アドバンスト・アナリティクス市場：オファリング別（ソリューション＆サービス）、ビジネス機能別（セールス＆マーケティング、オペレーション＆サプライチェーン）、タイプ別（ビッグデータ分析、リスク分析）、業種別（BFSI、通信）、地域別 - 2028年までの世界予測

Advanced Analytics Market by Offering (Solutions & Services), Business Function (Sales & Marketing, Operations & Supply Chain), Type (Big Data Analytics, Risk Analytics), Vertical (BFSI, Telecom) and Region - Global Forecast to 2028

高度分析市場は、2023年の643億米ドルから2028年には2,262億米ドルに成長し、予測期間中の年平均成長率（CAGR）は28.6％になると予測されている。ビッグデータやその他の関連技術の採用が増加し、パーソナライズ... もっと見る

出版社	出版年月	電子版価格	ページ数	図表数	言語
MarketsandMarkets マーケッツアンドマーケッツ	2023年7月18日	US$4,950 シングルユーザライセンスライセンス・価格情報注文方法はこちら	277	305	英語

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サマリー

高度分析市場は、2023年の643億米ドルから2028年には2,262億米ドルに成長し、予測期間中の年平均成長率（CAGR）は28.6％になると予測されている。ビッグデータやその他の関連技術の採用が増加し、パーソナライズされた顧客体験を提供するためのMLやAIの登場により、市場の成長が見込まれている。

ソリューション分野が予測期間中に最大市場規模を記録
高度分析市場のソリューション分野は、企業がデータの力を活用し、競争上の優位性を獲得する必要性が高まっていることから急成長している。高度分析ソリューションは、さまざまな統計的、数学的、機械学習技術を活用して、データのパターン、相関関係、傾向を発見する。多くの場合、予測モデリング、データマイニング、テキストマイニング、自然言語処理、その他の高度な分析技術を駆使して、洞察力を高め、正確な予測を行います。ヘルスケア、金融、小売、製造など、データ主導の意思決定が成功に欠かせない様々な業界に対応している。

業種別では、ヘルスケアとライフサイエンス分野が予測期間中に最も速いCAGRを記録する見込み
アドバンスド・アナリティクス市場は今後数年間で大きく成長すると予想され、ヘルスケア・ライフサイエンス分野はこの成長を牽引する重要な分野の1つとなる見込みです。先進的アナリティクスソリューションは、医療・ライフサイエンス企業が、新しい治療法、シナリオ、機器のテストやシミュレーションの過程で、患者のデータをどのように収集、処理、提示するかを効率的に管理するのに役立ちます。

予測期間中に市場規模が最も拡大するのは北米
北米は、インテリジェントで接続されたデバイスの状況を形成している様々な要因によって、高度分析市場において著しい技術的成長を遂げている。同地域のソリューション、研究、業界コラボレーションの進展が、高度アナリティクスの成長を促進し、複数の部門にわたるイノベーションを促進している。北米は、堅牢なインフラと広範な接続性の恩恵を受けており、高度なアナリティクスの拡大に強固な基盤を提供している。
プライマリーの内訳
最高経営責任者（CEO）、イノベーション・技術責任者、システムインテグレーター、およびアドバンスト・アナリティクス市場で事業を展開するさまざまな主要組織の幹部に対して詳細なインタビューを実施。
 企業別：ティアI：38%、ティアII：50%、ティアIII：12
 役職別Cレベルエグゼクティブ：35%、D-レベルエグゼクティブ：40%、マネージャー：25
 地域別北米：40%、アジア太平洋：20%、ヨーロッパ：30%、中東・アフリカ：5%、ラテンアメリカ：5
本レポートには、高度分析ソリューションを提供する主要企業の調査も含まれています。高度分析市場の主要ベンダーのプロファイルを掲載しています。先進アナリティクス市場の主要企業には、IBM（米国）、オラクル（米国）、グーグル（米国）、SAP（ドイツ）、マイクロソフト（米国）、SASインスティテュート（米国）、KNIME（スイス）、FICO（米国）、Altair（米国）、AWS（米国）、セールスフォース（米国）が含まれます、TIBCO Software（米）、Alteryx（米）、Teradata（米）、Adobe（米）、Absolutdata Analytics（米）、Moody's Analytics（米）、Qlik（米）、Databricks（米）、Dataiku（米）、Kinetica（米）、MathWorks（米）、Anaconda（米）、H2O.ai（米国）、Domino Data Lab（米国）、DataRobot（米国）、DataChat（米国）、Imply（米国）、Promethium（米国）、Siren（アイルランド）、Tellius（米国）、SOTA Solutions（ドイツ）、Vanti Analytics（イスラエル）。

調査範囲
高度分析市場の調査には、広範な二次情報源、ディレクトリ、ジャーナル、有料データベースを使用した。一次情報源は、主に中核および関連業界の業界専門家、好んで利用する高度分析プロバイダー、サードパーティサービスプロバイダー、コンサルティングサービスプロバイダー、エンドユーザー、その他の営利企業である。重要な定性的・定量的情報を入手・検証し、市場の将来性を評価するために、主要な業界関係者や主題専門家を含む様々な主要回答者との綿密なインタビューを実施した。

レポート購入の主なメリット
本レポートは、本市場の市場リーダー／新規参入者に、アドバンストアナリティクス市場全体とそのサブセグメントにおける収益数の最も近い近似値に関する情報を提供します。本レポートは、利害関係者が競争状況を理解し、自社のビジネスを位置づけ、適切な市場参入戦略を計画するためのより良い洞察を得るのに役立ちます。また、利害関係者が市場の鼓動を理解するのに役立ち、主要な市場促進要因、阻害要因、課題、機会に関する情報を提供します。
本レポートでは、以下のポイントに関する洞察を提供しています：
- 主な促進要因（ビッグデータおよびその他の関連技術の採用の高まり、パーソナライズされた顧客体験を提供するためのMLとAIの出現、パンデミック中の詐欺行為を防止する必要性の高まり）、阻害要因（RoIを定量化できないこと、パンデミックによるデータプライバシーとセキュリティに関する懸念）の分析、機会（インターネットの普及とコネクテッド技術や統合技術の利用の増加、コビッド19の流行を追跡・監視するためのリアルタイム分析ソリューションへの需要の増加）、課題（収集データの所有権とプライバシー、データ漏洩やセキュリティ問題につながる複雑なデータエコシステム、従業員の高度な分析知識の不足）。
- 製品開発／イノベーション：高度分析市場における今後の技術、研究開発活動、新製品・サービスの発売に関する詳細な洞察
- 市場開発：有利な市場に関する包括的情報 - 当レポートでは、さまざまな地域の高度分析市場を分析しています。
- 市場の多様化：新製品・サービス、未開拓の地域、最近の開発、先端分析市場における投資に関する詳細な情報
- 競合評価：IBM（米国）、オラクル（米国）、グーグル（米国）、SAP（ドイツ）、マイクロソフト（米国）、SASインスティテュート（米国）、KNIME（スイス）、FICO（米国）、アルテア（米国）、AWS（米国）、セールスフォース（米国）など、先進アナリティクス市場戦略における主要企業の市場シェア、成長戦略、サービス内容を詳細に評価します。また、本レポートは、関係者が高度分析市場の鼓動を理解するのに役立ち、主要な市場促進要因、阻害要因、課題、機会に関する情報を提供します。

