アプリ分析市場：提供サービス別、タイプ別（モバイルアプリ、ウェブアプリ）、用途別（広告・マーケティング分析、アプリパフォーマンス・運用管理、コンバージョントラッキング、ユーザー分析）、業種別、地域別 - 2028年までの世界予測

App Analytics Market by Offering, Type (Mobile Apps and Web Apps), Application (Advertising & Marketing Analytics, App Performance & Operations Management, Conversion Tracking, User Analytics), Vertical and Region - Global Forecast to 2028

世界のアプリ分析市場は、2023年に63億米ドルと評価され、予測期間中の年平均成長率は20.2％を記録し、2028年には157億米ドルに達すると予測されている。モバイルアプリ業界は著しい成長を遂げており、アプリのダ... もっと見る

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世界のアプリ分析市場は、2023年に63億米ドルと評価され、予測期間中の年平均成長率は20.2％を記録し、2028年には157億米ドルに達すると予測されている。モバイルアプリ業界は著しい成長を遂げており、アプリのダウンロード数は顕著に増加している。アプリの利用率とスマートフォンの普及率はともに着実に伸びている。この背景には、スマートフォンの低価格化、モバイルインターネットアクセスの需要拡大、モバイルアプリの人気上昇など、さまざまな要因がある。
予測期間中、最大の市場規模を維持すると予測されるのはソフトウェア・セグメントである。
アプリ分析ソフトウェアは、モバイルアプリケーションのパフォーマンス、ユーザー行動、効果に関する包括的な洞察を提供することに重点を置いている。このアプローチは主に、スタンドアロンソリューションとしてのアプリ分析ソフトウェアの活用を中心としている。アプリ分析ソフトウェアによって、企業はユーザー獲得努力の成功を測定し、ユーザーエンゲージメントレベルを追跡し、アプリ内でのユーザー行動を理解し、パフォーマンス指標を監視することができます。
コンバージョントラッキングアプリケーションは、予測期間中に最も高いCAGRで成長することが登録されています。
コンバージョントラッキングは、モバイルアプリケーション内で望ましい結果やコンバージョンを示すユーザーアクションの測定と分析を意味します。コンバージョントラッキングによって、購入、登録完了、サービスへの加入など、特定のアクションやイベントを追跡し、ユーザーのコンバージョンに結びつけることができます。企業はこれらのコンバージョンをモニタリングすることで、マーケティングキャンペーンの効果を評価し、ユーザー獲得戦略を最適化することができます。Mixpanel はコンバージョントラッキング機能を提供しており、企業はコンバージョンにつながるユーザーアクションを追跡・分析することができます。
タイプ別では、モバイルアプリ部門が予測期間中に最大の市場規模を占めると予想されています。
過去10年間で、モバイル業界は目覚ましい成長を遂げ、世界中の企業がモバイルネットワークを活用して、希望するユーザーとつながるようになりました。顧客をターゲットにした携帯電話の効果的な活用は、急速な成長を遂げている。モバイルアプリ分析は、ユーザー獲得率や継続率の測定、マーケティング戦略の最適化において、開発者を支援する重要な役割を担っています。Statistaによると、2023年のアプリダウンロード数は2,550億件で、これがアプリ分析市場のモバイルアプリを誘発する。
予測期間中のCAGRは、アジア太平洋地域が最も高くなると予測されている。
eコマースの成長、オンラインストリーミング、インターネット普及率の向上が、この地域のマーケティング産業の成長をもたらしている。マーケティング担当者は、大規模で増え続ける消費者ベースのために、より洗練されたマーケティングソリューションを求めている。その結果、マーケティングにAIを活用した分析ソリューションが採用されるようになった。IBM、グーグル、マイクロソフトなどの業界プレーヤーは、この地域で顕著な存在感を示しており、他のプレーヤーも投資を増やし、存在感を高めていくと予想される。
プライマリーの内訳
アプリ分析市場で事業を展開する様々な主要組織の最高経営責任者（CEO）、イノベーション・技術責任者、システムインテグレーター、経営幹部に対して詳細なインタビューを実施。
 企業別：ティアI：35％、ティアII：45％、ティアIII：20
 役職別Cレベルエグゼクティブ：35%, 取締役：25%、その他40%
 地域別北米: 45%, APAC：30%、ヨーロッパ：20%、ROW：5%
世界中でアプリ分析ソフトウェアとサービスを提供している主なベンダーは、Google（米国）、Microsoft（米国）、AWS（米国）、IBM（米国）、Adobe（米国）、SAP SE（ドイツ）、Amplitude（米国）、Upland Software（米国）、Mixpanel（米国）、Kochava（米国）、Flurry（米）、UXCam（米）、Qonversion（米）、Taplytics（カナダ）、ContentSquare（仏）、Countly（英）、AppDynamics（米）、Smartlook（チェコ）、AppFollow（フィンランド）、CleverTap（米）、Singular（米）、Heap（米）、Data.ai（米国）、Pendo.io（米国）、Alchemer LLC（米国）。
調査範囲
この市場調査は、セグメント横断的なアプリ分析を対象としています。提供、タイプ、アプリケーション、業種、地域など、さまざまなセグメントにわたる市場規模と成長の可能性を推定することを目的としています。市場の主要企業の詳細な競合分析、企業プロフィール、製品や事業の提供に関する主要な見解、最近の動向、主要な市場戦略などを掲載しています。
レポート購入の主な利点
本レポートは、本市場の市場リーダー/新規参入者に、アプリ分析市場全体とそのサブセグメントにおける収益数の最も近い近似値に関する情報を提供します。本レポートは、利害関係者が競争状況を理解し、自社のビジネスを位置付け、適切な市場参入戦略を計画するためのより良い洞察を得るのに役立ちます。また、利害関係者が市場の鼓動を理解するのに役立ち、主要な市場促進要因、阻害要因、課題、機会に関する情報を提供します。
本レポートでは、以下のポイントに関する洞察を提供しています：

- アプリ分析市場の成長に影響を与える主な促進要因（モバイル広告におけるアプリ利用の増加、デジタルトランスフォーメーション戦略の実施、スマートフォン普及の深化とモバイルアプリおよびウェブアプリの増加）、阻害要因（統合と実装の複雑さ、データセキュリティに対するユーザーの懐疑心）、機会（顧客体験の向上への取り組みの増加、マーケティングテクノロジーとの統合、より高いROIへの注力）、課題（細分化されたアプリエコシステム、ユーザーのオプトインと同意、モバイルアプリにおけるプライバシーとデータ保護への懸念）の分析

- 製品開発／イノベーション：アプリ分析市場における今後の技術、研究開発活動、新製品・サービス発表に関する詳細な洞察。

- 市場開発：有利な市場に関する包括的な情報 - 当レポートでは、さまざまな地域のアプリ分析市場を分析しています。

- 市場の多様化：新製品とサービス、未開拓の地域、最近の開発、アプリ分析市場戦略への投資に関する網羅的な情報。また、関係者がアプリ分析市場の鼓動を理解するのに役立ち、主要な市場促進要因、阻害要因、課題、機会に関する情報を提供します。

