Summary

While retail in Poland posted an improved result in terms of total current value sales growth in 2022, its performance in this respect was skewed by price increases as inflation rose rapidly due to the combined impact of the global recovery from the pandemic, Russia’s invasion of Ukraine and the depreciation of the zloty. Despite the government’s adoption of a wide range of measures to cushion the impact of inflationary pressures, a dramatic increase in living costs – especially energy bills – a...

Euromonitor International's Retail in Poland report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retail market;
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Table of Contents

Retail in Poland
Euromonitor International
April 2023

List Of Contents And Tables

RETAIL IN POLAND
EXECUTIVE SUMMARY
Retail in 2022: The big picture
Proximity shopping trend continues to fuel development of new retail parks
Retailers explore new ways to circumvent the ban on Sunday trading
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2022
Seasonality
Christmas
Easter
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 3 Sales in Retail Offline by Channel: Value 2017-2022
Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 5 Retail Offline Outlets by Channel: Units 2017-2022
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 7 Sales in Retail E-Commerce by Product: Value 2017-2022
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2017-2022
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 11 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 13 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2017-2022
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2017-2022
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2017-2022
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 21 Retail GBO Company Shares: % Value 2018-2022
Table 22 Retail GBN Brand Shares: % Value 2019-2022
Table 23 Retail Offline GBO Company Shares: % Value 2018-2022
Table 24 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 25 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 26 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 28 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 29 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 36 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 38 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2022-2027
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2022-2027
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Independent small local grocers continue to join convenience stores chains
Zabka remains to the fore in adopting smarter and more sustainable solutions
Easing of the pandemic and influx of refugees boost trade for forecourt retailers
PROSPECTS AND OPPORTUNITIES
Saturation and rising costs will slow growth in convenience stores outlet numbers
Forecourt retailers chains likely to deepen partnerships with petrol station operators
Automation trend expected to gain momentum in convenience stores
CHANNEL DATA
Table 54 Convenience Retail: Value Sales, Outlets and Selling Space 2017-2022
Table 55 Convenience Retail: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 56 Sales in Convenience Retailers by Channel: Value 2017-2022
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2017-2022
Table 58 Convenience Retail GBO Company Shares: % Value 2018-2022
Table 59 Convenience Retail GBN Brand Shares: % Value 2019-2022
Table 60 Convenience Retail LBN Brand Shares: Outlets 2019-2022
Table 61 Convenience Retail Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 62 Convenience Retail Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2022-2027
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2022-2027
DISCOUNTERS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Discounters benefit from heightened budget-consciousness among Poles
Chains explore other options for Sunday trading after postal loophole is closed
Discounters continue to strengthen their e-commerce capabilities
PROSPECTS AND OPPORTUNITIES
Increased caution around spending will continue to favour discounters
Home cooking trend should encourage expansion of ready meal offers
Netto and Vollmart expected to gain ground
CHANNEL DATA
Table 65 Discounters: Value Sales, Outlets and Selling Space 2017-2022
Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 67 Discounters GBO Company Shares: % Value 2018-2022
Table 68 Discounters GBN Brand Shares: % Value 2019-2022
Table 69 Discounters LBN Brand Shares: Outlets 2019-2022
Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HYPERMARKETS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Withdrawal of Tesco undermines overall performance of hypermarkets
Competition from discounters and convenience stores continues to intensify
Strength of private label offers help chains to weather challenging trading conditions
PROSPECTS AND OPPORTUNITIES
Hypermarkets will continue losing ground to other modern grocery retailers channels
Carrefour likely to further develop its franchise business and store-in-store concept
Leading chains will seek to leverage pricing and private label advantages
CHANNEL DATA
Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 74 Hypermarkets GBO Company Shares: % Value 2018-2022
Table 75 Hypermarkets GBN Brand Shares: % Value 2019-2022