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1 INTRODUCTION 39
1.1 STUDY OBJECTIVES 39
1.2 MARKET DEFINITION 39
1.2.1 INCLUSIONS AND EXCLUSIONS 40
1.3 MARKET SCOPE 41
1.3.1 MARKET SEGMENTATION 41
1.3.2 REGIONS COVERED 42
1.3.3 YEARS CONSIDERED 42
1.4 CURRENCY CONSIDERED 43
1.5 STAKEHOLDERS 43
1.6 SUMMARY OF CHANGES 43
2 RESEARCH METHODOLOGY 44
2.1 RESEARCH DATA 44
FIGURE 1 ADVANCED ANALYTICS MARKET: RESEARCH DESIGN 44
2.1.1 SECONDARY DATA 45
2.1.2 PRIMARY DATA 45
TABLE 1 PRIMARY INTERVIEWS 45
2.1.2.1 Breakup of primary profiles 46
2.1.2.2 Key industry insights 46
2.2 MARKET BREAKUP AND DATA TRIANGULATION 47
FIGURE 2 DATA TRIANGULATION 47
2.3 MARKET SIZE ESTIMATION 48
FIGURE 3 ADVANCED ANALYTICS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 48
2.3.1 TOP-DOWN APPROACH 48
2.3.2 BOTTOM-UP APPROACH 49
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 1 (SUPPLY SIDE): REVENUE FROM SOLUTIONS/SERVICES OF ADVANCED ANALYTICS MARKET 49
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY- APPROACH 2, BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES OF ADVANCED ANALYTICS MARKET 50
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY-APPROACH 3, BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES OF ADVANCED ANALYTICS MARKET 51
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY-APPROACH 4, BOTTOM-UP (DEMAND SIDE): SHARE OF ADVANCED ANALYTICS THROUGH OVERALL ADVANCED ANALYTICS SPENDING 51
2.4 MARKET FORECAST 52
TABLE 2 FACTOR ANALYSIS 52
2.5 RESEARCH ASSUMPTIONS 53
2.6 LIMITATIONS 54
2.7 IMPLICATIONS OF RECESSION ON ADVANCED ANALYTICS MARKET 55
TABLE 3 IMPACT OF RECESSION ON GLOBAL ADVANCED ANALYTICS MARKET 56
3 EXECUTIVE SUMMARY 57
TABLE 4 GLOBAL ADVANCED ANALYTICS MARKET SIZE AND GROWTH RATE, 2017–2022 (USD BILLION, Y-O-Y %) 58
TABLE 5 GLOBAL ADVANCED ANALYTICS MARKET SIZE AND GROWTH RATE, 2023–2028 (USD BILLION, Y-O-Y %) 58
FIGURE 8 SOLUTIONS SEGMENT TO DOMINATE MARKET IN 2023 59
FIGURE 9 ON-PREMISES SEGMENT TO HOLD LARGER MARKET SHARE IN 2023 59
FIGURE 10 PROFESSIONAL SERVICES SEGMENT TO DOMINATE MARKET IN 2023 59
FIGURE 11 SYSTEM INTEGRATION & IMPLEMENTATION SEGMENT TO LEAD MARKET IN 2023 60
FIGURE 12 SALES AND MARKETING SEGMENT TO HOLD LARGEST MARKET SHARE IN 2023 60
FIGURE 13 BIG DATA ANALYTICS SEGMENT TO HOLD LARGEST MARKET SHARE IN 2023 60
FIGURE 14 HEALTHCARE & LIFE SCIENCES SEGMENT TO GROW AT HIGHEST CAGR IN 2023 61
FIGURE 15 NORTH AMERICA TO HOLD LARGEST MARKET SHARE AND ASIA PACIFIC TO GROW AT HIGHEST CAGR IN 2023 61
4 PREMIUM INSIGHTS 62
4.1 ATTRACTIVE OPPORTUNITIES IN ADVANCED ANALYTICS MARKET 62
FIGURE 16 ADVENT OF MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE TO DRIVE MARKET GROWTH 62
4.2 OVERVIEW OF RECESSION IN GLOBAL ADVANCED ANALYTICS MARKET 62
FIGURE 17 ADVANCED ANALYTICS MARKET TO WITNESS MINOR DECLINE IN Y-O-Y GROWTH IN 2023 62
4.3 ADVANCED ANALYTICS MARKET: TOP THREE BUSINESS FUNCTIONS 63
FIGURE 18 OPERATIONS AND SUPPLY CHAIN SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 63
4.4 NORTH AMERICA: ADVANCED ANALYTICS MARKET, BY OFFERING AND TOP THREE VERTICALS 63
FIGURE 19 SOLUTIONS SEGMENT AND BFSI SEGMENT TO HOLD LARGEST MARKET SHARES IN 2023 63
4.5 ADVANCED ANALYTICS MARKET: BY REGION 64
FIGURE 20 NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2023 64
5 MARKET OVERVIEW AND INDUSTRY TRENDS 65
5.1 INTRODUCTION 65
5.2 MARKET DYNAMICS 65
FIGURE 21 ADVANCED ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 66
5.2.1 DRIVERS 66
5.2.1.1 Rising adoption of big data and other related technologies to leverage real-time data processing 66
5.2.1.2 Advent of machine learning and artificial intelligence to offer personalized customer experiences 67
5.2.1.3 Growing demand for cloud-based analytics solution for better accessibility and cost-effectiveness 68
5.2.2 RESTRAINTS 69
5.2.2.1 Inability to quantify RoI 69
5.2.2.2 Concerns related to data privacy and security 69
5.2.3 OPPORTUNITIES 69
5.2.3.1 Proliferation of internet coupled with rising usage of connected and integrated technologies 69
5.2.3.2 Advancements in AI and ML technologies for improved algorithms and more actionable insights 70
5.2.4 CHALLENGES 70
5.2.4.1 Complex data ecosystem leading to data breaches and security issues 70
5.2.4.2 Ownership and privacy of collected data 70
5.2.4.3 Lack of advanced analytical knowledge among workforces 71
5.3 CASE STUDY ANALYSIS 71
5.3.1 CASE STUDY 1: SAN FRANCISCO UNIVERSITY SELECTED ORACLE FUSION CLOUD EPM TO STREAMLINE BUDGETING AND PLANNING PROCESS 71
5.3.2 CASE STUDY 2: FINE HYGIENIC HOLDING CHOOSES ORACLE CLOUD FOR ITS DATA AND APPLICATION TO TRANSFORM AND AUTOMATE CORE BUSINESS PROCESSES 72
5.3.3 CASE STUDY 3: DEUTZ IMPLEMENTED SAP ANALYTICS CLOUD AS CENTRAL ANALYTICS PLATFORM FOR BI 72
5.3.4 CASE STUDY 4: FLEURY SELECTED FICO FORECASTER TO IMPROVE DEMAND FOR FORECASTING AND RESOURCE ALLOCATION PROCESS 72
5.3.5 CASE STUDY 5: HAN UNIVERSITY IMPLEMENTED QLIK ANALYTICS SOLUTIONS TO PROMOTE BI SKILLS WITHIN ALL COURSEWORK 73
5.3.6 CASE STUDY 6: BANKERS’ BANK IMPLEMENTED DATAIKU REPORTING AND DASHBOARD SOLUTIONS TO MANAGE DATA SILOS AND ENHANCE BUSINESS OPERATIONS 73
5.3.7 CASE STUDY 7: US VENTURE + DATAIKU: UPSKILLING ANALYSTS TO SAVE THOUSANDS OF HOURS 74
5.3.8 CASE STUDY 8: LATIN AMERICA’S LARGEST MICROFINANCE BANK USES FICO PLATFORM TO EXPAND MICROLENDING 74
