業種別（BFSI、旅行・観光・ホスピタリティ、ヘルスケア、小売・eコマース、IT・ITeS、教育、政府、その他）、地域別（北米、欧州、アジア太平洋、中東・アフリカ、中南米）である。
また、市場の主要企業の詳細な競合分析、企業プロフィール、製品や事業の提供に関する主な見解、最近の動向、主要な市場戦略も含まれています。
レポート購入の主なメリット
本レポートは、CIAM市場全体とサブセグメントの収益数の最も近い近似値に関する情報を提供することで、本市場の市場リーダー／新規参入者に役立ちます。本レポートは、利害関係者が競争状況を理解し、より良いビジネスの位置づけと適切な市場参入戦略を計画するためのより多くの洞察を得るのに役立ちます。また、本レポートは、利害関係者が市場の脈動を理解し、主要な市場促進要因、阻害要因、課題、機会に関する情報を提供するのに役立ちます。
本レポートでは、以下のポイントに関する洞察を提供しています：
- 主な促進要因（セキュリティ侵害やサイバー攻撃の増加、摩擦のない顧客体験の提供に対する需要、個人情報盗難、詐欺、成長を拡大するためにセキュリティへの関心が高まる組織、法規制コンプライアンスやアクセス管理ツールに対する意識の高まり）、阻害要因（オンライン取引量の多さ、CIAMソリューションの導入におけるアイデンティティ標準の欠如と予算上の制約）、機会（従来のIAMからCIAMへの文化的シフト、クラウドベースのCIAMソリューションとサービスの普及）、課題（企業における熟練したサイバーセキュリティ専門家の不足、高度な脅威の複雑性への対処の困難さ）。
- 製品開発／イノベーション：CIAM市場における今後の技術、研究開発活動、新製品・サービスの発表に関する詳細な洞察。
- 市場開発：有利な市場に関する包括的な情報 - 本レポートでは、さまざまな地域のCIAM市場を分析しています。
- 市場の多様化：CIAM市場における新製品＆サービス、未開拓の地域、最近の開発、投資に関する詳細な情報を提供します。
- 競合評価：CIAM市場戦略におけるIBM（米国）、Microsoft（米国）、Salesforce（米国）、SAP（ドイツ）、Broadcom（米国）、Okta（米国）、Akamai Technologies（米国）、Ping Identity（米国）、ForgeRock（米国）などの主要企業の市場シェア、成長戦略、サービス内容を詳細に評価。

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1 INTRODUCTION 29
1.1 STUDY OBJECTIVES 29
1.2 MARKET DEFINITION 29
1.2.1 INCLUSIONS AND EXCLUSIONS 30
1.3 MARKET SCOPE 31
1.3.1 MARKET SEGMENTATION 31
1.3.2 REGIONS COVERED 31
1.3.3 YEARS CONSIDERED 32
1.4 CURRENCY CONSIDERED 32
TABLE 1 US DOLLAR EXCHANGE RATE, 2017–2022 32
1.5 STAKEHOLDERS 32
1.6 SUMMARY OF CHANGES 33
2 RESEARCH METHODOLOGY 34
2.1 RESEARCH DATA 34
FIGURE 1 CONSUMER IAM MARKET: RESEARCH DESIGN 34
2.1.1 SECONDARY DATA 35
2.1.2 PRIMARY DATA 35
2.1.2.1 Breakup of primary interviews 36
FIGURE 2 BREAKUP OF PRIMARY PROFILES: BY COMPANY TYPE, DESIGNATION, AND REGION 36
2.1.2.2 Key insights from industry experts 36
2.2 MARKET BREAKUP AND DATA TRIANGULATION 37
FIGURE 3 DATA TRIANGULATION 37
2.3 MARKET SIZE ESTIMATION 38
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 1 (SUPPLY-SIDE): REVENUE FROM SOLUTIONS/SERVICES OF CONSUMER IAM VENDORS 38
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 2, BOTTOM-UP APPROACH (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS AND SERVICES OF CONSUMER IAM VENDORS 38
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 3, TOP-DOWN APPROACH – DEMAND-SIDE ANALYSIS 39
2.4 MARKET FORECAST 40
TABLE 2 FACTOR ANALYSIS 40
2.5 ASSUMPTIONS 40
2.6 LIMITATIONS 41

3 EXECUTIVE SUMMARY 42
TABLE 3 CONSUMER IAM MARKET SIZE AND GROWTH, 2023–2028 (USD MILLION, Y-O-Y GROWTH) 43
FIGURE 7 GLOBAL CONSUMER IAM MARKET TO WITNESS SIGNIFICANT GROWTH RATE DURING FORECAST PERIOD 43
FIGURE 8 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE IN 2023 44
FIGURE 9 FASTEST-GROWING SEGMENTS OF CONSUMER IAM MARKET 45
4 PREMIUM INSIGHTS 46
4.1 ATTRACTIVE OPPORTUNITIES FOR KEY PLAYERS IN CONSUMER IAM MARKET 46
FIGURE 10 RISING IDENTITY-BASED CYBERATTACKS TO DRIVE GROWTH OF CONSUMER IAM MARKET 46
4.2 CONSUMER IAM MARKET, BY OFFERING, 2023–2028 47
FIGURE 11 SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 47
4.3 CONSUMER IAM MARKET, BY SOLUTION, 2023–2028 47
FIGURE 12 IDENTITY VERIFICATION AND AUTHENTICATION SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 47
4.4 CONSUMER IAM MARKET, BY SERVICE, 2023–2028 48
FIGURE 13 INTEGRATION AND DEPLOYMENT SERVICES TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD 48
4.5 CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2023–2028 48
FIGURE 14 CLOUD SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD 48
4.6 CONSUMER IAM MARKET SHARE OF TOP THREE VERTICALS AND REGIONS, 2023 49
FIGURE 15 BFSI VERTICAL AND NORTH AMERICA TO ACCOUNT FOR LARGEST SHARE IN 2023 49
4.7 MARKET INVESTMENT SCENARIO 49
FIGURE 16 ASIA PACIFIC TO EMERGE AS BEST MARKET FOR INVESTMENTS IN NEXT FIVE YEARS 49
5 MARKET OVERVIEW AND INDUSTRY TRENDS 50
5.1 INTRODUCTION 50
5.2 MARKET DYNAMICS 50
FIGURE 17 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: CONSUMER IAM MARKET 50
5.2.1 DRIVERS 51
5.2.1.1 Rising security breaches and cyberattacks 51
FIGURE 18 AMOUNT OF MONETARY DAMAGE CAUSED BY REPORTED CYBERCRIME TO IC3 FROM 2013 TO 2022 51
5.2.1.2 Demand to deliver frictionless customer experience 52
5.2.1.3 Rising identity theft and fraud 52
FIGURE 19 IDENTITY THEFT REPORT IN US 53
5.2.1.4 Rising concern regarding access privileges 53
5.2.1.5 Growing emphasis on stringent regulatory compliance 53

5.2.2 RESTRAINTS 54
5.2.2.1 Lack of identity standards and budgetary constraints 54
5.2.3 OPPORTUNITIES 54
5.2.3.1 High volume of online transactions 54
5.2.3.2 Cultural shift from traditional IAM to consumer IAM 55
