Summary

Performance was muted for retailers in Bosnia and Herzegovina in 2022. Though there was double-digit growth in current value sales, there was only a minimal increase in constant value sales, as inflation dampened volume sales significantly. Double-digit inflation stemming from the war in Ukraine, which caused an energy crisis, led to soaring price increases.

Euromonitor International's Retail in Bosnia and Herzegovina report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents

Retail in Bosnia and Herzegovina
Euromonitor International
April 2023

List Of Contents And Tables

RETAIL IN BOSNIA AND HERZEGOVINA
EXECUTIVE SUMMARY
Retail in 2022: The big picture
Informal retail
What next for retail?
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 3 Sales in Retail Offline by Channel: Value 2017-2022
Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 5 Retail Offline Outlets by Channel: Units 2017-2022
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 7 Retail GBO Company Shares: % Value 2018-2022
Table 8 Retail GBN Brand Shares: % Value 2019-2022
Table 9 Retail Offline GBO Company Shares: % Value 2018-2022
Table 10 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 11 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 12 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 13 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 14 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 15 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 16 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 17 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 18 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 19 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
GROCERY RETAILERS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Modern grocery retailers outperform small local grocers
Bingo continues to hold strong lead
Lidl postponed opening but Belamionix and Crvena Jabuka commit
PROSPECTS AND OPPORTUNITIES
Future uncertain
Hypermarkets strongest performer over forecast period
Modern grocery retailers continue to grow strongly and make further gains from traditional grocery retailers
CHANNEL DATA
Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 22 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 23 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 24 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 25 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 26 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 27 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 28 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 29 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 30 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 31 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 32 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 33 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 34 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
NON-GROCERY RETAILERS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Minimal constant value growth, as inflation bites
International chains slowly gaining foothold
E-commerce continues to grow at pace
PROSPECTS AND OPPORTUNITIES
Price sensitivity influences shopping behaviour over forecast period
Variety stores see significant growth, though from small base
Consumers increasingly environmentally conscious
CHANNEL DATA
Table 35 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 36 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 37 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 38 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 39 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 40 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 41 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 42 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 43 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 44 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 45 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
DIRECT SELLING IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Direct selling losing out to e-commerce
Landscape becoming more competitive
Large international companies dominate the channel
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Avon, Farmasi and Oriflame set to see a stronger challenge within direct selling
Shift to digital strategies as direct sellers adapt to remain competitive
CHANNEL DATA
Table 46 Direct Selling by Product: Value 2017-2022
Table 47 Direct Selling by Product: % Value Growth 2017-2022
Table 48 Direct Selling GBO Company Shares: % Value 2018-2022
Table 49 Direct Selling GBN Brand Shares: % Value 2019-2022
Table 50 Direct Selling Forecasts by Product: Value 2022-2027
Table 51 Direct Selling Forecasts by Product: % Value Growth 2022-2027
RETAIL E-COMMERCE IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Continued growth, though value sales still low
Global online marketplaces dominate the competitive landscape in Bosnia and Herzegovina
Online pharmacy chain Apotekamo has eyes on expansion
PROSPECTS AND OPPORTUNITIES
Continued growth over forecast period
Younger population and digital nomads will drive growth of e-commerce
Consumers need to gain trust
CHANNEL DATA
Table 52 Retail E-Commerce by Product: Value 2017-2022
Table 53 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 54 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 55 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 56 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 57 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027