Summary

The retail industry in Japan performed well in 2022, with current value sales already fully recovering to pre-pandemic levels the previous year. However, this differed across the channels, with overall value sales through retail offline remaining just below 2019 levels, while the number of outlets continued to decline. However, the dynamic performance of retail e-commerce offset the weaker recovery of sales through physical stores.

Euromonitor International's Retail in Japan report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents

Retail in Japan
Euromonitor International
April 2023

List Of Contents And Tables

RETAIL IN JAPAN
EXECUTIVE SUMMARY
Retail in 2022: The big picture
Further growth momentum for retail e-commerce
Transparency and sustainability
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2022
Seasonality
Hatsu Uri (“First Sales”) at New Year
Valentine’s Day
White Day
Mother’s Day
Father’s Day
Summer Bargain
Halloween
Black Friday and Cyber Monday
Christmas and Year-end Bargain
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 3 Sales in Retail Offline by Channel: Value 2017-2022
Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 5 Retail Offline Outlets by Channel: Units 2017-2022
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 7 Sales in Retail E-Commerce by Product: Value 2017-2022
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2017-2022
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 11 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 13 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2017-2022
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2017-2022
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2017-2022
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 21 Retail GBO Company Shares: % Value 2018-2022
Table 22 Retail GBN Brand Shares: % Value 2019-2022
Table 23 Retail Offline GBO Company Shares: % Value 2018-2022
Table 24 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 25 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 26 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 28 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 29 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 36 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 38 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2022-2027
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2022-2027
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong recovery from the impact of the pandemic
Implementation of innovative services to compete with other grocery retailers
Increasing awareness of sustainability issues
PROSPECTS AND OPPORTUNITIES
Implementation of AI to expedite shopping process
Increasing penetration of e-commerce
One-stop shopping
CHANNEL DATA
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 56 Sales in Convenience Retailers by Channel: Value 2017-2022
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2017-2022
Table 58 Convenience Retailers GBO Company Shares: % Value 2018-2022
Table 59 Convenience Retailers GBN Brand Shares: % Value 2019-2022
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2019-2022
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2022-2027
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2022-2027
DISCOUNTERS IN JAPAN
2022 DEVELOPMENTS
HYPERMARKETS IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hypermarkets struggles to return to growth post-pandemic
Adapting to changing consumer behaviour
Increasing number of private label lines to address demand for more affordable options
PROSPECTS AND OPPORTUNITIES
Online events and campaigns to maintain awareness
Going green in line with rising awareness of sustainability trend
Measures to address population decline and ageing
CHANNEL DATA
Table 65 Hypermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 66 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 67 Hypermarkets GBO Company Shares: % Value 2018-2022
Table 68 Hypermarkets GBN Brand Shares: % Value 2019-2022
Table 69 Hypermarkets LBN Brand Shares: Outlets 2019-2022
Table 70 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 71 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SUPERMARKETS IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Supermarkets maintains elevated value sales in 2022
Japan’s major supermarket players in fragmented competitive landscape
The rise of private label
PROSPECTS AND OPPORTUNITIES
Adjusting to ageing and declining population
Customised products and services
Increase in digital services to address further move online
CHANNEL DATA
Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 74 Supermarkets GBO Company Shares: % Value 2018-2022
Table 75 Supermarkets GBN Brand Shares: % Value 2019-2022
Table 76 Supermarkets LBN Brand Shares: Outlets 2019-2022
Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SMALL LOCAL GROCERS IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Specialist products addressing demand for differentiation
Affordable indulgencies and heightened health awareness
PROSPECTS AND OPPORTUNITIES
Increasing competitiveness within grocery retailers
New methods of promotion and customer service
CHANNEL DATA
Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2017-2022
Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 81 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 82 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPAREL AND FOOTWEAR SPECIALISTS IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Japanese consumers retain preference for comfortable, multifunctional apparel
Increasing penetration of e-commerce with apparel and footwear
Sustainable fashion comes to the fore
PROSPECTS AND OPPORTUNITIES
Strengthening online customer service
The further expansion of live commerce
Limited IT human resources can create employment opportunities
CHANNEL DATA
Table 83 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 84 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 85 Apparel and Footwear Specialists GBO Company Shares: % Value 2018-2022
Table 86 Apparel and Footwear Specialists GBN Brand Shares: % Value 2019-2022
Table 87 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2019-2022
Table 88 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 89 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPLIANCES AND ELECTRONICS SPECIALISTS IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
The home as a hub in Japan remains relevant in 2022
Greater use of consumer appliances and electronics at home
Emerging technology encourages upgrades
PROSPECTS AND OPPORTUNITIES
Despite stable growth overall, e-commerce set to gain further share within appliances and electronics
Adapting to changing consumer and business trends
Rental and subscription services could provide threat to new sales
CHANNEL DATA
Table 90 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 91 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 92 Appliances and Electronics Specialists GBO Company Shares: % Value 2018-2022