Table 76 Hypermarkets LBN Brand Shares: Outlets 2019-2022
Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SUPERMARKETS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Supermarkets well placed to tap into increased tendency of Poles to cook at home
Leading player Dino continues to rapidly expand its outlet network
Focus on online sales recedes somewhat with the easing of the pandemic
PROSPECTS AND OPPORTUNITIES
Supermarkets will continue to benefit from growing preference for proximity shopping
Competition from discounters expected to intensify
Intermarché set to trial new “proximity” format
CHANNEL DATA
Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 81 Supermarkets GBO Company Shares: % Value 2018-2022
Table 82 Supermarkets GBN Brand Shares: % Value 2019-2022
Table 83 Supermarkets LBN Brand Shares: Outlets 2019-2022
Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SMALL LOCAL GROCERS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Spike in inflation compounds long-term challenges faced by small local grocers
Foods/drink/tobacco specialists pose growing competitive threat
Number of formerly independent stores joining chains continues to rise
PROSPECTS AND OPPORTUNITIES
Declining trend set to persist throughout the forecast period
High inflation will continue to pose major problems in the short-to-medium term
Diversification may help some players to strengthen their competitiveness
CHANNEL DATA
Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2017-2022
Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 88 Small Local Grocers GBO Company Shares: % Value 2018-2022
Table 89 Small Local Grocers GBN Brand Shares: % Value 2019-2022
Table 90 Small Local Grocers LBN Brand Shares: Outlets 2019-2022
Table 91 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 92 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPAREL AND FOOTWEAR SPECIALISTS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflationary pressures boost current value growth but subdue trade
Outlet numbers decline amidst soaring operating costs
Apparel and footwear specialists continue to strengthen omnichannel capabilities
PROSPECTS AND OPPORTUNITIES
Outlet numbers set to decline throughout the forecast period
Operators will continue to favour retail parks over shopping centres and high streets
Growing trade in second-hand items will increase focus on sustainability credentials
CHANNEL DATA
Table 93 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 94 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 95 Apparel and Footwear Specialists GBO Company Shares: % Value 2018-2022
Table 96 Apparel and Footwear Specialists GBN Brand Shares: % Value 2019-2022
Table 97 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2019-2022
Table 98 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 99 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPLIANCES AND ELECTRONICS SPECIALISTS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Trade subdued by rising cost of living and slowdown in housing construction
Channel continues to lose ground to e-commerce platforms
Remote working and digital TV switchover boost demand for some product types
PROSPECTS AND OPPORTUNITIES
Downturn in trade expected to persist over 2023-2024
Outlet numbers set to continue declining as more purchases move online
Leading players expected to consolidate their positions
CHANNEL DATA
Table 100 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 101 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 102 Appliances and Electronics Specialists GBO Company Shares: % Value 2018-2022
Table 103 Appliances and Electronics Specialists GBN Brand Shares: % Value 2019-2022
Table 104 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2019-2022
Table 105 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 106 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HEALTH AND BEAUTY SPECIALISTS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Return to pre-pandemic lifestyles and influx of refugees bolster current value sales
Cost increases and trading down by consumers squeeze profit margins
German chain dm-Drogerie Markt enters Poland
PROSPECTS AND OPPORTUNITIES
Rising health- and image-consciousness among Poles will continue to boost trade
Strict regulation likely to cause further declines in pharmacies outlet numbers
Competition from e-commerce and other store-based retailers set to intensify
CHANNEL DATA
Table 107 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 108 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 109 Sales in Health and Beauty Specialists by Channel: Value 2017-2022
Table 110 Sales in Health and Beauty Specialists by Channel: % Value Growth 2017-2022
Table 111 Health and Beauty Specialists GBO Company Shares: % Value 2018-2022
Table 112 Health and Beauty Specialists GBN Brand Shares: % Value 2019-2022
Table 113 Health and Beauty Specialists LBN Brand Shares: Outlets 2019-2022
Table 114 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 115 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 116 Forecast Sales in Health and Beauty Specialists by Channel: Value 2022-2027
Table 117 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2022-2027
HOME PRODUCTS SPECIALISTS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Soaring inflation curbs spending on home renovation and interior design projects