5.3.9 CASE STUDY 9: LEADING NEW ZEALAND BANK PIONEERS EXPLAINABLE MACHINE LEARNING MODELS TO ASSESS CREDIT RISK 75
5.3.10 CASE STUDY 10: SAP HELPS HYUNDAI ELEVATOR RUN BETTER 75
5.4 REGULATORY LANDSCAPE 76
5.4.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 76
TABLE 6 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 76
TABLE 7 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 76
TABLE 8 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 77
TABLE 9 MIDDLE EAST AND AFRICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 78
TABLE 10 LATIN AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 78
5.5 ECOSYSTEM ANALYSIS 79
FIGURE 22 ADVANCED ANALYTICS MARKET: ECOSYSTEM ANALYSIS 79
5.6 PATENT ANALYSIS 79
5.6.1 METHODOLOGY 79
5.6.2 PATENTS FILED, BY DOCUMENT TYPE, 2013-2023 79
TABLE 11 PATENTS FILED, 2013–2023 79
5.6.3 INNOVATION AND PATENT APPLICATIONS 80
FIGURE 23 TOTAL NUMBER OF PATENTS GRANTED, 2013–2023 80
5.6.3.1 Top applicants 80
FIGURE 24 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS IN LAST 10 YEARS, 2013–2023 80
TABLE 12 TOP 20 PATENT OWNERS IN ADVANCED ANALYTICS MARKET, 2013–2023 81
TABLE 13 LIST OF PATENTS IN ADVANCED ANALYTICS MARKET, 2023 82
FIGURE 25 REGIONAL ANALYSIS OF PATENTS GRANTED FOR ADVANCED ANALYTICS MARKET,2023 84
5.7 SUPPLY CHAIN ANALYSIS 85
FIGURE 26 ADVANCED ANALYTICS MARKET: SUPPLY CHAIN ANALYSIS 85
TABLE 14 ADVANCED ANALYTICS MARKET: SUPPLY CHAIN ANALYSIS 86
5.8 PRICING ANALYSIS 87
TABLE 15 AVERAGE SELLING PRICE ANALYSIS, BY OFFERING 87
5.9 ADVANCED ANALYTICS TECHNIQUES 88
5.9.1 DATA MINING 88
5.9.2 MACHINE LEARNING 88
5.9.3 COHORT ANALYSIS 88
5.9.4 CLUSTER ANALYSIS 88
5.9.5 OTHER TECHNIQUES 88
5.10 KEY COMPONENTS OF ADVANCED ANALYTICS ARCHITECTURE 89
FIGURE 27 ADVANCED ANALYTICS ARCHITECTURE 89
5.11 EVOLUTION OF ADVANCED ANALYTICS 90
FIGURE 28 ADVANCED ANALYTICS MARKET EVOLUTION 90
5.12 TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS OF ADVANCED ANALYTICS MARKETS 91
FIGURE 29 ADVANCED ANALYTICS MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS 91
5.13 PORTER’S FIVE FORCES ANALYSIS 92
FIGURE 30 ADVANCED ANALYTICS MARKET: PORTER’S FIVE FORCES ANALYSIS 92
5.13.1 THREAT OF NEW ENTRANTS 92
5.13.2 THREAT OF SUBSTITUTES 93
5.13.3 BARGAINING POWER OF SUPPLIERS 93
5.13.4 BARGAINING POWER OF BUYERS 93
5.13.5 INTENSITY OF COMPETITIVE RIVALRY 93
5.14 KEY CONFERENCES AND EVENTS, 2023–2024 94
TABLE 16 ADVANCED ANALYTICS MARKET: DETAILED LIST OF CONFERENCES AND EVENTS 94
5.15 KEY STAKEHOLDERS AND BUYING CRITERIA 94
5.15.1 KEY STAKEHOLDERS IN BUYING PROCESS 94
FIGURE 31 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS 94
TABLE 17 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS 95
5.15.2 BUYING CRITERIA 95
FIGURE 32 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 95
TABLE 18 KEY BUYING CRITERIA FOR TOP THREE APPLICATIONS 95
5.16 TECHNOLOGY ANALYSIS 96
5.16.1 KEY TECHNOLOGIES 96
5.16.1.1 Advanced analytics and AI 96
5.16.1.2 Advanced analytics and ML 96
5.16.1.3 Advanced analytics and IoT 97
5.16.1.4 Advanced analytics and blockchain 97
5.16.1.5 Advanced analytics and NLP 97
5.16.2 ADJACENT TECHNOLOGIES 98
5.16.2.1 Advanced analytics and big data 98
5.16.2.2 Advanced analytics and data mining 98
5.16.2.3 Advanced analytics and cloud computing 98
6 ADVANCED ANALYTICS MARKET, BY OFFERING 99
6.1 INTRODUCTION 100
6.1.1 OFFERING: ADVANCED ANALYTICS MARKET DRIVERS 100
FIGURE 33 SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 101
TABLE 19 ADVANCED ANALYTICS MARKET, BY OFFERING, 2017–2022 (USD BILLION) 101
TABLE 20 ADVANCED ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD BILLION) 101
6.2 SOLUTIONS 101
6.2.1 SOLUTIONS: ADVANCED ANALYTICS MARKET BY DEPLOYMENT MODE 102
FIGURE 34 CLOUD SOLUTIONS TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 102
TABLE 21 ADVANCED ANALYTICS MARKET, BY SOLUTION, 2017–2022 (USD BILLION) 102
TABLE 22 ADVANCED ANALYTICS MARKET, BY SOLUTION, 2023–2028 (USD BILLION) 102
TABLE 23 SOLUTION: ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 103
TABLE 24 SOLUTION: ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 103
6.2.2 CLOUD 103
6.2.2.1 Need for scalable deployment model in organizations to drive growth 103
TABLE 25 CLOUD: ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 104
TABLE 26 CLOUD: ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 104
6.2.3 ON-PREMISES 104
6.2.3.1 Rapid growth of on-premises deployment solutions to boost growth 104
TABLE 27 ON-PREMISES: ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 105
TABLE 28 ON-PREMISES: ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 105
6.3 SERVICES 105
FIGURE 35 MANAGED SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 106
TABLE 29 ADVANCED ANALYTICS MARKET, BY SERVICE, 2017–2022 (USD BILLION) 106
TABLE 30 ADVANCED ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD BILLION) 106
6.3.1 PROFESSIONAL SERVICES 106
FIGURE 36 TRAINING AND CONSULTING SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 107
TABLE 31 PROFESSIONAL SERVICES: ADVANCED ANALYTICS MARKET, BY TYPE, 2017–2022 (USD BILLION) 107
TABLE 32 PROFESSIONAL SERVICES: ADVANCED ANALYTICS MARKET, BY TYPE, 2023–2028 (USD BILLION) 107
TABLE 33 PROFESSIONAL SERVICES: ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 108