- 競合評価：アプリ分析市場におけるグーグル（米国）、マイクロソフト（米国）、IBM（米国）、AWS（米国）、SAP SE（ドイツ）、アドビ（米国）などの主要企業の市場シェア、成長戦略、サービス内容を詳細に評価します。

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1 INTRODUCTION 30
1.1 STUDY OBJECTIVES 30
1.2 MARKET DEFINITION 30
1.3 MARKET SCOPE 31
1.3.1 MARKET SEGMENTATION 31
1.3.2 INCLUSIONS AND EXCLUSIONS 31
1.3.3 REGIONS COVERED 32
1.3.4 YEARS CONSIDERED 32
1.4 CURRENCY CONSIDERED 33
TABLE 1 USD EXCHANGE RATES, 2020–2022 33
1.5 STAKEHOLDERS 33
2 RESEARCH METHODOLOGY 34
2.1 RESEARCH DATA 34
FIGURE 1 APP ANALYTICS MARKET: RESEARCH DESIGN 34
2.1.1 SECONDARY DATA 35
2.1.2 PRIMARY DATA 35
2.1.2.1 Key industry insights 35
2.1.2.2 Breakdown of primary interviews 36
2.2 DATA TRIANGULATION 37
2.3 MARKET SIZE ESTIMATION 37
FIGURE 2 APP ANALYTICS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 38
2.3.1 TOP-DOWN APPROACH 38
2.3.2 BOTTOM-UP APPROACH 38
FIGURE 3 APPROACH 1 (SUPPLY SIDE): REVENUE FROM OFFERING OF APP ANALYTICS MARKET 39
FIGURE 4 APPROACH 2 (BOTTOM-UP, SUPPLY-SIDE): COLLECTIVE REVENUE FROM OFFERING OF APP ANALYTICS PLAYERS 39
FIGURE 5 APPROACH 3 (BOTTOM-UP, SUPPLY-SIDE): REVENUE AND SUBSEQUENT MARKET ESTIMATION FROM OFFERING OF APP ANALYTICS 40
FIGURE 6 APPROACH 4 (BOTTOM-UP, DEMAND-SIDE): SHARE OF APP ANALYTICS OFFERING THROUGH OVERALL APP ANALYTICS SPENDING 41
2.4 MARKET FORECAST 42
FIGURE 7 FACTOR ANALYSIS 42
2.5 ASSUMPTIONS 43
TABLE 2 RESEARCH ASSUMPTIONS 43
2.6 LIMITATIONS 44
2.7 IMPLICATION OF RECESSION ON GLOBAL APP ANALYTICS MARKET 45

3 EXECUTIVE SUMMARY 46
TABLE 3 APP ANALYTICS MARKET SIZE AND GROWTH RATE, 2018–2022
(USD MILLION, Y-O-Y) 47
TABLE 4 APP ANALYTICS MARKET SIZE AND GROWTH RATE, 2023–2028
(USD MILLION, Y-O-Y) 47
FIGURE 8 APP ANALYTICS SOFTWARE TO BE LARGER MARKET OFFERING IN 2023 47
FIGURE 9 ANDROID TO BE LARGER SOFTWARE MARKET IN 2023 48
FIGURE 10 MOBILE APPS TO BE LARGER TYPE MARKET IN 2023 48
FIGURE 11 ADVERTISING & MARKETING ANALYTICS TO BE LARGEST APPLICATION MARKET IN 2023 49
FIGURE 12 BFSI VERTICAL TO BE LARGEST MARKET IN 2023 49
FIGURE 13 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE IN 2023 50
4 PREMIUM INSIGHTS 51
4.1 ATTRACTIVE MARKET OPPORTUNITIES FOR APP ANALYTICS MARKET PLAYERS 51
FIGURE 14 HIGHER DEMAND FOR MOBILE APPLICATIONS ACROSS VERTICALS DURING FORECAST PERIOD 51
4.2 APP ANALYTICS MARKET, BY VERTICAL 51
FIGURE 15 BFSI TO BE LARGEST VERTICAL DURING FORECAST PERIOD 51
4.3 APP ANALYTICS MARKET, BY REGION 52
FIGURE 16 NORTH AMERICA TO BE LARGEST MARKET IN 2023 52
4.4 APP ANALYTICS MARKET: TOP OFFERINGS AND VERTICALS 52
FIGURE 17 SOFTWARE AND BFSI TO BE LARGEST IN RESPECTIVE SEGMENTS IN 2023 52
5 MARKET OVERVIEW AND INDUSTRY TRENDS 53
5.1 INTRODUCTION 53
5.2 MARKET DYNAMICS 53
FIGURE 18 APP ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES 53
5.2.1 DRIVERS 54
5.2.1.1 Increase in use of apps for mobile advertising 54
5.2.1.2 Implementation of digital transformation strategies 54
5.2.1.3 Greater smartphone penetration and increase in number of mobile and web apps 54
5.2.2 RESTRAINTS 55
5.2.2.1 Integration and implementation complexities 55
5.2.2.2 Users’ skepticism about data security 55
5.2.3 OPPORTUNITIES 55
5.2.3.1 Rise in efforts to enhance customer experience 55
5.2.3.2 Integration with marketing technologies 56
5.2.3.3 Focus on higher RoI 56

5.2.4 CHALLENGES 56
5.2.4.1 Highly fragmented app ecosystem 56
5.2.4.2 User opt-in and consent with data collection concerns 56
5.2.4.3 Concerns over privacy and data protection in mobile apps 57
5.3 CASE STUDY ANALYSIS 57
5.3.1 UXCAM AND RECORA: IMPROVING APP PERFORMANCE AND
REDUCED CHURN 57
5.3.2 GOOGLE AND DOODLE: DRIVING USER ENGAGEMENT AND STABILITY 58
5.3.3 SMARTLOOK AND DISIVO: IMPROVING USER EXPERIENCE AND PRICING ACCURACY WITH APP ANALYTICS 58
5.3.4 MIXPANEL AND TICKETMASTER ONE: ENHANCING B2B CUSTOMER
INSIGHTS AND ENGAGEMENT 59
5.3.5 MIXPANEL AND BOLL & BRANCH: PROGRESSING CONVERSIONS
AND ENGAGEMENT USING APP ANALYTICS 60
5.4 BRIEF HISTORY EVOLUTION OF APP ANALYTICS MARKET 60
5.5 TECHNOLOGY ROADMAP OF APP ANALYTICS MARKET LANDSCAPE 61
TABLE 5 SHORT-TERM ROADMAP, 2023–2025 61
TABLE 6 MID-TERM ROADMAP, 2026–2028 62
TABLE 7 LONG-TERM ROADMAP, 2029–2030 62
5.6 SUPPLY/VALUE CHAIN ANALYSIS 63
FIGURE 19 SUPPLY/VALUE CHAIN ANALYSIS 63
5.7 PRICING MODEL ANALYSIS 64
TABLE 8 PRICING LEVELS 64
5.8 PATENT ANALYSIS 65
5.8.1 METHODOLOGY 65
5.8.2 DOCUMENT TYPE 65
TABLE 9 PATENTS FILED, 2013–2023 65
5.8.3 INNOVATION AND PATENT APPLICATIONS 66
FIGURE 20 TOTAL NUMBER OF PATENTS GRANTED, 2013–2023 66
5.8.3.1 Top applicants 66
FIGURE 21 TOP TEN COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS, 2013–2023 66
TABLE 10 TOP TEN PATENT OWNERS, 2013–2023 67
5.9 TECHNOLOGY ANALYSIS 67
5.9.1 SMART WEARABLES 67
5.9.2 IOT AND SMART OBJECTS 67
5.9.3 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING 68
5.9.4 AUGMENT REALITY AND VIRTUAL REALITY 68
5.9.5 CLOUD PLATFORM STORAGE/CLOUD COMPUTING 68
5.10 BY APP ANALYTICS TYPES 69
5.10.1 NATIVE APPS 69
5.10.2 HYBRID APPS 69