Leading players develop new concepts and services
Homewares and home furnishing stores chains enhance sustainability credentials
PROSPECTS AND OPPORTUNITIES
Trading conditions likely to remain challenging in the short-to-medium term
Investment in omnichannel strategies set to continue rising
Black Red White expected to profit from partnership with XXXLutz Group
CHANNEL DATA
Table 118 Home Products Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 119 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 120 Sales in Home Products Specialists by Channel: Value 2017-2022
Table 121 Sales in Home Products Specialists by Channel: % Value Growth 2017-2022
Table 122 Home Products Specialists GBO Company Shares: % Value 2018-2022
Table 123 Home Products Specialists GBN Brand Shares: % Value 2019-2022
Table 124 Home Products Specialists LBN Brand Shares: Outlets 2019-2022
Table 125 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 126 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 127 Forecast Sales in Home Products Specialists by Channel: Value 2022-2027
Table 128 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2022-2027
GENERAL MERCHANDISE STORES IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increased budget-consciousness among consumers favours variety stores
Retail parks a focal point as variety stores chains pursue rapid expansion plans
Popularity of department stores continues to decline
PROSPECTS AND OPPORTUNITIES
Growth in variety stores current value sales likely to slow but remain robust overall
Leading variety stores chains will continue expanding outlet networks
Rising costs will exacerbate long-term problems faced by department stores
CHANNEL DATA
Table 151 General Merchandise Stores: Value Sales, Outlets and Selling Space 2017-2022
Table 152 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 153 Sales in General Merchandise Stores by Channel: Value 2017-2022
Table 154 Sales in General Merchandise Stores by Channel: % Value Growth 2017-2022
Table 155 General Merchandise Stores GBO Company Shares: % Value 2018-2022
Table 156 General Merchandise Stores GBN Brand Shares: % Value 2019-2022
Table 157 General Merchandise Stores LBN Brand Shares: Outlets 2019-2022
Table 158 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 159 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 160 Forecast Sales in General Merchandise Stores by Channel: Value 2022-2027
Table 161 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2022-2027
DIRECT SELLING IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Direct selling companies continue to strengthen their online presence
Home care and consumer appliances direct selling grow fastest in value terms
More Poles become independent direct selling representatives
PROSPECTS AND OPPORTUNITIES
Outlook for direct selling is broadly favourable
Economic factors and regulatory volatility could temper growth potential
Investment in digital sales and marketing strategies set to remain high
CHANNEL DATA
Table 129 Direct Selling by Product: Value 2017-2022
Table 130 Direct Selling by Product: % Value Growth 2017-2022
Table 131 Direct Selling GBO Company Shares: % Value 2018-2022
Table 132 Direct Selling GBN Brand Shares: % Value 2019-2022
Table 133 Direct Selling Forecasts by Product: Value 2022-2027
Table 134 Direct Selling Forecasts by Product: % Value Growth 2022-2027
VENDING IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Current value growth dips but trade remains buoyant on the whole
Hello Coffee launches New Café concept in hot drinks vending
Assortment of product types available via vending machines becomes more diverse
PROSPECTS AND OPPORTUNITIES
Vending will continue to benefit from busier lifestyles and further diversification
More store-based retailers likely to utilise vending machines
Sustainability concerns set to gain influence over company strategies
CHANNEL DATA
Table 135 Vending by Product: Value 2017-2022
Table 136 Vending by Product: % Value Growth 2017-2022
Table 137 Vending GBO Company Shares: % Value 2018-2022
Table 138 Vending GBN Brand Shares: % Value 2019-2022
Table 139 Vending Forecasts by Product: Value 2022-2027
Table 140 Vending Forecasts by Product: % Value Growth 2022-2027
RETAIL E-COMMERCE IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Pandemic-induced changes accelerate development of retail e-commerce
Deferred payment options continue to gain popularity
Demands for convenience stimulate greater focus on delivery times and mobile apps
PROSPECTS AND OPPORTUNITIES
Retail e-commerce set to continue expanding at an impressive pace
Online trade in second-hand goods expected to increase
Local player Allegro likely to remain the clear leader among third party marketplaces
CHANNEL DATA
Table 141 Retail E-Commerce by Channel: Value 2017-2022
Table 142 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 143 Retail E-Commerce by Product: Value 2017-2022
Table 144 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 145 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 146 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 147 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 148 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 149 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 150 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027