TABLE 34 PROFESSIONAL SERVICES: ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 108
6.3.1.1 Training & Consulting 108
6.3.1.1.1 Implementation of training and consulting services to boost business needs and market trends 108
TABLE 35 TRAINING & CONSULTING: ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 109
TABLE 36 TRAINING & CONSULTING: ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 109
6.3.1.2 System Integration & Implementation 109
6.3.1.2.1 System integration and implementation services to gain traction to ensure effective system communication 109
TABLE 37 SYSTEM INTEGRATION & IMPLEMENTATION: ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 110
TABLE 38 SYSTEM INTEGRATION & IMPLEMENTATION: ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 110
6.3.1.3 Support & Maintenance 110
6.3.1.3.1 Demand for support and maintenance services to increase with rising advanced analytics deployment 110
TABLE 39 SUPPORT & MAINTENANCE: ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 111
TABLE 40 SUPPORT & MAINTENANCE: ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 111
6.3.2 MANAGED SERVICES 112
6.3.2.1 Rising demand for enhanced security, compliance, improved system scalability, and performance to drive market growth 112
TABLE 41 MANAGED SERVICES: ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 112
TABLE 42 MANAGED SERVICES: ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 112
7 ADVANCED ANALYTICS MARKET, BY TYPE 113
7.1 INTRODUCTION 114
7.1.1 TYPE: ADVANCED ANALYTICS MARKET DRIVERS 114
FIGURE 37 RISK ANALYTICS TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 114
TABLE 43 ADVANCED ANALYTICS MARKET, BY TYPE, 2017–2022 (USD BILLION) 115
TABLE 44 ADVANCED ANALYTICS MARKET, BY TYPE, 2023–2028 (USD BILLION) 115
7.2 BIG DATA ANALYTICS 115
7.2.1 BIG DATA ANALYTICS TO UNCOVER TRENDS, PATTERNS, AND CORRELATIONS AND MAKE DATA-INFORMED DECISIONS 115
TABLE 45 BIG DATA ANALYTICS: ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 116
TABLE 46 BIG DATA ANALYTICS: ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 116
7.3 PREDICTIVE ANALYTICS 116
7.3.1 PREDICTIVE ANALYTICS TO HELP ORGANIZATIONS ANTICIPATE AND PLAN FOR FUTURE EVENTS FOR ENHANCED PRODUCTIVITY 116
TABLE 47 PREDICTIVE ANALYTICS: ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 117
TABLE 48 PREDICTIVE ANALYTICS: ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 117
7.4 CUSTOMER ANALYTICS 117
7.4.1 CUSTOMER ANALYTICS TO GAIN CUSTOMER INSIGHTS IN REAL TIME AND OPTIMIZE CUSTOMER INTERACTIONS 117
TABLE 49 CUSTOMER ANALYTICS: ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 118
TABLE 50 CUSTOMER ANALYTICS: ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 118
7.5 STATISTICAL ANALYTICS 118
7.5.1 DATA INTERPRETATION TECHNIQUES TO DRIVE DEMAND FOR STATISTICAL ANALYTICS 118
TABLE 51 STATISTICAL ANALYTICS: ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 119
TABLE 52 STATISTICAL ANALYTICS: ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 119
7.6 RISK ANALYTICS 119
7.6.1 RISING NEED TO IMPROVE RISK ASSESSMENTS AND DETECT FRAUD TO DRIVE GROWTH 119
TABLE 53 RISK ANALYTICS: ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 120
TABLE 54 RISK ANALYTICS: ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 120
7.7 PRESCRIPTIVE ANALYTICS 120
7.7.1 PRESCRIPTIVE ANALYTICS TO ALLOW COMPANIES TO ASSESS POSSIBLE OUTCOMES BASED UPON THEIR ACTIONS 120
TABLE 55 PRESCRIPTIVE ANALYTICS: ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 121
TABLE 56 PRESCRIPTIVE ANALYTICS: ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 121
7.8 OTHER TYPES 121
TABLE 57 OTHER TYPES: ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 122
TABLE 58 OTHER TYPES: ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 123
8 ADVANCED ANALYTICS MARKET, BY BUSINESS FUNCTION 124
8.1 INTRODUCTION 125
8.1.1 BUSINESS FUNCTION: ADVANCED ANALYTICS MARKET DRIVERS 125
FIGURE 38 OPERATIONS AND SUPPLY CHAIN TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 125
TABLE 59 ADVANCED ANALYTICS MARKET, BY BUSINESS FUNCTION, 2017–2022 (USD BILLION) 126
TABLE 60 ADVANCED ANALYTICS MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD BILLION) 126
8.2 HR 126
8.2.1 INCREASING NEED TO PREDICT EMPLOYEE PERFORMANCE TO DRIVE ADOPTION OF ADVANCED ANALYTICS SOLUTION 126
TABLE 61 HR: ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 127
TABLE 62 HR: ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 127
8.3 SALES AND MARKETING 127
8.3.1 WEB CLICKS, SOCIAL MEDIA ACTIVITIES, AND SMART CONNECTED DEVICES TO DRIVE GROWTH 127
TABLE 63 SALES AND MARKETING: ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 128
TABLE 64 SALES AND MARKETING: ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 128
8.4 FINANCE AND ACCOUNTING 128
8.4.1 FINANCIAL FIRMS TO TRACK OUTSTANDING INVOICES AND AUTOMATE FOLLOW-UP PROCESS TO ENSURE SMOOTH PAYMENT PROCESS 128
TABLE 65 FINANCE AND ACCOUNTING: ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 129
TABLE 66 FINANCE AND ACCOUNTING: ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 129
8.5 OPERATIONS AND SUPPLY CHAIN 129
8.5.1 INCREASING NEED TO IMPROVE LOCATION AND DISTRIBUTION CENTER PERFORMANCE TO BOOST GROWTH 129
TABLE 67 OPERATIONS AND SUPPLY CHAIN: ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 130
