Summary

With the Indian economy recovering in 2022, the retail industry was showing strong double-digit growth that was even stronger than the performance seen in 2021. The dynamic performance in 2022 was being driven by more positive consumer sentiment as well as more “revenge” spending as the country emerged from the grip of the COVID-19 pandemic and its effects on the Indian economy. People in India were tired of being cocooned at home and were therefore venturing out and spending money, thereby boos...

Euromonitor International's Retail in India report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents

Retail in India
Euromonitor International
April 2023

List Of Contents And Tables

RETAIL IN INDIA
EXECUTIVE SUMMARY
Retail in 2022: The big picture
Social commerce will play a big role in e-commerce
Omnichannel presence is key
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2021
Seasonality
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 3 Sales in Retail Offline by Channel: Value 2017-2022
Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 5 Retail Offline Outlets by Channel: Units 2017-2022
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 7 Sales in Retail E-Commerce by Product: Value 2017-2022
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2017-2022
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 11 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 13 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2017-2022
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2017-2022
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2017-2022
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 21 Retail GBO Company Shares: % Value 2018-2022
Table 22 Retail GBN Brand Shares: % Value 2019-2022
Table 23 Retail Offline GBO Company Shares: % Value 2018-2022
Table 24 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 25 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 26 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 28 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 29 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 36 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 38 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2022-2027
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2022-2027
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Competitive landscape changing as Future Retail’s financial troubles see the closure and sale of Easy Day outlets
Pandemic affects footfall at convenience retailers
Upsurge in quick commerce companies affects convenience retailers
PROSPECTS AND OPPORTUNITIES
Reliance Retail’s foray into the channel will change the convenience retailers competitive landscape
Convenience retailers score better than kirana stores on real estate and manpower costs
Digitalising convenience retailers’ future
CHANNEL DATA
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 56 Sales in Convenience Retailers by Channel: Value 2017-2022
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2017-2022
Table 58 Convenience Retailers GBO Company Shares: % Value 2018-2022
Table 59 Convenience Retailers GBN Brand Shares: % Value 2019-2022
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2019-2022
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2022-2027
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2022-2027
DISCOUNTERS IN INDIA
2022 DEVELOPMENTS
HYPERMARKETS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Future Retail’s financial troubles result in changes to the hypermarkets competitive landscape
Significant move towards online shopping affects offline business
Self-Reliant India initiative introduces Quayo Basket and ONDC to help retailers digitalise
PROSPECTS AND OPPORTUNITIES
Companies should look to adopt an omnichannel approach
Reliance Retail expected to represent strong competition to grocery players
D-Mart looking to expand its presence in India
CHANNEL DATA
Table 65 Hypermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 66 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 67 Hypermarkets GBO Company Shares: % Value 2018-2022
Table 68 Hypermarkets GBN Brand Shares: % Value 2019-2022
Table 69 Hypermarkets LBN Brand Shares: Outlets 2019-2022
Table 70 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 71 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SUPERMARKETS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Reliance Retail continues to expand via its Reliance Smart Point banner
Supermarkets gear up to compete with e-commerce
Fintech playing a big role in digitalising grocery retail
PROSPECTS AND OPPORTUNITIES
Supermarkets increasingly offering omnichannel services to customers
Tier 2 and Tier 3 cities expected to help drive the expansion of supermarkets
B2B e-commerce could replace traditional wholesale
CHANNEL DATA
Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 74 Supermarkets GBO Company Shares: % Value 2018-2022
Table 75 Supermarkets GBN Brand Shares: % Value 2019-2022
Table 76 Supermarkets LBN Brand Shares: Outlets 2019-2022
Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SMALL LOCAL GROCERS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Small local grocers still dominate grocery retailing in India
Digitisation of small local grocers
Indian government introduces ONDC for kirana stores
PROSPECTS AND OPPORTUNITIES
Small local grocers could serve as fulfilment centres for last-mile delivery
Transition of offline stores into smart stores will be the future
Targeting rural areas should hold promise for small local grocers
CHANNEL DATA
Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2017-2022
Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 81 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 82 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPAREL AND FOOTWEAR SPECIALISTS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Leading player Reliance Retail plans to introduce premium apparel offerings with strategic partnerships
Apparel companies are betting on top designers in India
More store-based players likely to offer e-commerce and an omnichannel experience
PROSPECTS AND OPPORTUNITIES
Influencers increasingly impacting fashions in apparel and footwear
Premium footwear brands enter the Indian market
Footwear companies using AI for a competitive edge
CHANNEL DATA
Table 83 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 84 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 85 Apparel and Footwear Specialists GBO Company Shares: % Value 2018-2022
Table 86 Apparel and Footwear Specialists GBN Brand Shares: % Value 2019-2022
Table 87 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2019-2022