5.2.3.3 Proliferation of cloud-based consumer IAM solutions and services 55
5.2.4 CHALLENGES 55
5.2.4.1 Scarcity of skilled cybersecurity professionals 55
5.2.4.2 Difficulties in addressing complexity of advanced threats 56
5.3 CASE STUDY ANALYSIS 56
5.3.1 USE CASE 1: METSÄ GROUP INTEGRATED UBISECURE’S DIGITAL IDENTITY APIS TO STREAMLINE WORKFLOW 56
5.3.2 USE CASE 2: LOGINRADIUS HELPED BROADCASTMED ENHANCE REGISTRATION PROCESS AND MAINTAIN DATA SECURITY 57
5.3.3 USE CASE 3: WSO2 HELPED JURONG PORT WITH API-CENTRIC MICROSERVICES PLATFORM FOR DIGITAL TRANSFORMATION JOURNEY 58
5.4 VALUE CHAIN ANALYSIS 58
FIGURE 20 CONSUMER IAM MARKET: VALUE CHAIN ANALYSIS 59
5.5 ECOSYSTEM ANALYSIS 60
FIGURE 21 ECOSYSTEM MAP 60
5.6 PORTER’S FIVE FORCES MODEL ANALYSIS 61
FIGURE 22 CONSUMER IAM MARKET: PORTER’S FIVE FORCES ANALYSIS 61
TABLE 4 PORTER’S FIVE FORCES IMPACT ANALYSIS 61
5.6.1 THREAT OF NEW ENTRANTS 62
5.6.2 BARGAINING POWER OF SUPPLIERS 62
5.6.3 BARGAINING POWER OF BUYERS 62
5.6.4 THREAT OF SUBSTITUTES 63
5.6.5 INTENSITY OF COMPETITIVE RIVALRY 63
5.7 PRICING ANALYSIS 63
TABLE 5 PRICING ANALYSIS: OKTA CONSUMER IDENTITY 63
TABLE 6 PRICING ANALYSIS: WSO2 64
5.8 TECHNOLOGY ANALYSIS 65
5.8.1 ARTIFICIAL INTELLIGENCE 65
5.8.2 BLOCKCHAIN 66
5.9 PATENT ANALYSIS 66
FIGURE 23 LIST OF MAJOR PATENTS FOR CONSUMER IAM MARKET 66
TABLE 7 LIST OF PATENTS IN CONSUMER IAM MARKET, 2023 67
5.10 TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 68
FIGURE 24 CONSUMER IAM MARKET: TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 68
5.11 TECHNOLOGY ROADMAP 69
TABLE 8 CONSUMER IAM: TECHNOLOGY ROADMAP 69

5.12 BUSINESS MODEL 70
TABLE 9 CONSUMER IAM MARKET: BUSINESS MODEL 70
5.13 EVOLUTION OF CONSUMER IAM 70
5.14 TARIFFS AND REGULATORY LANDSCAPE 71
5.14.1 GENERAL DATA PROTECTION REGULATION 71
5.14.2 PAYMENT CARD INDUSTRY-DATA SECURITY STANDARD 71
5.14.3 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT 72
5.14.4 FEDERAL INFORMATION SECURITY MANAGEMENT ACT 72
5.14.5 SARBANES-OXLEY ACT 72
5.14.6 GRAMM–LEACH–BLILEY ACT 72
5.14.7 SOC2 73
5.14.8 CRIMINAL JUSTICE INFORMATION SYSTEM SECURITY POLICY 73
5.14.9 FEDERAL FINANCIAL INSTITUTIONS EXAMINATION COUNCIL 73
5.14.10 FAIR AND ACCURATE CREDIT TRANSACTION ACT 73
5.14.11 IDENTITY THEFT RED FLAGS 73
5.15 KEY STAKEHOLDERS AND BUYING CRITERIA 74
5.15.1 KEY STAKEHOLDERS IN BUYING PROCESS 74
FIGURE 25 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS 74
TABLE 10 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS 74
5.15.2 BUYING CRITERIA 74
FIGURE 26 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 74
TABLE 11 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 75
5.16 KEY CONFERENCES AND EVENTS, 2023–2024 75
TABLE 12 CONSUMER IAM MARKET: LIST OF CONFERENCES AND EVENTS, 2023–2024 75
6 CONSUMER IAM MARKET, BY OFFERING 76
6.1 INTRODUCTION 77
FIGURE 27 SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE DURING FORECAST PERIOD 77
TABLE 13 CONSUMER IAM MARKET, BY OFFERING, 2017–2022 (USD MILLION) 77
TABLE 14 CONSUMER IAM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 78
6.2 SOLUTIONS 78
6.2.1 SOLUTIONS TO MANAGE CONSUMER DATA AND REGULATE ACCESS TO APPLICATIONS 78
6.2.2 SOLUTIONS: CONSUMER IAM MARKET DRIVERS 78
TABLE 15 SOLUTIONS: CONSUMER IAM MARKET, BY REGION, 2017–2022 (USD MILLION) 78
TABLE 16 SOLUTIONS: CONSUMER IAM MARKET, BY REGION, 2023–2028 (USD MILLION) 79
6.3 SERVICES 79
6.3.1 SERVICES TO ASSIST ORGANIZATIONS IN ACHIEVING BUSINESS OBJECTIVES THROUGH CONSUMER IAM PRODUCTS 79
6.3.2 SERVICES: CONSUMER IAM MARKET DRIVERS 79
TABLE 17 SERVICES: CONSUMER IAM MARKET, BY REGION, 2017–2022 (USD MILLION) 79
TABLE 18 SERVICES: CONSUMER IAM MARKET, BY REGION, 2023–2028 (USD MILLION) 80
7 CONSUMER IAM MARKET, BY SOLUTION 81
7.1 INTRODUCTION 82
FIGURE 28 IDENTITY GOVERNANCE SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE DURING FORECAST PERIOD 82
TABLE 19 CONSUMER IAM MARKET, BY SOLUTION, 2017–2022 (USD MILLION) 82
TABLE 20 CONSUMER IAM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 83
7.2 IDENTITY GOVERNANCE 83
7.2.1 NEED TO STORE, ORGANIZE, AND CENTRALIZE INFORMATION PLATFORMS TO FUEL DEMAND FOR IDENTITY GOVERNANCE 83
7.2.2 IDENTITY GOVERNANCE: CONSUMER IAM MARKET DRIVERS 83
TABLE 21 IDENTITY GOVERNANCE: CONSUMER IAM MARKET, BY REGION, 2017–2022 (USD MILLION) 84
TABLE 22 IDENTITY GOVERNANCE: CONSUMER IAM MARKET, BY REGION, 2023–2028 (USD MILLION) 84
7.3 IDENTITY VERIFICATION AND AUTHENTICATION 84
7.3.1 NEED TO VERIFY IDENTITY AND AUTHENTICITY OF DATA TO DRIVE MARKET 84
7.3.2 IDENTITY VERIFICATION AND AUTHENTICATION: CONSUMER IAM MARKET DRIVERS 85