TABLE 68 OPERATIONS AND SUPPLY CHAIN: ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 130
8.6 OTHER BUSINESS FUNCTION 130
TABLE 69 OTHER BUSINESS FUNCTION: ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 131
TABLE 70 OTHER BUSINESS FUNCTION: ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 131
9 ADVANCED ANALYTICS MARKET, BY VERTICAL 132
9.1 INTRODUCTION 133
9.1.1 VERTICAL: ADVANCED ANALYTICS MARKET DRIVERS 133
FIGURE 39 HEALTHCARE AND LIFE SCIENCES SEGMENT TO WITNESS HIGHEST GROWTH RATE DURING FORECAST PERIOD 133
TABLE 71 ADVANCED ANALYTICS MARKET, BY VERTICAL, 2017–2022 (USD BILLION) 134
TABLE 72 ADVANCED ANALYTICS MARKET, BY VERTICAL, 2023–2028 (USD BILLION) 134
9.2 BFSI 135
9.2.1 RISING CUSTOMER ACQUISITION COSTS AND DECLINING CUSTOMER SATISFACTION TO DRIVE MARKET GROWTH 135
TABLE 73 BFSI: ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 135
TABLE 74 BFSI: ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 135
9.2.2 ADVANCED ANALYTICS MARKET: BFSI USE CASES 136
TABLE 75 BFSI: USE CASES 136
9.3 TELECOM 136
9.3.1 MANAGING NETWORK TRAFFIC WITH GREATER PRECISION TO BOOST GROWTH 136
TABLE 76 TELECOM: ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 137
TABLE 77 TELECOM: ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 137
9.3.2 ADVANCED ANALYTICS MARKET: TELECOM USE CASES 137
TABLE 78 ADVANCED ANALYTICS MARKET: TELECOM USE CASES 137
9.4 RETAIL & CONSUMER GOODS 138
9.4.1 ADVANCED ANALYTICS SOLUTIONS TO IMPROVE OPERATIONS AND CUSTOMER EXPERIENCES 138
TABLE 79 RETAIL & ECOMMERCE: ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 139
TABLE 80 RETAIL & ECOMMERCE: ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 139
9.4.2 ADVANCED ANALYTICS MARKET: RETAIL & CONSUMER GOODS USE CASES 139
TABLE 81 ADVANCED ANALYTICS MARKET: RETAIL & CONSUMER GOODS USE CASES 139
9.5 MANUFACTURING 140
9.5.1 RISING DEMAND TO HELP MANUFACTURING FIRMS ENHANCE BUSINESS STRATEGY AND DRIVE INNOVATION 140
TABLE 82 MANUFACTURING: ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 141
TABLE 83 MANUFACTURING: ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 141
9.5.2 ADVANCED ANALYTICS MARKET: MANUFACTURING USE CASES 141
TABLE 84 ADVANCED ANALYTICS MARKET: MANUFACTURING USE CASES 141
9.6 HEALTHCARE & LIFE SCIENCES 142
9.6.1 HEALTHCARE ORGANIZATIONS TO PREDICT HEALTH RISKS WITH ANALYTICS AND AI 142
TABLE 85 HEALTHCARE & LIFE SCIENCES: ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 143
TABLE 86 HEALTHCARE & LIFE SCIENCES: ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 143
9.6.2 ADVANCED ANALYTICS MARKET: HEALTHCARE & LIFE SCIENCES USE CASES 143
TABLE 87 ADVANCED ANALYTICS MARKET: HEALTHCARE & LIFE SCIENCES USE CASES 143
9.7 MEDIA & ENTERTAINMENT 144
9.7.1 INCREASING NEED TO LEVERAGE AUDIENCE, CONTENT, AND VIEW DATA TO DRIVE GROWTH 144
TABLE 88 MEDIA & ENTERTAINMENT: ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 145
TABLE 89 MEDIA & ENTERTAINMENT: ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 145
9.7.2 ADVANCED ANALYTICS MARKET: MEDIA & ENTERTAINMENT USE CASES 145
TABLE 90 ADVANCED ANALYTICS MARKET: MEDIA & ENTERTAINMENT USE CASES 145
9.8 GOVERNMENT & DEFENSE 146
9.8.1 ADVANCED ANALYTICS TO IMPROVE PERSONNEL READINESS THROUGH ANALYTICS THAT DELIVERS IMPROVED TRAINING, RECRUITMENT, AND RETENTION PROGRAMS 146
TABLE 91 GOVERNMENT & DEFENSE: ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 147
TABLE 92 GOVERNMENT & DEFENSE: ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 147
9.8.2 ADVANCED ANALYTICS MARKET: GOVERNMENT & DEFENSE USE CASES 147
TABLE 93 ADVANCED ANALYTICS MARKET: GOVERNMENT & DEFENSE USE CASES 147
9.9 AUTOMOTIVE & TRANSPORTATION 148
9.9.1 NEED FOR IMPROVED EFFICIENCY, COST REDUCTION, AND ENHANCED SAFETY TO DRIVE GROWTH 148
TABLE 94 AUTOMOTIVE & TRANSPORTATION: ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 149
TABLE 95 AUTOMOTIVE & TRANSPORTATION: ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 149
9.9.2 ADVANCED ANALYTICS MARKET: AUTOMOTIVE & TRANSPORTATION USE CASES 149
TABLE 96 ADVANCED ANALYTICS MARKET: AUTOMOTIVE & TRANSPORTATION USE CASES 149
9.10 IT & ITES 150
9.10.1 NEED FOR DATA-DRIVEN INSIGHTS, ENHANCED OPERATIONAL EFFICIENCY, IMPROVED CUSTOMER EXPERIENCES, AND COMPETITIVE DIFFERENTIATION TO BOOST GROWTH 150
TABLE 97 IT & ITES: ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 151
TABLE 98 IT & ITES: ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 151
9.10.2 ADVANCED ANALYTICS MARKET: IT & ITES USE CASES 151
TABLE 99 ADVANCED ANALYTICS MARKET: IT & ITES USE CASES 151
9.11 OTHER VERTICALS 152
TABLE 100 OTHER VERTICALS: ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 153
TABLE 101 OTHER VERTICALS: ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 153
10 ADVANCED ANALYTICS MARKET, BY REGION 154
10.1 INTRODUCTION 155
FIGURE 40 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 155
FIGURE 41 INDIA TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 156
TABLE 102 ADVANCED ANALYTICS MARKET, BY REGION, 2017–2022 (USD BILLION) 156
TABLE 103 ADVANCED ANALYTICS MARKET, BY REGION, 2023–2028 (USD BILLION) 156
10.2 NORTH AMERICA 157
10.2.1 NORTH AMERICA: ADVANCED ANALYTICS MARKET DRIVERS 157
10.2.2 NORTH AMERICA: RECESSION IMPACT 157
FIGURE 42 NORTH AMERICA: ADVANCED ANALYTICS MARKET SNAPSHOT 158
