Summary

Retail recorded another year of double-digit value growth in 2022, as Brazil further eased pandemic-related restrictions and consumers spent greater time outside of their homes, returning to the workplace, socialising and in-person shopping. Grocery retailers such as convenience stores, a strong performer during the pandemic due to being located close to local neighbourhoods, continued to record dynamic growth in 2022, benefiting from greater mobility and demand from time-pressed, busy consumers...

Euromonitor International's Retail in Brazil report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents

Retail in Brazil
Euromonitor International
April 2023

List Of Contents And Tables

RETAIL IN BRAZIL
EXECUTIVE SUMMARY
Retail in 2022: The big picture
Large grocery retailers are focusing on profitability
Key strategies from leading players
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2022
Seasonality
Semana do Brasil (Brazil week)
Christmas
Back to school
Summer
Carnival
Mother’s day
Children’s day
Black Friday and Cyber Monday
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 3 Sales in Retail Offline by Channel: Value 2017-2022
Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 5 Retail Offline Outlets by Channel: Units 2017-2022
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 7 Sales in Retail E-Commerce by Product: Value 2017-2022
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2017-2022
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 11 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 13 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2017-2022
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2017-2022
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2017-2022
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 21 Retail GBO Company Shares: % Value 2018-2022
Table 22 Retail GBN Brand Shares: % Value 2019-2022
Table 23 Retail Offline GBO Company Shares: % Value 2018-2022
Table 24 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 25 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 26 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 28 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 29 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 36 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 38 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2022-2027
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2022-2027
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Convenience stores continues to experience dynamic growth in 2022
Joint venture becomes common strategy to expand sales in convenience retailers
Smaller domestic players try to expand with residential convenience stores
PROSPECTS AND OPPORTUNITIES
Strong performance predicted for convenience retailers as major players look to further expand over the forecast period
Leading grocery retailers will continue to invest in dynamic convenience stores
Digitalisation is essential to further develop convenience retailers
CHANNEL DATA
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 56 Sales in Convenience Retailers by Channel: Value 2017-2022
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2017-2022
Table 58 Convenience Retailers GBO Company Shares: % Value 2018-2022
Table 59 Convenience Retailers GBN Brand Shares: % Value 2019-2022
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2019-2022
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2022-2027
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2022-2027
DISCOUNTERS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fierce competition with other grocery channels subdues growth for discounters in 2022
Dia Brasil Sociedade Ltda retains dominance of discounters with Dia % brand
The strength of private label within discounters
PROSPECTS AND OPPORTUNITIES
Following store closures, Dia% resumes expansion plans
Carrefour’s entry to discounters under Todo Dia could lead to store transformation
Private label to remain at the core of discounters’ strategies
CHANNEL DATA
Table 65 Discounters: Value Sales, Outlets and Selling Space 2017-2022
Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 67 Discounters GBO Company Shares: % Value 2018-2022
Table 68 Discounters GBN Brand Shares: % Value 2019-2022
Table 69 Discounters LBN Brand Shares: Outlets 2019-2022
Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HYPERMARKETS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hypermarkets suffers fierce competition from warehouse clubs, convenience stores and supermarkets
Carrefour reorganises brands following acquisitions, helping to expand its number of hypermarkets in Brazil
Leader Carrefour's strategy moving forwards
PROSPECTS AND OPPORTUNITIES
Despite more positive outlook, hypermarkets will continue to struggle due to location and consumers’ changing priorities
Carrefour likely to benefit from being major player in hypermarkets distributing appliances and electronics
CHANNEL DATA
Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 74 Hypermarkets GBO Company Shares: % Value 2018-2022
Table 75 Hypermarkets GBN Brand Shares: % Value 2019-2022
Table 76 Hypermarkets LBN Brand Shares: Outlets 2019-2022
Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SUPERMARKETS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Macroeconomic scenario contributes to strong performance by supermarkets