Table 93 Appliances and Electronics Specialists GBN Brand Shares: % Value 2019-2022
Table 94 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2019-2022
Table 95 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 96 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HEALTH AND BEAUTY SPECIALISTS IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Personalised beauty and cosmetics utilising digital tools
Increase in online shopping leads to greater share gain in the beauty space
Integration of technology and AI, but offline stores can leverage demand for personal service
PROSPECTS AND OPPORTUNITIES
Further competition from online sales in the coming years
User review systems to better manage expectations
Balancing offline and online demands
CHANNEL DATA
Table 97 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 98 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 99 Sales in Health and Beauty Specialists by Channel: Value 2017-2022
Table 100 Sales in Health and Beauty Specialists by Channel: % Value Growth 2017-2022
Table 101 Health and Beauty Specialists GBO Company Shares: % Value 2018-2022
Table 102 Health and Beauty Specialists GBN Brand Shares: % Value 2019-2022
Table 103 Health and Beauty Specialists LBN Brand Shares: Outlets 2019-2022
Table 104 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 105 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 106 Forecast Sales in Health and Beauty Specialists by Channel: Value 2022-2027
Table 107 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2022-2027
HOME PRODUCTS SPECIALISTS IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Affordable luxury as consumers continue to focus on the home
Property expansion supports growth of home products specialists
Urban trends in Japan encourage further expansion by retailers
PROSPECTS AND OPPORTUNITIES
Increasing demand likely for domestic furniture over the forecast period
Future challenges for home products specialists
Growing penetration of home products e-commerce, albeit from a low sales base
CHANNEL DATA
Table 108 Home Products Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 109 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 110 Sales in Home Products Specialists by Channel: Value 2017-2022
Table 111 Sales in Home Products Specialists by Channel: % Value Growth 2017-2022
Table 112 Home Products Specialists GBO Company Shares: % Value 2018-2022
Table 113 Home Products Specialists GBN Brand Shares: % Value 2019-2022
Table 114 Home Products Specialists LBN Brand Shares: Outlets 2019-2022
Table 115 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 116 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 117 Forecast Sales in Home Products Specialists by Channel: Value 2022-2027
Table 118 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2022-2027
GENERAL MERCHANDISE STORES IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising prices benefit variety stores, while department store sales struggle to recover
Leveraging pandemic trends as part of sales strategies
Crafting and popularity of DIY support sales of variety stores
PROSPECTS AND OPPORTUNITIES
Adoption of virtual shopping by popular department store player
Utilising social media and live commerce to connect with consumers
Despite positive outlook, variety stores must adapt to cashless payments
CHANNEL DATA
Table 141 General Merchandise Stores: Value Sales, Outlets and Selling Space 2017-2022
Table 142 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 143 Sales in General Merchandise Stores by Channel: Value 2017-2022
Table 144 Sales in General Merchandise Stores by Channel: % Value Growth 2017-2022
Table 145 General Merchandise Stores GBO Company Shares: % Value 2018-2022
Table 146 General Merchandise Stores GBN Brand Shares: % Value 2019-2022
Table 147 General Merchandise Stores LBN Brand Shares: Outlets 2019-2022
Table 148 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 149 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 150 Forecast Sales in General Merchandise Stores by Channel: Value 2022-2027
Table 151 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2022-2027
DIRECT SELLING IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Direct selling’s efforts to enhance brand loyalty
Leveraging pop-up stores for greater consumer engagement
Changing consumer behaviour in Japan
PROSPECTS AND OPPORTUNITIES
Further digitisation of direct selling in the coming years as consumers continue to move online
Sustainability can be an area of focus for direct selling players
Consumer literacy and caution necessary for safe and fair business
CHANNEL DATA
Table 119 Direct Selling by Product: Value 2017-2022
Table 120 Direct Selling by Product: % Value Growth 2017-2022
Table 121 Direct Selling GBO Company Shares: % Value 2018-2022
Table 122 Direct Selling GBN Brand Shares: % Value 2019-2022
Table 123 Direct Selling Forecasts by Product: Value 2022-2027
Table 124 Direct Selling Forecasts by Product: % Value Growth 2022-2027
VENDING IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Improving sales and expanding range of products offered by channel
Hygiene awareness increases use of cashless payments for vending
Mutual sales opportunities through collaboration
PROSPECTS AND OPPORTUNITIES
Renting vending machines helps raise brand awareness for foodservice players
Adapting to new lifestyles and staff challenges
Increasing reliance on digital tools to improve operations
CHANNEL DATA
Table 125 Vending by Product: Value 2017-2022
Table 126 Vending by Product: % Value Growth 2017-2022
Table 127 Vending GBO Company Shares: % Value 2018-2022
Table 128 Vending GBN Brand Shares: % Value 2019-2022
Table 129 Vending Forecasts by Product: Value 2022-2027
Table 130 Vending Forecasts by Product: % Value Growth 2022-2027
RETAIL E-COMMERCE IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Further digital transformation of retail, despite slowing sales growth for e-commerce in 2022
Improving the user experience and attracting a wider audience
Soaring prices and increasing competition
PROSPECTS AND OPPORTUNITIES
Live commerce and the metaverse
Utilising points and rewards to foster stronger consumer loyalty
Sustainability concerns to influence future offers
CHANNEL DATA
Table 131 Retail E-Commerce by Channel: Value 2017-2022
Table 132 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 133 Retail E-Commerce by Product: Value 2017-2022
Table 134 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 135 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 136 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 137 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 138 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 139 Forecast Retail E-Commerce by: Value Product2022-2027
Table 140 Forecast Retail E-Commerce by: % Value Growth Product2022-2027