TABLE 104 NORTH AMERICA: ADVANCED ANALYTICS MARKET, BY OFFERING, 2017–2022 (USD BILLION) 158
TABLE 105 NORTH AMERICA: ADVANCED ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD BILLION) 159
TABLE 106 NORTH AMERICA: ADVANCED ANALYTICS MARKET, BY SOLUTION, 2017–2022 (USD BILLION) 159
TABLE 107 NORTH AMERICA: ADVANCED ANALYTICS MARKET, BY SOLUTION, 2023–2028 (USD BILLION) 159
TABLE 108 NORTH AMERICA: ADVANCED ANALYTICS MARKET, BY SERVICE, 2017–2022 (USD BILLION) 159
TABLE 109 NORTH AMERICA: ADVANCED ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD BILLION) 160
TABLE 110 NORTH AMERICA: ADVANCED ANALYTICS MARKET, BY PROFESSIONAL SERVICE, 2017–2022 (USD BILLION) 160
TABLE 111 NORTH AMERICA: ADVANCED ANALYTICS MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD BILLION) 160
TABLE 112 NORTH AMERICA: ADVANCED ANALYTICS MARKET, BY TYPE, 2017–2022 (USD BILLION) 161
TABLE 113 NORTH AMERICA: ADVANCED ANALYTICS MARKET, BY TYPE, 2023–2028 (USD BILLION) 161
TABLE 114 NORTH AMERICA: ADVANCED ANALYTICS MARKET, BY BUSINESS FUNCTION, 2017–2022 (USD BILLION) 161
TABLE 115 NORTH AMERICA: ADVANCED ANALYTICS MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD BILLION) 162
TABLE 116 NORTH AMERICA: ADVANCED ANALYTICS MARKET, BY VERTICAL, 2017–2022 (USD BILLION) 162
TABLE 117 NORTH AMERICA: ADVANCED ANALYTICS MARKET, BY VERTICAL, 2023–2028 (USD BILLION) 163
TABLE 118 NORTH AMERICA: ADVANCED ANALYTICS MARKET, BY COUNTRY, 2017–2022 (USD BILLION) 163
TABLE 119 NORTH AMERICA: ADVANCED ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD BILLION) 163
10.2.3 US 164
10.2.3.1 Rapid adoption of technology and use of digitally innovative solutions to drive growth 164
10.2.4 CANADA 164
10.2.4.1 Digital transformation of businesses into data-driven organizations to drive growth 164
10.3 EUROPE 165
10.3.1 EUROPE: ADVANCED ANALYTICS MARKET DRIVERS 165
10.3.2 EUROPE: RECESSION IMPACT 165
TABLE 120 EUROPE: ADVANCED ANALYTICS MARKET, BY OFFERING, 2017–2022 (USD BILLION) 166
TABLE 121 EUROPE: ADVANCED ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD BILLION) 166
TABLE 122 EUROPE: ADVANCED ANALYTICS MARKET, BY SOLUTION, 2017–2022 (USD BILLION) 167
TABLE 123 EUROPE: ADVANCED ANALYTICS MARKET, BY SOLUTION, 2023–2028 (USD BILLION) 167
TABLE 124 EUROPE: ADVANCED ANALYTICS MARKET, BY SERVICE, 2017–2022 (USD BILLION) 167
TABLE 125 EUROPE: ADVANCED ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD BILLION) 167
TABLE 126 EUROPE: ADVANCED ANALYTICS MARKET, BY PROFESSIONAL SERVICE, 2017–2022 (USD BILLION) 168
TABLE 127 EUROPE: ADVANCED ANALYTICS MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD BILLION) 168
TABLE 128 EUROPE: ADVANCED ANALYTICS MARKET, BY TYPE, 2017–2022 (USD BILLION) 168
TABLE 129 EUROPE: ADVANCED ANALYTICS MARKET, BY TYPE, 2023–2028 (USD BILLION) 169
TABLE 130 EUROPE: ADVANCED ANALYTICS MARKET, BY BUSINESS FUNCTION, 2017–2022 (USD BILLION) 169
TABLE 131 EUROPE: ADVANCED ANALYTICS MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD BILLION) 169
TABLE 132 EUROPE: ADVANCED ANALYTICS MARKET, BY VERTICAL, 2017–2022 (USD BILLION) 170
TABLE 133 EUROPE: ADVANCED ANALYTICS MARKET, BY VERTICAL, 2023–2028 (USD BILLION) 170
TABLE 134 EUROPE: ADVANCED ANALYTICS MARKET, BY COUNTRY, 2017–2022 (USD BILLION) 171
TABLE 135 EUROPE: ADVANCED ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD BILLION) 171
10.3.3 UK 171
10.3.3.1 Advanced IT infrastructure, coupled with advent of disruptive technologies to drive growth 171
10.3.4 GERMANY 172
10.3.4.1 High skilled labor force and rising government initiatives to drive adoption of advanced analytical solutions 172
10.3.5 FRANCE 172
10.3.5.1 Increasing technological development in AI to drive growth 172
10.3.6 ITALY 173
10.3.6.1 Italian government to launch several initiatives to foster innovation 173
10.3.7 SPAIN 173
10.3.7.1 Digital transformation and government support to drive growth 173
10.3.8 REST OF EUROPE 174
10.4 ASIA PACIFIC 174
10.4.1 ASIA PACIFIC: ADVANCED ANALYTICS MARKET DRIVERS 174
10.4.2 ASIA PACIFIC: RECESSION IMPACT 175
FIGURE 43 ASIA PACIFIC: ADVANCED ANALYTICS MARKET SNAPSHOT 176
TABLE 136 ASIA PACIFIC: ADVANCED ANALYTICS MARKET, BY OFFERING, 2017–2022 (USD BILLION) 176
TABLE 137 ASIA PACIFIC: ADVANCED ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD BILLION) 177
TABLE 138 ASIA PACIFIC: ADVANCED ANALYTICS MARKET, BY SOLUTION, 2017–2022 (USD BILLION) 177
TABLE 139 ASIA PACIFIC: ADVANCED ANALYTICS MARKET, BY SOLUTION, 2023–2028 (USD BILLION) 177
TABLE 140 ASIA PACIFIC: ADVANCED ANALYTICS MARKET, BY SERVICE, 2017–2022 (USD BILLION) 177
TABLE 141 ASIA PACIFIC: ADVANCED ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD BILLION) 177
TABLE 142 ASIA PACIFIC: ADVANCED ANALYTICS MARKET, BY PROFESSIONAL SERVICE, 2017–2022 (USD BILLION) 178
TABLE 143 ASIA PACIFIC: ADVANCED ANALYTICS MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD BILLION) 178
TABLE 144 ASIA PACIFIC: ADVANCED ANALYTICS MARKET, BY TYPE, 2017–2022 (USD BILLION) 178
TABLE 145 ASIA PACIFIC: ADVANCED ANALYTICS MARKET, BY TYPE, 2023–2028 (USD BILLION) 179
TABLE 146 ASIA PACIFIC: ADVANCED ANALYTICS MARKET, BY BUSINESS FUNCTION, 2017–2022 (USD BILLION) 179
TABLE 147 ASIA PACIFIC: ADVANCED ANALYTICS MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD BILLION) 179