Adapting to consumer behaviour in 2022 due to various pressures
Strategies of leading players within supermarkets
PROSPECTS AND OPPORTUNITIES
Election results offer interesting prospects for supermarkets
Despite low penetration, online strategy should complement supermarket sales
Sustainable delivery to be increasingly considered
CHANNEL DATA
Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 81 Supermarkets GBO Company Shares: % Value 2018-2022
Table 82 Supermarkets GBN Brand Shares: % Value 2019-2022
Table 83 Supermarkets LBN Brand Shares: Outlets 2019-2022
Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SMALL LOCAL GROCERS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Challenging year for small local grocers despite improving sales
Small establishments rely on the weekly purchase of loyal customers
Small local grocers grows with expansion of franchises by specialists
PROSPECTS AND OPPORTUNITIES
Recovery of consumers’ purchasing power likely to support channel but will also benefit competing grocery retailers
Sales through small local grocers likely to be further driven by offline stores
Convergence of digital and physical might still benefit small local grocers
CHANNEL DATA
Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2017-2022
Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 88 Small Local Grocers GBO Company Shares: % Value 2018-2022
Table 89 Small Local Grocers GBN Brand Shares: % Value 2019-2022
Table 90 Small Local Grocers LBN Brand Shares: Outlets 2019-2022
Table 91 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 92 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPAREL AND FOOTWEAR SPECIALISTS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Return to social events and harsh winter boost sales through apparel and footwear specialists in 2022
Apparel and footwear e-commerce growth stabilises in 2022 but sales remain significantly higher than 2019 levels
Sustainability initiatives emerge in apparel and footwear specialists
PROSPECTS AND OPPORTUNITIES
Combining services, big chains set to increase share over the forecast period
Further digitalisation of apparel and footwear sales in the coming years
Mergers and acquisitions likely to gain momentum over the forecast period
CHANNEL DATA
Table 93 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 94 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 95 Apparel and Footwear Specialists GBO Company Shares: % Value 2018-2022
Table 96 Apparel and Footwear Specialists GBN Brand Shares: % Value 2019-2022
Table 97 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2019-2022
Table 98 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 99 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPLIANCES AND ELECTRONICS SPECIALISTS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Following home seclusion, the return of consumers to physical stores strengthens sales of appliances and electronics specialists in 2022
Online growth remains robust in 2022 to outperform offline stores
The strategies of leading competitors
PROSPECTS AND OPPORTUNITIES
Leading players set to fruther focus investments on retail e-commerce
Advertising and discounts encourage consumers to go offline
More stable performance expected for Magazine Luiza from 2023
CHANNEL DATA
Table 100 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 101 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 102 Appliances and Electronics Specialists GBO Company Shares: % Value 2018-2022
Table 103 Appliances and Electronics Specialists GBN Brand Shares: % Value 2019-2022
Table 104 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2019-2022
Table 105 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 106 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HEALTH AND BEAUTY SPECIALISTS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Pharmacies continues to drive sales of health and beauty specialists in Brazil
Botica Comercial leads beauty specialists, supported by more than 4,000 stores
O Boticário collaborates Netflix to target younger consumers
PROSPECTS AND OPPORTUNITIES
Pharmacies likely to continue driving overall channel performance but online habits are set to prevail
Beauty specialists expected to face further competition
Health techs to help shape the future of how consumers spend on health products online
CHANNEL DATA
Table 107 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 108 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 109 Sales in Health and Beauty Specialists by Channel: Value 2017-2022
Table 110 Sales in Health and Beauty Specialists by Channel: % Value Growth 2017-2022
Table 111 Health and Beauty Specialists GBO Company Shares: % Value 2018-2022
Table 112 Health and Beauty Specialists GBN Brand Shares: % Value 2019-2022
Table 113 Health and Beauty Specialists LBN Brand Shares: Outlets 2019-2022
Table 114 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 115 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 116 Forecast Sales in Health and Beauty Specialists by Channel: Value 2022-2027
Table 117 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2022-2027
HOME PRODUCTS SPECIALISTS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Leroy Merlin retains overall leadership of highly fragmented competitive landscape
