Summary

Educational Toys Market Growth & Trends

The global educational toys market size is expected to reach USD 103.05 billion by 2030, registering a CAGR of 10.2% from 2023 to 2030, according to a new report by Grand View Research, Inc. Educational games and toys enhance children's IQ, boost cognitive functions, and improve coordination, and memory. The growing parental focus on early education before kindergarten and school entry is a driving force behind the rising demand.

In the market, there is a growing emphasis on sustainability as consumers increasingly seek eco-friendly and sustainable choices. This entails the utilization of sustainable materials such as recycled paper and cardboard, as well as minimizing packaging waste. In addition, a key consideration when purchasing these products is ensuring they are child-friendly and pose no harm to kids. UK-based The Wentworth Wooden Jigsaw Company Limited produces puzzles using wood from forests that are sustainably managed and the box is made from recycled materials. Zero plastic is used during packaging and all their puzzles are made to last.

As parents search for innovative methods to engage their children in brain-boosting activities while adding a personal touch, the popularity of personalized educational games and toys, featuring customized photos and designs, is rising. Dowdle, a U.S.-based puzzle company provides personalized wooden puzzles with custom images, allowing you to use your personal or customized photos, available in two sizes: 280 pieces and 510 pieces. These tailor-made games and puzzles serve as fantastic gifts for your loved ones.

Toys that encourage parental involvement in a child's learning process are designed to facilitate educational activities that parents and children can enjoy together. They promote quality bonding time and help children develop various skills. For example, Construction sets like LEGO or K'NEX encourage parents and children to build together, fostering creativity, fine motor skills, and engineering concepts.

The market players are offering mail-order service that delivers specifically timed play kits. For instance, Lovevery offers play kits designed around Montessori tenets for different developmental windows. Each box is a mix of toys and books (or cards for babies) that start at birth and go all the way up to four years old. The kits come every two months through the first year.

Educational Toys Market Report Highlights

• The building and construction sets dominated the market owing to the social interaction among children of the same age and the involvement of parents, these games offer increased replay value, rendering them a more versatile and dynamic source of entertainment. They encompass a diverse range of themes and gameplay styles, which captivate children's interest and stimulate cognitive engagement

• The STEM toys are expected to witness substantial growth over the forecast period from 2023 to 2030. These offerings create a distinctive and immersive experience for children displaying an early interest in science and technology fields. They also play a vital role in cultivating a passion for these subjects in kids from a young age

• The online distribution channel is set to grow at the fastest rate due to its convenience, flexibility, and consumer comfort with this channel

• Asia Pacific is projected to emerge as a lucrative region for the market. This can be attributed to the growing middle class, increasing disposable income, and the popularity of board games and puzzles in the region