TABLE 23 IDENTITY VERIFICATION AND AUTHENTICATION: CONSUMER IAM MARKET, BY REGION, 2017–2022 (USD MILLION) 85
TABLE 24 IDENTITY VERIFICATION AND AUTHENTICATION: CONSUMER IAM MARKET, BY REGION, 2023–2028 (USD MILLION) 86
7.4 ACCESS MANAGEMENT 86
7.4.1 NEED TO SAFEGUARD AND AUTHENTICATE IDENTITIES AND IMPROVE PRODUCTIVITY TO FUEL DEMAND FOR ACCESS MANAGEMENT 86
7.4.2 ACCESS MANAGEMENT: CONSUMER IAM MARKET DRIVERS 86
TABLE 25 ACCESS MANAGEMENT: CONSUMER IAM MARKET, BY REGION, 2017–2022 (USD MILLION) 87
TABLE 26 ACCESS MANAGEMENT: CONSUMER IAM MARKET, BY REGION, 2023–2028 (USD MILLION) 87
7.5 BEHAVIORAL ANALYTICS 87
7.5.1 NEED TO ASSIST ONLINE BUSINESSES, SEARCH QUERIES, AND PRODUCTS VIEWED TO BOOST DEMAND FOR BEHAVIORAL ANALYTICS 87
7.5.2 BEHAVIORAL ANALYTICS: CONSUMER IAM MARKET DRIVERS 88
TABLE 27 BEHAVIORAL ANALYTICS: CONSUMER IAM MARKET, BY REGION, 2017–2022 (USD MILLION) 88
TABLE 28 BEHAVIORAL ANALYTICS: CONSUMER IAM MARKET, BY REGION, 2023–2028 (USD MILLION) 88

8 CONSUMER IAM MARKET, BY SERVICE 89
8.1 INTRODUCTION 90
FIGURE 29 INTEGRATION AND DEPLOYMENT SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE DURING FORECAST PERIOD 90
TABLE 29 CONSUMER IAM MARKET, BY SERVICE, 2017–2022 (USD MILLION) 90
TABLE 30 CONSUMER IAM MARKET, BY SERVICE, 2023–2028 (USD MILLION) 91
8.2 INTEGRATION AND DEPLOYMENT 91
8.2.1 NON-IT COMPANIES TO ENHANCE SECURITY AND SAFEGUARD DATA BY DEPLOYING CONSUMER IAM SOLUTIONS 91
8.2.2 INTEGRATION AND DEPLOYMENT: CONSUMER IAM MARKET DRIVERS 91
TABLE 31 INTEGRATION AND DEPLOYMENT: CONSUMER IAM MARKET, BY REGION, 2017–2022 (USD MILLION) 92
TABLE 32 INTEGRATION AND DEPLOYMENT: CONSUMER IAM MARKET, BY REGION, 2023–2028 (USD MILLION) 92
8.3 SUPPORT AND MAINTENANCE 92
8.3.1 NEED FOR TECHNICAL SUPPORT IN IMPLEMENTING CONSUMER IAM SOLUTIONS TO BOOST DEMAND FOR SUPPORT AND MAINTENANCE 92
8.3.2 SUPPORT AND MAINTENANCE: CONSUMER IAM MARKET DRIVERS 93
TABLE 33 SUPPORT AND MAINTENANCE: CONSUMER IAM MARKET, BY REGION, 2017–2022 (USD MILLION) 93
TABLE 34 SUPPORT AND MAINTENANCE: CONSUMER IAM MARKET, BY REGION, 2023–2028 (USD MILLION) 93
8.4 CONSULTING 94
8.4.1 CONSULTING SERVICES TO FORMULATE INFORMATION SECURITY STRATEGIES, PREVENT REVENUE LOSSES, AND MINIMIZE RISKS 94
8.4.2 CONSULTING: CONSUMER IAM MARKET DRIVERS 94
TABLE 35 CONSULTING: CONSUMER IAM MARKET, BY REGION, 2017–2022 (USD MILLION) 94
TABLE 36 CONSULTING: CONSUMER IAM MARKET, BY REGION, 2023–2028 (USD MILLION) 95
9 CONSUMER IAM MARKET, BY DEPLOYMENT MODE 96
9.1 INTRODUCTION 97
FIGURE 30 CLOUD SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE DURING FORECAST PERIOD 97
TABLE 37 CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2017–2022 (USD MILLION) 97
TABLE 38 CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 97
9.2 CLOUD 98
9.2.1 SCALABILITY, FLEXIBILITY, AND COST-EFFICIENCY TO FUEL DEMAND FOR CLOUD-BASED CONSUMER IAM SOLUTIONS 98
9.2.2 CLOUD: CONSUMER IAM MARKET DRIVERS 98
TABLE 39 CLOUD: CONSUMER IAM MARKET, BY REGION, 2017–2022 (USD MILLION) 98
TABLE 40 CLOUD: CONSUMER IAM MARKET, BY REGION, 2023–2028 (USD MILLION) 99

9.3 ON-PREMISES 99
9.3.1 ON-PREMISES CONSUMER IAM SOLUTIONS TO STREAMLINE INTEGRATION PROCESSES AND ENSURE SMOOTH TRANSITION 99
9.3.2 ON-PREMISES: CONSUMER IAM MARKET DRIVERS 99
TABLE 41 ON-PREMISES: CONSUMER IAM MARKET, BY REGION, 2017–2022 (USD MILLION) 100
TABLE 42 ON-PREMISES: CONSUMER IAM MARKET, BY REGION, 2023–2028 (USD MILLION) 100
10 CONSUMER IAM MARKET, BY VERTICAL 101
10.1 INTRODUCTION 102
FIGURE 31 BFSI SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE DURING FORECAST PERIOD 102
TABLE 43 CONSUMER IAM MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 103
TABLE 44 CONSUMER IAM MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 103
10.2 BFSI 104
10.2.1 NEED FOR VALUABLE CUSTOMER INSIGHTS, STRONG SECURITY MEASURES, AND REGULATORY COMPLIANCE TO DRIVE MARKET 104
10.2.2 BFSI: CONSUMER IAM MARKET DRIVERS 104
TABLE 45 BFSI: CONSUMER IAM MARKET, BY REGION, 2017–2022 (USD MILLION) 104
TABLE 46 BFSI: CONSUMER IAM MARKET, BY REGION, 2023–2028 (USD MILLION) 105
10.3 TRAVEL, TOURISM, AND HOSPITALITY 105
10.3.1 CONSUMER IAM SOLUTIONS TO CAPTURE, MANAGE, AND APPLY IDENTITY DATA ACROSS DIGITAL CHANNELS 105
10.3.2 TRAVEL, TOURISM, AND HOSPITALITY: CONSUMER IAM MARKET DRIVERS 105
TABLE 47 TRAVEL, TOURISM, AND HOSPITALITY: CONSUMER IAM MARKET, BY REGION, 2017–2022 (USD MILLION) 106
TABLE 48 TRAVEL, TOURISM, AND HOSPITALITY: CONSUMER IAM MARKET, BY REGION, 2023–2028 (USD MILLION) 106
10.4 HEALTHCARE 106