Table 88 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 89 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPLIANCES AND ELECTRONICS SPECIALISTS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Continued working from home helping to drive sales
Companies expand into underserved parts of India
Samsung India offering 10% cashback on purchases made with its new credit card
PROSPECTS AND OPPORTUNITIES
Omnichannel presence is the way forward
Reliance looking to strengthen its position in electronics over the forecast period
Multi-brand outlets will remain popular
CHANNEL DATA
Table 90 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 91 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 92 Appliances and Electronics Specialists GBO Company Shares: % Value 2018-2022
Table 93 Appliances and Electronics Specialists GBN Brand Shares: % Value 2019-2022
Table 94 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2019-2022
Table 95 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 96 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HEALTH AND BEAUTY SPECIALISTS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Omnichannel presence increasing in beauty specialists
Online business outshines the offline, especially in beauty
Apollo Hospitals Enterprises and Medplus Health Services continue to lead in health and beauty specialists
PROSPECTS AND OPPORTUNITIES
AR and VR will shape the beauty industry in the future
E-pharmacies expected to provide strong competition to physical stores
Tier 2 and Tier 3 cities are the developing new markets for optical goods stores
CHANNEL DATA
Table 97 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 98 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 99 Sales in Health and Beauty Specialists by Channel: Value 2017-2022
Table 100 Sales in Health and Beauty Specialists by Channel: % Value Growth 2017-2022
Table 101 Health and Beauty Specialists GBO Company Shares: % Value 2018-2022
Table 102 Health and Beauty Specialists GBN Brand Shares: % Value 2019-2022
Table 103 Health and Beauty Specialists LBN Brand Shares: Outlets 2019-2022
Table 104 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 105 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 106 Forecast Sales in Health and Beauty Specialists by Channel: Value 2022-2027
Table 107 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2022-2027
HOME PRODUCTS SPECIALISTS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Asian Paints expands its operations to strengthen its leadership
Pet shops and superstores recording strong growth in India
Ikea tweaks its products to meet Indian needs
PROSPECTS AND OPPORTUNITIES
International players expected to enter home specialists
New categories emerge in home décor
E-commerce expected to strengthen in pet care
CHANNEL DATA
Table 108 Home Products Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 109 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 110 Sales in Home Products Specialists by Channel: Value 2017-2022
Table 111 Sales in Home Products Specialists by Channel: % Value Growth 2017-2022
Table 112 Home Products Specialists GBO Company Shares: % Value 2018-2022
Table 113 Home Products Specialists GBN Brand Shares: % Value 2019-2022
Table 114 Home Products Specialists LBN Brand Shares: Outlets 2019-2022
Table 115 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 116 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 117 Forecast Sales in Home Products Specialists by Channel: Value 2022-2027
Table 118 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2022-2027
GENERAL MERCHANDISE STORES IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
“Revenge” shopping helping general merchandise stores to recover
Reliance Retail reopening former Central department stores as Reliance Centro outlets
Store-based shopping will remain important, but digitalisation offers a potential competitive advantage
PROSPECTS AND OPPORTUNITIES
Companies invest in expansion as the channel recovers post-COVID-19
AI and analytics being used to understand consumer patterns
Increasing rental costs expected to affect players’ margins
CHANNEL DATA
Table 135 General Merchandise Stores: Value Sales, Outlets and Selling Space 2017-2022
Table 136 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 137 Sales in General Merchandise Stores by Channel: Value 2017-2022
Table 138 Sales in General Merchandise Stores by Channel: % Value Growth 2017-2022
Table 139 General Merchandise Stores GBO Company Shares: % Value 2018-2022
Table 140 General Merchandise Stores GBN Brand Shares: % Value 2019-2022
Table 141 General Merchandise Stores LBN Brand Shares: Outlets 2019-2022
Table 142 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 143 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 144 Forecast Sales in General Merchandise Stores by Channel: Value 2022-2027
Table 145 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2022-2027
DIRECT SELLING IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Direct sellers adopting a multichannel approach during the pandemic
Wellness seeing increasing traction thanks to rising health consciousness
More individuals attracted to direct selling as a source of income during the pandemic
PROSPECTS AND OPPORTUNITIES
New regulations should work in favour of direct selling
Tier 2 and Tier 3 cities expected to be future drivers of growth
Self-employment opportunities and female empowerment
CHANNEL DATA
Table 119 Direct Selling by Product: Value 2017-2022
Table 120 Direct Selling by Product: % Value Growth 2017-2022
Table 121 Direct Selling GBO Company Shares: % Value 2018-2022
Table 122 Direct Selling GBN Brand Shares: % Value 2019-2022
Table 123 Direct Selling Forecasts by Product: Value 2022-2027
Table 124 Direct Selling Forecasts by Product: % Value Growth 2022-2027
VENDING IN INDIA
2022 DEVELOPMENTS
RETAIL E-COMMERCE IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Improving the user experience is a key focus
Diverse payment options being introduced by companies
Walmart maintains its lead with Flipkart
PROSPECTS AND OPPORTUNITIES
Growing popularity of subscription-based models
Hyperlocal deliveries expected to continue gaining momentum
E-commerce companies leveraging social commerce to grow
CHANNEL DATA
Table 125 Retail E-Commerce by Channel: Value 2017-2022
Table 126 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 127 Retail E-Commerce by Product: Value 2017-2022
Table 128 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 129 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 130 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 131 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 132 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 133 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 134 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027