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 スペインのメガトレンドMegatrends in Spain 本レポートでは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てている。ユーロモニター・インターナショナルが注目する10のメガトレンドの各要約と、各トレンドがスペインでどのように顕在... もっと見る
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サマリー本レポートでは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てている。ユーロモニター・インターナショナルが注目する10のメガトレンドの各要約と、各トレンドがスペインでどのように顕在化したかについての洞察を提供している。EuromonitorのMegatrends in Spainレポートは、国内の消費者支出に影響を与える要因を分析している。消費者ライフスタイルに関するレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費支出と家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、レジャー習慣、貯蓄と投資、メディア、コミュニケーション、交通、旅行と観光が含まれています。このレポートを利用して、国民のライフスタイルの選択に影響を与える要因を理解してください。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * メガトレンド市場を詳細に把握； * 成長分野を特定し、変化を促す要因を特定する； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展すると予測されるかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次ScopeBusinesses harness megatrends to renovate, innovate and disrupt The drivers shaping consumer behaviour Megatrends framework Emerging technologies and busy l ifestyles to shape consumer preferences in Spain Convenience Spanish home services marketplace Webel is set for further expansion Spaniards seek ways to make life easier Employees strive for a better work-life balance Baby Boomers have a strong preference for seeing products in-store Consumers like the flexibility and choice of online shopping Spaniards are looking for ways to cut down on cooking time Digital living AI-powered virtual influencer Alba Renai moves into TV presenting Food delivery takes off amid growth in third-party delivery services Consumers pay greater attention to data privacy Millennials are the most protective of their personal data Spaniards have more faith in personal recommendations than in brand messages Consumers expect a greater amount of online activity in future Diversity and inclusion J&B launches inclusion campaign to make hospitality accessible for people with disabilities Spaniards are less engaged in sharing their opinions on social media Political and social activism is highest among Millennials Spaniards embrace diversity and inclusivity Consumers pay more attention to brand values Experience more EA ventures beyond gaming with launch of social app for sports fans Spain’s experience economy continues to thrive Holidaymakers want safe and relaxing destinations Millennials seek personalised and engaging experiences Personalisation Spotify launches Spanish version of its personalised “AI DJ” feature Young consumers want to develop their online personas Millennials are the most individualistic cohort Premiumisation Spain sees the launch of its first premium fresh mushroom brand Consumers, especially from older generations, value quality over quantity Millennials feel the most financially secure Consumers want foods that are both healthy and tasty Pursuit of value Mercadona cuts prices of 1,000 products in a bid to attract price-sensitive consumers Baby Boomers are the thriftiest shoppers Consumers continue to worry about inflation Consumers embrace the circular economy Spaniards will keep looking for ways to stretch their budgets Shopper reinvented Ham retailer Enrique Tomás launches vending machines at Barcelona airport Most consumers are looking for tailored experiences In-store shopping is still preferable for physical items S-commerce is emerging as a viable shopping channel Young consumers are engaging with brands via social media Sustainable living Urbaser and Recycleye announce the launch of Spain’s first AI waste-picking robot Consumers are eager to adopt greener lifestyles Mindful consumption is on the rise Cutting down on plastics and food waste are top of the agenda for Spaniards Consumers take a keen interest in politics Biodegradability is considered the most important packaging feature Wellness Just Loading responds to increased interest in sports nutrition with innovative ingredients Mindfulness techniques are considered important for mental wellness Spaniards are keen to raise their fitness levels Safety is an important consideration when outside the home Leverage the power of megatrends to shape your strategy today
SummaryThis Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Spain. Table of ContentsScopeBusinesses harness megatrends to renovate, innovate and disrupt The drivers shaping consumer behaviour Megatrends framework Emerging technologies and busy l ifestyles to shape consumer preferences in Spain Convenience Spanish home services marketplace Webel is set for further expansion Spaniards seek ways to make life easier Employees strive for a better work-life balance Baby Boomers have a strong preference for seeing products in-store Consumers like the flexibility and choice of online shopping Spaniards are looking for ways to cut down on cooking time Digital living AI-powered virtual influencer Alba Renai moves into TV presenting Food delivery takes off amid growth in third-party delivery services Consumers pay greater attention to data privacy Millennials are the most protective of their personal data Spaniards have more faith in personal recommendations than in brand messages Consumers expect a greater amount of online activity in future Diversity and inclusion J&B launches inclusion campaign to make hospitality accessible for people with disabilities Spaniards are less engaged in sharing their opinions on social media Political and social activism is highest among Millennials Spaniards embrace diversity and inclusivity Consumers pay more attention to brand values Experience more EA ventures beyond gaming with launch of social app for sports fans Spain’s experience economy continues to thrive Holidaymakers want safe and relaxing destinations Millennials seek personalised and engaging experiences Personalisation Spotify launches Spanish version of its personalised “AI DJ” feature Young consumers want to develop their online personas Millennials are the most individualistic cohort Premiumisation Spain sees the launch of its first premium fresh mushroom brand Consumers, especially from older generations, value quality over quantity Millennials feel the most financially secure Consumers want foods that are both healthy and tasty Pursuit of value Mercadona cuts prices of 1,000 products in a bid to attract price-sensitive consumers Baby Boomers are the thriftiest shoppers Consumers continue to worry about inflation Consumers embrace the circular economy Spaniards will keep looking for ways to stretch their budgets Shopper reinvented Ham retailer Enrique Tomás launches vending machines at Barcelona airport Most consumers are looking for tailored experiences In-store shopping is still preferable for physical items S-commerce is emerging as a viable shopping channel Young consumers are engaging with brands via social media Sustainable living Urbaser and Recycleye announce the launch of Spain’s first AI waste-picking robot Consumers are eager to adopt greener lifestyles Mindful consumption is on the rise Cutting down on plastics and food waste are top of the agenda for Spaniards Consumers take a keen interest in politics Biodegradability is considered the most important packaging feature Wellness Just Loading responds to increased interest in sports nutrition with innovative ingredients Mindfulness techniques are considered important for mental wellness Spaniards are keen to raise their fitness levels Safety is an important consideration when outside the home Leverage the power of megatrends to shape your strategy today
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