Tok & Stok stands out in homewares and home furnishing stores
Traditional pet shops Cobasi and Petz compete fiercely within channel
PROSPECTS AND OPPORTUNITIES
Heated real estate market favours channel’s prospects
Online sales will continue to gain ground over the forecast period due to habit persistence, encouraging further investment in omnichannel strategies
Pets shops set to gain new consumers over the forecast period
CHANNEL DATA
Table 118 Home Products Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 119 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 120 Sales in Home Products Specialists by Channel: Value 2017-2022
Table 121 Sales in Home Products Specialists by Channel: % Value Growth 2017-2022
Table 122 Home Products Specialists GBO Company Shares: % Value 2018-2022
Table 123 Home Products Specialists GBN Brand Shares: % Value 2019-2022
Table 124 Home Products Specialists LBN Brand Shares: Outlets 2019-2022
Table 125 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 126 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 127 Forecast Sales in Home Products Specialists by Channel: Value 2022-2027
Table 128 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2022-2027
GENERAL MERCHANDISE STORES IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Department store Havan benefits from fruther store expansion and return to in-person shopping
Americanas invests in third party marketplace strategy but understands importance of physical presence
Compact stores becoming a trend in general merchandise stores
PROSPECTS AND OPPORTUNITIES
Leading players set to further expand, benefiting performance of department stores
Americanas will maintain offline stores as collection points for online orders
Consumer finance products key strategy to increasing engagement and diversifying revenues
CHANNEL DATA
Table 147 General Merchandise Stores: Value Sales, Outlets and Selling Space 2017-2022
Table 148 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 149 Sales in General Merchandise Stores by Channel: Value 2017-2022
Table 150 Sales in General Merchandise Stores by Channel: % Value Growth 2017-2022
Table 151 General Merchandise Stores GBO Company Shares: % Value 2018-2022
Table 152 General Merchandise Stores GBN Brand Shares: % Value 2019-2022
Table 153 General Merchandise Stores LBN Brand Shares: Outlets 2019-2022
Table 154 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 155 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 156 Forecast Sales in General Merchandise Stores by Channel: Value 2022-2027
Table 157 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2022-2027
DIRECT SELLING IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Direct selling continues on positive growth trajectory in Brazil
The profile of the salesforce in direct selling
Competitors' strategies in different product categories
PROSPECTS AND OPPORTUNITIES
Younger generation will help secure the future of direct selling
Direct selling attracts non-grocery players
Direct selling is resilient during periods of both economic growth and recession
CHANNEL DATA
Table 129 Direct Selling by Category: Value 2017-2022
Table 130 Direct Selling by Category: % Value Growth 2017-2022
Table 131 Direct Selling GBO Company Shares: % Value 2018-2022
Table 132 Direct Selling GBN Brand Shares: % Value 2019-2022
Table 133 Direct Selling Forecasts by Category: Value 2022-2027
Table 134 Direct Selling Forecasts by Category: % Value Growth 2022-2027
VENDING IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growth of vending continues in post-pandemic landscape
Number of vending machines increases in Brazil with different formats, technologies and products offered
Pharma Express: The first chain of health and beauty care vending machines in Brazil
PROSPECTS AND OPPORTUNITIES
São Paulo shopping centre bets on vending machines as a retail trend
Pão de Açúcar’s private label launched in vending machines in popular São Paulo locations
Digitalisation within vending likely to further develop
CHANNEL DATA
Table 135 Vending by Category: Value 2017-2022
Table 136 Vending by Category: % Value Growth 2017-2022
Table 137 Vending GBO Company Shares: % Value 2018-2022
Table 138 Vending GBN Brand Shares: % Value 2019-2022
Table 139 Vending Forecasts by Category: Value 2022-2027
Table 140 Vending Forecasts by Category: % Value Growth 2022-2027
RETAIL E-COMMERCE IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retail e-commerce continues on strong growth trajectory despite greater mobility outside of the home
Giants of non-grocery specialists invest heavily in retail e-commerce
Pure players offer product variety and fast delivery
PROSPECTS AND OPPORTUNITIES
Leading players will continue focusing investments on e-commerce
Marketplaces will continue to shape retail e-commerce through payments and digital inclusion of smaller players
Challenges expected for pure players in the coming years
CHANNEL DATA
Table 141 Retail E-Commerce by Product and Category: Value 2017-2022
Table 142 Retail E-Commerce by Product and Category: % Value Growth 2017-2022
Table 143 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 144 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 145 Forecast Retail E-Commerce by Product and Category: Value 2022-2027
Table 146 Forecast Retail E-Commerce by Product and Category: % Value Growth 2022-2027