10.4.1 CONSUMER IAM SOLUTIONS TO PROTECT PATIENT INFORMATION AND SIMPLIFY ACCESS TO HEALTHCARE SERVICES 106
10.4.2 HEALTHCARE: CONSUMER IAM MARKET DRIVERS 107
TABLE 49 HEALTHCARE: CONSUMER IAM MARKET, BY REGION, 2017–2022 (USD MILLION) 107
TABLE 50 HEALTHCARE: CONSUMER IAM MARKET, BY REGION, 2023–2028 (USD MILLION) 107
10.5 RETAIL AND ECOMMERCE 108
10.5.1 RISING ONLINE FRAUD AND NEED FOR SEAMLESS AND PERSONALIZED CUSTOMER EXPERIENCE TO DRIVE MARKET 108
10.5.2 RETAIL AND ECOMMERCE: CONSUMER IAM MARKET DRIVERS 108
TABLE 51 RETAIL AND ECOMMERCE: CONSUMER IAM MARKET, BY REGION, 2017–2022 (USD MILLION) 108
TABLE 52 RETAIL AND ECOMMERCE: CONSUMER IAM MARKET, BY REGION, 2023–2028 (USD MILLION) 109

10.6 IT AND ITES 109
10.6.1 CONSUMER IAM SOLUTIONS TO PROVIDE SECURE AND SCALABLE WAYS TO MANAGE CUSTOMER IDENTITIES 109
10.6.2 IT AND ITES: CONSUMER IAM MARKET DRIVERS 109
TABLE 53 IT AND ITES: CONSUMER IAM MARKET, BY REGION, 2017–2022 (USD MILLION) 110
TABLE 54 IT AND ITES: CONSUMER IAM MARKET, BY REGION, 2023–2028 (USD MILLION) 110
10.7 EDUCATION 110
10.7.1 CONSUMER IAM SOLUTIONS TO SAFEGUARD STUDENT DATA AND ENSURE PRIVACY IN EDUCATION SECTOR 110
10.7.2 EDUCATION: CONSUMER IAM MARKET DRIVERS 111
TABLE 55 EDUCATION: CONSUMER IAM MARKET, BY REGION, 2017–2022 (USD MILLION) 111
TABLE 56 EDUCATION: CONSUMER IAM MARKET, BY REGION, 2023–2028 (USD MILLION) 111
10.8 GOVERNMENT 112
10.8.1 NEED FOR SECURE DIGITAL IDENTITIES AND SEAMLESS ACCESS TO VARIOUS GOVERNMENT SERVICES TO DRIVE MARKET 112
10.8.2 GOVERNMENT: CONSUMER IAM MARKET DRIVERS 112
TABLE 57 GOVERNMENT: CONSUMER IAM MARKET, BY REGION, 2017–2022 (USD MILLION) 112
TABLE 58 GOVERNMENT: CONSUMER IAM MARKET, BY REGION, 2023–2028 (USD MILLION) 113
10.9 OTHER VERTICALS 113
TABLE 59 OTHER VERTICALS: CONSUMER IAM MARKET, BY REGION, 2017–2022 (USD MILLION) 113
TABLE 60 OTHER VERTICALS: CONSUMER IAM MARKET, BY REGION, 2023–2028 (USD MILLION) 114
11 CONSUMER IAM MARKET, BY REGION 115
11.1 INTRODUCTION 116
FIGURE 32 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 116
TABLE 61 CONSUMER IAM MARKET, BY REGION, 2017–2022 (USD MILLION) 116
TABLE 62 CONSUMER IAM MARKET, BY REGION, 2023–2028 (USD MILLION) 117
11.2 NORTH AMERICA 117
11.2.1 NORTH AMERICA: CONSUMER IAM MARKET DRIVERS 117
11.2.2 NORTH AMERICA: RECESSION IMPACT 118
11.2.3 NORTH AMERICA: REGULATORY LANDSCAPE 118
FIGURE 33 NORTH AMERICA: MARKET SNAPSHOT 119
TABLE 63 NORTH AMERICA: CONSUMER IAM MARKET, BY OFFERING, 2017–2022 (USD MILLION) 119
TABLE 64 NORTH AMERICA: CONSUMER IAM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 120
TABLE 65 NORTH AMERICA: CONSUMER IAM MARKET, BY SOLUTION, 2017–2022 (USD MILLION) 120
TABLE 66 NORTH AMERICA: CONSUMER IAM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 120
TABLE 67 NORTH AMERICA: CONSUMER IAM MARKET, BY SERVICE, 2017–2022 (USD MILLION) 120
TABLE 68 NORTH AMERICA: CONSUMER IAM MARKET, BY SERVICE, 2023–2028 (USD MILLION) 121
TABLE 69 NORTH AMERICA: CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2017–2022 (USD MILLION) 121
TABLE 70 NORTH AMERICA: CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 121
TABLE 71 NORTH AMERICA: CONSUMER IAM MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 122
TABLE 72 NORTH AMERICA: CONSUMER IAM MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 122
TABLE 73 NORTH AMERICA: CONSUMER IAM MARKET, BY COUNTRY, 2017–2022 (USD MILLION) 122
TABLE 74 NORTH AMERICA: CONSUMER IAM MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 123
11.2.4 US 123
11.2.4.1 Rising cybercrime instances and presence of major vendors to fuel demand for consumer IAM solutions in US 123
TABLE 75 US: CONSUMER IAM MARKET, BY OFFERING, 2017–2022 (USD MILLION) 123
TABLE 76 US: CONSUMER IAM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 124
TABLE 77 US: CONSUMER IAM MARKET, BY SOLUTION, 2017–2022 (USD MILLION) 124
TABLE 78 US: CONSUMER IAM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 124
TABLE 79 US: CONSUMER IAM MARKET, BY SERVICE, 2017–2022 (USD MILLION) 124
TABLE 80 US: CONSUMER IAM MARKET, BY SERVICE, 2023–2028 (USD MILLION) 125
TABLE 81 US: CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2017–2022 (USD MILLION) 125
TABLE 82 US: CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 125
TABLE 83 US: CONSUMER IAM MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 126
TABLE 84 US: CONSUMER IAM MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 126
11.2.5 CANADA 127
11.2.5.1 Need to adapt to remote work and address consumer security and compliance management issues to drive market in Canada 127
TABLE 85 CANADA: CONSUMER IAM MARKET, BY OFFERING, 2017–2022 (USD MILLION) 127
