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中国・香港の消費者ライフスタイルConsumer Lifestyles in Hong Kong, China 消費者のライフスタイルは、主要な消費者の態度や現在の考え方、およびそれらが購買や消費習慣に与える影響に関する貴重な洞察を提供する。 Euromonitorの中国香港の消費者ライフスタイルに関する調査レポート... もっと見る
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サマリー消費者のライフスタイルは、主要な消費者の態度や現在の考え方、およびそれらが購買や消費習慣に与える影響に関する貴重な洞察を提供する。Euromonitorの中国香港の消費者ライフスタイルに関する調査レポートは、中国の消費者支出に影響を与える要因を分析しています。消費者ライフスタイルレポートでは、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費支出と家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、レジャー習慣、貯蓄と投資、メディア、コミュニケーション、交通、旅行と観光をカバーしています。このレポートを利用して、国民のライフスタイルの選択に影響を与える要因を理解してください。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * 消費者概要市場の詳細な把握； * 成長分野を特定し、変化を促す要因を特定する； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展するかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次ScopeConsumer landscape in Hong Kong, China 202 3 Personal traits and values "Time for myself" remains a high priority Identity, status and values reflected in consumer attitudes and behaviour Consumers appreciate innovation and look for new experiences Younger consumers have a positive outlook on their future but will have less free time Personal traits and values survey highlights Home life and leisure time Active households are driving consumers to invest more in their home spaces Multifunctional space more desirable for Millennials Easy access to transport links important to all generations Domestic and international leisure trips low because of pandemic restrictions Home life and leisure time survey highlights Eating and dietary habits Consumers pay more attention to the health benefits of the foods they eat Convenience and quality of restaurant food biggest barrier to cooking at home Home cooking most regular choice but demand for snacks and restaurant food booming Consumers make their food choices based on perceived health benefits Consumers will pay more for foods that provide health and nutritional benefits Eating and dietary habits survey highlights Working life Expectations of high levels of employee health and safety apparent across generations Conditions that allow for a strong work-life balance are important for many Salaries and job security remain important job considerations Many see their future working lives fitting more easily around their lifestyles Working life survey highlights Health and wellness A high percentage of consumers regular take vitamins/health supplements to boost health A growing number of consumers focusing on improving their mental wellbeing? Consumers look for food attributes that they feel will benefit their health Consumers continue to adopt technology solutions to manage their health and fitness Health and wellness survey highlights Shopping and spending Cost-of-living crisis motivating consumers to find ways to manage their budgets Despite pressure on household budgets consumers want good quality products Gen Z seek out personalised and tailored shopping experiences Consumers are becoming more mindful of the impact of their purchasing habits Consumers embrace the circular economy and support brands that share their values Younger cohorts engage more with companies and brands through social media channels Data privacy is a concern, but technology is key to enhancing the shopper journey Consumers are focusing their attention on spending on essentials and trying to save more Baby Boomers feel most comfortable about their current financial situation Shopping and spending survey highlights
SummaryConsumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends Table of ContentsScopeConsumer landscape in Hong Kong, China 202 3 Personal traits and values "Time for myself" remains a high priority Identity, status and values reflected in consumer attitudes and behaviour Consumers appreciate innovation and look for new experiences Younger consumers have a positive outlook on their future but will have less free time Personal traits and values survey highlights Home life and leisure time Active households are driving consumers to invest more in their home spaces Multifunctional space more desirable for Millennials Easy access to transport links important to all generations Domestic and international leisure trips low because of pandemic restrictions Home life and leisure time survey highlights Eating and dietary habits Consumers pay more attention to the health benefits of the foods they eat Convenience and quality of restaurant food biggest barrier to cooking at home Home cooking most regular choice but demand for snacks and restaurant food booming Consumers make their food choices based on perceived health benefits Consumers will pay more for foods that provide health and nutritional benefits Eating and dietary habits survey highlights Working life Expectations of high levels of employee health and safety apparent across generations Conditions that allow for a strong work-life balance are important for many Salaries and job security remain important job considerations Many see their future working lives fitting more easily around their lifestyles Working life survey highlights Health and wellness A high percentage of consumers regular take vitamins/health supplements to boost health A growing number of consumers focusing on improving their mental wellbeing? Consumers look for food attributes that they feel will benefit their health Consumers continue to adopt technology solutions to manage their health and fitness Health and wellness survey highlights Shopping and spending Cost-of-living crisis motivating consumers to find ways to manage their budgets Despite pressure on household budgets consumers want good quality products Gen Z seek out personalised and tailored shopping experiences Consumers are becoming more mindful of the impact of their purchasing habits Consumers embrace the circular economy and support brands that share their values Younger cohorts engage more with companies and brands through social media channels Data privacy is a concern, but technology is key to enhancing the shopper journey Consumers are focusing their attention on spending on essentials and trying to save more Baby Boomers feel most comfortable about their current financial situation Shopping and spending survey highlights
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