Summary

Turkey is a major producer of tree nuts, such as chestnuts, pistachios, and hazelnuts. Turkey is one of the world's top producers of hazelnuts, in particular, which constitute a significant agricultural crop. Tree nuts are Turkey's main export, with hazelnuts and pistachios frequently accounting for the majority of its exports. The performance and competitiveness of Turkish tree nuts on the international market can be understood by keeping an eye on export data. Knowing the hazelnut market is essential because Turkey leads the world in hazelnut production. The total tree nut market in Turkey can be greatly impacted by variables like pricing, worldwide demand, and production levels. In Turkey, wellness and health are receiving more attention, in line with worldwide trends. Given their nutritional advantages, consumers seeking natural, healthful snacks could prefer tree nuts. In order to meet consumer demand, the most widely consumed nuts in Turkey are chickpeas, cashews, hazelnuts, walnuts, and pistachios. Turkey is recognized as the birthplace of hazelnuts and pistachios, yielding the highest caliber of these goods. Nuts are a delicious and healthy food that is an excellent source of nutrients. With the minerals and vitamins they contain, they are highly nutritious and simple to eat at any meal of the day. There are numerous varieties of nuts, most of which are made by sun-drying them. Pistachios, cashews, hazelnuts, walnuts, and chickpeas are the most widely consumed high-nutrient nuts. The greatest grade of hazelnuts and pistachios is produced, particularly in Turkey, the original country of these foods. There are both salty and sweet nuts to choose from. Certain nuts are sold with a sugar coating. Similar to pistachios, walnuts are frequently used in sweets in Turkey. Walnuts are used with mulberries and grapes to make Turkish delicacies like köme and pestil. Additionally, walnuts are utilized in the manufacturing of halva, ice cream, baklava, cookies, cakes, breads, pastries, and dried fruit.

According to the research report "Turkey Tree Nut Market Overview, 2029," published by Bonafide Research, the Turkey Tree Nuts market is expected to grow more than 8.00% CAGR from 2024 to 2029. In Turkey, green shells and leaves are utilized as pigments. For many years, the furniture business has utilized walnut wood. Turkey is the world's top producer, accounting for a large share of the world's hazelnut production. Turkey produces a lot of hazelnuts, which are in great demand across a range of industries, including confectionery and food processing, and this has led to the expansion of the tree nut market. Hazelnuts and other tree nuts are exported extensively from Turkey. The nation has become a major force in the world tree nut industry by capitalizing on the demand for its nut goods abroad. Growth and expansion of the sector have been made easier by export potential. Turkey is a producer of pistachios, chestnuts, and hazelnuts, among other tree nuts. Turkey's tree nut products are more diverse, which helps the country meet the needs and preferences of a wider spectrum of customers and expand the market. A growing number of people worldwide are becoming aware of the advantages eating tree nuts provide for their health. Turkey has benefited from the trend of customers seeking healthier snack options, as tree nuts have a high nutritional profile and are in high demand. As a large producer, Turkey has been able to meet this need. Turkey has made large investments in the tree nut business as well as other aspects of its agricultural sector. The improvement of agricultural infrastructure, the introduction of new technologies, and improved farming methods have all increased production and fueled the expansion of the tree nut market.

Based on product type, the market is divided into almonds, cashews, walnuts, pistachios, hazelnuts, macadamias, pecans, and others (chest nuts, brazil nuts, hickory nuts, and pine nuts). Pistachios are leading the market in Turkey. Turkey's climate is ideal for growing pistachios, especially in areas with cold winters and mild, dry summers. Pistachio trees thrive in this climate because of their ideal characteristics. Pistachios are becoming more and more popular as a healthy snack and have great nutritional value, which has increased demand for them globally. Pistachios from Turkey are highly prized in global marketplaces. The distinctive flavor and superior quality of Turkish pistachios are well-known. The distinct qualities of Turkish pistachios add to their appeal to customers. Turkey's pistachio production has increased as a result of improved agricultural methods, such as the use of contemporary farming techniques and technology. Turkey has grown to be a major exporter of pistachios, taking advantage of the demand for these nuts across the globe.

Based on the form type, the market is divided into whole, split, and other. Whole treenuts are leading. Whole-tree nuts can convey an air of exclusivity and superior quality when they are marketed and positioned appropriately, particularly in premium or niche markets. Customers who are willing to pay more for a product they believe to be superior may be drawn in by this positioning. For certain customers, the complete form of tree nuts is equivalent to their nutritional integrity. Although the nutritional content of split nuts may not always be compromised by processing techniques, consumers' decisions may be influenced by the idea that whole nuts require less processing.

Based on the type of distribution channel, the market can be categorized into hypermarkets, supermarkets, conventional stores, specialty stores, and online retail. And among this, hypermarkets and supermarkets are dominating. Through these means, one can obtain fresh, in-season nuts and show support for local growers. They serve customers that are interested in community involvement, sustainability, and traceability. The final decision on the tree nut distribution channel is based on personal tastes, priorities, and availability. Supermarkets and hypermarkets currently rule the market because of their accessibility, selection, and affordable prices, while other channels serve niche markets and add to the market's general vibrancy.

Considered in this report:
• Geography: Turkey
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report:
• Turkey Tree Nut market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Almonds
• Cashews
• Walnuts
• Pistachios
• Hazelnuts
• Macadamia
• Pecans
• Others (chest nuts, brazil nuts, hickory nuts, pine nuts)

By Form:
• Whole
• Split
• Other

By Distribution Channel:
• Hypermarket/supermarket
• Conventional store
• Specialty store
• Online retail

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Tree Nuts industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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