TABLE 86 CANADA: CONSUMER IAM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 127
TABLE 87 CANADA: CONSUMER IAM MARKET, BY SOLUTION, 2017–2022 (USD MILLION) 128
TABLE 88 CANADA: CONSUMER IAM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 128
TABLE 89 CANADA: CONSUMER IAM MARKET, BY SERVICE, 2017–2022 (USD MILLION) 128
TABLE 90 CANADA: CONSUMER IAM MARKET, BY SERVICE, 2023–2028 (USD MILLION) 129
TABLE 91 CANADA: CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2017–2022 (USD MILLION) 129
TABLE 92 CANADA: CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 129
TABLE 93 CANADA: CONSUMER IAM MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 130
TABLE 94 CANADA: CONSUMER IAM MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 130
11.3 EUROPE 131
11.3.1 EUROPE: CONSUMER IAM MARKET DRIVERS 131
11.3.2 EUROPE: RECESSION IMPACT 131
11.3.3 EUROPE: REGULATORY LANDSCAPE 131
TABLE 95 EUROPE: CONSUMER IAM MARKET, BY OFFERING, 2017–2022 (USD MILLION) 132
TABLE 96 EUROPE: CONSUMER IAM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 132
TABLE 97 EUROPE: CONSUMER IAM MARKET, BY SOLUTION, 2017–2022 (USD MILLION) 133
TABLE 98 EUROPE: CONSUMER IAM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 133
TABLE 99 EUROPE: CONSUMER IAM MARKET, BY SERVICE, 2017–2022 (USD MILLION) 133
TABLE 100 EUROPE: CONSUMER IAM MARKET, BY SERVICE, 2023–2028 (USD MILLION) 134
TABLE 101 EUROPE: CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2017–2022 (USD MILLION) 134
TABLE 102 EUROPE: CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 134
TABLE 103 EUROPE: CONSUMER IAM MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 135
TABLE 104 EUROPE: CONSUMER IAM MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 135
TABLE 105 EUROPE: CONSUMER IAM MARKET, BY COUNTRY, 2017–2022 (USD MILLION) 135
TABLE 106 EUROPE: CONSUMER IAM MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 136
11.3.4 UK 136
11.3.4.1 Stringent government regulations and need for strong identity management to drive market in UK 136
TABLE 107 UK: CONSUMER IAM MARKET, BY OFFERING, 2017–2022 (USD MILLION) 136
TABLE 108 UK: CONSUMER IAM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 137
TABLE 109 UK: CONSUMER IAM MARKET, BY SOLUTION, 2017–2022 (USD MILLION) 137
TABLE 110 UK: CONSUMER IAM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 137
TABLE 111 UK: CONSUMER IAM MARKET, BY SERVICE, 2017–2022 (USD MILLION) 137
TABLE 112 UK: CONSUMER IAM MARKET, BY SERVICE, 2023–2028 (USD MILLION) 138
TABLE 113 UK: CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2017–2022 (USD MILLION) 138
TABLE 114 UK: CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 138
TABLE 115 UK: CONSUMER IAM MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 139
TABLE 116 UK: CONSUMER IAM MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 139
11.3.5 GERMANY 140
11.3.5.1 Rising internet use and need for cybersecurity solutions to boost demand for consumer IAM solutions in Germany 140
TABLE 117 GERMANY: CONSUMER IAM MARKET, BY OFFERING, 2017–2022 (USD MILLION) 140
TABLE 118 GERMANY: CONSUMER IAM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 140
TABLE 119 GERMANY: CONSUMER IAM MARKET, BY SOLUTION, 2017–2022 (USD MILLION) 140
TABLE 120 GERMANY: CONSUMER IAM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 141
TABLE 121 GERMANY: CONSUMER IAM MARKET, BY SERVICE, 2017–2022 (USD MILLION) 141
TABLE 122 GERMANY: CONSUMER IAM MARKET, BY SERVICE, 2023–2028 (USD MILLION) 141
TABLE 123 GERMANY: CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2017–2022 (USD MILLION) 141
TABLE 124 GERMANY: CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 142
TABLE 125 GERMANY: CONSUMER IAM MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 142
TABLE 126 GERMANY: CONSUMER IAM MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 142
11.3.6 FRANCE 143
11.3.6.1 Rising retail & eCommerce sector and online purchasing to fuel demand for consumer IAM solutions in France 143
TABLE 127 FRANCE: CONSUMER IAM MARKET, BY OFFERING, 2017–2022 (USD MILLION) 143
TABLE 128 FRANCE: CONSUMER IAM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 143
TABLE 129 FRANCE: CONSUMER IAM MARKET, BY SOLUTION, 2017–2022 (USD MILLION) 144
TABLE 130 FRANCE: CONSUMER IAM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 144
TABLE 131 FRANCE: CONSUMER IAM MARKET, BY SERVICE, 2017–2022 (USD MILLION) 144
TABLE 132 FRANCE: CONSUMER IAM MARKET, BY SERVICE, 2023–2028 (USD MILLION) 145