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Table of Contents

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. Age Outlook
2.4. Distribution Channel Outlook
2.5. Regional Outlook
Chapter 3. Educational Toys Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.2.1. Manufacturing & Technology Trends
3.2.2. Sales/Retail Channel Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Industry Challenges
3.3.4. Industry Opportunities
3.4. Industry Analysis Tools
3.4.1. Industry Analysis - Porter’s
3.4.1.1. Supplier Power
3.4.1.2. Buyer Power
3.4.1.3. Substitution Threat
3.4.1.4. Threat from New Entrant
3.4.1.5. Competitive Rivalry
3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Educational Toys Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2022 & 2030
5.2. Educational Toys Market Estimates & Forecast, By Product (USD Million)
5.2.1. Building & Construction Sets
5.2.2. Role Play Toys
5.2.3. Art & Craft Kit
5.2.4. STEM Toys
5.2.5. Games & Puzzles
5.2.6. Musical Toys/Instruments
5.2.7. Others
Chapter 6. Educational Toys Market: Age Estimates & Trend Analysis
6.1. Age Movement Analysis & Market Share, 2022 & 2030
6.2. Educational Toys Market Estimates & Forecast, By Age (USD Million)
6.2.1.1. Toddlers (1-3 years)
6.2.1.2. Preschoolers (3-5 years)
6.2.1.3. Kindergarten (5 years & Above)
Chapter 7. Educational Toys Market: Distribution Channel Estimates & Trend Analysis
7.1. Distribution Channel Movement Analysis & Market Share, 2022 & 2030
7.2. Educational Toys Market Estimates & Forecast, By Distribution Channel (USD Million)
7.2.1.1. Online
7.2.1.2. Offline
7.2.1.2.1. Supermarkets & Hypermarkets
7.2.1.2.2. Convenience Stores
7.2.1.2.3. Others
Chapter 8. Educational Toys Market: Regional Estimates & Trend Analysis
8.1. Regional Movement Analysis & Market Share, 2022 & 2030
8.2. North America
8.2.1. North America educational toys market estimates & forecast, 2017 - 2030 (USD Million)
8.2.2. U.S.
8.2.2.1. Key country dynamics
8.2.2.2. U.S. educational toys market estimates & forecast, 2017 - 2030 (USD Million)
8.2.3. Canada
8.2.3.1. Key country dynamics
8.2.3.2. Canada educational toys market estimates & forecast, 2017 - 2030 (USD Million)
8.2.4. Mexico
8.2.4.1. Key country dynamics
8.2.4.2. Mexico educational toys market estimates & forecast, 2017 - 2030 (USD Million)
8.3. Europe
8.3.1. Europe educational toys market estimates & forecast, 2017 - 2030 (USD Million)
8.3.2. UK
8.3.2.1. Key country dynamics
8.3.2.2. UK educational toys market estimates & forecast, 2017 - 2030 (USD Million)
8.3.3. Germany
8.3.3.1. Key country dynamics
8.3.3.2. Germany educational toys market estimates & forecast, 2017 - 2030 (USD Million)
8.3.4. France
8.3.4.1. Key country dynamics
8.3.4.2. France educational toys market estimates & forecast, 2017 - 2030 (USD Million)
8.3.5. Spain
8.3.5.1. Key country dynamics
8.3.5.2. Spain educational toys market estimates & forecast, 2017 - 2030 (USD Million)
8.3.6. Italy
8.3.6.1. Key country dynamics
8.3.6.2. Italy educational toys market estimates & forecast, 2017 - 2030 (USD Million)
8.4. Asia Pacific
8.4.1. Asia Pacific educational toys market estimates & forecast, 2017 - 2030 (USD Million)
8.4.2. China
8.4.2.1. Key country dynamics
8.4.2.2. China educational toys market estimates & forecast, 2017 - 2030 (USD Million)
8.4.3. India
8.4.3.1. Key country dynamics
8.4.3.2. India educational toys market estimates & forecast, 2017 - 2030 (USD Million)
8.4.4. Japan
8.4.4.1. Key country dynamics
8.4.4.2. Japan educational toys market estimates & forecast, 2017 - 2030 (USD Million)
8.4.5. Australia & New Zealand
8.4.5.1. Key country dynamics
8.4.5.2. Australia & New Zealand educational toys market estimates & forecast, 2017 - 2030 (USD Million)
8.5. Central & South America
8.5.1. Central & South America educational toys market estimates & forecast, 2017 - 2030 (USD Million)
8.5.2. Brazil
8.5.2.1. Key country dynamics
8.5.2.2. Brazil educational toys market estimates & forecast, 2017 - 2030 (USD Million)
8.6. Middles East & Africa
8.6.1. Middles East & Africa educational toys market estimates & forecast, 2017 - 2030 (USD Million)
8.6.2. South Africa
8.6.2.1. Key country dynamics
8.6.2.2. South Africa educational toys market estimates & forecast, 2017 - 2030 (USD Million)
8.6.3. UAE
8.6.3.1. Key country dynamics
8.6.3.2. South Africa educational toys market estimates & forecast, 2017 - 2030 (USD Million)
Chapter 9. Educational Toys Market: Competitive Landscape
9.1. List of key companies analyzed in this section includes:
9.1.1. The Lego World,
9.1.2. Hasbro
9.1.3. Ravensburger
9.1.4. Melissa & Doug,
9.1.5. Mattel,
9.1.6. Spin Master,
9.1.7. VTech Holdings Limited,
9.1.8. Osmo (by Tangible Play),
9.1.9. Sphero, Inc.,
9.1.10. MindWare, Inc.,
9.1.11. Fat Brain Toys, LLC.
9.2. Recent Developments & Impact Analysis, By Key Market Participants
9.3. Company Categorization
9.4. Participant’s Overview
9.5. Financial Performance
9.6. Product Benchmarking
9.7. Company Market Share Analysis, 2022 (Value % Share)
9.8. Company Heat Map Analysis
9.9. Strategy Mapping