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韓国のメガトレンドMegatrends in South Korea 本レポートでは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニターインターナショナルが注目する10のメガトレンドの各要約と、各トレンドが韓国でどのように顕在化し... もっと見る
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サマリー本レポートでは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニターインターナショナルが注目する10のメガトレンドの各要約と、各トレンドが韓国でどのように顕在化したかについての洞察を提供している。ユーロモニターの「韓国のメガトレンド」レポートは、韓国の消費者支出に影響を与える要因を分析しています。消費者のライフスタイルに関するレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費支出と家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、レジャー習慣、貯蓄と投資、メディア、コミュニケーション、交通、旅行と観光が含まれています。このレポートを利用して、国民のライフスタイルの選択に影響を与える要因を理解してください。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * メガトレンド市場を詳細に把握； * 成長分野を特定し、変化を促す要因を特定する； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展すると予測されるかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次ScopeBusinesses harness megatrends to renovate, innovate and disrupt The drivers shaping consumer behaviour Megatrends framework Convenience is king for Koreans Convenience Hy diversifies into food delivery with Knowk app Millennials are more inclined to spend money to save time Consumers strive for a better work-life balance Millennials value instant access to purchases Online shoppers enjoy the flexibility of e-commerce Consumers seek convenient meal solutions Digital living Samsung rolls out AI-powered smart ring Gen Z enjoy playing video games the most Internet users are eager to protect their personal data Baby Boomers are the most averse to targeted advertising Koreans still rely on personal connections for advice Many Koreans expect more face-to-face interactions in future Diversity and inclusion Tinder campaign encourages Gen Z daters to be authentic and expressive Koreans are reluctant to voice their opinions Baby Boomers are the most socially active cohort Koreans remain socially conservative Brand trust matters to Koreans but less so than to their global peers Experience more Seoul launches the world’s first comprehensive urban metaverse The experience economy continues to flourish Quality dining is highly important to Korean travellers Baby Boomers are the most likely to seek engaging experiences when shopping Personalisation AmorePacific launches in-store AI technology to tailor products to individual skin tones Millennials are the most appreciative of digital experiences Baby Boomers want bespoke experiences Premiumisation Starbucks Korea launches its “Reserve-only” concept in Seoul Millennials are the most eager to stand out from others Koreans take the time to research products thoroughly before buying Nutrition and taste are crucial food qualities for consumers Pursuit of value Kream tackles “ phoneflation ” with the launch of a used smartphone platform Gen X are the most frugal cohort Most shoppers are still worried about high living costs Thrifty and eco-conscious consumers support the circular economy Gen Z are most intent on saving money Shopper reinvented Coupang rebrands its luxury beauty app as R.LUX with enhanced features Gen Z consumers put their trust in celebrities Consumers enjoy a blend of offline and online shopping experiences Social commerce is taking off Younger consumers engage most with brands on social media Sustainable living Korean firm Futurefear innovates with award-winning vegan puffer jacket Consumers adopt greener lifestyles in response to climate change Koreans take recycling seriously Cutting down on food waste and plastic use are the most pressing environmental concerns Koreans are more likely to boycott brands than their global counterparts Compostability is considered the most important sustainable packaging feature Wellness Dong-A Pharmaceutical forays into pet dietary supplements Growing incidence of insomnia drives demand for sleep aids Health supplements are widely consumed Consumers are highly aware of personal safety outside the home Leverage the power of megatrends to shape your strategy today
SummaryThis Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in South Korea. Table of ContentsScopeBusinesses harness megatrends to renovate, innovate and disrupt The drivers shaping consumer behaviour Megatrends framework Convenience is king for Koreans Convenience Hy diversifies into food delivery with Knowk app Millennials are more inclined to spend money to save time Consumers strive for a better work-life balance Millennials value instant access to purchases Online shoppers enjoy the flexibility of e-commerce Consumers seek convenient meal solutions Digital living Samsung rolls out AI-powered smart ring Gen Z enjoy playing video games the most Internet users are eager to protect their personal data Baby Boomers are the most averse to targeted advertising Koreans still rely on personal connections for advice Many Koreans expect more face-to-face interactions in future Diversity and inclusion Tinder campaign encourages Gen Z daters to be authentic and expressive Koreans are reluctant to voice their opinions Baby Boomers are the most socially active cohort Koreans remain socially conservative Brand trust matters to Koreans but less so than to their global peers Experience more Seoul launches the world’s first comprehensive urban metaverse The experience economy continues to flourish Quality dining is highly important to Korean travellers Baby Boomers are the most likely to seek engaging experiences when shopping Personalisation AmorePacific launches in-store AI technology to tailor products to individual skin tones Millennials are the most appreciative of digital experiences Baby Boomers want bespoke experiences Premiumisation Starbucks Korea launches its “Reserve-only” concept in Seoul Millennials are the most eager to stand out from others Koreans take the time to research products thoroughly before buying Nutrition and taste are crucial food qualities for consumers Pursuit of value Kream tackles “ phoneflation ” with the launch of a used smartphone platform Gen X are the most frugal cohort Most shoppers are still worried about high living costs Thrifty and eco-conscious consumers support the circular economy Gen Z are most intent on saving money Shopper reinvented Coupang rebrands its luxury beauty app as R.LUX with enhanced features Gen Z consumers put their trust in celebrities Consumers enjoy a blend of offline and online shopping experiences Social commerce is taking off Younger consumers engage most with brands on social media Sustainable living Korean firm Futurefear innovates with award-winning vegan puffer jacket Consumers adopt greener lifestyles in response to climate change Koreans take recycling seriously Cutting down on food waste and plastic use are the most pressing environmental concerns Koreans are more likely to boycott brands than their global counterparts Compostability is considered the most important sustainable packaging feature Wellness Dong-A Pharmaceutical forays into pet dietary supplements Growing incidence of insomnia drives demand for sleep aids Health supplements are widely consumed Consumers are highly aware of personal safety outside the home Leverage the power of megatrends to shape your strategy today
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