5.11 PORTER’S FIVE FORCES ANALYSIS 70
FIGURE 22 PORTER’S FIVE FORCES ANALYSIS 70
TABLE 11 PORTER’S FIVE FORCES ANALYSIS 70
5.11.1 THREAT FROM NEW ENTRANTS 71
5.11.2 THREAT FROM SUBSTITUTES 71
5.11.3 BARGAINING POWER OF SUPPLIERS 71
5.11.4 BARGAINING POWER OF BUYERS 71
5.11.5 INTENSITY OF COMPETITIVE RIVALRY 71
5.12 TARIFF AND REGULATORY LANDSCAPE 72
5.12.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 72
TABLE 12 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 72
TABLE 13 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 73
TABLE 14 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 75
TABLE 15 ROW: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 75
5.12.1.1 North America 76
5.12.1.1.1 US 76
5.12.1.1.2 Canada 76
5.12.1.2 Europe 76
5.12.1.3 Asia Pacific 76
5.12.1.3.1 South Korea 76
5.12.1.3.2 China 76
5.12.1.3.3 India 77
5.12.1.4 Middle East & Africa 77
5.12.1.4.1 UAE 77
5.12.1.4.2 KSA 77
5.12.1.4.3 Bahrain 77
5.12.1.5 Latin America 77
5.12.1.5.1 Brazil 77
5.12.1.5.2 Mexico 77
6 APP ANALYTICS MARKET, BY OFFERING 78
6.1 INTRODUCTION 79
6.1.1 OFFERING: APP ANALYTICS MARKET DRIVERS 79
FIGURE 23 SERVICES SEGMENT TO WITNESS HIGHER CAGR DURING FORECAST PERIOD 80
TABLE 16 APP ANALYTICS MARKET, BY OFFERING, 2017–2022 (USD MILLION) 80
TABLE 17 APP ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 80

6.2 SOFTWARE 80
6.2.1 GROWING EMPHASIS ON USER ENGAGEMENT AND RETENTION 80
FIGURE 24 ANDROID SOFTWARE TO BE LARGEST MARKET DURING FORECAST PERIOD 81
TABLE 18 APP ANALYTICS MARKET, BY SOFTWARE, 2017–2022 (USD MILLION) 81
TABLE 19 APP ANALYTICS MARKET, BY SOFTWARE, 2023–2028 (USD MILLION) 81
TABLE 20 SOFTWARE: APP ANALYTICS MARKET, BY REGION,
2017–2022 (USD MILLION) 82
TABLE 21 SOFTWARE: APP ANALYTICS MARKET, BY REGION,
2023–2028 (USD MILLION) 82
6.2.2 IOS 82
6.2.2.1 Evolving mobile landscape with advancements in iOS technologies 82
6.2.3 ANDROID 82
6.2.3.1 Global increase in popularity of Android devices 82
6.2.4 WINDOWS 83
6.2.4.1 Continuous advancements in Windows ecosystem 83
6.2.5 OTHER SOFTWARE 83
6.3 SERVICES 83
6.3.1 RISE IN DEMAND FOR EXPERTISE AND GUIDANCE FROM APP
ANALYTICS PROFESSIONALS 83
TABLE 22 SERVICES: APP ANALYTICS MARKET, BY REGION, 2017–2022 (USD MILLION) 84
TABLE 23 SERVICES: APP ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 84
7 APP ANALYTICS MARKET, BY TYPE 85
7.1 INTRODUCTION 86
7.1.1 TYPE: APP ANALYTICS MARKET DRIVERS 86
FIGURE 25 WEB APPS TO WITNESS HIGHER CAGR DURING FORECAST PERIOD 86
TABLE 24 APP ANALYTICS MARKET, BY TYPE, 2017–2022 (USD MILLION) 87
TABLE 25 APP ANALYTICS MARKET, BY TYPE, 2023–2028 (USD MILLION) 87
7.2 MOBILE APPS 87
7.2.1 INCREASE IN DOMINANCE OF MOBILE DEVICES 87
TABLE 26 MOBILE APPS: APP ANALYTICS MARKET, BY REGION,
2017–2022 (USD MILLION) 87
TABLE 27 MOBILE APPS: APP ANALYTICS MARKET, BY REGION,
2023–2028 (USD MILLION) 88
7.3 WEB APPS 88
7.3.1 EFFECTIVE CROSS-PLATFORM COMPATIBILITY 88
TABLE 28 WEB APPS: APP ANALYTICS MARKET, BY REGION,
2017–2022 (USD MILLION) 88
TABLE 29 WEB APPS: APP ANALYTICS MARKET, BY REGION,
2023–2028 (USD MILLION) 89

