北マケドニアの小売業Retail in North Macedonia ウクライナ戦争はマイナスの影響を及ぼし、その結果、エネルギー危機は高インフレを招き、量販はいくぶん落ち込んだ。その結果、2022年の小売全体では、現在価値での売上高は健全な伸びを記録したものの、恒常価... もっと見る
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サマリーウクライナ戦争はマイナスの影響を及ぼし、その結果、エネルギー危機は高インフレを招き、量販はいくぶん落ち込んだ。その結果、2022年の小売全体では、現在価値での売上高は健全な伸びを記録したものの、恒常価値での売上高は減少した。このような背景から、消費者は価格に非常に敏感であり、ある程度の下取りが行われた。数量減少の背景には、少子化と人口流出の継続による人口減少の継続もある。この調査レポートは北マケドニアの小売業を分析・予測したEuromonitor Internationalの市場調査報告書です。本レポートでは、すべての小売チャネルを調査し、セクターの洞察を提供しています。チャネルには、ハイパーマーケット、スーパーマーケット、ディスカウントストア、コンビニエンスストア、複合小売店、健康・美容関連小売店、衣料品・履物小売店、家具・調度品店、DIY・金物店、耐久消費財小売店、レジャー・身の回り品小売店などが含まれます。主要小売企業のプロフィールが掲載されており、業績や直面している課題についての分析がなされている。また、店舗を持たない小売業(自動販売、ホームショッピング、インターネット小売、直接販売など)についても分析を行っている。 製品カバー範囲小売Eコマース、小売オフライン データ範囲:市場規模(過去および予測)、企業シェア、ブランドシェア、流通データ。 このレポートを購入する理由 * 小売市場の詳細な把握; * 成長分野を特定し、変化を促す要因を特定する; * 競争環境、市場の主要プレーヤー、主要ブランドを理解する; * 5年間の予測を用いて、市場がどのように発展するかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次Retail in North MacedoniaEuromonitor International May 2023 List Of Contents And Tables RETAIL IN NORTH MACEDONIA EXECUTIVE SUMMARY Retail in 2022: The big picture Informal retail What next for retail? For non-grocery, development will be centred around retail parks MARKET DATA Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022 Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022 Table 3 Sales in Retail Offline by Channel: Value 2017-2022 Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022 Table 5 Retail Offline Outlets by Channel: Units 2017-2022 Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022 Table 7 Retail GBO Company Shares: % Value 2018-2022 Table 8 Retail GBN Brand Shares: % Value 2019-2022 Table 9 Retail Offline GBO Company Shares: % Value 2018-2022 Table 10 Retail Offline GBN Brand Shares: % Value 2019-2022 Table 11 Retail Offline LBN Brand Shares: Outlets 2019-2022 Table 12 Retail E-Commerce GBO Company Shares: % Value 2018-2022 Table 13 Retail E-Commerce GBN Brand Shares: % Value 2019-2022 Table 14 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027 Table 15 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027 Table 16 Forecast Sales in Retail Offline by Channel: Value 2022-2027 Table 17 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027 Table 18 Forecast Retail Offline Outlets by Channel: Units 2022-2027 Table 19 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources GROCERY RETAILERS IN NORTH MACEDONIA KEY DATA FINDINGS 2022 DEVELOPMENTS Fall in constant value sales, as inflation bites KAM holds onto lead Government imposes price cap on essential products PROSPECTS AND OPPORTUNITIES Muted outlook over forecast period Modern grocery retailers continue to grow strongly and make further gains from small local grocers Hypermarkets weakest performer in modern grocery CHANNEL DATA Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022 Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Table 22 Sales in Grocery Retailers by Channel: Value 2017-2022 Table 23 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022 Table 24 Grocery Retailers Outlets by Channel: Units 2017-2022 Table 25 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022 Table 26 Grocery Retailers GBO Company Shares: % Value 2018-2022 Table 27 Grocery Retailers GBN Brand Shares: % Value 2019-2022 Table 28 Grocery Retailers LBN Brand Shares: Outlets 2019-2022 Table 29 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027 Table 30 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027 Table 31 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027 Table 32 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027 Table 33 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027 Table 34 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027 NON-GROCERY RETAILERS IN NORTH MACEDONIA KEY DATA FINDINGS 2022 DEVELOPMENTS High inflation sees consumers focus on essentials Global apparel retailers register healthy growth E-commerce continues to grow at pace PROSPECTS AND OPPORTUNITIES Price sensitivity influences shopping behaviour over forecast period Investment opportunities outside Skopje Consumers increasingly environmentally conscious CHANNEL DATA Table 35 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022 Table 36 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Table 