TABLE 148 ASIA PACIFIC: ADVANCED ANALYTICS MARKET, BY VERTICAL, 2017–2022 (USD BILLION) 180
TABLE 149 ASIA PACIFIC: ADVANCED ANALYTICS MARKET, BY VERTICAL, 2023–2028 (USD BILLION) 180
TABLE 150 ASIA PACIFIC: ADVANCED ANALYTICS MARKET, BY COUNTRY, 2017–2022 (USD BILLION) 181
TABLE 151 ASIA PACIFIC: ADVANCED ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD BILLION) 181
10.4.3 CHINA 181
10.4.3.1 Technological development and rising government support to drive growth 181
10.4.4 INDIA 182
10.4.4.1 Increase in technological innovations and digitalization to drive growth 182
10.4.5 JAPAN 182
10.4.5.1 Advancements in innovative technologies, coupled with strong IT infrastructure to drive growth 182
10.4.6 AUSTRALIA & NEW ZEALAND 183
10.4.6.1 Enterprises to recognize potential of advanced analytics and aid in growth 183
10.4.7 SOUTH KOREA 183
10.4.7.1 Increasing demand for data-driven insights to drive growth 183
10.4.8 ASEAN COUNTRIES 184
10.4.9 REST OF ASIA PACIFIC 184
10.5 MIDDLE EAST & AFRICA 185
10.5.1 MIDDLE EAST & AFRICA: ADVANCED ANALYTICS MARKET DRIVERS 185
10.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT 186
TABLE 152 MIDDLE EAST & AFRICA: ADVANCED ANALYTICS MARKET, BY OFFERING, 2017–2022 (USD BILLION) 186
TABLE 153 MIDDLE EAST & AFRICA: ADVANCED ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD BILLION) 186
TABLE 154 MIDDLE EAST & AFRICA: ADVANCED ANALYTICS MARKET, BY SOLUTION, 2017–2022 (USD BILLION) 186
TABLE 155 MIDDLE EAST & AFRICA: ADVANCED ANALYTICS MARKET, BY SOLUTION, 2023–2028 (USD BILLION) 187
TABLE 156 MIDDLE EAST & AFRICA: ADVANCED ANALYTICS MARKET, BY SERVICE, 2017–2022 (USD BILLION) 187
TABLE 157 MIDDLE EAST & AFRICA: ADVANCED ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD BILLION) 187
TABLE 158 MIDDLE EAST & AFRICA: ADVANCED ANALYTICS MARKET, BY PROFESSIONAL SERVICE, 2017–2022 (USD BILLION) 187
TABLE 159 MIDDLE EAST & AFRICA: ADVANCED ANALYTICS MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD BILLION) 188
TABLE 160 MIDDLE EAST AND AFRICA: ADVANCED ANALYTICS MARKET, BY TYPE, 2017–2022 (USD BILLION) 188
TABLE 161 MIDDLE EAST AND AFRICA: ADVANCED ANALYTICS MARKET, BY TYPE, 2023–2028 (USD BILLION) 188
TABLE 162 MIDDLE EAST & AFRICA: ADVANCED ANALYTICS MARKET, BY BUSINESS FUNCTION, 2017–2022 (USD BILLION) 189
TABLE 163 MIDDLE EAST & AFRICA: ADVANCED ANALYTICS MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD BILLION) 189
TABLE 164 MIDDLE EAST & AFRICA: ADVANCED ANALYTICS MARKET, BY VERTICAL, 2017–2022 (USD BILLION) 190
TABLE 165 MIDDLE EAST & AFRICA: ADVANCED ANALYTICS MARKET, BY VERTICAL, 2023–2028 (USD BILLION) 190
TABLE 166 MIDDLE EAST & AFRICA: ADVANCED ANALYTICS MARKET, BY COUNTRY, 2017–2022 (USD BILLION) 191
TABLE 167 MIDDLE EAST & AFRICA: ADVANCED ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD BILLION) 191
10.5.3 UAE 191
10.5.3.1 Increasing trend toward adoption of AI and analytics technologies to boost growth 191
10.5.4 SAUDI ARABIA 192
10.5.4.1 Data-driven economy to drive growth 192
10.5.5 SOUTH AFRICA 192
10.5.5.1 Growing digitalization and rising government support to drive growth 192
10.5.6 ISRAEL 193
10.5.6.1 Rising government support for R&D and innovation initiatives to encourage growth 193
10.5.7 REST OF MIDDLE EAST & AFRICA 193
10.6 LATIN AMERICA 193
10.6.1 LATIN AMERICA: ADVANCED ANALYTICS MARKET DRIVERS 194
10.6.2 LATIN AMERICA: RECESSION IMPACT 194
TABLE 168 LATIN AMERICA: ADVANCED ANALYTICS MARKET, BY OFFERING, 2017–2022 (USD BILLION) 195
TABLE 169 LATIN AMERICA: ADVANCED ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD BILLION) 195
TABLE 170 LATIN AMERICA: ADVANCED ANALYTICS MARKET, BY SOLUTION, 2017–2022 (USD BILLION) 195
TABLE 171 LATIN AMERICA: ADVANCED ANALYTICS MARKET, BY SOLUTION, 2023–2028 (USD BILLION) 195
TABLE 172 LATIN AMERICA: ADVANCED ANALYTICS MARKET, BY SERVICE, 2017–2022 (USD BILLION) 196
TABLE 173 LATIN AMERICA: ADVANCED ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD BILLION) 196
TABLE 174 LATIN AMERICA: ADVANCED ANALYTICS MARKET, BY PROFESSIONAL SERVICE, 2017–2022 (USD BILLION) 196
TABLE 175 LATIN AMERICA: ADVANCED ANALYTICS MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD BILLION) 196
TABLE 176 LATIN AMERICA: ADVANCED ANALYTICS MARKET, BY TYPE, 2017–2022 (USD BILLION) 197
TABLE 177 LATIN AMERICA: ADVANCED ANALYTICS MARKET, BY TYPE, 2023–2028 (USD BILLION) 197
TABLE 178 LATIN AMERICA: ADVANCED ANALYTICS MARKET, BY BUSINESS FUNCTION, 2017–2022 (USD BILLION) 197
TABLE 179 LATIN AMERICA: ADVANCED ANALYTICS MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD BILLION) 198
TABLE 180 LATIN AMERICA: ADVANCED ANALYTICS MARKET, BY VERTICAL, 2017–2022 (USD BILLION) 198
TABLE 181 LATIN AMERICA: ADVANCED ANALYTICS MARKET, BY VERTICAL, 2023–2028 (USD BILLION) 199
TABLE 182 LATIN AMERICA: ADVANCED ANALYTICS MARKET, BY COUNTRY, 2017–2022 (USD BILLION) 199
TABLE 183 LATIN AMERICA: ADVANCED ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD BILLION) 199
10.6.3 BRAZIL 200
10.6.3.1 Need to enhance business efficiency, coupled with growing utility of IoT analytics to drive growth 200
10.6.4 MEXICO 200
10.6.4.1 Government initiatives toward technological development to drive growth 200
10.6.5 ARGENTINA 201
10.6.5.1 Strong pool of talented professionals in data science and analytics to drive growth 201
10.6.6 REST OF LATIN AMERICA 201