8 APP ANALYTICS MARKET, BY APPLICATION 90
8.1 INTRODUCTION 91
8.1.1 APPLICATION: APP ANALYTICS MARKET DRIVERS 91
FIGURE 26 CONVERSION TRACKING APPLICATION TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 91
TABLE 30 APP ANALYTICS MARKET, BY APPLICATION, 2017–2022 (USD MILLION) 92
TABLE 31 APP ANALYTICS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 92
8.2 REVENUE MANAGEMENT 92
8.2.1 HIGHER FOCUS ON USER-CENTRIC MONETIZATION 92
TABLE 32 REVENUE MANAGEMENT: APP ANALYTICS MARKET, BY REGION,
2017–2022 (USD MILLION) 93
TABLE 33 REVENUE MANAGEMENT: APP ANALYTICS MARKET, BY REGION,
2023–2028 (USD MILLION) 93
8.3 APP PERFORMANCE & OPERATIONS MANAGEMENT 93
8.3.1 ADOPTION OF AGILE METHODOLOGIES 93
TABLE 34 APP PERFORMANCE & OPERATIONS MANAGEMENT: APP ANALYTICS MARKET, BY REGION, 2017–2022 (USD MILLION) 94
TABLE 35 APP PERFORMANCE & OPERATIONS MANAGEMENT: APP ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 94
8.3.2 API LATENCY & RESPONSE TIME 94
8.3.3 CRASH REPORTING & ERROR TRACKING 94
8.3.4 CROSS-PLATFORM ANALYSIS 95
8.3.5 BOTTLENECK MANAGEMENT 95
8.4 USER ANALYTICS 95
8.4.1 PERSONALIZED EXPERIENCES TO DRIVE USER ENGAGEMENT 95
TABLE 36 USER ANALYTICS: APP ANALYTICS MARKET, BY REGION,
2017–2022 (USD MILLION) 96
TABLE 37 USER ANALYTICS: APP ANALYTICS MARKET, BY REGION,
2023–2028 (USD MILLION) 96
8.4.2 IN-APP BEHAVIORAL ANALYTICS 96
8.4.3 TOUCH HEATMAPS 96
8.5 CONVERSION TRACKING 97
8.5.1 PROLIFERATION OF MOBILE ADVERTISING PLATFORMS 97
TABLE 38 CONVERSION TRACKING: APP ANALYTICS MARKET, BY REGION,
2017–2022 (USD MILLION) 97
TABLE 39 CONVERSION TRACKING: APP ANALYTICS MARKET, BY REGION,
2023–2028 (USD MILLION) 97
8.5.2 APP INSTALLATIONS 98
8.5.3 APP CHURN RATE MEASUREMENT & ANALYSIS 98
8.6 ADVERTISING & MARKETING ANALYTICS 98
8.6.1 GROWTH IN COMPETITION IN DIGITAL ADVERTISING SPACE 98
TABLE 40 ADVERTISING & MARKETING ANALYTICS: APP ANALYTICS MARKET,
BY REGION, 2017–2022 (USD MILLION) 99
TABLE 41 ADVERTISING & MARKETING ANALYTICS: APP ANALYTICS MARKET,
BY REGION, 2023–2028 (USD MILLION) 99
8.6.2 CAMPAIGN ANALYTICS 99
8.6.3 AD ATTRIBUTION ANALYSIS 99
8.6.4 CONVERSION FUNNEL ANALYSIS 100
8.7 OTHER APPLICATIONS 100
TABLE 42 OTHER APPLICATIONS: APP ANALYTICS MARKET, BY REGION,
2017–2022 (USD MILLION) 100
TABLE 43 OTHER APPLICATIONS: APP ANALYTICS MARKET, BY REGION,
2023–2028 (USD MILLION) 100
9 APP ANALYTICS MARKET, BY VERTICAL 101
9.1 INTRODUCTION 102
9.1.1 VERTICAL: APP ANALYTICS MARKET DRIVERS 102
FIGURE 27 BANKING, FINANCIAL SERVICES, AND INSURANCE TO BE LARGEST VERTICAL IN 2023 103
TABLE 44 APP ANALYTICS MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 103
TABLE 45 APP ANALYTICS MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 104
9.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 104
TABLE 46 BFSI: APP ANALYTICS MARKET, BY REGION, 2017–2022 (USD MILLION) 104
TABLE 47 BFSI: APP ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 105
9.3 RETAIL & ECOMMERCE 105
TABLE 48 RETAIL & ECOMMERCE: APP ANALYTICS MARKET, BY REGION,
2017–2022 (USD MILLION) 105
TABLE 49 RETAIL & ECOMMERCE: APP ANALYTICS MARKET, BY REGION,
2023–2028 (USD MILLION) 106
9.4 TELECOM & IT 106
TABLE 50 TELECOM & IT: APP ANALYTICS MARKET, BY REGION,
2017–2022 (USD MILLION) 106
TABLE 51 TELECOM & IT: APP ANALYTICS MARKET, BY REGION,
2023–2028 (USD MILLION) 107
9.5 HEALTHCARE & LIFE SCIENCES 107
TABLE 52 HEALTHCARE & LIFESCIENCES: APP ANALYTICS MARKET, BY REGION,
2017–2022 (USD MILLION) 107
TABLE 53 HEALTHCARE & LIFESCIENCES: APP ANALYTICS MARKET, BY REGION,
2023–2028 (USD MILLION) 108
9.6 MEDIA & ENTERTAINMENT 108
TABLE 54 MEDIA & ENTERTAINMENT: APP ANALYTICS MARKET, BY REGION,
2017–2022 (USD MILLION) 108
TABLE 55 MEDIA & ENTERTAINMENT: APP ANALYTICS MARKET, BY REGION,
2023–2028 (USD MILLION) 109
9.7 TRANSPORTATION & LOGISTICS 109
TABLE 56 TRANSPORTATION & LOGISTICS: APP ANALYTICS MARKET, BY REGION, 2017–2022 (USD MILLION) 109
TABLE 57 TRANSPORTATION & LOGISTICS: APP ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 110

9.8 GAMING 110
TABLE 58 GAMING: APP ANALYTICS MARKET, BY REGION, 2017–2022 (USD MILLION) 110
TABLE 59 GAMING: APP ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 111
9.9 OTHER VERTICALS 111
TABLE 60 OTHER VERTICALS: APP ANALYTICS MARKET, BY REGION,
2017–2022 (USD MILLION) 111
TABLE 61 OTHER VERTICALS: APP ANALYTICS MARKET, BY REGION,
2023–2028 (USD MILLION) 112
10 APP ANALYTICS MARKET, BY REGION 113
10.1 INTRODUCTION 114
FIGURE 28 INDIA TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD 114
FIGURE 29 ASIA PACIFIC TO ACCOUNT FOR HIGHEST CAGR DURING FORECAST PERIOD 114
TABLE 62 APP ANALYTICS MARKET, BY REGION, 2017–2022 (USD MILLION) 115
TABLE 63 APP ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 115
10.2 NORTH AMERICA 115
10.2.1 NORTH AMERICA: APP ANALYTICS MARKET DRIVERS 116
10.2.2 NORTH AMERICA: IMPACT OF RECESSION 116
FIGURE 30 NORTH AMERICA: MARKET SNAPSHOT 117
TABLE 64 NORTH AMERICA: APP ANALYTICS MARKET, BY COUNTRY,
2017–2022 (USD MILLION) 117
TABLE 65 NORTH AMERICA: APP ANALYTICS MARKET, BY COUNTRY,
2023–2028 (USD MILLION) 117
TABLE 66 NORTH AMERICA: APP ANALYTICS MARKET, BY OFFERING,
2017–2022 (USD MILLION) 118
TABLE 67 NORTH AMERICA: APP ANALYTICS MARKET, BY OFFERING,
2023–2028 (USD MILLION) 118
TABLE 68 NORTH AMERICA: APP ANALYTICS MARKET, BY SOFTWARE,
2017–2022 (USD MILLION) 118
TABLE 69 NORTH AMERICA: APP ANALYTICS MARKET, BY SOFTWARE,
2023–2028 (USD MILLION) 118
TABLE 70 NORTH AMERICA: APP ANALYTICS MARKET, BY TYPE,
2017–2022 (USD MILLION) 119
TABLE 71 NORTH AMERICA: APP ANALYTICS MARKET, BY TYPE,
2023–2028 (USD MILLION) 119
TABLE 72 NORTH AMERICA: APP ANALYTICS MARKET, BY APPLICATION,
2017–2022 (USD MILLION) 119
TABLE 73 NORTH AMERICA: APP ANALYTICS MARKET, BY APPLICATION,
2023–2028 (USD MILLION) 119
TABLE 74 NORTH AMERICA: APP ANALYTICS MARKET, BY VERTICAL,
2017–2022 (USD MILLION) 120
TABLE 75 NORTH AMERICA: APP ANALYTICS MARKET, BY VERTICAL,
2023–2028 (USD MILLION) 120

