Summary

During 2021 and 2022 retail saw healthy current value sales growth across formats in Colombia. Against forecasts, household consumption sustained the country's economy and kept it on a growth path. This was highly visible in the country’s retail sphere. In the post-Coronavirus (COVID-19) environment, there was not a complete recovery in terms of employment rates. Meanwhile, Banco de la República increased interest rates to historical levels, and the rate of inflation reached double-digits. These...

Euromonitor International's Retail in Colombia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents

Retail in Colombia
Euromonitor International
April 2023

List Of Contents And Tables

RETAIL IN COLOMBIA
EXECUTIVE SUMMARY
Retail in 2022: The big picture
Industry focus on the development and growth of the omnichannel experience
Repositioning of retail competitors
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2022
Seasonality
Back to School
Severance Savings
Valentine’s Day
Women’s Day
Holy Week
Mother’s Day
Father’s Day
Holiday
Primas Payment (extra-legal salary)
Love and Friendship Day
Halloween
Black Friday
Cyber Monday
Christmas and New Year
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 3 Sales in Retail Offline by Channel: Value 2017-2022
Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 5 Retail Offline Outlets by Channel: Units 2017-2022
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 7 Sales in Retail E-Commerce by Product: Value 2017-2022
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2017-2022
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 11 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 13 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2017-2022
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2017-2022
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2017-2022
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 21 Retail GBO Company Shares: % Value 2018-2022
Table 22 Retail GBN Brand Shares: % Value 2019-2022
Table 23 Retail Offline GBO Company Shares: % Value 2018-2022
Table 24 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 25 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 26 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 28 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 29 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 36 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 38 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2022-2027
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2022-2027
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Convenience stores emerges as a strategic channel for delivery services
OXXO drives the category
Expansion plans for forecourt retailer chains remain up in the air
PROSPECTS AND OPPORTUNITIES
Revitalisation of the prepared food offer
Convenience stores remain attractive tools for the development of logistics
Convenience stores to continue to develop healthier and more sustainable offers
CHANNEL DATA
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 56 Sales in Convenience Retailers by Channel: Value 2017-2022
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2017-2022
Table 58 Convenience Retailers GBO Company Shares: % Value 2018-2022
Table 59 Convenience Retailers GBN Brand Shares: % Value 2019-2022
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2019-2022
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2022-2027
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2022-2027
DISCOUNTERS IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The closure of Justo & Bueno creates opportunities for players in the category to grow
D1’s strong outlet presence, product offer and pricing strategy consolidate its leadership of discounters
Ara and other discounters benefit from strong expansion plans
PROSPECTS AND OPPORTUNITIES
The owners of Olímpica to open a hard discounter brand under Isímo
Discounters widen offer to fresh produce to encroach on supermarkets and small local grocers
Discounters use omnichannel approach to keep pace with retail developments
CHANNEL DATA
Table 65 Discounters: Value Sales, Outlets and Selling Space 2017-2022
Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 67 Discounters GBO Company Shares: % Value 2018-2022
Table 68 Discounters GBN Brand Shares: % Value 2019-2022
Table 69 Discounters LBN Brand Shares: Outlets 2019-2022
Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HYPERMARKETS IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hypermarkets try to make the selling spaces of large stores more efficient
Jumbo hypermarkets create selling space for Easy in order to attract more traffic
La 14 hypermarkets taken over by supermarket brands
PROSPECTS AND OPPORTUNITIES
Entry of the “metaverse” in retail
Customer data the new “gold” for companies
The omnichannel strategy offers efficiency and discourages investment in large physical spaces
CHANNEL DATA
Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 74 Hypermarkets GBO Company Shares: % Value 2018-2022
Table 75 Hypermarkets GBN Brand Shares: % Value 2019-2022
Table 76 Hypermarkets LBN Brand Shares: Outlets 2019-2022
Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SUPERMARKETS IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
New smaller formats are more profitable than the classic supermarket model
The regional supermarket is another format that has been growing in the country
Omnichannel is a new arena of competition among different brands
PROSPECTS AND OPPORTUNITIES
Sustainability and the circular economy feature among the commitments of supermarkets, especially ones pushing a concept
The Dunnhumby-Grupo Éxito collaboration seeks to foster move from data management for market research to advertising at the point of sale, according to the shopper’s path of purchase.
Food is the big bet of supermarkets
CHANNEL DATA
Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 81 Supermarkets GBO Company Shares: % Value 2018-2022
Table 82 Supermarkets GBN Brand Shares: % Value 2019-2022
Table 83 Supermarkets LBN Brand Shares: Outlets 2019-2022
Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SMALL LOCAL GROCERS IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Price increases exert pressure on small local grocers
Small local grocers leverage flexibility to cope with a period of crisis amid changing consumer habits
Small local grocers diversify their selections to broaden their appeal
PROSPECTS AND OPPORTUNITIES
The small local grocer is a generator of employment in low socioeconomic communities, especially among women
Small local grocers offer credit to the most vulnerable populations
Development of payment methods to widen the scope of small local grocers
CHANNEL DATA
Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2017-2022
Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 88 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 89 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPAREL AND FOOTWEAR SPECIALISTS IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The digitalisation of sales intensifies the need to improve the customer experience
Fashion revolves around more comfortable and sports-inspired apparel and footwear
The physical store increases focus on brand experience
PROSPECTS AND OPPORTUNITIES
Sustainable fashion is set to become the key trend in apparel
Apparel in Colombia takes its first steps in the NFT space
International supply problems to engender a new logistics approach
CHANNEL DATA
Table 90 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 91 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 92 Apparel and Footwear Specialists GBO Company Shares: % Value 2018-2022
Table 93 Apparel and Footwear Specialists GBN Brand Shares: % Value 2019-2022
Table 94 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2019-2022
Table 95 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 96 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPLIANCES AND ELECTRONICS SPECIALISTS IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The government removes the popular offer of non-VAT days
Inflation underpins strong retail value growth, but purchase intent slows
FIFA World Cup sales push is limited in 2022
PROSPECTS AND OPPORTUNITIES
Specialist retailers bet on online tools and spaces
Cyber Monday set to become the key day for online purchases of consumer appliances and electronics
Smart and small electronics to remain in high demand
CHANNEL DATA
Table 97 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 98 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 99 Appliances and Electronics Specialists GBO Company Shares: % Value 2018-2022
Table 100 Appliances and Electronics Specialists GBN Brand Shares: % Value 2019-2022
Table 101 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2019-2022
Table 102 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 103 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HEALTH AND BEAUTY SPECIALISTS IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Explosion of the in-store and virtual offers of beauty stores
Large health retail brands expand in Colombia
Shortage of specific medicines is an issue that concerns consumers and the authorities
PROSPECTS AND OPPORTUNITIES
Subscription strategy offers a major growth avenue
Drogas La Rebaja enters domain forfeiture
Health and wellbeing trend offers significant opportunities for health and beauty specialists
CHANNEL DATA
Table 104 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 105 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 106 Sales in Health and Beauty Specialists by Channel: Value 2017-2022
Table 107 Sales in Health and Beauty Specialists by Channel: % Value Growth 2017-2022
Table 108 Health and Beauty Specialists GBO Company Shares: % Value 2018-2022
Table 109 Health and Beauty Specialists GBN Brand Shares: % Value 2019-2022
Table 110 Health and Beauty Specialists LBN Brand Shares: Outlets 2019-2022
Table 111 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 112 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 113 Forecast Sales in Health and Beauty Specialists by Channel: Value 2022-2027
Table 114 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2022-2027
HOME PRODUCTS SPECIALISTS IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Specialist and non-specialist retailers tap into the high growth potential in pet care