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Table of Contents

Summary

The advanced analytics market is projected to grow from USD 64.3 billion in 2023 to USD 226.2 billion by 2028, at a compound annual growth rate (CAGR) of 28.6% during the forecast period. Market is anticipated to grow due to the rising adoption of big data and other related technologies, the advent of ML and AI to offer personalized customer experiences.

By offering, solutions segment to register for largest market size during forecast period
The solutions segment of the advanced analytics market is growing rapidly due to the the growing need for organizations to harness the power of data and gain competitive advantages. The advanced analytics solutions utilize various statistical, mathematical, and machine learning techniques to discover patterns, correlations, and trends in data. They often involve predictive modeling, data mining, text mining, natural language processing, and other advanced analytical techniques to gain insights and make accurate predictions. It caters to various industries, including healthcare, finance, retail, manufacturing, and more, where data-driven decision-making is crucial for success.

By vertical, healthcare and life sciences segment to register fastest growing CAGR during forecast period
The advanced analytics market is expected to grow significantly in the coming years, and the healthcare and life sciences vertical is expected to be one of the key drivers of this growth. Advanced analytics solutions help healthcare and life sciences organizations to efficiently manage how data of the patients is collected, treated, processed, and presented for the process of testing and simulation of new treatments, scenarios, and devices.

North America to witness fastest growing market size during the forecast period
North America is experiencing significant technological growth in the advanced analytics market, driven by various factors that are shaping the landscape of intelligent and connected devices. The region's advancements in solutions, research, and industry collaborations are propelling the growth of advanced analytics and fostering innovation across multiple sectors. North America benefits from robust infrastructure and widespread connectivity, providing a solid foundation for the expansion of advanced analytics.
Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the advanced analytics market.
 By Company: Tier I: 38%, Tier II: 50%, and Tier III: 12%
 By Designation: C-Level Executives: 35%, D-Level Executives: 40%, and Managers: 25%
 By Region: North America: 40%, Asia Pacific: 20%, Europe: 30%, and Middle East and Africa- 5%, Latin America-5%
The report includes the study of key players offering advanced analytics solutions. It profiles major vendors in the advanced analytics market. The major players in the advanced analytics market include IBM (US), Oracle (US), Google (US), SAP (Germany), Microsoft (US), SAS Institute (US), KNIME (Switzerland), FICO (US), Altair (US), AWS (US), Salesforce (US), TIBCO Software (US), Alteryx (US), Teradata (US), Adobe (US), Absolutdata Analytics (US), Moody’s Analytics (US), Qlik (US), Databricks (US), Dataiku (US), Kinetica (US), MathWorks (US), Anaconda (US), H2O.ai (US), Domino Data Lab (US), DataRobot (US), DataChat (US), Imply (US), Promethium (US), Siren (Ireland), Tellius (US), SOTA Solutions (Germany), Vanti Analytics (Israel).

Research coverage
The research study for the advanced analytics market involved extensive secondary sources, directories, journals, and paid databases. Primary sources were mainly industry experts from the core and related industries, preferred advanced analytics providers, third-party service providers, consulting service providers, end users, and other commercial enterprises. In-depth interviews were conducted with various primary respondents, including key industry participants and subject matter experts, to obtain and verify critical qualitative and quantitative information, and assess the market’s prospects.

Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall advanced analytics market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
• Analysis of key drivers (the rising adoption of big data and other related technologies, the advent of ML and AI to offer personalized customer experiences, and the growing need to preclude fraudulent activities during the pandemic), restraints (inability to quantify RoI, concerns regarding data privacy and security due to the pandemic), opportunities (proliferation of internet coupled with rising usage of connected and integrated technologies, increasing demand for real-time analytical solutions to track and monitor covid-19 spread), and challenges (ownership and privacy of collected data, complex data ecosystem leading to data breaches and security issues and lack of advanced analytical knowledge among the workforces).
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the advanced analytics market
• Market Development: Comprehensive information about lucrative markets – the report analyses the advanced analytics market across varied regions
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the advanced analytics market
• Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like include IBM (US), Oracle (US), Google (US), SAP (Germany), Microsoft (US), SAS Institute (US), KNIME (Switzerland), FICO (US), Altair (US), AWS (US), Salesforce (US), among others in the advanced analytics market strategies. The report also helps stakeholders understand the pulse of the advanced analytics market and provides them information on key market drivers, restraints, challenges, and opportunities.

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ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

本レポートと同分野（通信・IT）の最新刊レポート

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