10.2.3 US 120
10.2.3.1 Inclination toward innovation and R&D in AI 120
10.2.4 CANADA 121
10.2.4.1 Advent of new digital economy powered by IoT 121
10.3 EUROPE 121
10.3.1 EUROPE: APP ANALYTICS MARKET DRIVERS 122
10.3.2 EUROPE: IMPACT OF RECESSION 122
TABLE 76 EUROPE: APP ANALYTICS MARKET, BY COUNTRY, 2017–2022 (USD MILLION) 122
TABLE 77 EUROPE: APP ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 123
TABLE 78 EUROPE: APP ANALYTICS MARKET, BY OFFERING,
2017–2022 (USD MILLION) 123
TABLE 79 EUROPE: APP ANALYTICS MARKET, BY OFFERING,
2023–2028 (USD MILLION) 123
TABLE 80 EUROPE: APP ANALYTICS MARKET, BY SOFTWARE,
2017–2022 (USD MILLION) 123
TABLE 81 EUROPE: APP ANALYTICS MARKET, BY SOFTWARE,
2023–2028 (USD MILLION) 124
TABLE 82 EUROPE: APP ANALYTICS MARKET, BY TYPE, 2017–2022 (USD MILLION) 124
TABLE 83 EUROPE: APP ANALYTICS MARKET, BY TYPE, 2023–2028 (USD MILLION) 124
TABLE 84 EUROPE: APP ANALYTICS MARKET, BY APPLICATION,
2017–2022 (USD MILLION) 124
TABLE 85 EUROPE: APP ANALYTICS MARKET, BY APPLICATION,
2023–2028 (USD MILLION) 125
TABLE 86 EUROPE: APP ANALYTICS MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 125
TABLE 87 EUROPE: APP ANALYTICS MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 125
10.3.3 UK 126
10.3.3.1 Huge competition and increased social media adoption in retail industry 126
10.3.4 GERMANY 126
10.3.4.1 Initiatives for technological developments by various companies 126
10.3.5 FRANCE 126
10.3.5.1 Rise in demand for better and faster predictive results 126
10.3.6 REST OF EUROPE 127
10.4 ASIA PACIFIC 127
10.4.1 ASIA PACIFIC: APP ANALYTICS MARKET DRIVERS 127
10.4.2 ASIA PACIFIC: IMPACT OF RECESSION 128
FIGURE 31 ASIA PACIFIC: MARKET SNAPSHOT 128
TABLE 88 ASIA PACIFIC: APP ANALYTICS MARKET, BY COUNTRY/REGION,
2017–2022 (USD MILLION) 129
TABLE 89 ASIA PACIFIC: APP ANALYTICS MARKET, BY COUNTRY/REGION,
2023–2028 (USD MILLION) 129
TABLE 90 ASIA PACIFIC: APP ANALYTICS MARKET, BY OFFERING,
2017–2022 (USD MILLION) 129
TABLE 91 ASIA PACIFIC: APP ANALYTICS MARKET, BY OFFERING,
2023–2028 (USD MILLION) 129
TABLE 92 ASIA PACIFIC: APP ANALYTICS MARKET, BY SOFTWARE,
2017–2022 (USD MILLION) 130
TABLE 93 ASIA PACIFIC: APP ANALYTICS MARKET, BY SOFTWARE,
2023–2028 (USD MILLION) 130
TABLE 94 ASIA PACIFIC: APP ANALYTICS MARKET, BY TYPE, 2017–2022 (USD MILLION) 130
TABLE 95 ASIA PACIFIC: APP ANALYTICS MARKET, BY TYPE, 2023–2028 (USD MILLION) 130
TABLE 96 ASIA PACIFIC: APP ANALYTICS MARKET, BY APPLICATION,
2017–2022 (USD MILLION) 131
TABLE 97 ASIA PACIFIC: APP ANALYTICS MARKET, BY APPLICATION,
2023–2028 (USD MILLION) 131
TABLE 98 ASIA PACIFIC: APP ANALYTICS MARKET, BY VERTICAL,
2017–2022 (USD MILLION) 131
TABLE 99 ASIA PACIFIC: APP ANALYTICS MARKET, BY VERTICAL,
2023–2028 (USD MILLION) 132
10.4.3 CHINA 132
10.4.3.1 Relaxed government regulations, investments, and promotion of widespread wireless internet services 132
10.4.4 JAPAN 132
10.4.4.1 Federal support and strong organic growth capabilities 132
10.4.5 ASEAN 133
10.4.5.1 Funding technological advancements and innovations 133
10.4.6 REST OF ASIA PACIFIC 133
10.5 MIDDLE EAST & AFRICA 134
10.5.1 MIDDLE EAST & AFRICA: APP ANALYTICS MARKET DRIVERS 134
10.5.2 MIDDLE EAST & AFRICA: IMPACT OF RECESSION 134
TABLE 100 MIDDLE EAST & AFRICA: APP ANALYTICS MARKET, BY COUNTRY/REGION, 2017–2022 (USD MILLION) 135
TABLE 101 MIDDLE EAST & AFRICA: APP ANALYTICS MARKET, BY COUNTRY/REGION, 2023–2028 (USD MILLION) 135
TABLE 102 MIDDLE EAST & AFRICA: APP ANALYTICS MARKET, BY OFFERING,
2017–2022 (USD MILLION) 135
TABLE 103 MIDDLE EAST & AFRICA: APP ANALYTICS MARKET, BY OFFERING,
2023–2028 (USD MILLION) 136
TABLE 104 MIDDLE EAST & AFRICA: APP ANALYTICS MARKET, BY SOFTWARE,
2017–2022 (USD MILLION) 136
TABLE 105 MIDDLE EAST & AFRICA: APP ANALYTICS MARKET, BY SOFTWARE,
2023–2028 (USD MILLION) 136
TABLE 106 MIDDLE EAST & AFRICA: APP ANALYTICS MARKET, BY TYPE,
2017–2022 (USD MILLION) 136
TABLE 107 MIDDLE EAST & AFRICA: APP ANALYTICS MARKET, BY TYPE,
2023–2028 (USD MILLION) 137
TABLE 108 MIDDLE EAST & AFRICA: APP ANALYTICS MARKET, BY APPLICATION,
2017–2022 (USD MILLION) 137
TABLE 109 MIDDLE EAST & AFRICA: APP ANALYTICS MARKET, BY APPLICATION,
2023–2028 (USD MILLION) 137
TABLE 110 MIDDLE EAST & AFRICA: APP ANALYTICS MARKET, BY VERTICAL,
2017–2022 (USD MILLION) 138
TABLE 111 MIDDLE EAST & AFRICA: APP ANALYTICS MARKET, BY VERTICAL,