TABLE 133 FRANCE: CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2017–2022 (USD MILLION) 145
TABLE 134 FRANCE: CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 145
TABLE 135 FRANCE: CONSUMER IAM MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 146
TABLE 136 FRANCE: CONSUMER IAM MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 146
11.3.7 ITALY 147
11.3.7.1 Government initiatives and investment to focus on cybersecurity to drive market in Italy 147
TABLE 137 ITALY: CONSUMER IAM MARKET, BY OFFERING, 2017–2022 (USD MILLION) 147
TABLE 138 ITALY: CONSUMER IAM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 147
TABLE 139 ITALY: CONSUMER IAM MARKET, BY SOLUTION, 2017–2022 (USD MILLION) 148
TABLE 140 ITALY: CONSUMER IAM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 148
TABLE 141 ITALY: CONSUMER IAM MARKET, BY SERVICE, 2017–2022 (USD MILLION) 148
TABLE 142 ITALY: CONSUMER IAM MARKET, BY SERVICE, 2023–2028 (USD MILLION) 149
TABLE 143 ITALY: CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2017–2022 (USD MILLION) 149
TABLE 144 ITALY: CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 149
TABLE 145 ITALY: CONSUMER IAM MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 150
TABLE 146 ITALY: CONSUMER IAM MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 150
11.3.8 REST OF EUROPE 150
TABLE 147 REST OF EUROPE: CONSUMER IAM MARKET, BY OFFERING, 2017–2022 (USD MILLION) 151
TABLE 148 REST OF EUROPE: CONSUMER IAM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 151
TABLE 149 REST OF EUROPE: CONSUMER IAM MARKET, BY SOLUTION, 2017–2022 (USD MILLION) 151
TABLE 150 REST OF EUROPE: CONSUMER IAM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 152
TABLE 151 REST OF EUROPE: CONSUMER IAM MARKET, BY SERVICE, 2017–2022 (USD MILLION) 152
TABLE 152 REST OF EUROPE: CONSUMER IAM MARKET, BY SERVICE, 2023–2028 (USD MILLION) 152
TABLE 153 REST OF EUROPE: CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2017–2022 (USD MILLION) 152
TABLE 154 REST OF EUROPE: CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 153
TABLE 155 REST OF EUROPE: CONSUMER IAM MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 153
TABLE 156 REST OF EUROPE: CONSUMER IAM MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 153
11.4 ASIA PACIFIC 154
11.4.1 ASIA PACIFIC: CONSUMER IAM MARKET DRIVERS 154
11.4.2 ASIA PACIFIC: RECESSION IMPACT 154
11.4.3 ASIA PACIFIC: REGULATORY LANDSCAPE 155
FIGURE 34 ASIA PACIFIC: MARKET SNAPSHOT 156
TABLE 157 ASIA PACIFIC: CONSUMER IAM MARKET, BY OFFERING, 2017–2022 (USD MILLION) 156
TABLE 158 ASIA PACIFIC: CONSUMER IAM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 157
TABLE 159 ASIA PACIFIC: CONSUMER IAM MARKET, BY SOLUTION, 2017–2022 (USD MILLION) 157
TABLE 160 ASIA PACIFIC: CONSUMER IAM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 157
TABLE 161 ASIA PACIFIC: CONSUMER IAM MARKET, BY SERVICE, 2017–2022 (USD MILLION) 157
TABLE 162 ASIA PACIFIC: CONSUMER IAM MARKET, BY SERVICE, 2023–2028 (USD MILLION) 158
TABLE 163 ASIA PACIFIC: CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2017–2022 (USD MILLION) 158
TABLE 164 ASIA PACIFIC: CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 158
TABLE 165 ASIA PACIFIC: CONSUMER IAM MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 159
TABLE 166 ASIA PACIFIC: CONSUMER IAM MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 159
TABLE 167 ASIA PACIFIC: CONSUMER IAM MARKET, BY COUNTRY, 2017–2022 (USD MILLION) 159
TABLE 168 ASIA PACIFIC: CONSUMER IAM MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 160
11.4.4 CHINA 160
11.4.4.1 Increased data breaches and extensive adoption of online payment infrastructure to drive market in China 160
TABLE 169 CHINA: CONSUMER IAM MARKET, BY OFFERING, 2017–2022 (USD MILLION) 160
TABLE 170 CHINA: CONSUMER IAM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 161
TABLE 171 CHINA: CONSUMER IAM MARKET, BY SOLUTION, 2017–2022 (USD MILLION) 161
TABLE 172 CHINA: CONSUMER IAM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 161
TABLE 173 CHINA: CONSUMER IAM MARKET, BY SERVICE, 2017–2022 (USD MILLION) 161
TABLE 174 CHINA: CONSUMER IAM MARKET, BY SERVICE, 2023–2028 (USD MILLION) 162
TABLE 175 CHINA: CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2017–2022 (USD MILLION) 162
TABLE 176 CHINA: CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 162
TABLE 177 CHINA: CONSUMER IAM MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 163
TABLE 178 CHINA: CONSUMER IAM MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 163
11.4.5 JAPAN 164