Strong expansion of smaller format Jumbo stores creates space for Easy units
Last-mile delivery platforms foster greater shift towards e-commerce, especially for big-ticket items
PROSPECTS AND OPPORTUNITIES
IKEA is set to open its first store in Colombia in April 2023
Retailers to focus more on a growing younger consumer base
Wider product portfolios to tap into growing interest in the home environment
CHANNEL DATA
Table 115 Home Products Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 116 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 117 Sales in Home Products Specialists by Channel: Value 2017-2022
Table 118 Sales in Home Products Specialists by Channel: % Value Growth 2017-2022
Table 119 Home Products Specialists GBO Company Shares: % Value 2018-2022
Table 120 Home Products Specialists GBN Brand Shares: % Value 2019-2022
Table 121 Home Products Specialists LBN Brand Shares: Outlets 2019-2022
Table 122 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 123 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 124 Forecast Sales in Home Products Specialists by Channel: Value 2022-2027
Table 125 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2022-2027
GENERAL MERCHANDISE STORES IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong expansion and sales growth for variety stores
More modern, higher-end variety stores find the going tougher
Dollarcity offers varied assortments at highly competitive prices
PROSPECTS AND OPPORTUNITIES
Emerging players to generate growth opportunities
More variety stores expected to look to digital tools and platforms
Plans to develop Falabella via digitalisation
CHANNEL DATA
Table 148 General Merchandise Stores: Value Sales, Outlets and Selling Space 2017-2022
Table 149 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 150 Sales in General Merchandise Stores by Channel: Value 2017-2022
Table 151 Sales in General Merchandise Stores by Channel: % Value Growth 2017-2022
Table 152 General Merchandise Stores GBO Company Shares: % Value 2018-2022
Table 153 General Merchandise Stores GBN Brand Shares: % Value 2019-2022
Table 154 General Merchandise Stores LBN Brand Shares: Outlets 2019-2022
Table 155 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 156 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 157 Forecast Sales in General Merchandise Stores by Channel: Value 2022-2027
Table 158 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2022-2027
DIRECT SELLING IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Colombia is one of the main markets for direct selling
Direct selling characteristics fit with the work preferences of young adults
Direct selling players focus on beauty and personal care and apparel
PROSPECTS AND OPPORTUNITIES
Direct selling set to embrace digital tools and sales platforms
Physical stores to act as a showcase strategy for players
Challenges lie ahead in a difficult economic climate
CHANNEL DATA
Table 126 Direct Selling by Product: Value 2017-2022
Table 127 Direct Selling by Product: % Value Growth 2017-2022
Table 128 Direct Selling GBO Company Shares: % Value 2018-2022
Table 129 Direct Selling GBN Brand Shares: % Value 2019-2022
Table 130 Direct Selling Forecasts by Product: Value 2022-2027
Table 131 Direct Selling Forecasts by Product: % Value Growth 2022-2027
VENDING IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Development of forms of biometric recognition
The diversification of payment forms as part of a “frictionless shopping experience”
Development of new offers in vending
PROSPECTS AND OPPORTUNITIES
Vending is expected to develop via technological advances
Vending machines attract the attention of advertisers
Players to continue to diversify the offer
CHANNEL DATA
Table 132 Vending by Product: Value 2017-2022
Table 133 Vending by Product: % Value Growth 2017-2022
Table 134 Vending GBO Company Shares: % Value 2018-2022
Table 135 Vending GBN Brand Shares: % Value 2019-2022
Table 136 Vending Forecasts by Product: Value 2022-2027
Table 137 Vending Forecasts by Product: % Value Growth 2022-2027
RETAIL E-COMMERCE IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
E-commerce sees further development and growth in Colombia in 2022
E-commerce’s development continues to lie alongside processes like digital security, banking and the digitalisation of the Colombian population
Online sales and social commerce strengthen informal retailing
PROSPECTS AND OPPORTUNITIES
Consumers to continue to be more comfortable and confident shopping online
Marketplaces expected to become a “must-have” platform in the new e-commerce era
Fintech companies to foster higher penetration of e-commerce
CHANNEL DATA
Table 138 Retail E-Commerce by Channel: Value 2017-2022
Table 139 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 140 Retail E-Commerce by Product: Value 2017-2022
Table 141 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 142 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 143 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 144 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 145 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 146 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 147 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027