2023–2028 (USD MILLION) 138
10.5.3 MIDDLE EAST 138
10.5.3.1 New digital technologies focusing on apps with native languages 138
10.5.4 SOUTH AFRICA 139
10.5.4.1 Investment in research & development in South Africa 139
10.6 LATIN AMERICA 140
10.6.1 LATIN AMERICA: APP ANALYTICS MARKET DRIVERS 140
10.6.2 LATIN AMERICA: IMPACT OF RECESSION 140
TABLE 112 LATIN AMERICA: APP ANALYTICS MARKET, BY COUNTRY,
2017–2022 (USD MILLION) 141
TABLE 113 LATIN AMERICA: APP ANALYTICS MARKET, BY COUNTRY,
2023–2028 (USD MILLION) 141
TABLE 114 LATIN AMERICA: APP ANALYTICS MARKET, BY OFFERING,
2017–2022 (USD MILLION) 141
TABLE 115 LATIN AMERICA: APP ANALYTICS MARKET, BY OFFERING,
2023–2028 (USD MILLION) 141
TABLE 116 LATIN AMERICA: APP ANALYTICS MARKET, BY SOFTWARE,
2017–2022 (USD MILLION) 142
TABLE 117 LATIN AMERICA: APP ANALYTICS MARKET, BY SOFTWARE,
2023–2028 (USD MILLION) 142
TABLE 118 LATIN AMERICA: APP ANALYTICS MARKET, BY TYPE,
2017–2022 (USD MILLION) 142
TABLE 119 LATIN AMERICA: APP ANALYTICS MARKET, BY TYPE,
2023–2028 (USD MILLION) 142
TABLE 120 LATIN AMERICA: APP ANALYTICS MARKET, BY APPLICATION,
2017–2022 (USD MILLION) 143
TABLE 121 LATIN AMERICA: APP ANALYTICS MARKET, BY APPLICATION,
2023–2028 (USD MILLION) 143
TABLE 122 LATIN AMERICA: APP ANALYTICS MARKET, BY VERTICAL,
2017–2022 (USD MILLION) 143
TABLE 123 LATIN AMERICA: APP ANALYTICS MARKET, BY VERTICAL,
2023–2028 (USD MILLION) 144
10.6.3 BRAZIL 144
10.6.3.1 Government initiatives that include research and policies on AI 144
10.6.4 MEXICO 145
10.6.4.1 Increase in customer base and government support for
emerging technologies 145
10.6.5 REST OF LATIN AMERICA 145
11 COMPETITIVE LANDSCAPE 146
11.1 OVERVIEW 146
11.2 STRATEGIES ADOPTED BY KEY PLAYERS 146
TABLE 124 STRATEGIES ADOPTED BY KEY PLAYERS 146
11.3 REVENUE ANALYSIS 147
FIGURE 32 REVENUE ANALYSIS FOR KEY COMPANIES, 2018–2022 (USD MILLION) 147
11.4 MARKET SHARE ANALYSIS 148
FIGURE 33 MARKET SHARE ANALYSIS FOR KEY PLAYERS, 2022 148
TABLE 125 APP ANALYTICS MARKET: INTENSITY OF COMPETITIVE RIVALRY 148
11.5 COMPANY EVALUATION MATRIX 149
11.5.1 STARS 149
11.5.2 EMERGING LEADERS 149
11.5.3 PERVASIVE PLAYERS 149
11.5.4 PARTICIPANTS 149
FIGURE 34 COMPANY EVALUATION MATRIX, 2023 150
11.6 EVALUATION QUADRANT MATRIX FOR SMES/STARTUPS 151
11.6.1 PROGRESSIVE COMPANIES 151
11.6.2 RESPONSIVE COMPANIES 151
11.6.3 DYNAMIC COMPANIES 151
11.6.4 STARTING BLOCKS 151
FIGURE 35 EVALUATION QUADRANT MATRIX FOR SMES/STARTUPS, 2023 152
11.7 COMPETITIVE BENCHMARKING 153
TABLE 126 COMPETITIVE BENCHMARKING FOR KEY PLAYERS, 2023 153
TABLE 127 DETAILED LIST OF KEY SMES/STARTUPS 154
TABLE 128 COMPETITIVE BENCHMARKING OF SMES/STARTUPS, 2023 154
11.8 COMPETITIVE SCENARIO 155
11.8.1 PRODUCT LAUNCHES 155
TABLE 129 APP ANALYTICS MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, 2020–2023 155
11.8.2 DEALS 156
TABLE 130 APP ANALYTICS MARKET: DEALS, 2020–2023 156
11.8.3 OTHERS 158
TABLE 131 APP ANALYTICS MARKET: OTHERS, 2020–2023 158
12 COMPANY PROFILES 159
12.1 INTRODUCTION 159
(Business overview, Products offered, Recent Developments, MNM view)*
12.2 KEY PLAYERS 159
12.2.1 GOOGLE 159
TABLE 132 GOOGLE: BUSINESS OVERVIEW 160
FIGURE 36 GOOGLE: COMPANY SNAPSHOT 160
TABLE 133 GOOGLE: PRODUCTS OFFERED 161
TABLE 134 GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS 161
TABLE 135 GOOGLE: DEALS 163
TABLE 136 GOOGLE: OTHERS 164
12.2.2 MICROSOFT 165
TABLE 137 MICROSOFT: BUSINESS OVERVIEW 165
FIGURE 37 MICROSOFT: COMPANY SNAPSHOT 166
TABLE 138 MICROSOFT: PRODUCTS OFFERED 166
TABLE 139 MICROSOFT: PRODUCT LAUNCHES AND ENHANCEMENTS 167
TABLE 140 MICROSOFT: DEALS 168
12.2.3 AWS 171
TABLE 141 AWS: BUSINESS OVERVIEW 171
FIGURE 38 AWS: COMPANY SNAPSHOT 172
TABLE 142 AWS: PRODUCTS OFFERED 172
TABLE 143 AWS: PRODUCT LAUNCHES AND ENHANCEMENTS 173
TABLE 144 AWS: DEALS 173
TABLE 145 AWS: OTHERS 174
12.2.4 IBM 176
TABLE 146 IBM: BUSINESS OVERVIEW 176
FIGURE 39 IBM: COMPANY SNAPSHOT 177
TABLE 147 IBM: PRODUCTS OFFERED 177
TABLE 148 IBM: PRODUCT LAUNCHES AND ENHANCEMENTS 178
TABLE 149 IBM: DEALS 179
12.2.5 ADOBE 181
TABLE 150 ADOBE: BUSINESS OVERVIEW 181
FIGURE 40 ADOBE: COMPANY SNAPSHOT 182
TABLE 151 ADOBE: PRODUCTS OFFERED 182
TABLE 152 ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS 183
TABLE 153 ADOBE: DEALS 183
12.2.6 SAP 185
TABLE 154 SAP: BUSINESS OVERVIEW 185