11.4.5.1 Increasing online fraud and phishing activities to fuel adoption of consumer IAM solutions in Japan 164
TABLE 179 JAPAN: CONSUMER IAM MARKET, BY OFFERING, 2017–2022 (USD MILLION) 164
TABLE 180 JAPAN: CONSUMER IAM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 164
TABLE 181 JAPAN: CONSUMER IAM MARKET, BY SOLUTION, 2017–2022 (USD MILLION) 165
TABLE 182 JAPAN: CONSUMER IAM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 165
TABLE 183 JAPAN: CONSUMER IAM MARKET, BY SERVICE, 2017–2022 (USD MILLION) 165
TABLE 184 JAPAN: CONSUMER IAM MARKET, BY SERVICE, 2023–2028 (USD MILLION) 166
TABLE 185 JAPAN: CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2017–2022 (USD MILLION) 166
TABLE 186 JAPAN: CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 166
TABLE 187 JAPAN: CONSUMER IAM MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 167
TABLE 188 JAPAN: CONSUMER IAM MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 167
11.4.6 INDIA 168
11.4.6.1 Growing digitalization and emergence of vendors streamlining identity management to drive market in India 168
TABLE 189 INDIA: CONSUMER IAM MARKET, BY OFFERING, 2017–2022 (USD MILLION) 168
TABLE 190 INDIA: CONSUMER IAM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 168
TABLE 191 INDIA: CONSUMER IAM MARKET, BY SOLUTION, 2017–2022 (USD MILLION) 169
TABLE 192 INDIA: CONSUMER IAM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 169
TABLE 193 INDIA: CONSUMER IAM MARKET, BY SERVICE, 2017–2022 (USD MILLION) 169
TABLE 194 INDIA: CONSUMER IAM MARKET, BY SERVICE, 2023–2028 (USD MILLION) 170
TABLE 195 INDIA: CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2017–2022 (USD MILLION) 170
TABLE 196 INDIA: CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 170
TABLE 197 INDIA: CONSUMER IAM MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 171
TABLE 198 INDIA: CONSUMER IAM MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 171
11.4.7 AUSTRALIA 171
11.4.7.1 Rising awareness of consumer IAM solutions and services to protect data to propel market in Australia 171
TABLE 199 AUSTRALIA: CONSUMER IAM MARKET, BY OFFERING, 2017–2022 (USD MILLION) 172
TABLE 200 AUSTRALIA: CONSUMER IAM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 172
TABLE 201 AUSTRALIA: CONSUMER IAM MARKET, BY SOLUTION, 2017–2022 (USD MILLION) 172
TABLE 202 AUSTRALIA: CONSUMER IAM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 173
TABLE 203 AUSTRALIA: CONSUMER IAM MARKET, BY SERVICE, 2017–2022 (USD MILLION) 173
TABLE 204 AUSTRALIA: CONSUMER IAM MARKET, BY SERVICE, 2023–2028 (USD MILLION) 173
TABLE 205 AUSTRALIA: CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2017–2022 (USD MILLION) 173
TABLE 206 AUSTRALIA: CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 174
TABLE 207 AUSTRALIA: CONSUMER IAM MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 174
TABLE 208 AUSTRALIA: CONSUMER IAM MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 174
11.4.8 REST OF ASIA PACIFIC 175
TABLE 209 REST OF ASIA PACIFIC: CONSUMER IAM MARKET, BY OFFERING, 2017–2022 (USD MILLION) 175
TABLE 210 REST OF ASIA PACIFIC: CONSUMER IAM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 175
TABLE 211 REST OF ASIA PACIFIC: CONSUMER IAM MARKET, BY SOLUTION, 2017–2022 (USD MILLION) 176
TABLE 212 REST OF ASIA PACIFIC: CONSUMER IAM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 176
TABLE 213 REST OF ASIA PACIFIC: CONSUMER IAM MARKET, BY SERVICE, 2017–2022 (USD MILLION) 176
TABLE 214 REST OF ASIA PACIFIC: CONSUMER IAM MARKET, BY SERVICE, 2023–2028 (USD MILLION) 177
TABLE 215 REST OF ASIA PACIFIC: CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2017–2022 (USD MILLION) 177
TABLE 216 REST OF ASIA PACIFIC: CONSUMER IAM MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 177
TABLE 217 REST OF ASIA PACIFIC: CONSUMER IAM MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 178
TABLE 218 REST OF ASIA PACIFIC: CONSUMER IAM MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 178

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Table of Contents

Summary

The global CIAM market size is projected to grow from USD 8.6 billion in 2023 to USD 18.1 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 16.2% during the forecast period. The CIAM market is propelled by key factors shaping its growth trajectory. These include the demand for a frictionless customer experience and growing awareness of regulatory compliance and access management tools. Furthermore, difficulties addressing the complexity of advanced threats may hinder market growth.
