Summary

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Spain.


Euromonitor's Megatrends in Spain report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table of Contents

Scope
Businesses harness megatrends to renovate, innovate and disrupt
The drivers shaping consumer behaviour
Megatrends framework
Emerging technologies and busy l ifestyles to shape consumer preferences in Spain
Convenience
Spanish home services marketplace Webel is set for further expansion
Spaniards seek ways to make life easier
Employees strive for a better work-life balance
Baby Boomers have a strong preference for seeing products in-store
Consumers like the flexibility and choice of online shopping
Spaniards are looking for ways to cut down on cooking time
Digital living
AI-powered virtual influencer Alba Renai moves into TV presenting
Food delivery takes off amid growth in third-party delivery services
Consumers pay greater attention to data privacy
Millennials are the most protective of their personal data
Spaniards have more faith in personal recommendations than in brand messages
Consumers expect a greater amount of online activity in future
Diversity and inclusion
J&B launches inclusion campaign to make hospitality accessible for people with disabilities
Spaniards are less engaged in sharing their opinions on social media
Political and social activism is highest among Millennials
Spaniards embrace diversity and inclusivity
Consumers pay more attention to brand values
Experience more
EA ventures beyond gaming with launch of social app for sports fans
Spain’s experience economy continues to thrive
Holidaymakers want safe and relaxing destinations
Millennials seek personalised and engaging experiences
Personalisation
Spotify launches Spanish version of its personalised “AI DJ” feature
Young consumers want to develop their online personas
Millennials are the most individualistic cohort
Premiumisation
Spain sees the launch of its first premium fresh mushroom brand
Consumers, especially from older generations, value quality over quantity
Millennials feel the most financially secure
Consumers want foods that are both healthy and tasty
Pursuit of value
Mercadona cuts prices of 1,000 products in a bid to attract price-sensitive consumers
Baby Boomers are the thriftiest shoppers
Consumers continue to worry about inflation
Consumers embrace the circular economy
Spaniards will keep looking for ways to stretch their budgets
Shopper reinvented
Ham retailer Enrique Tomás launches vending machines at Barcelona airport
Most consumers are looking for tailored experiences
In-store shopping is still preferable for physical items
S-commerce is emerging as a viable shopping channel
Young consumers are engaging with brands via social media
Sustainable living
Urbaser and Recycleye announce the launch of Spain’s first AI waste-picking robot
Consumers are eager to adopt greener lifestyles
Mindful consumption is on the rise
Cutting down on plastics and food waste are top of the agenda for Spaniards
Consumers take a keen interest in politics
Biodegradability is considered the most important packaging feature
Wellness
Just Loading responds to increased interest in sports nutrition with innovative ingredients
Mindfulness techniques are considered important for mental wellness
Spaniards are keen to raise their fitness levels
Safety is an important consideration when outside the home
Leverage the power of megatrends to shape your strategy today