FIGURE 41 SAP: COMPANY SNAPSHOT 186
TABLE 155 SAP: PRODUCTS OFFERED 186
TABLE 156 SAP: PRODUCT LAUNCHES AND ENHANCEMENTS 187
TABLE 157 SAP: DEALS 187
TABLE 158 SAP: OTHERS 188
12.2.7 AMPLITUDE 189
TABLE 159 AMPLITUDE: BUSINESS OVERVIEW 189
FIGURE 42 AMPLITUDE: COMPANY SNAPSHOT 189
TABLE 160 AMPLITUDE: PRODUCTS OFFERED 190
TABLE 161 AMPLITUDE: PRODUCT LAUNCHES AND ENHANCEMENTS 190
TABLE 162 AMPLITUDE: DEALS 192
12.2.8 UPLAND SOFTWARE 193
TABLE 163 UPLAND SOFTWARE: BUSINESS OVERVIEW 193
FIGURE 43 UPLAND SOFTWARE: COMPANY SNAPSHOT 194
TABLE 164 UPLAND SOFTWARE: PRODUCTS OFFERED 194
TABLE 165 UPLAND SOFTWARE: DEALS 195
12.2.9 MIXPANEL 196
TABLE 166 MIXPANEL: BUSINESS OVERVIEW 196
TABLE 167 MIXPANEL: PRODUCTS OFFERED 196
TABLE 168 MIXPANEL: PRODUCT LAUNCHES AND ENHANCEMENTS 196
TABLE 169 MIXPANEL: DEALS 197
TABLE 170 MIXPANEL: OTHERS 197
12.2.10 KOCHAVA 198
TABLE 171 KOCHAVA: BUSINESS OVERVIEW 198
TABLE 172 KOCHAVA: PRODUCTS OFFERED 198
TABLE 173 KOCHAVA: PRODUCT LAUNCHES AND ENHANCEMENTS 199
TABLE 174 KOCHAVA: DEALS 199
12.3 OTHER PLAYERS 201
12.3.1 FLURRY 201
12.3.2 UXCAM 202
12.3.3 TAPLYTICS 203
12.3.4 CONTENTSQUARE 204
12.3.5 PENDO.IO 205
12.3.6 QONVERSION 206
12.3.7 COUNTLY 207
12.3.8 APPDYNAMICS 208
12.3.9 SMARTLOOK 209
12.3.10 APPFOLLOW 210
12.3.11 CLEVERTAP 211
12.3.12 SINGULAR 212
12.3.13 HEAP 213
12.3.14 DATA.AI 213
12.3.15 ALCHEMER LLC 214
*Details on Business overview, Products offered, Recent Developments, MNM view might not be captured in case of unlisted companies.
13 ADJACENT AND RELATED MARKETS 215
13.1 ADJACENT AND RELATED MARKETS 215
13.1.1 INTRODUCTION 215
13.1.2 MOBILE APPS & WEB ANALYTICS MARKET - GLOBAL FORECAST TO 2027 215
13.1.2.1 Market definition 215
13.1.2.2 Market overview 215
TABLE 175 MOBILE APPS & WEB ANALYTICS MARKET SIZE AND GROWTH RATE,
2016–2021 (USD MILLION, Y-O-Y) 216
TABLE 176 MOBILE APPS & WEB ANALYTICS MARKET SIZE AND GROWTH RATE,
2022–2027 (USD MILLION, Y-O-Y) 216
13.1.2.2.1 Mobile apps & web analytics market, by component 217
TABLE 177 MOBILE APPS & WEB ANALYTICS MARKET, BY COMPONENT,
2016–2021 (USD MILLION) 217
TABLE 178 MOBILE APPS & WEB ANALYTICS MARKET, BY COMPONENT,
2022–2027 (USD MILLION) 217
13.1.2.2.2 Mobile apps & web analytics market, by deployment mode 217
TABLE 179 MOBILE APPS & WEB ANALYTICS MARKET, BY DEPLOYMENT MODE,
2016–2021 (USD MILLION) 218
TABLE 180 MOBILE APPS & WEB ANALYTICS MARKET, BY DEPLOYMENT MODE,
2022–2027 (USD MILLION) 218
13.1.2.2.3 Mobile apps & web analytics market, by organization size 218
TABLE 181 MOBILE APPS & WEB ANALYTICS MARKET, BY ORGANIZATION SIZE,
2016–2021 (USD MILLION) 218
TABLE 182 MOBILE APPS & WEB ANALYTICS MARKET, BY ORGANIZATION SIZE,
2022–2027 (USD MILLION) 219
13.1.2.2.4 Mobile apps & web analytics market, by application 219
TABLE 183 MOBILE APPS & WEB ANALYTICS MARKET, BY APPLICATION,
2016–2021 (USD MILLION) 219
TABLE 184 MOBILE APPS & WEB ANALYTICS MARKET, BY APPLICATION,
2022–2027 (USD MILLION) 220
13.1.2.2.5 Mobile apps & web analytics market, by vertical 220
TABLE 185 MOBILE APPS & WEB ANALYTICS MARKET, BY VERTICAL,
2016–2021 (USD MILLION) 221
TABLE 186 MOBILE APPS & WEB ANALYTICS MARKET, BY VERTICAL,
2022–2027 (USD MILLION) 221
13.1.2.2.6 Mobile apps & web analytics market, by region 222
TABLE 187 MOBILE APPS & WEB ANALYTICS MARKET, BY REGION,
2016–2021 (USD MILLION) 222
TABLE 188 MOBILE APPS & WEB ANALYTICS MARKET, BY REGION,
2022–2027 (USD MILLION) 222
13.1.3 MOBILE MAPPING MARKET - GLOBAL FORECAST TO 2026 223
13.1.3.1 Market definition 223
13.1.3.2 Market overview 223
13.1.3.2.1 Mobile mapping market, by application 223
TABLE 189 MOBILE MAPPING MARKET, BY APPLICATION, 2016–2020 (USD MILLION) 224
TABLE 190 MOBILE MAPPING MARKET, BY APPLICATION, 2021–2026 (USD MILLION) 224
13.1.3.2.2 Mobile mapping market, by industry vertical 224
TABLE 191 MOBILE MAPPING MARKET, BY INDUSTRY VERTICAL,
2016–2020 (USD MILLION) 225
TABLE 192 MOBILE MAPPING MARKET, BY INDUSTRY VERTICAL,
2021–2026 (USD MILLION) 225
13.1.3.2.3 Mobile mapping market, by region 226
TABLE 193 MOBILE MAPPING MARKET, BY REGION, 2016–2020 (USD MILLION) 226
TABLE 194 MOBILE MAPPING MARKET, BY REGION, 2021–2026 (USD MILLION) 226
14 APPENDIX 227
14.1 DISCUSSION GUIDE 227
14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 231
14.3 CUSTOMIZATION OPTIONS 233
14.4 RELATED REPORTS 233