“By vertical, the BFSI segment holds the largest market size.”
Financial institutions increasingly recognize the importance of leveraging technological advancements to enhance the customer experience and safeguard against security breaches. They have a strong understanding of how CIAM solutions can effectively address the challenges posed by fraud and identity theft.
The banking, financial services, and insurance (BFSI) sector is undergoing significant digital transformation. Organizations within this vertical are deploying web and mobile applications for services like Internet banking, mobile banking, and stock trading. These applications enable customers to access banking services conveniently from any location and anytime. The BFSI sector is actively focused on understanding customer behavior, preferences, and choices in the digital realm. Customers are becoming more tech-savvy, and banking organizations strive to provide a personalized experience that meets their unique requirements. Additionally, ensuring the security of sensitive customer data is a top priority for the BFSI sector.

“By deployment mode, the cloud segment registered the highest CAGR during the forecast period.”
Cloud deployment has emerged as the fastest-growing model in the CIAM market, particularly favored by SMEs. This deployment option allows organizations to concentrate on their core competencies rather than investing capital in security infrastructure. By leveraging cloud-based solutions, businesses can avoid expenses associated with hardware, software, storage, and technical personnel.
Ensuring the security of consumer credentials is a top priority, as they are prime targets for attackers. Cloud-based platforms offer a unified approach, such as SaaS-based CIAM services, to secure business applications. This is particularly advantageous for organizations with limited budgets for security investments. Additionally, cloud-based solutions are easy to maintain and upgrade, which further contributes to the growth of this deployment segment.
“By Solution, identity verification and authentication registered the highest CAGR during the forecast period.”
As digital interactions and transactions become more prevalent, the risk of identity theft and fraud is a growing concern for individuals and businesses alike. Consumer Identity and Access Management (CIAM) solutions provide robust identity verification and authentication mechanisms to ensure the legitimacy of users accessing online services and applications. The need to protect sensitive information, prevent unauthorized access, and establish trust in digital transactions is driving the adoption of CIAM solutions. The increasing use of web and mobile applications has led to complexities in authenticating users, driving the widespread adoption of identity authentication solutions worldwide. These solutions help ensure secure and reliable authentication for individuals accessing digital services.

“By region, North America holds the largest market size.”
North America consists of developed countries that are technologically advanced with well-developed infrastructure. Being the strongest economies, Canada and the US are the top contributing countries in North America in CIAM Market. Organizations are developing their digital presence, utilizing cloud-based services, and doing more activities online. As a result of the necessity for organizations to maintain and safeguard client identities across many digital channels, the digital revolution has created new security concerns. Organizations in the North American region are adopting various CIAM solutions to deal with these identity security concerns. The year 2022 had the second-highest number of data intrusions in the U.S. in a single year, according to The Identity Theft Research Center's (ITRC) Annual Data Breach Report. The impact affected at least 422 million people. The centralized identity management strategy offered by CIAM systems makes it simpler to authenticate and authorize consumers across numerous platforms. Such features are driving the demand for CIAM solutions in the region.

Breakdown of primaries
The study contains various industry experts’ insights, from component suppliers to Tier 1 companies and OEMs. The break-up of the primaries is as follows:
• By Company Type: Tier 1 – 43%, Tier 2 – 36%, and Tier 3 – 21%
• By Designation: C-level – 58%, Directors- 32%, and other– 10%
• By Region: North America – 55%, Europe – 12%, Asia Pacific – 19%, Latin America – 5%, Middle East & Africa- 9%
Major vendors in the global CIAM market include IBM (US), Microsoft (US), Salesforce (US), SAP (Germany), Broadcom (US), Okta (US), Akamai Technologies (US), Ping Identity (US), ForgeRock (US), LoginRadius (Canada), HID Global (US), ManageEngine (US), WidasConcepts (Germany), Acuant (US), Omada (Denmark), OneWelcome (Netherland), GlobalSign (UK), Ubisecure (Finland), SecureAuth (US), WSO2 (US), AWS (US), Simeio Solutions (US), Auth0 (US), Cyberark (US), OneLogin (US), Trusona (US), FusionAuth (US), IDnow (Germany), Strata Identity (US), Evident (US). The study includes an in-depth competitive analysis of the key players in the CIAM market, their company profiles, recent developments, and key market strategies.
Research Coverage
The report segments the CIAM market and forecasts its size by Offering (Solution and Services), by Solution (Identity Governance, Identity Verification and Authentication, Access Management, Behavioral Analytics), by services (Integration and Deployment, Support and maintenance, Consulting), by deployment mode (Cloud and On-premise), by Vertical (BFSI, Travel, Tourism and Hospitality, Healthcare, Retail and eCommerce, IT & ITeS, Education, Government and other verticals), and region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America).
The study also includes an in-depth competitive analysis of the market's key players, their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Key Benefits of Buying the Report
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall CIAM market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
• Analysis of key drivers (rise in security breaches and cyber-attacks, demand to deliver a frictionless customer experience, identity theft, and fraud, organizations are becoming increasingly concerned about security to increase growth, growing awareness of regulatory compliance and access management tools), restraints (High volume of online transactions, lack of identity standards and budgetary constraints in deploying CIAM solutions), opportunities (Cultural shift from traditional IAM to CIAM, the proliferation of cloud-based CIAM solutions and services) and challenges (Scarcity of skilled cybersecurity professionals among enterprises, difficulties in addressing the complexity of advanced threats)
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the CIAM market.
• Market Development: Comprehensive information about lucrative markets – the report analyses the CIAM market across varied regions.
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the CIAM market.
• Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like IBM (US), Microsoft (US), Salesforce (US), SAP (Germany), Broadcom (US), Okta (US), Akamai Technologies (US), Ping Identity (US), ForgeRock (US), and among others in the CIAM market strategies.

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