37 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022 Table 38 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022 Table 39 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022 Table 40 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027 Table 41 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027 Table 42 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027 Table 43 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027 Table 44 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027 Table 45 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027 DIRECT SELLING IN NORTH MACEDONIA KEY DATA FINDINGS 2022 DEVELOPMENTS Constant value sales remain stable, in spite of high inflation Avon continues to hold commanding position in 2022 Large international companies dominate the channel PROSPECTS AND OPPORTUNITIES Marginal constant value growth over forecast period Shift to digital strategies as direct sellers adapt to remain competitive Avon and Oriflame to maintain dominance amidst growing competition CHANNEL DATA Table 46 Direct Selling by Product: Value 2017-2022 Table 47 Direct Selling by Product: % Value Growth 2017-2022 Table 48 Direct Selling GBO Company Shares: % Value 2018-2022 Table 49 Direct Selling GBN Brand Shares: % Value 2019-2022 Table 50 Direct Selling Forecasts by Product: Value 2022-2027 Table 51 Direct Selling Forecasts by Product: % Value Growth 2022-2027 RETAIL E-COMMERCE IN NORTH MACEDONIA KEY DATA FINDINGS 2022 DEVELOPMENTS Continued growth, though value sales still low Third party merchants continue to lead e-commerce thanks to wide product assortment and highly competitive prices Serbian player Ananas looking to compete with Alibaba through local acquisition PROSPECTS AND OPPORTUNITIES Continued growth over forecast period Consumers need to gain trust Grocery e-commerce to drive growth as consumers eschew tradition for convenience CHANNEL DATA Table 52 Retail E-Commerce by Product: Value 2017-2022 Table 53 Retail E-Commerce by Product: % Value Growth 2017-2022 Table 54 Retail E-Commerce GBO Company Shares: % Value 2018-2022 Table 55 Retail E-Commerce GBN Brand Shares: % Value 2019-2022 Table 56 Forecast Retail E-Commerce by Product: Value 2022-2027 Table 57 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
SummaryThe war in Ukraine had a negative impact, with the resultant energy crisis leading to high inflation and dampening volume sales somewhat. As a result, while overall retail registered a healthy increase in current value sales in 2022, constant value sales fell. With this background, consumers were highly price sensitive, and there was a degree of trading down. The volume fall was also due to a continuing decline in population, as a result of both a falling birth rate and continuing emigration of... Table of ContentsRetail in North MacedoniaEuromonitor International May 2023 List Of Contents And Tables RETAIL IN NORTH MACEDONIA EXECUTIVE SUMMARY Retail in 2022: The big picture Informal retail What next for retail? For non-grocery, development will be centred around retail parks MARKET DATA Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022 Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022 Table 3 Sales in Retail Offline by Channel: Value 2017-2022 Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022 Table 5 Retail Offline Outlets by Channel: Units 2017-2022 Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022 Table 7 Retail GBO Company Shares: % Value 2018-2022 Table 8 Retail GBN Brand Shares: % Value 2019-2022 Table 9 Retail Offline GBO Company Shares: % Value 2018-2022 Table 10 Retail Offline GBN Brand Shares: % Value 2019-2022 Table 11 Retail Offline LBN Brand Shares: Outlets 2019-2022 Table 12 Retail E-Commerce GBO Company Shares: % Value 2018-2022 Table 13 Retail E-Commerce GBN Brand Shares: % Value 2019-2022 Table 14 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027 Table 15 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027 Table 16 Forecast Sales in Retail Offline by Channel: Value 2022-2027 Table 17 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027 Table 18 Forecast Retail Offline Outlets by Channel: Units 2022-2027 Table 19 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources GROCERY RETAILERS IN NORTH MACEDONIA KEY DATA FINDINGS 2022 DEVELOPMENTS Fall in constant value sales, as inflation bites KAM holds onto lead Government imposes price cap on essential products PROSPECTS AND OPPORTUNITIES Muted outlook over forecast period Modern grocery retailers continue to grow strongly and make further gains from small local grocers Hypermarkets weakest performer in modern grocery CHANNEL DATA Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022 Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Table 22 Sales in Grocery Retailers by Channel: Value 2017-2022 Table 23 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022 Table 24 Grocery Retailers Outlets by Channel: Units 2017-2022 Table 25 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022 Table 26 Grocery Retailers GBO Company Shares: % Value 2018-2022 Table 27 Grocery Retailers GBN Brand Shares: % Value 2019-2022 Table 28 Grocery Retailers LBN Brand Shares: Outlets 2019-2022 Table 29 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027 Table 30 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027 Table 31 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027 Table 32 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027 Table 33 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027 Table 34 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027 NON-GROCERY RETAILERS IN NORTH MACEDONIA KEY DATA FINDINGS 2022 DEVELOPMENTS High inflation sees consumers focus on essentials Global apparel retailers register healthy growth E-commerce continues to grow at pace PROSPECTS AND OPPORTUNITIES Price sensitivity influences shopping behaviour over forecast period Investment opportunities outside Skopje Consumers increasingly environmentally conscious CHANNEL DATA Table 35 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022 Table 36 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Table 37 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022 Table 38 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022 Table 39 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022 Table 40 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027 Table 41 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027 Table 42 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027 Table 43 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027 Table 44 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027 Table 45 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027 DIRECT SELLING IN NORTH MACEDONIA KEY DATA FINDINGS 2022 DEVELOPMENTS Constant value sales remain stable, in spite of high inflation Avon continues to hold commanding position in 2022 Large international companies dominate the channel PROSPECTS AND OPPORTUNITIES Marginal constant value growth over forecast period Shift to digital strategies as direct sellers adapt to remain competitive Avon and Oriflame to maintain dominance amidst growing competition CHANNEL DATA Table 46 Direct Selling by Product: Value 2017-2022 Table 47 Direct Selling by Product: % Value Growth 2017-2022 Table 48 Direct Selling GBO Company Shares: % Value 2018-2022 Table 49 Direct Selling GBN Brand Shares: % Value 2019-2022 Table 50 Direct Selling Forecasts by Product: Value 2022-2027 Table 51 Direct Selling Forecasts by Product: % Value Growth 2022-2027 RETAIL E-COMMERCE IN NORTH MACEDONIA KEY DATA FINDINGS 2022 DEVELOPMENTS Continued growth, though value sales still low Third party merchants continue to lead e-commerce thanks to wide product assortment and highly competitive prices Serbian player Ananas looking to compete with Alibaba through local acquisition PROSPECTS AND OPPORTUNITIES Continued growth over forecast period Consumers need to gain trust Grocery e-commerce to drive growth as consumers eschew tradition for convenience CHANNEL DATA Table 52 Retail E-Commerce by Product: Value 2017-2022 Table 53 Retail E-Commerce by Product: % Value Growth 2017-2022 Table 54 Retail E-Commerce GBO Company Shares: % Value 2018-2022 Table 55 Retail E-Commerce GBN Brand Shares: % Value 2019-2022 Table 56 Forecast Retail E-Commerce by Product: Value 2022-2027 Table 57 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
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