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Table of Contents

Summary

The global app analytics market was valued at USD 6.3 billion in 2023 and is estimated to reach USD 15.7 billion by 2028, registering a CAGR of 20.2% during the forecast period. The mobile app industry is experiencing significant growth, with a remarkable increase in app downloads. App usage and smartphone penetration are both growing steadily. This is due to a number of factors, including the increasing affordability of smartphones, the growing demand for mobile internet access, and the increasing popularity of mobile apps.
The Software segment is projected to hold the largest market size during the forecast period
App analytics software focuses on providing comprehensive insights into the performance, user behavior, and effectiveness of mobile applications. This approach primarily centers around the utilization of app analytics software as a standalone solution. App analytics software empowers businesses to measure the success of their user acquisition efforts, track user engagement levels, understand user behavior within the app, and monitor performance metrics.
Conversion tracking application is registered to grow at the highest CAGR during the forecast period
Conversion tracking denotes the measurement and analysis of user actions that indicate a desired outcome or conversion within a mobile application. It enables businesses to track and attribute specific actions or events to user conversions, such as making a purchase, completing a registration, or subscribing to a service. Businesses can evaluate the effectiveness of their marketing campaigns and optimize user acquisition strategies by monitoring these conversions. Mixpanel offers conversion tracking features that allow businesses to track and analyze user actions leading to conversions.
By type, mobile apps segment is anticipated to account for the largest market size during the forecast period
In the past decade, the mobile industry has witnessed remarkable expansion, with businesses worldwide leveraging mobile networks to connect with their desired audience. The effective utilization of mobile phones to target customers is experiencing rapid growth. Mobile app analytics plays a crucial role in assisting developers in measuring user acquisition and retention rates, and optimizing marketing strategies. According to Statista, there were 255 billion app downloads in the year 2023, which triggers the mobile apps for the app analytics market.
Asia Pacific is projected to witness the highest CAGR during the forecast period.
The growing eCommerce, online streaming, and increasing internet penetration have resulted in the growth of marketing industries in the region. Marketers seek more sophisticated marketing solutions for a large and ever-growing consumer base. This, in turn, has resulted in adopting of AI-enabled analytics solutions for marketing. The industry players such as IBM, Google, and Microsoft have a prominent presence in the region, and other players are expected to increase their investments and improve their presence.
Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the app analytics market.
 By Company: Tier I: 35%, Tier II: 45%, and Tier III: 20%
 By Designation: C-Level Executives: 35%, Directors: 25%, and Others: 40%
 By Region: North America: 45%, APAC: 30%, Europe: 20%, ROW: 5%
Major vendors offering app analytics software and services across the globe are Google (US), Microsoft (US), AWS (US), IBM (US), Adobe (US), SAP SE (Germany), Amplitude (US), Upland Software (US), Mixpanel (US), Kochava (US), Flurry (US), UXCam (US), Qonversion (US), Taplytics (Canada), ContentSquare (France), Countly (England), AppDynamics (US), Smartlook (Czech Republic), AppFollow (Finland), CleverTap (US), Singular (US), Heap (US), Data.ai (US), Pendo.io (US), and Alchemer LLC (US).
Research Coverage
The market study covers app analytics across segments. It aims at estimating the market size and the growth potential across different segments, such as offering, type, application, vertical, and region. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall market for app analytics and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:

• Analysis of key drivers (Increase in use of apps for mobile advertising, Implementation of digital transformation strategies and Deeper smartphone penetration and increasing number of mobile and web apps), restraints (Integration and implementation complexities, Users’ skepticism about data security), opportunities (rise in efforts to enhance customer experience, integration with marketing technologies, focus on higher RoI), and challenges (Highly fragmented app ecosystem, User opt-in and consent and Concerns over privacy and data protection in mobile apps) influencing the growth of the app analytics market

• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the app analytics market.

• Market Development: Comprehensive information about lucrative markets – the report analyses the app analytics market across varied regions.

• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in app analytics market strategies; the report also helps stakeholders understand the pulse of the app analytics market and provides them with information on key market drivers, restraints, challenges, and opportunities.

• Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players such as Google (US), Microsoft (US), IBM (US), AWS(US), SAP SE (Germany) and Adobe (US) among others in the app analytics market.

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5) 調査会社からお客様へ納品されます。最近は、pdfにてのメール納品が大半です。

お支払方法の方法はどのようになっていますか?

納品と同時にデータリソース社よりお客様へ請求書（必要に応じて納品書も）を発送いたします。
お客様よりデータリソース社へ（通常は円払い）の御振り込みをお願いします。
請求書は、納品日の日付で発行しますので、翌月最終営業日までの当社指定口座への振込みをお願いします。振込み手数料は御社負担にてお願いします。
お客様の御支払い条件が60日以上の場合は御相談ください。
尚、初めてのお取引先や個人の場合、前払いをお願いすることもあります。ご了承のほど、お願いします。

データリソース社はどのような会社ですか?

当社は、世界各国の主要調査会社・レポート出版社と提携し、世界各国の市場調査レポートや技術動向レポートなどを日本国内の企業・公官庁及び教育研究機関に提供しております。
世界各国の「市場・技術・法規制などの」実情を調査・収集される時には、データリソース社にご相談ください。
お客様の御要望にあったデータや情報を抽出する為のレポート紹介や調査のアドバイスも致します。

サマリー

目次

Summary

Table of Contents

ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

本レポートと同分野（通信・IT）の最新刊レポート

MarketsandMarkets社のTelecom & IT分野での最新刊レポート

本レポートと同じKEY WORD（app）の最新刊レポート

よくあるご質問

MarketsandMarkets社はどのような調査会社ですか?

調査レポートの納品までの日数はどの程度ですか?

注文の手続きはどのようになっていますか?

お支払方法の方法はどのようになっていますか?

データリソース社はどのような会社ですか?